Green Bay Water

What Green Bay Water does

Green Bay Water is a nonprofit municipal water utility owned by the City of Green Bay, Wisconsin, and operated under franchise granted since 1886. The utility draws raw water from Lake Michigan via an intake located more than a mile offshore at a depth of 60 feet, treats it at a Filter Plant capable of processing up to 42 million gallons per day, and distributes it through 440 miles of pipe across seven pressure zones, four elevated tanks, eight backup wells, and nearly 4,000 fire hydrants. It is the third-largest drinking water supplier in Wisconsin and performs more than 10,000 water quality tests annually. The utility completed a nationally recognized 100% voluntary lead service replacement program in October 2020.

The utility serves 107,395 City of Green Bay residents and provides wholesale water to four neighboring municipalities (Village of Ashwaubenon, Town of Scott, Village of Hobart, and Village of Wrightstown). Service operations are regulated by the Public Service Commission of Wisconsin under Chapter 196 of the Wisconsin State Statutes, with rates established through periodic rate cases. The business model is a recurring subscription: residential and commercial customers within the city limits are billed monthly at regulated rates positioned as the most affordable drinking water in Brown County, with wholesale customers purchasing bulk supply for resale to their own end users. Customer-facing services include billing and account management, water quality reporting, a Service Line Lookup Map, a Cross Connection Program, a Flushing Program, and the Hydro Helper Program for high-usage assistance.

Green Bay Water employs approximately 64 people with a combined 842 years of experience, operating from headquarters at 631 South Adams Street, Green Bay. The utility is not venture-backed, not publicly traded, and not subject to acquisition or change-of-control dynamics typical of private-sector companies; ownership and governance reside with the City of Green Bay. Strategic expansion has historically occurred through municipal annexation (notably the 1964 annexation of the Town of Preble) and incremental wholesale customer additions, the most recent being the Village of Wrightstown in 2016.

Name

Green Bay Water

Legal name

Green Bay Water Utility

Website

https://gbwater.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

Green Bay Water is a nonprofit municipal water utility in Green Bay, Wisconsin that treats and distributes Lake Michigan drinking water to 107,395 city residents and four wholesale municipal customers, operating under Public Service Commission of Wisconsin rate regulation.

Ownership category

akta.pro rank

Product category

Municipal Water Utility Services

NAICS

Water Supply and Irrigation Systems (22131), Water Supply and Irrigation Systems (221310)

SIC

Water Supply (4941)

akta.pro primary industry

Water Supply & Wastewater Utilities Administration (BPAIACAG)

Keywords

• Municipal water utility
• Drinking water supply
• Water distribution services
• Water treatment services
• Water utility operations

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Water Service Revenue: Revenue generated from providing drinking water to 107,395 City of Green Bay residents and wholesale customers. Operates as a nonprofit municipal utility with rates set by the Public Service Commission of Wisconsin.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Green Bay Water is a nonprofit municipal water utility that pumps, treats, filters, and distributes drinking water sourced from Lake Michigan to residential and commercial customers within the City of Green Bay, Wisconsin. The utility operates a Filter Plant capable of treating up to 42 million gallons of water daily through a 440-mile distribution system, and also supplies wholesale water to four neighboring municipalities.

Product overview

Green Bay Water operates as a municipal water utility providing a single integrated drinking water service. The core offering is drinking water sourced from Lake Michigan, which is pumped, treated at the Filter Plant, and distributed through 440 miles of pipes to 107,395 residential and commercial customers in Green Bay, Wisconsin. The utility also provides billing/account management, water quality monitoring, infrastructure maintenance programs (including flushing and lead service replacement), and wholesale water service to four neighboring municipalities. Key supporting services include the Service Line Lookup Map, Cross Connection Program, Hydro Helper Program for usage assistance, and emergency response. The utility performs over 10,000 water quality tests annually and maintains a distribution system with seven pressure zones, four elevated tanks, and almost 4,000 fire hydrants.

Differentiator

Problem solved

Functional benefit

Products and services

• Drinking Water Supply

Quantifiable outcome

• 100% lead service replacement completed
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• American Water Works Association (AWWA)industryOthersGreen Bay Water is a member of the American Water Works Association, a professional organization for water utility operators.

Scale indicators6 records

Recent moves7 records

Expansion highlights3 records

Peers

• California Water Service Group (NYSE: CWT):

Direct peers

• Madison Water Utility: Madison, Wisconsin's municipal water utility, serving a comparable residential customer base from groundwater/lake sources. Closest comparable in size and Wisconsin regulatory environment to Green Bay Water.
• Milwaukee Water Works: Wisconsin's largest municipal water utility, also drawing from Lake Michigan and serving Greater Milwaukee. Direct peer in source water, regulatory framework (PSCW), and operating model.
• Kenosha Water Utility: Municipal water utility serving Kenosha, Wisconsin, also drawing from Lake Michigan. Comparable source water, PSCW regulation, and customer scale.
• Appleton Water Utility: Municipal water utility serving the City of Appleton, Wisconsin. Comparable Wisconsin municipal utility with similar regulatory and operational characteristics to Green Bay Water.

Broad incumbents

• Essential Utilities (NYSE: WTRG): Large investor-owned water and natural gas utility serving ~5 million people across 10 states. Comparable regulated rate-base utility model and water infrastructure operations.
• American Water Works Company (NYSE: AWK): Largest publicly traded US water and wastewater utility serving ~14 million people across 14 states. Comparable regulated water utility business model, though investor-owned rather than municipal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/greenbaywater
• Facebookfacebook.com/greenbaywater
• LinkedInlinkedin.com/company/green-bay-water

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Bay Water