Prym Intimates

What Prym Intimates does

Prym Intimates is the intimate-apparel components division of the German William Prym Group, operating as a wholly-owned subsidiary with manufacturing operations in Sri Lanka (Biyagama, 530 employees, founded 2001), China (Zhongshan, Guangdong, 200 employees, founded 2005) and Indonesia (Semarang, Central Java, 200 employees, established 2017), plus sales offices in Hong Kong, Indonesia (Tangerang), Bangladesh (Dhaka) and the UK (London). Headcount totals 900+ across all locations. The company manufactures customized lingerie accessories across six core categories: SoftSeal and Sleek SoftSeal comfort bra closures (its patented flagship), hooks and eyes, rings and slides, bra wires (PET-coated, galvanized, stainless steel and polymer), ribbon bows and charms, and sonic-sealed elastic shoulder straps. Differentiated process technologies include ultrasonic sealing of seams, Sonic Sealing for elastic straps, bonding, laminating and laser cutting, consolidated in the Phoenix Product Development Centre opened in Zhongshan in May 2022 to address the athleisure/sports-bra segment.

The business is B2B and serves leading global lingerie brands through direct enterprise sales relationships and participation in trade exhibitions such as Interfilière Paris. Quote-based unit pricing applies to bulk enterprise orders, typically under multi-year supply contracts. A complementary transactional channel was added in June 2022 via mysoftseal.com, a proprietary B2B e-commerce portal that allows customization (cut sizes, rows, PANTONE color selection from 2500+ options) and order minimums as low as 50 pieces, with DHL courier fulfillment; it initially serves the UK, Spain, France, Italy, Germany and USA and explicitly targets high-end designer labels and SMB customers previously locked out by manufacturer MOQs.

Revenue is not publicly disclosed. The company competes on a foundation of 275+ years of inherited Prym/Newey heritage, patented comfort technologies, multi-country scale manufacturing, and an unusually deep sustainability stack (ISO 14001 since 2012, GRS certification 2022, OEKO-TEX, ZDHC, Higg Index FEM, ISO 14064-1:2006, world-first Chemical Leasing in 2019 with Watercare Technologies under UNIDO/NCPC guidance, and a five-year 1,500 MWh/year geothermal REC partnership with PLN in Indonesia from 2022). Its declared growth priorities are the athleisure vertical via the Phoenix Centre, the SMB channel via mysoftseal.com, and sustainability-anchored wallet share gains with global brand customers.

Name

Prym Intimates

Legal name

Prym Intimates Lanka (PVT) Ltd

Website

https://prym-intimates.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Prym Intimates is a B2B manufacturer of customized lingerie accessories (SoftSeal closures, hooks & eyes, rings & slides, bra wires, ribbon bows, shoulder straps) serving leading global lingerie brands, with factories in Sri Lanka, China and Indonesia and sales offices in Hong Kong, Bangladesh and the UK.

Ownership category

akta.pro rank

Product category

Lingerie Accessories Manufacturing

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599), Narrow Fabric Mills and Schiffli Machine Embroidery (313220)

akta.pro industry

PRIMARYIMAOALAA

Fasteners & Closures (Zippers/Snaps/Hooks & Eyes/Hook-and-Loop)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Textile & Apparel Trims Manufacturing (Zippers/Buttons/Labels/Elastic)

SECONDARYIMAOALAD

Elastic, Tapes & Webbing Manufacturing (Elastic Bands/Binding/Strapping/Webbing)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Textile & Apparel Trims Manufacturing (Zippers/Buttons/Labels/Elastic)

Keywords

• Lingerie accessories
• Bra components
• Custom apparel hardware
• Intimate apparel fasteners
• Bra wire manufacturing

Headquarters

HQ city

Malwana

HQ country

Sri Lanka

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lingerie Accessories Manufacturing & Sales: B2B manufacturing and sales of customized lingerie accessories including SoftSeal closures, hooks and eyes, bra wires, rings, slides, shoulder straps, and ribbon bows to leading global lingerie brands
2. E-commerce Platform Sales: B2B online sales through mysoftseal.com enabling customized small volume orders with minimum quantities as low as 50 pieces

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Prym Intimates manufactures and globally supplies customized lingerie accessories — including SoftSeal closures, hooks and eyes, bra wires, rings and slides, shoulder straps, and ribbon bows — to leading fashion and lingerie brands. Production is anchored in wholly-owned facilities in Sri Lanka, China, and Indonesia, with sales offices in Hong Kong, Bangladesh, and the UK, complemented by the mysoftseal.com B2B e-commerce portal for small-volume custom orders.

Product overview

Prym Intimates is a major supplier to the global lingerie industry, providing a comprehensive range of customized lingerie accessories. The company offers six core product categories: SoftSeal (revolutionary comfort technology for bra closures), Hooks & Eyes (fasteners for bras), Rings & Slides (fasteners and adjusters), Bra Wires (support underwire in various materials), Ribbon Bows (decorative embellishments), and Shoulder Straps (elastic straps with Sonic Sealing technology). These products are complemented by the mysoftseal.com B2B e-commerce platform enabling small-volume custom orders. The company serves leading fashion brands worldwide with manufacturing operations in Sri Lanka, China, Indonesia, and sales offices in Hong Kong, UK, and Bangladesh.

