Hong Kong Cancer Foundation

What Hong Kong Cancer Foundation does

Hong Kong Cancer Foundation (香港癌症基金會) is a registered charitable institution founded in 1987, self-described as the largest cancer service charity in Hong Kong. The organization provides free professional cancer support services to cancer patients and their families, operating without any government or Community Chest funding and relying entirely on public donations. HKCF delivers its services through a physical infrastructure of four community support centres (North Point, Wong Tai Sin, Kwai Chung, Central) and seven Cancer Patient Resource Centres embedded in public hospitals (Tuen Mun, Princess Margaret, Prince of Wales, Queen Elizabeth, United Christian, Queen Mary, and Pamela Youde Nethersole Eastern). The service portfolio includes nursing consultation, psychological counselling, dietetic services, art therapy, peer support groups, family support (including the Rainbow Club for children aged 5-17), financial assistance, palliative care guidance, and a Wellness and Holistic Health Care Programme covering yoga, meditation, qigong, pilates, therapeutic art, and sound healing. HKCF anchors an ecosystem of 22 self-help groups and runs three flagship annual campaigns: Pink Revolution (breast cancer awareness, October), CheckMate (men's cancer awareness, launched 2025), and Stride for a Cure (fundraising walkathon, HK$3 million target).

The organization's revenue model is donation-driven and multi-stream: individual one-time and recurring monthly donations through the Circle of Friends programme (donations of HK$100+ are tax-deductible), event-based fundraising (Pink Revolution HK$3M goal, Stride for a Cure HK$3M goal, CheckMate bandanna sales at HK$88), corporate sponsorships and partnerships (Prudential as principal CheckMate sponsor, gala dinners, gift-matching schemes), and grants from charity trusts and foundations. The distribution model combines physical service delivery (walk-in centres and hospital embedded resource centres), inside sales via a free services hotline (3656 0800), self-serve digital channels (online donation platform, DIY fundraising pages), and street fundraising activities. Targeted customer segments span breast cancer patients (primary, served via Sunflower Network), men's cancer patients (primary, served via Prostate Peer Association), general oncology patients, and caregivers/families. Celebrity ambassadors include Sammi Cheng for Pink Revolution and Andrew and Virginia for CheckMate. PCI DSS compliance governs payment processing, and the organization maintains tax-exempt status under Charity File No. 91/2745. The most recent strategic expansion is a May 2025 cross-border collaboration with the Zhejiang Province Rehabilitation Medicine Association for voice rehabilitation training in Hangzhou, signaling the organization's first operational extension beyond Hong Kong SAR.

Name

Hong Kong Cancer Foundation

Legal name

Hong Kong Cancer Fund 香港癌症基金會

Website

https://cancer-fund.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Hong Kong Cancer Foundation (香港癌症基金會) is Hong Kong's largest cancer service charity, founded 1987, providing free professional cancer support — nursing, psychological, wellness, and peer services — to patients and families across four support centres, seven hospital resource centres, and 22 self-help groups, funded entirely by public donations.

Ownership category

akta.pro rank

Product category

Cancer Support Services (Charitable/Nonprofit Healthcare)

NAICS

Voluntary Health Organizations (813212), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB), Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Cancer support services
• Patient support programmes
• Peer support groups
• Cancer awareness campaigns
• Charitable health services

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and monthly donations from individual supporters. Monthly donors join the 'Circle of Friends' programme. Donations of HK$100 or more are tax-deductible in Hong Kong.
2. Event Fundraising: Annual events including Pink Revolution (breast cancer), CheckMate (men's cancer), and Stride for a Cure walkathon generate donations through participant fundraising and sponsorships.
3. Corporate Sponsorship and Partnerships: Corporate entities sponsor campaigns, galas, and events. Includes gift-matching schemes and employee fundraising programmes.
4. Foundation and Trust Grants: Charity trusts and foundations provide grants to fund specific projects and services, or through general donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Hong Kong Cancer Foundation is a registered charity that delivers free professional cancer support services to cancer patients and their families across Hong Kong. Services are delivered through four community-based Support Centres, seven hospital-based Cancer Patient Resource Centres, and a network of 22 peer self-help groups, supplemented by wellness programmes, awareness/fundraising campaigns (Pink Revolution, CheckMate, Stride for a Cure), and the Rainbow Club for affected children.

