What Onninen does

Onninen AS is a Norwegian electrical wholesale company (elektrogrossist) headquartered in Skedsmokorset, Norway, operating as a wholly-owned subsidiary of Finnish retail and wholesale conglomerate Kesko Corporation. Founded in 1913, the company distributes electrical materials, tools, lighting, automation, and smart-building products primarily to professional installers (Installasjon), industrial customers (Industri), infrastructure projects (Infra), transportation infrastructure (Samferdsel), and facility managers across Norway, with secondary consumer exposure through the 'Arbeid - hjem - fritid' assortment sold via online and physical channels. The business is organised around five regional sales territories (Region MidtNord, Region Stor Oslo, Region Østlandet, Region Sør, Region Vest) and dedicated segment specialists, including a Sales Director for Industry.

The company's distribution platform combines 26 physical Express stores (including 7 megastores) with a digital commerce stack comprising the onninen.no e-commerce portal, EDI and punch-out integration for B2B procurement, and the OnniApp mobile application. A differentiated service layer extends beyond pure product distribution: Plukk&Pakk provides 1-2 hour express delivery from selected Express stores, Klikk & Hent enables click-and-collect, VMI-lager positions vendor-managed inventory in customer vehicles, premises, or construction-site containers, and Levende lager (two-box replenishment) ensures continuous supply at customer sites; a 24/7 vakttelefon provides emergency telephone support for critical situations. Onninen also operates Onninenskolen, a training and certification academy covering FSE electrical safety with first aid and other technical courses. Two proprietary own-brand lines—Ironside for hand tools and Onnline for electrical installation materials—sit alongside distributed third-party brands across categories including PAX ventilation, ABB switchgear, Teccon pre-wired pipe systems, and smart-building platforms (KNX, Eaton xComfort, Elko Smart, Heimgard).

Onninen operates a B2B hardware sales model with customer-specific pricing visible only after login, supported by sales-led regional teams and dedicated segment specialists. Revenue is generated primarily through wholesale product sales, complemented by service revenue from logistics, inventory-management solutions, and training. The 2025 product launches—PAX Sirocco bathroom fan, ABB Emax 3 air circuit breaker, and Teccon Easyfix pre-wired pipe system—indicate active product-portfolio refresh across installation, industrial, and project segments. As a Kesko Group subsidiary, Onninen benefits from parent-group purchasing power and Nordic scale, though it operates as a Norway-only business with no disclosed international expansion.

Name

Onninen

Legal name

Onninen AS

Website

https://onninen.no

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

251–500 employees

Short description

Onninen AS is a Norwegian electrical wholesale company (subsidiary of Kesko Corporation) distributing materials, tools, and smart-building solutions to professional installers, industrial customers, infrastructure projects, and facility managers across Norway via 26 Express stores and integrated digital commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Skedsmokorset

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical materials wholesale: Onninen generates revenue through wholesale distribution of electrical materials, components, tools, and equipment to professional installers, industrial customers, and infrastructure companies. Revenue is generated through product sales with pricing based on quantity and customer segment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Onninen AS is a Norwegian electrical wholesaler that distributes electrical materials, components, tools, smart-building and home-automation products, and related equipment to professional installers, industrial customers, infrastructure projects, and facility managers. Sales are conducted through 26 Express stores across Norway, a login-based online store (nettbutikk), EDI and punch-out integrations, the OnniApp mobile application, and dedicated regional sales teams. The offering is supplemented by logistics services (Plukk&Pakk 1–2 hour delivery, Klikk & Hent, VMI-lager, Levende lager two-box replenishment), professional training through Onninenskolen, and 24/7 emergency on-call support, alongside own-brand product lines Ironside (tools) and Onnline (electrical materials).

Product overview

Onninen is a Norwegian electrical wholesale company (elektrogrossist) operating as a platform distributor of electrical materials, tools, and related products across professional trade, industrial, and infrastructure segments. The company offers its own proprietary brands (Ironside for tools, Onnline for electrical materials) alongside third-party branded products, and supplements product sales with a comprehensive suite of logistics and service offerings including Plukk&Pakk express delivery, Klikk & Hent click-and-collect, VMI-lager inventory management, Onninenskolen training, and 26 Express retail locations. The business model integrates physical distribution with digital commerce capabilities including EDI, punch-out, and the OnniApp mobile application. Onninen also distributes smart building and home automation solutions including KNX, Eaton xComfort, Elko Smart, and Heimgard systems.