Differentiator

Problem solved

Functional benefit

Brands

• SoftSeal: Revolutionary hook and eye technology featuring softer fabric covering ultrasonically sealed seams with microfiber feel for ultimate comfort.
• mysoftseal.com

Products and services

• SoftSeal Hook & Eye Revolutionary comfort bra closure that covers harsh ultrasonically sealed seams with softer fabric, providing optimum comfort and perfect fit. Features inverted sealed edges and microfiber feel; supplied to lingerie brands as a customized accessory.
• Sleek SoftSeal Hook & Eye Ultra-flat comfort bra closure with fabric-covered rounded edges and patented SoftSeal technology, providing perfect fit and ultimate comfort for the wearer.
• Hooks & Eyes Wide range of hooks and eyes for fastening garments simply and securely on bras, including Basic Hook & Eye and Subtle Touch Hook & Eye with hidden stitch construction and a padded version for greater comfort.
• Rings & Slides Diverse range of high-quality plastic, nylon-coated metal, and electroplated rings, slides, hooks, and other fasteners supplied in many designs, shapes, and sizes for lingerie manufacturers.
• Bra Wires PET-coated, galvanized, stainless steel, and non-metal (polymer) bra wires emphasizing comfort and support, featuring no-poke nylon powder coated tips.
• Ribbon Bows Attractive assortment of ribbon bows, charms, and accessories to embellish lingerie, available in Basic Range, Fashion Range, and Embellishment Range.
• Shoulder Straps Exclusive Sonic Sealing elastic shoulder straps with Ultrasonic seal and Bar-tack seal options, delivering comfort, support, and chic aesthetics for bra manufacturers.
• mysoftseal.com B2B E-Commerce Portal B2B online ordering portal for customized lingerie accessories with minimum order quantities as low as 50 pieces, 2,500+ PANTONE color customization, product customization options (cut sizes, rows, color), credit card payment, and DHL delivery tracking.

Quantifiable outcome

• Chemical savings of 10% to 15% through chemical leasing model
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• WGSNminorOthers · 1 February 2025Trend forecasting partner providing latest fashion trends and insights to inspire seasonal collections. Prym Intimates Spring Summer 2026 collection inspired by WGSN trends.
• Concepts ParisminorOthers · 1 February 2025Trend forecasting partner providing key seasonal trends guides and inspiration for collection themes. Prym Intimates Spring Summer 2026 collection inspired by Concepts Paris trends.
• DHL Courier ServiceminorOthers · 1 June 2022Logistics partner for fast delivery with tracking through DHL courier service for mysoftseal.com online platform orders.
• PT Perusahaan Listrik Negara (PLN)coreStrategic or Co-development Partner · 1 April 2022Renewable Energy Certificate (REC) partnership agreement to purchase 1,500 MWh of renewable energy per year. Geothermal energy sourced from Kamojang Geothermal Power Plant for 100% of electricity requirement. Five-year collaboration supporting Indonesia's net-zero emission goals by 2060.
• Clean Energy Investment Accelerator (CEIA) IndonesiaminorStrategic or Co-development Partner · 1 April 2022Supporting Indonesia's transition toward clean energy and government's drive to promote renewable energy in cooperation with CEIA Indonesia.
• Watercare Technologies (Pvt) LtdcoreStrategic or Co-development Partner · 1 January 2019Chemical leasing partnership to treat wastewater using innovative business model. Prym compensates Watercare for each cubic meter of waste water treated, supporting sustainability agenda. Trials showed 10-15% overall savings on chemicals. Monitored by NCPC under UNIDO guidance.
• National Cleaner Production Centre (NCPC)coreStrategic or Co-development Partner · 1 January 2019Partnered with NCPC under UNIDO guidance for chemical leasing model implementation and monitoring of wastewater treatment system.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Others

• Concepts Paris: Trend forecasting and creative direction partner for the intimates, swimwear and activewear accessories industry; not a direct manufacturer but an adjacent ecosystem participant that shapes product direction for suppliers like Prym Intimates.
• William Prym Group: German parent conglomerate and historic namesake of Prym Intimates; overlap exists in buttons, snaps, fasteners and apparel hardware, with Prym Intimates as the dedicated intimates division within the broader group.

Direct peers

• HKK Group: Hong Kong-based intimate apparel accessories supplier with manufacturing in Asia; directly competes with Prym Intimates across hooks, eyes, fastenings and trim components.
• Notal Group: China-based supplier of lingerie accessories including hooks, eyes, rings, slides, bra straps and bows; one of the closest direct competitors to Prym Intimates in the global intimates accessories category.
• Cosmo Accessories: Manufacturer of lingerie accessories including hook & eye tapes, rings, slides, straps and bra wires; direct competitor especially across Sri Lanka and South Asia supply corridors.
• Stretchline Holdings: UK-based global manufacturer of lingerie elastics, straps, trims and narrow fabrics; directly competes with Prym Intimates in straps, elastics and intimate apparel components for major lingerie and sportswear brands.
• Sun Wah Group: Hong Kong-headquartered apparel accessories manufacturer with significant intimates category exposure; competes with Prym Intimates in supplying hooks, underwires, fastenings and trims to global lingerie brands.

Regional players

• Stretchtex International: Sri Lanka-based narrow fabrics and elastic manufacturer serving intimates, activewear and apparel brands; regional manufacturing peer in Prym Intimates' home country sharing similar export-oriented customers.

Emerging players

• Dasheng Group: China-based intimate apparel accessories and bra components manufacturer; emerging competitor to Prym Intimates in bra wires, straps and fastenings with growing scale and international footprint.

Broad incumbents

• YKK Group: World's largest fastener manufacturer (zippers, snaps, hook-and-loop); broad incumbent in apparel hardware whose hook-and-eye and fastening capability overlaps at the periphery of Prym Intimates' intimates category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/prymintimates
• Facebookfacebook.com/prymintimatesgroup
• LinkedInlinkedin.com/company/prym-indonesia

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prym Intimates