121PR
121PR is a Madrid-based B2B public relations agency specializing in media relations, branded content, communication strategy, and event management for technology companies operating in or expanding into the Spanish market, serving enterprise clients across consumer electronics, gaming, and adjacent tech verticals.
- Company typePrivate
- Founded2012
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 121PR does
121PR (legal entity 121 PRESS S.L.) is a Madrid-headquartered, privately held B2B public relations agency specializing in the technology sector. Founded in 2012 and operating for more than 16 years, the firm delivers a unified suite of communications services — media relations, content creation, communication strategy, public relations, event planning, crisis communication, internal communication, branded content, and media cooperations management — to enterprise technology clients active in or entering the Spanish market. Named customers include Acer, Teufel, XPG, Yeyian Gaming, Ziclotech, PassportCard, Guidewire, CARFAX Europe, Ingram Micro, and SamBoat, spanning consumer electronics, gaming, smart home, insurance, software, vehicle data, distribution, and nautical verticals.
The agency operates as a professional services business, generating revenue through service fees (likely retainer- and project-based arrangements) with B2B clients. Its go-to-market is direct sales-led, centered on long-term client relationships, established journalist networks across digital and traditional media, and the proprietary Oktobertech annual event that convenes 75+ journalists and technology communicators. The team is small (6–7 full-time staff) and leadership-stable, led by Director Francisco Soto and Joint Director Elaine Cedeño, with Account Directors Rocío Rosón and Juan del Castillo, and Account Executives María Arriero, Sergio Fernández, and Agustina López. The company's claimed differentiators are a standardized 16-year methodology, trust-based journalist relationships, and creative content production optimized for SEO.
121PR is bootstrapped, with no external funding, parent company, or M&A activity disclosed. The company is GDPR-compliant, holds no patents, and has no proprietary technology platform or software product; its value is delivered entirely through human expertise, process discipline, and relationship capital. Growth has been measured, expressed primarily through steady client diversification and incremental team expansion into 2026, including two new Account Executives and recognition in the Guía de Jóvenes Talentos by Top Comunicación & RR.PP.
121PR firmographics
Firmographics- Name
- 121PR
- Legal name
- 121 PRESS S.L.
- Website
- https://121pr.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 121PR is a Madrid-based B2B public relations agency specializing in media relations, branded content, communication strategy, and event management for technology companies operating in or expanding into the Spanish market, serving enterprise clients across consumer electronics, gaming, and adjacent tech verticals.
- Ownership category
- akta.pro rank
121PR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
Keywords
Where 121PR is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
121PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- PR and Communication Services: 121PR provides public relations, media relations, branded content, and communication strategy services to technology companies. Revenue is generated through service fees, likely retainer or project-based arrangements with B2B clients seeking media coverage and brand positioning in the Spanish market.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
121PR product offering
Product offeringCore offering
121PR is a Spanish public relations and communications agency that delivers media relations, content creation, communication strategy, event planning, crisis communication, internal communication, and branded content services for technology sector clients. The agency operates as a B2B PR firm targeting tech brands seeking to enter, expand, or strengthen their position in the Spanish market, and organizes the annual Oktobertech networking event.
Product overview
121PR is a Spanish Tech PR Agency offering a comprehensive suite of public relations and communication services. The agency operates as a unified service offering rather than a modular platform, providing Media Relations, Content Creation, Communication Strategies, Public Relations, Event Planning, Crisis Communication, Internal Communication, Branded Content, and Media Cooperations Management. Additionally, the agency organizes the annual Oktobertech networking event for the technology sector. The agency's approach centers on establishing relationships with journalists and media outlets to secure quality press coverage for technology clients, with a standardized methodology developed over 16+ years of operation.
Differentiator
Problem solved
Functional benefit
Brands
- Oktobertech: An annual technology networking event organized by 121PR that brings together journalists and technology communicators, sponsored by brands
Products and services
- Media Relations
Quantifiable outcome
- Over delivered on results with features in right media outlets for international brands in Spanish market
- +2 more outcomes
Companies that use 121PR
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
121PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
121PR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oktobertechminor121PR organizes Oktobertech, an annual technology-focused event that brings together journalists, communicators, and technology brands. The 2022 edition gathered more than 75 journalists. This is a self-organized event by 121PR to foster relationships between media and tech brands.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
121PR competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
121PR social profiles
Digital presence121PR compliance and trust
Trust signalCompliance1 record
121PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
121PR leadership team
Management profileNumber of profiles
Profiles7 records
121PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
121PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 121PR
What does 121PR do?
121PR is a Spanish public relations and communications agency that delivers media relations, content creation, communication strategy, event planning, crisis communication, internal communication, and branded content services for technology sector clients. The agency operates as a B2B PR firm targeting tech brands seeking to enter, expand, or strengthen their position in the Spanish market, and organizes the annual Oktobertech networking event.
Is 121PR a public or private company?
121PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 121PR founded?
121PR was founded in 2012. It employs 11 to 50 people.
Where is 121PR based?
121PR is headquartered in Madrid, Spain, in the Europe region.
How does 121PR make money?
One revenue line is on record: PR and Communication Services.
Does 121PR have an API?
No public API is recorded for 121PR.
What industry is 121PR in?
121PR's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR. Its NAICS code is 54182 and its SIC code is 4899.