Minnesota Business Magazine
Minnesota Business Magazine is an independent, founder-owned digital news publication delivering contextual coverage of Minnesota's business climate, economic trends, and industry sectors to business owners, executives, investors, and residents, with revenue from $5/month digital subscriptions and a flagship One Take CEO Interviews video/podcast series.
- Company typePrivate
- Founded2018
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Minnesota Business Magazine does
Minnesota Business Magazine is an independent, founder-owned digital business news publication operating under the legal entity Kurschner Media. Founded in 2018 and produced by Dale Kurschner—a fractional strategic CFO and executive consultant—the publication delivers independent, contextual coverage of Minnesota's business climate, economic trends, and industry sectors including agribusiness, healthcare, manufacturing, technology, real estate, and economic development. Coverage has expanded into neighboring states such as North Dakota, with reporting on regional M&A, capital projects, and corporate expansions.
The publication's core product is editorial content—news articles, industry analysis, and the signature One Take CEO Interviews video/podcast series (launched June 2020)—distributed through minnesotabusiness.com and syndicated on YouTube, Spotify, and Apple Podcasts. Revenue is generated primarily through digital subscriptions at $5.00 per month for unlimited content access, supplemented by a freemium registration tier and metered access model designed to convert casual readers into paying subscribers. The customer base is horizontally segmented across Minnesota business owners, executives, investors, employees, and residents interested in state-level economic intelligence.
Minnesota Business operates as a lean, founder-controlled media property with no disclosed external funding, venture capital backing, parent company, or institutional investment. The small team structure, with the publisher serving in a fractional capacity, underscores a cost-disciplined, content-led go-to-market approach focused on regional editorial differentiation rather than scale or technology-driven distribution.
Minnesota Business Magazine firmographics
Firmographics- Name
- Minnesota Business Magazine
- Legal name
- Kurschner Media
- Website
- https://minnesotabusiness.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Minnesota Business Magazine is an independent, founder-owned digital news publication delivering contextual coverage of Minnesota's business climate, economic trends, and industry sectors to business owners, executives, investors, and residents, with revenue from $5/month digital subscriptions and a flagship One Take CEO Interviews video/podcast series.
- Ownership category
- akta.pro rank
Minnesota Business Magazine industry classification
Industry- Product category
- Regional Business News and Media
- NAICS
- Newspaper Publishers (51311), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where Minnesota Business Magazine is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Minnesota Business Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Subscriptions: Subscription-based revenue model with free registration providing limited access and paid digital subscriptions offering unlimited content access. The publication uses a metered access model to drive conversions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Registration - Access 0 Posts |
| Subscription | Monthly | Digital Subscription - Unlimited Posts |
| Subscription | Others | Metered Access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Minnesota Business Magazine product offering
Product offeringCore offering
Minnesota Business is a digital news publication that produces original editorial coverage of Minnesota's business climate, economic trends, and industry developments across agribusiness, healthcare, manufacturing, technology, real estate, and economic development. The publication sells digital subscriptions (with a freemium registration tier) granting access to its news articles and the signature One Take CEO Interviews video/podcast series featuring unedited conversations with Minnesota CEOs.
Product overview
Minnesota Business Magazine is a digital business news publication focused on Minnesota's business climate, economic trends, and regional news. The publication produces original editorial content including news articles, industry coverage, and a signature video/podcast series called One Take CEO Interviews. Revenue is generated through digital subscriptions offering tiered access to content.
Differentiator
Problem solved
Functional benefit
Brands
- One Take CEO Interviews: A series of authentic spontaneous discussions with Minnesota CEOs, recorded in one take and left unedited, launched during COVID-19 pandemic in June 2020. Interviews are available on YouTube, Spotify, and Apple Podcasts.
Products and services
- Digital Subscription (Unlimited Access)
Companies that use Minnesota Business Magazine
Customer profileSegments4 records
Ideal customer profiles3 records
Minnesota Business Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Minnesota Business Magazine partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Minnesota Business Magazine competitors and assessment
Company assessmentDirect peers
- Crain's Chicago Business: A regional digital business news brand serving Chicago executives with the same content/subscription model targeting business owners, leaders, and investors in a defined metro — a close template peer for Minnesota Business.
- Minneapolis/St. Paul Business Journal: Part of American City Business Journals, this is the dominant paid regional business news outlet in Minnesota, directly competing for the same executive/investor audience with digital subscriptions and events.
- Finance & Commerce: A long-standing Minnesota business and legal news publication covering commercial real estate, development, and corporate news in the Twin Cities — overlapping audience and subject matter with Minnesota Business.
- Twin Cities Business Magazine: The primary direct competitor — a print and digital business magazine covering the Twin Cities/Minnesota business community with original reporting, events, and a similar audience of executives and entrepreneurs.
Broad incumbents
- American City Business Journals: The national network publishing 40+ regional business journals including the Minneapolis/St. Paul edition; defines the established paid regional business-news category that Minnesota Business operates within.
- Inc. Magazine: A national digital business publication targeting entrepreneurs, owners, and executives — the broader-audience incumbent that Minnesota Business competes against for owner/leader attention and subscription dollars.
- Forbes (local/regional coverage): A major national business news brand with contributors covering Minnesota and regional business stories, representing the free/aggregator competition that pressures local subscription models.
Regional players
- CityBusiness (New Orleans): A regional business news publication serving a different metropolitan market (New Orleans), illustrating the broader template of city/regional business weeklies that compete with general-interest and national outlets for executive readership.
- MinnPost: A Minnesota-focused nonprofit digital news outlet covering civic, economic, and policy topics with a reader-supported model — overlapping audience of engaged Minnesota readers and competing for civic-news mindshare.
Others
- AlphaMedia USA (Minnesota local radio/TV news): A regional broadcasting group operating local news outlets across Minnesota, representing an adjacent media-distribution channel that competes for the same local business-audience attention and advertiser dollars.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Minnesota Business Magazine social profiles
Digital presenceMinnesota Business Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minnesota Business Magazine leadership team
Management profileNumber of profiles
Profiles1 record
Minnesota Business Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minnesota Business Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minnesota Business Magazine
What does Minnesota Business Magazine do?
Minnesota Business is a digital news publication that produces original editorial coverage of Minnesota's business climate, economic trends, and industry developments across agribusiness, healthcare, manufacturing, technology, real estate, and economic development. The publication sells digital subscriptions (with a freemium registration tier) granting access to its news articles and the signature One Take CEO Interviews video/podcast series featuring unedited conversations with Minnesota CEOs.
Is Minnesota Business Magazine a public or private company?
Minnesota Business Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Minnesota Business Magazine founded?
Minnesota Business Magazine was founded in 2018. It employs 11 to 50 people.
Where is Minnesota Business Magazine based?
Minnesota Business Magazine is headquartered in Minneapolis, United States, in the North America region.
How does Minnesota Business Magazine make money?
One revenue line is on record: digital Subscriptions.
Who are Minnesota Business Magazine's main competitors?
Direct peers on record are Crain's Chicago Business, Minneapolis/St. Paul Business Journal, Finance & Commerce and Twin Cities Business Magazine. Broad incumbents are American City Business Journals, Inc. Magazine and Forbes (local/regional coverage). Regional players are CityBusiness (New Orleans) and MinnPost. AlphaMedia USA (Minnesota local radio/TV news) is listed as an others.
Does Minnesota Business Magazine have an API?
No public API is recorded for Minnesota Business Magazine.
What industry is Minnesota Business Magazine in?
Minnesota Business Magazine's product category is Regional Business News and Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 51311 and its SIC code is 2711.