Heritage Financial Consultants LLC

What Heritage Financial Consultants LLC does

Heritage Financial Consultants LLC is an independent, privately held financial advisory firm headquartered in Hunt Valley, Maryland, founded in 1999. The firm delivers holistic, fee-based financial planning and investment management to high-net-worth individuals, business owners, executives, families, corporations, and nonprofits, with $11.3B in assets under management as of 12/31/25. Its core service stack comprises Financial Planning, Investment Management (including alternative investments such as hedge funds, managed futures, private equity, and real estate), Estate Planning Strategies, Risk Management/Insurance, Family Vision & Legacy, Business Ownership & Succession Planning, Corporate Executive Services, and Employer-Sponsored Retirement Plans. Distribution is relationship-led through 52 financial professionals supported by roughly 88 additional staff across 11 offices in Maryland, Delaware, Florida, Indiana, New Jersey, and Virginia, with licensure spanning 44 states plus Puerto Rico.

The firm's underlying technology is intentionally non-proprietary and broker-dealer-mediated: associates are registered representatives of Osaic Wealth, Inc. (and Lincoln Financial Advisors Corp.), members of FINRA/SIPC, which provides trading, custody, compliance, and product distribution infrastructure. Client-facing technology is delivered through the emaplan wealth portal (wealth.emaplan.com), while client communications and marketing email are run on industry-standard tooling including Constant Contact. The firm runs a recurring revenue model anchored in AUM-based advisory fees, supplemented by insurance and plan-services revenue typical of the hybrid RIA/broker-dealer model. Customer acquisition is primarily via advisor referrals, executive and business-owner outreach, community involvement, and brand visibility through trade publications and local business journal rankings. No AI/ML capability, proprietary technology IP, or external capital raise is evidenced in the source materials.

Name

Heritage Financial Consultants LLC

Legal name

Heritage Financial Consultants LLC

Website

https://heritageconsultants.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Heritage Financial Consultants LLC is an independent, privately held financial advisory firm founded in 1999, managing $11.3B in AUM through 52 financial professionals across 11 offices, serving high-net-worth individuals, executives, business owners, families, corporations, and nonprofits with holistic financial planning and wealth management.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industries

Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC), Estate & Legacy Planning Advisory (FSAEAAAG), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

Keywords

• Financial planning services
• Wealth management advisory
• Investment management
• Estate planning strategies
• Retirement plan services

Headquarters

HQ city

Hunt Valley

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Assets Under Management (AUM) Fees: Heritage Financial Consultants manages $11.3B in Assets Under Management (as of 12/31/25). The firm provides comprehensive financial planning and investment management services, generating revenue primarily through fee-based advisory arrangements. Associates are registered representatives of Osaic Wealth, Inc., a broker/dealer and registered investment advisor, suggesting a hybrid model of AUM-based fees and potentially commission-based product sales.
2. Financial Planning & Advisory Services: The firm provides holistic financial planning services including retirement planning, investment management, estate planning, risk management/insurance, family vision & legacy planning, business ownership/succession planning, corporate executive services, and employer-sponsored retirement plans. Revenue is generated through advisory fees, likely AUM-based percentage fees and/or flat-fee planning arrangements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Heritage Financial Consultants LLC is a private financial advisory firm that delivers comprehensive financial planning, investment management, estate planning, risk management/insurance, business succession planning, and corporate executive services. The firm manages $11.3 billion in assets under management (as of 12/31/25) for high-net-worth individuals, families, business owners, executives, corporations, and nonprofits. Securities and advisory services are offered through registered representatives affiliated with Osaic Wealth, Inc.

