Let's Face It

Kitchen Remodeling Serviceslfikitchens.com

Let's Face It is a Greater Philadelphia cabinet refacing company founded in 1984 that serves residential homeowners across southeastern Pennsylvania and southern New Jersey with direct-to-consumer design, in-house CNC manufacturing, and company-employed installation crews.

Company typePrivate
Founded1984
HeadquartersMontgomery, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Let's Face It does

Let's Face It is a Philadelphia-area residential cabinet refacing company founded in 1984 by David Cerami, operating under a direct-to-consumer model that targets homeowners in southeastern Pennsylvania and southern New Jersey. The company's core service is cabinet refacing — replacing doors, drawer fronts, and hardware while retaining the existing cabinet boxes — supplemented by complementary offerings including custom cabinetry, countertops, kitchen islands, backsplashes, and accessories. The firm maintains an in-house wood shop in Lancaster, PA equipped with CNC router machinery and proprietary 3DL laminate finishing capability, allowing vertical integration of manufacturing rather than reliance on third-party millwork.

The business handles design, fabrication, and installation with company-employed craftsmen rather than subcontractors, supported by long-tenured staff with 27–32+ years of service. Customer acquisition is driven by referrals, regional advertising, and a 97.8% GuildQuality satisfaction rating, with a transferable lifetime warranty functioning as a retention and reputation tool. The company is privately held with no external funding rounds, operates from a headquarters in Lower Gwynedd Township, PA, and owns a related-entity subsidiary, HomeTech Renovations Inc., founded in 1989. Across more than 40 years of continuous operation, the firm has accumulated multiple Best of House & Home awards (2015, 2022, 2024) and positions itself as the oldest cabinet refacing specialist in southeastern Pennsylvania.

Let's Face It firmographics

Firmographics

Name: Let's Face It
Legal name: Let's Face It, Inc.
Website: https://lfikitchens.com
Company type: Private
Founded year: 1984
Operating status: Operating
Headcount range: 1–10 employees
Short description: Let's Face It is a Greater Philadelphia cabinet refacing company founded in 1984 that serves residential homeowners across southeastern Pennsylvania and southern New Jersey with direct-to-consumer design, in-house CNC manufacturing, and company-employed installation crews.
Ownership category
akta.pro rank

Let's Face It industry classification

Industry

Product category: Kitchen Remodeling Services
NAICS: Wood Kitchen Cabinet and Countertop Manufacturing (33711), Wood Kitchen Cabinet and Countertop Manufacturing (337110), Residential Remodelers (236118), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
SIC: Wood Household Furniture, (No Upholstered) (2511), Miscellaneous Furniture & Fixtures (2590)
akta.pro primary industry: Cabinet Refacing & Door/Drawer Replacement (HSAPAIAB)
akta.pro secondary industries: Kitchen Cabinet Refacing & Replacement (HSAPAAAB), Custom Cabinet Design & Build (HSAPAIAA), Kitchen Permitting, Design & Project Management (HSAPAAAK)

Keywords

Cabinet refacing
Kitchen remodeling
Custom cabinetry
Countertop installation
Cabinet refit services

Where Let's Face It is headquartered

Location

Headquarters

HQ city: Montgomery
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Let's Face It business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

Cabinet Refacing Services: Core revenue stream from cabinet refacing services including new doors, drawer fronts, finishes, and hardware installation. Services provided to homeowners across southeastern Pennsylvania and southern New Jersey.
Kitchen Remodeling Add-ons: Additional revenue from countertops, backsplashes, custom cabinets, kitchen islands, and cabinet accessories installed by in-house team.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Budget-conscious thermofoil option
One time/ perpetual license	Pay-as-you-go	Premium wood refacing
One time/ perpetual license	Pay-as-you-go	3DL finish option

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Let's Face It product offering

Product offering

Core offering

Let's Face It is a direct-to-consumer kitchen remodeling company that transforms residential kitchens primarily through cabinet refacing—replacing doors, drawer fronts, finishes, and hardware while preserving the existing cabinet boxes. The company complements this core service with in-house fabricated custom cabinets, kitchen islands, countertops (quartz and granite), backsplashes, and organizational cabinet accessories. All design, manufacturing, and installation work is performed by long-tenured in-house employees, with projects typically completed in 3–5 days at up to 60% lower cost than full cabinet replacement.