Product overview

Hong Kong Cancer Foundation is a nonprofit charity organization (established 1987) providing free professional cancer support services. The organization operates a platform of community-based and hospital-based services including four Hong Kong Cancer Fund Support Centres across the city, Cancer Patient Resource Centres in seven public hospitals, peer support groups (Sunflower Network for breast cancer, Prostate Peer Association), wellness programmes, and family support services. Key campaigns include Pink Revolution (breast cancer awareness), CheckMate (men's cancer awareness), and Stride for a Cure (annual fundraising walk). All services are provided free of charge and funded entirely by public donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hong Kong Cancer Fund Support Centres

Quantifiable outcome

• Early detection improves survival rates - Stage 1 or 2 breast cancer 5-year relative survival rate exceeds 90%

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Prudential Hong Kong LimitedcoreGTM or Marketing Partner · 1 November 2025Principal sponsor of the CheckMate men's cancer awareness campaign. Supports the '港兄弟 • 講檢查' (CheckMate) initiative encouraging men to undergo early cancer checks. Partnership includes event sponsorship, promotional support, and ambassador involvement.
• Andrew (CheckMate Ambassador)minorGTM or Marketing Partner · 1 November 2025Men's cancer survivor serving as CheckMate Ambassador to inspire other men to get checked early for prostate, testicular, and penile cancers.
• Virginia (CheckMate Day Ambassador)minorGTM or Marketing Partner · 1 November 2025Supporting CheckMate Day (28th November) as ambassador to promote men's cancer awareness and early detection.
• Zhejiang Province Rehabilitation Medicine AssociationcoreStrategic or Co-development Partner · 1 May 2025Collaboration through the New Voice Club (part of HKCF's 22 peer support groups) to conduct voice rehabilitation training for laryngectomees in Hangzhou. Included signing of cooperation agreement between Hong Kong ENT specialists and Zhejiang Provincial People's Hospital.
• Sammi Cheng (佘詩曼)flagshipGTM or Marketing Partner · 1 January 2025Pink Ambassador for Pink Revolution 2025 breast cancer awareness campaign. Actress and public figure lending her celebrity status to raise awareness about breast cancer and encourage women to perform regular self-examinations.
• Dr. Janice TsangminorGTM or Marketing Partner · 1 January 2025Specialist in Medical Oncology, Executive Committee Member & Medical Advisor at HKCF, Founding Convenor of Hong Kong Breast Oncology Group. Provides expert medical content and video messages for Pink Revolution breast cancer awareness campaigns.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cancer Fund (CancerFund.org) - Hong Kong St. Paul's Hospital related charity: Note: re-classified below as HKACS-type peer. (Kept primary above.)
• Hong Kong Anti-Cancer Society: Hong Kong's other major cancer-focused charity, founded in 1963. Directly comparable as a locally based nonprofit providing cancer education, patient support, and screening services to Hong Kong residents; competes for the same donor and volunteer base.
• Susan G. Komen: Premier breast cancer charity globally with Pink Revolution-style mass awareness campaigns, fundraising walks, and patient support services. Closely comparable to HKCF's Pink Revolution breast cancer programme model and donor engagement approach.

Broad incumbents

• Macmillan Cancer Support: UK's largest cancer care charity providing information, financial support, and practical help to cancer patients. Comparable as a large-scale, donation-funded cancer support charity with a multi-channel service model (phone, in-person, online), although operating at much greater scale.
• American Cancer Society: Largest US cancer-focused nonprofit with comprehensive patient support, research funding, and awareness campaigns (Relay For Life). Comparable as a multi-channel, donation-funded cancer charity running flagship events and hospital partnerships.
• Cancer Council Australia: Australia's leading cancer control charity providing research funding, prevention programmes, and patient support. Comparable in mission and multi-channel service model, though operating at national scale.
• Cancer Research UK: World's largest independent cancer research charity with significant patient information and awareness programmes. Comparable in donation-driven model, mass-participation events (Race for Life), and cancer information services.

Emerging players

• Livestrong Foundation: US cancer survivorship charity focused on patient navigation, emotional support, and survivorship programmes. Comparable in its emphasis on free direct patient support services, peer connection, and survivorship rather than research funding.

Regional players

• National Cancer Society of Malaysia: Malaysia's leading cancer nonprofit providing education, screening, and patient support. Comparable as a Southeast Asian cancer charity operating in a similar healthcare context with multi-channel community programmes.
• Singapore Cancer Society: Singapore's main cancer charity providing public education, screening subsidies, and patient support services. Comparable as an Asian regional cancer charity with similar service portfolio (screening, education, patient support) and Asian healthcare-system context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/hongkongcancerfund
• Facebookfacebook.com/hongkongcancerfund
• LinkedInlinkedin.com/company/hong-kong-cancer-fund

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hong Kong Cancer Foundation