Pristine Water

What Pristine Water does

Pristine Water is an Indian manufacturer of electrochemical water treatment systems, headquartered in New Delhi with a regional office in Chennai, India, and a US subsidiary (Pristine Watertech Labs LLC) in Waltham, Massachusetts. Founded in 1999, the company designs, manufactures, and supplies systems that generate sodium hypochlorite on-site through electrochlorination of brine or seawater, eliminating the need to store or transport hazardous chlorine gas. It also offers complementary electrolytic technologies for adjacent industrial water and wastewater treatment applications.

The product portfolio spans batch and continuous electrochlorinators (in brine and seawater variants), solar- and hydro-powered electrochlorinators for off-grid deployments, chlorine dioxide generators, silver/copper ionizers, electrolytic scale removal units, electrocoagulation systems, fluoride and arsenic removal systems, reverse osmosis systems, and mixed oxidant generators. All systems can be containerized for portability. The underlying technology is electrochemical — proprietary electrode chemistry and stack architectures — rather than software- or AI-based, with customization available across capacity, automation level, and power source.

The company runs a project-based, engineer-to-order sales motion targeting industrial enterprises and government buyers. Customers include power generators (TATA, GMR Energy, Udupi Power, Mitsubishi Corporation), oil and gas operators (Qatar Petroleum, Vedanta), public-sector clients (GAIL, ICRC, Military Engineering Services, the Public Health Engineering Department in Gangtok), and rural/municipal drinking water schemes, with consumer-scale home disinfection units also sold through Amazon India. Revenue is generated primarily through one-time hardware sales of bespoke systems, supplemented by electrode replacement, after-sales service, and maintenance contracts. The company claims a 100% project completion rate with repeat orders, presence in more than 25 countries, deployment across more than 100 industrial plants and 7,000 villages, and millions of litres of drinking water disinfected daily. Pricing is project-specific and not publicly disclosed.

Name

Pristine Water

Legal name

Pristine Water

Website

https://pristinewater.in

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Pristine Water designs, manufactures, and services electrochemical water treatment systems — principally electrochlorinators — for industrial, municipal, and government clients across power, oil and gas, defense, and water utility sectors in India and over 25 international markets.

Ownership category

akta.pro rank

Product category

Industrial Water Treatment Equipment

NAICS

Chemical Manufacturing (325), Other Basic Inorganic Chemical Manufacturing (325180), Water Supply and Irrigation Systems (22131)

SIC

Chemicals & Allied Products (2800), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Industrial Inorganic Chemicals (2810)

akta.pro primary industry

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

akta.pro secondary industries

Water Treatment & Process Specialty Chemicals (IMAEABAN), Industrial Wastewater Reuse (Cooling/Process/Boiler Feed) (EUANADAM), Membranes, Consumables & Chemicals (Elements, Antiscalants, Cleaning) (EUANAFAJ)

Keywords

• Electrochlorination systems
• Industrial water treatment
• Sodium hypochlorite generation
• Electrochemical disinfection
• Cooling water treatment

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electrochlorination Systems Sales: Sale of electrochlorination systems including batch, solar, continuous brine, and seawater variants. Systems are custom-manufactured based on client requirements with varying capacities and automation levels. One-time capital equipment sale with potential for electrode replacement and maintenance services.
2. Water Treatment System Sales: Sale of related water treatment products including electrode replacements, fluoride/arsenic removal systems, reverse osmosis systems, mixed oxidant generators, and electrolytic scale removal systems.
3. After-sales Service and Support: Technical support, electrode replacement services, and maintenance. Testimonials mention 'after-sales service was very satisfying' indicating ongoing service revenue stream.
4. Containerized Systems: All systems can be containerized for deployment, representing specialized system configurations for specific applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pristine Water manufactures and supplies electrochlorination systems that generate sodium hypochlorite on-site from salt water, brine, or seawater through electrolysis. The portfolio includes batch, continuous brine, continuous seawater, and solar/hydro powered variants, complemented by chlorine dioxide generators, silver/copper ionizers, electrolytic scale removal, electrocoagulation, fluoride/arsenic removal, RO, and mixed oxidant systems. Customers span power generation, oil & gas, municipal water treatment, desalination, food & beverage, defense, and government sectors across 25+ countries.

Product overview

Pristine Water offers a comprehensive portfolio of electrochemical water treatment systems, with electrochlorination technology as the core offering. The product line spans Batch and Continuous Electrochlorinators (available in seawater and brine variants), Solar-powered systems for off-grid applications, and complementary technologies including Chlorine Dioxide Generators (Kloroxide), Silver/Copper Ionizers, Electrolytic Scale Removal Systems (Pristine Eco-Scale), Electro Coagulation Systems (E-Coag ETP), Fluoride/Arsenic Removal Systems, Reverse Osmosis Systems, and Mixed Oxidant Disinfectant Generators. All systems can be containerized for portability. The portfolio covers water disinfection, wastewater treatment, industrial effluent treatment, and specialty contaminant removal across municipal, industrial, and power generation applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Batch Electrochlorination Systems

Quantifiable outcome

• Purifying drinking water in 7000 villages
• +4 more outcomes

Named customers17 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grundfos: Global pump and water solutions manufacturer with disinfection and dosing product lines including chlorination systems — competes in drinking water and industrial process water treatment segments.
• Veolia Water Technologies: Global water and wastewater treatment major with extensive desalination, cooling water, and disinfection capabilities — competes in many of the same end-markets (power, oil & gas, municipal) with broader integrated solutions.
• Suez Water Technologies & Solutions: International water treatment and process solutions provider with chemical feed, disinfection, and cooling water offerings overlapping with Pristine's industrial customer segments.
• Evoqua Water Technologies (Xylem): Major water treatment solutions provider with chlorination and disinfection product lines serving municipal and industrial customers globally — overlaps with Pristine's disinfection portfolio as part of a much broader water technology platform.
• Ecolab (Nalco Water): Global water treatment chemicals and equipment provider with cooling water, boiler water, and process water solutions — competes with Pristine's industrial cooling water and process treatment business on a solutions basis.

Direct peers

• Wallace & Tiernan (Veolia): Long-established manufacturer of chlorination and disinfection equipment (chlorine gas, hypochlorite, ClO2 systems) for municipal and industrial water treatment — direct overlap with Pristine's electrochlorination offering.
• ProMinent: Manufacturer of metering pumps and water treatment systems including electrochlorination cells for drinking water, industrial process water, and swimming pools — directly comparable offering with global service network.
• De Nora: Global leader in industrial electrochemistry and electrode technologies with extensive electrochlorination product lines serving municipal and industrial water treatment — Pristine's most direct global competitor in the same core technology category.

Emerging players

• H2O Innovation: Specialized water treatment systems provider focused on membrane filtration and specialty equipment — adjacent player with potential overlap in desalination pretreatment and RO system supply.

Others

• Atlas Copco (Power & Flow division): Industrial equipment supplier with adjacent water and process cooling solutions for power and offshore applications — thematically related through shared industrial customers and offshore infrastructure markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pristine_water
• Facebookfacebook.com/pristinewaterindia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pristine Water