Product overview

Heritage Financial Consultants LLC operates as a unified financial advisory firm offering an integrated suite of wealth management services. The firm provides Financial Planning as the foundational service, supported by Investment Management capabilities including access to alternative investments. Additional services include Estate Planning Strategies, Risk Management/Insurance, Family Vision & Legacy (in partnership with Total Family Management), Business Ownership & Succession Planning, Corporate Executive Services (acting as a personal CFO for executives), and Employer-Sponsored Retirement Plans. The firm manages $11.3 billion in assets under management across 11 office locations with 52 financial professionals serving executives, business owners, retirees, families, corporations, and nonprofits. Registered representatives are associated with Osaic Wealth, Inc. for securities and investment advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning services that provide a roadmap for short- and long-term financial success, including estate planning strategies, family member assistance, education planning, cash flow and budget management.
• Investment Management Portfolio management with customized investment strategies constructed for individual client objectives, offering traditional asset classes as well as alternative investments such as hedge funds, managed futures, private equity, and real estate.
• Estate Planning Strategies Estate planning guidance to ensure wealth is distributed as desired upon passing, including will and trust design, asset titling, beneficiary coordination, and navigation of state and federal estate tax laws.
• Risk Management / Insurance Insurance planning services including life insurance, long-term care coverage, disability protection, and risk assessment to protect families, businesses, and legacies from catastrophic financial events.
• Family Vision & Legacy A Wealth 3.0 approach combining financial planning with family well-being principles, partnering with Total Family Management to address purpose, values, and family roles in wealth strategy.
• Business Ownership & Succession Planning Planning services for business owners including succession planning, exit strategies, employee benefits programs, and key talent recruitment and retention programs.
• Corporate Executive Services Executive financial planning acting as a personal CFO, managing equity incentives, non-qualified deferred compensation plans, stock options, and comprehensive wealth management for corporate executives.
• Employer-Sponsored Retirement Plans Design, funding, and implementation of retirement and pension plans including 401(k), 403(b), defined benefit plans, non-qualified deferred compensation plans, and fiduciary education services.

Quantifiable outcome

• $11.3B in Assets Under Management managed for clients

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Osaic Wealth, Inc.coreTechnology or IntegrationHeritage Financial Consultants' associates are registered representatives of Osaic Wealth, Inc., a broker/dealer and registered investment advisor (member FINRA/SIPC). Securities and investment advisory services are offered through Osaic Wealth, Inc. The partnership provides access to broker-dealer infrastructure, compliance frameworks, and regulatory oversight required for securities and advisory operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Mariner Wealth Advisors: Independent wealth advisory firm providing financial planning, investment management, tax, estate, and retirement plan services to HNW clients and institutions. Comparable service suite, advisor-team model, and target segments as Heritage.
• Carson Group: Partnership-based wealth management firm serving financial advisors and their clients with technology, coaching, and back-office support. Comparable partner-channel GTM and HNW focus, with significantly larger advisor network and technology infrastructure.
• Bessemer Trust: Private wealth and investment management firm specializing in ultra-high-net-worth families with services spanning investment management, estate planning, and family office services. Comparable in serving multi-generational HNW families with comprehensive planning, though Bessemer targets higher AUM per client.
• Focus Financial Partners: Partnership of independent, fiduciary wealth management firms serving HNW clients, with member firms retaining operating autonomy. Highly comparable RIA partnership structure and HNW focus; significantly larger aggregate AUM.
• Commonwealth Financial Network: Independent broker-dealer and RIA supporting financial advisors serving HNW clients with comprehensive wealth management services. Comparable private, advisor-centric model and service mix including financial planning, investment, and estate services.
• Hightower Advisors: Large partnership-model RIA serving high-net-worth individuals and families through advisor teams that retain equity and operating autonomy. Heritage is directly comparable in its advisor-recruitment model and HNW focus, though Hightower operates at substantially greater scale.
• Creative Planning: Comprehensive wealth management firm offering financial planning, investment management, estate planning, and tax services to HNW clients, including executives and business owners. Highly comparable to Heritage's full-service HNW offering with broader geographic reach.

Broad incumbents

• Edelman Financial Engines: Large national RIA offering financial planning and investment management to mass-affluent and HNW clients via advisor and digital channels. Comparable comprehensive planning and investment offerings with substantially greater scale and proprietary technology.
• Raymond James Financial Services: Large diversified financial services firm with significant wealth management, investment banking, and asset management segments. Competes with Heritage for HNW clients and advisor talent, with substantially broader service portfolio and national brand.
• Cetera Financial Group: Large broker-dealer and independent advisor services firm providing compliance, technology, and product support to thousands of financial advisors. Comparable in offering independent advisors broker-dealer affiliation and wealth management infrastructure, but at much broader scale.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heritagefinancialconsultants
• LinkedInlinkedin.com/company/heritage-financial-consultants-llc
• Instagraminstagram.com/heritagefinancialconsultants

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Financial Consultants LLC