Differentiator

Problem solved

Functional benefit

Brands

• Onn:time: News and information portal for Onninen featuring articles about products, industry trends, and company updates.
• Onninenskolen
• OnniApp
• Onnline
• Ironside

Products and services

• Ironside (own brand hand tools) Onninen's proprietary own-brand line of hand tools and professional equipment (bits, tape measures, screwdrivers, spirit levels, bit sets) positioned for professional tradespeople and electrical installers.
• Onnline (own brand electrical materials) Onninen's house brand covering electrical installation materials including cables, junction boxes, cable routing systems, light fixtures, and associated accessories, distributed to professional installers and contractors.
• PAX Sirocco Bathroom Fan Fully automatic, regulation-free wet room bathroom fan that is easy to install, manufactured by PAX and distributed through Onninen's Express stores and online catalog.
• ABB Emax 3 Air Circuit Breaker with Integrated Arc Flash Protection Air circuit breaker with integrated arc flash protection, targeting low-voltage switchgear applications in industrial and infrastructure settings. Distributed through Onninen.
• Teccon Easybox / Easyfix Pre-wired Pipe System Pre-wired pipe systems for project installations: Easybox is a junction box solution and Easyfix is the comprehensive project solution designed to reduce installation time and packaging waste on large projects.
• Plukk&Pakk Express Delivery Pick-and-pack same-day or 1–2 hour delivery service from selected Onninen Express stores, sparing professional customers the travel time of picking up items themselves.
• Klikk & Hent Click-and-Collect Order-online-and-pick-up-at-store service enabling customers to place digital orders and collect at their nearest Onninen Express location.
• Vakttelefon 24/7 On-call Service 24/7 emergency telephone service staffed by product-knowledgeable personnel for critical supply situations outside normal working hours.
• VMI-lager (Vendor Managed Inventory) Forward-positioned storage solutions in customer vehicles, premises, or containers at construction sites, ensuring continuous material supply without the customer managing inventory.
• Levende lager (Living Stock 2-box Solution) Two-box inventory replenishment system with identical assortment in each box; when one box is depleted, it is refilled while the other remains in use, ensuring continuous availability at customer sites.
• Onninenskolen (Onninen School) Training and competency development courses covering electrical safety (FSE) with first aid and various technical fields, offered to professional customers and tradespeople.
• OnniApp Mobile Application Mobile application enabling Onninen customers to place orders and manage purchases digitally as part of the company's digital commerce solutions.
• Express-butikk (Express Stores) Network of 26 Onninen Express stores across Norway (including 7 megastores) offering local pickup, Plukk&Pakk rapid delivery, and extended opening hours for rapid access to electrical materials and tools.
• KNX Smart Building Solutions Distribution of KNX-standard products and solutions for home and building automation, offered to installers and facility managers.
• Eaton xComfort Smart Home System Distribution of Eaton xComfort smart home automation products for residential and commercial building automation.
• Elko Smart Home Solutions Distribution of Elko Smart products for intelligent building control and automation.
• Heimgard Smart Home Platform Distribution of Heimgard smart home platform products for home automation and energy efficiency.

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

One partnership is on record.

• ElfagminorChannel Partner/ Reseller/ DistributorElfag is a Norwegian electrical industry association. Onninen maintains a partnership with Elfag, which appears as a linked partner on the Onninen website under 'Nyttige sider' (Useful pages).

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Würth Group: Global leader in fasteners, tools, and related technical supplies with strong direct-to-tradesperson model across Europe including the Nordics. Comparable in serving professional installers with logistics-intensive distribution, though broader than pure electrical.
• Sonepar Group: World's largest independent electrical distributor, family-owned, operating across Europe (including Selga in the Nordics). Comparable core electrical wholesale business but global in scope and with significantly larger scale than Onninen.
• Rexel Group: Global electrical distribution leader with Nordic operations (including Solar). Operates a much broader international footprint and serves similar installer/industrial customers; a global incumbent whose Nordic subsidiary is Onninen's closest direct peer.

Regional players

• Stark Group: Major Nordic building materials distributor (Denmark-headquartered, owned by Saint-Gobain). Comparable professional B2B customer base in construction and renovation trades across the Nordics, but focused on heavy building materials rather than electrical.
• Beijer Ref AB: Nordic-focused HVAC and refrigeration wholesaler listed on Nasdaq Stockholm. Comparable Nordic B2B technical distribution model serving professional installers with branches and logistics, though focused on refrigeration/HVAC rather than electrical.

Emerging players

• Conrad Electronic: European electronic components and equipment retailer/wholesaler with broad catalog and strong e-commerce platform. Comparable in product breadth and digital commerce orientation, though primarily serves electronics professionals and B2C rather than dedicated electrical installers.

Direct peers

• Solar Group (Solar Danmark): Leading Nordic electrical wholesaler (now part of Rexel) serving professional installers with branches, logistics services and digital tools across Denmark and other Nordic markets — directly comparable product assortment, customer base and distribution model to Onninen.
• Selga (Sonepar): Swedish electrical wholesaler owned by global Sonepar Group, serving installers and industrial customers with branches and digital channels — directly comparable electrical distribution model and professional installer focus, though focused on the Swedish market.
• Byggmakker (Kesko): Norwegian building materials retailer and sister company of Onninen under the same Kesko parent. Comparable Norwegian footprint and overlapping professional/DIY customer base in building and renovation, though focused on building materials rather than electrical specialty.
• Ahlsell AB: Major Nordic technical wholesaler (Sweden-headquartered) offering electrical, plumbing, HVAC and tools to professional installers and industrial customers via a multi-country branch network — directly comparable assortment and B2B installer customer base, but at significantly larger Nordic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onninen