Product overview

Let's Face It is a service-based company offering a unified kitchen transformation solution centered on cabinet refacing as its core product. The portfolio includes six integrated service offerings: Cabinet Refacing (the primary service replacing doors, drawer fronts, and finishes while keeping cabinet boxes intact), paired with complementary add-ons—Countertops (quartz/granite surfaces), Custom Cabinets (in-house wood shop fabrication), Kitchen Islands (custom-built to match cabinetry), Backsplashes (tile/glass installation), and Cabinet Accessories (organizational inserts and pull-outs). All services are delivered by in-house employees with a lifetime workmanship warranty. The company positions cabinet refacing as a cost-effective alternative to full kitchen remodeling, reportedly saving up to 60% compared to conventional tear-out replacements, with most projects completed in 3-5 days.

Differentiator

Problem solved

Functional benefit

Products and services

Cabinet Refacing

Quantifiable outcome

Cost savings of up to 60% compared to full cabinet replacement
+4 more outcomes

Companies that use Let's Face It

Customer profile

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Let's Face It technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Let's Face It partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Let's Face It competitors and assessment

Company assessment

Emerging players

IKEA Kitchen: IKEA's kitchen line competes at the value-conscious end of the kitchen renovation market, including in the Philadelphia region, representing an alternative for budget-sensitive homeowners that Let's Face It also targets via thermofoil options.
Re-Bath: Re-Bath is a franchise-based bathroom refacing and remodeling company with a similar 'reface rather than replace' value proposition; though bath-focused, its direct-to-consumer, in-home consultation model closely mirrors Let's Face It's cabinet refacing approach.

Direct peers

Kitchen Tune-Up: Kitchen Tune-Up is a national franchise specializing in cabinet refacing, cabinet redooring, and kitchen tune-ups — directly comparable services delivered through a localized owner-operator model similar to Let's Face It's regional in-house approach.
Kitchen Magic: Kitchen Magic is a direct competitor offering cabinet refacing and kitchen remodeling services across the Northeast and Mid-Atlantic, operating under a similar service model focused on transforming existing cabinetry rather than full replacement.

Broad incumbents

Home Depot Kitchen Installation Services: Home Depot offers kitchen remodeling and cabinet installation services in the same PA/NJ geography, providing a broad-incumbent alternative for homeowners comparing refacing against full-replacement options.
Bath Fitter: Bath Fitter is a national incumbent in bath-tub and shower liner/refacing with an in-home consultation, custom-manufactured components, and fast-installation model analogous to Let's Face It's cabinet refacing approach, though focused on bathrooms.
Lowe's Kitchen Installation Services: Lowe's competes for the same kitchen-renovation homeowner segment in southeastern PA and southern NJ with bundled design-and-install services, representing a broad-incumbent competitor with national marketing reach.
MasterBrand Cabinets: MasterBrand (parent of KraftMaid, Merillat, Diamond, etc.) is one of North America's largest cabinet manufacturers supplying cabinetry for both new construction and remodeling, representing a broad-incumbent supplier alternative to in-house custom production.

Others

NARI Contractor Members (regional): NARI-certified remodeling contractors in the Greater Philadelphia region compete for the same homeowner-renovation segment; NARI itself is the trade body that awarded Let's Face It Contractor of the Year.

Regional players

NKB Design (New England Kitchen & Bath): NKB Design is a regional kitchen and bath design-remodel firm in the Northeast offering custom cabinetry, refacing, and full remodeling — comparable in service mix and customer base to Let's Face It but operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Let's Face It financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Let's Face It leadership team

Management profile

Number of profiles

Profiles2 records

Let's Face It subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Let's Face It funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Let's Face It M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Face It

What does Let's Face It do?

Is Let's Face It a public or private company?

Let's Face It is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Let's Face It founded?

Let's Face It was founded in 1984. It employs 1 to 10 people.

Where is Let's Face It based?

Let's Face It is headquartered in Montgomery, United States, in the North America region.

How does Let's Face It make money?

Two revenue lines are on record. Cabinet Refacing Services are the primary driver. The others are kitchen Remodeling Add-ons.

Who are Let's Face It's main competitors?

Emerging players on record are IKEA Kitchen and Re-Bath. Direct peers are Kitchen Tune-Up and Kitchen Magic. Broad incumbents are Home Depot Kitchen Installation Services, Bath Fitter, Lowe's Kitchen Installation Services and MasterBrand Cabinets. NARI Contractor Members (regional) is listed as an others. NKB Design (New England Kitchen & Bath) is listed as a regional player.

Does Let's Face It have an API?

No public API is recorded for Let's Face It.

What industry is Let's Face It in?

Let's Face It's product category is Kitchen Remodeling Services. Its primary akta.pro industry code is HSAPAIAB, Cabinet Refacing & Door/Drawer Replacement, with a secondary code of HSAPAAAB, Kitchen Cabinet Refacing & Replacement. Its NAICS code is 33711 and its SIC code is 2511.