Hopping Gnome Brewing

What Hopping Gnome Brewing does

Hopping Gnome Brewing Company is a privately-held, founder-owned craft microbrewery founded in 2015 by Torrey Lattin and Stacy Ward Lattin in Wichita, Kansas. It was the first dedicated taproom-style brewery in the city, and operates on a 5 BBL brewing system located at 1710 E. Douglas Ave in the Douglas Design District, with a larger customer-facing taproom and beer garden opened in 2023 at 1719 E. Victor St. The company brews a rotating portfolio of standard and seasonal craft ales and lagers — including IPAs, ambers, ESBs, stouts, sours, goses, saisons, and wheat beers — alongside a hard seltzer, hop water, THC seltzers, kombucha, wine, and seasonal cocktails, using locally-sourced inputs such as Kansas Hop Co. hops and Reverie Coffee Roasters cold brew.

Revenue is generated primarily through direct-to-consumer on-site sales: pints, flights, to-go packaging (32oz Crowlers, 64oz growlers, 16oz cans and 4-packs), merchandise, private event venue rentals, and ticketed beer pairing dinners. Pricing is unit-based, anchored by $5 happy hour pints (Tuesday-Thursday, 3-6pm) and $10/$20 To-Go Thursday specials. Secondary wholesale distribution of kegs to local Wichita bars and restaurants exists but is limited. Marketing is driven by social media (Facebook, Instagram, TikTok), a monthly email newsletter, community events, food truck partnerships, and collaborations with local artists and small businesses, all reinforcing a Buy Local, community-oriented positioning rather than a scaled growth posture.

The team is small — co-owners, a taproom manager, assistant brewer, events manager, and a handful of servers — and the business has remained bootstrapped with no external funding, no parent company, and no public-market listing. Brand credibility is anchored by a 2018 Great American Beer Festival silver medal for Sepia Amber. The economic profile is that of a single-market, lifestyle-scale craft brewery whose growth is constrained by local demand and tank capacity rather than by capital.

Name

Hopping Gnome Brewing

Legal name

Hopping Gnome Brewing Company

Website

https://hoppinggnome.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Hopping Gnome Brewing is a founder-owned craft microbrewery and taproom in Wichita, Kansas, founded in 2015 as the city's first taproom-style brewery. It brews rotating ales and lagers on a 5 BBL system and sells primarily direct-to-consumer through on-site pints, to-go Crowlers and cans, merchandise, and venue rentals, supplemented by limited local keg distribution.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft beer brewery
• Microbrewery taproom
• Handcrafted ales lagers
• Local beer to-go
• Brewery venue rental

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. On-site Taproom Beer Sales: Beer sold by the glass/pint at the taproom. Includes standard beers on permanent rotation as well as seasonal and limited-edition offerings. Happy hour pricing ($5 pints) offered Tuesday-Thursday 3-6pm.
2. To-Go Beer Sales: Beer sold to-go in 32oz Crowler cans ($12 each), 64oz glass growler fills, and 16oz single cans and 4-packs. To-go Thursday specials: $10 Crowlers and $20 4-packs.
3. Merchandise Sales: Branded merchandise including t-shirts ($25), trucker hats ($30), logo beanies ($30), logo golf balls ($15), logo golf towels ($12), logo scarves ($23), koozies ($10), and special event merchandise.
4. Venue Rental / Private Event Hosting: Original tasting room (The OG Gnome) and new taproom are available for exclusive private event rentals. New taproom available during business hours for free group reservations for smaller non-private events.
5. Other Beverages: Hard seltzer (Bubbly Gnome, gluten-free), wine by the glass (Riesling & Semi Sweet Red Blend), seasonal cocktails on tap, hard cider (White Crow), hop water, THC seltzers, canned ciders, non-alcoholic beers, kombucha (Apollo), and cold brew coffee.
6. Beer Pairing Dinners: Special ticketed beer pairing dinner events (e.g., $62 per person) featuring curated food and beer pairings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hopping Gnome Brewing is a microbrewery and taproom that brews and serves a rotating selection of handcrafted ales, lagers, sours, stouts, IPAs, wheat beers and the Bubbly Gnome hard seltzer on a 5 BBL brewing system. Beer is sold by the glass at the taproom and beer garden, packaged to-go in Crowler cans, growlers and 16oz can 4-packs, with limited wholesale keg distribution to local bars and restaurants in Wichita, KS.

Product overview

Hopping Gnome Brewing is a locally-owned microbrewery and taproom in Wichita, Kansas, offering a diverse portfolio of handcrafted ales and lagers brewed on-site at their 5 BBL brewing system. Their core product is their craft beer lineup, featuring seasonal rotations alongside standard flagship beers (such as ICT IPA, Sepia Amber, Earl of ESB, HBIC Sour, and Salty Gnome Gose), supplemented by Bubbly Gnome Hard Seltzer and non-alcoholic options like hop water and kombucha. The company operates a taproom and beer garden experience (located at 1719 E. Victor St.) where beers are served by the glass, in flights, or to-go via Crowler cans, growlers, and canned multi-packs. Additional revenue streams include venue rental services for private events, branded merchandise (apparel and accessories), and beer pairing dinners.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer (Seasonal and Standard Flagships) Handcrafted ales and lagers brewed on-site, including seasonal rotations and standard flagship beers such as Sepia Amber, Earl of ESB, ICT IPA, Design District Coffee Stout, HBIC Sour, Salty Gnome Gose, Steampunk Saison, and Victor Street Hazy IPA. Served on tap to adults in the taproom and beer garden.
• Bubbly Gnome Hard Seltzer A lighter, gluten-free hard seltzer offering with rotating flavors (e.g., Pineapple), served on tap and available to-go alongside the beer program for guests seeking a non-beer option.
• Beer To-Go (Crowlers, Growlers, 16oz Cans and 4-Packs) Packaged beer for off-premise consumption, with 32oz aluminum Crowler cans ($12 each, $10 on To-Go Thursday), 64oz glass growler fills, and 16oz single cans and 4-packs ($20 on To-Go Thursday) available in the to-go cooler.
• Venue Rental (Private Events) Private event hosting at the Original Tasting Room (The OG Gnome) for smaller private events and at the new taproom for larger gatherings, with free group reservations available during business hours for non-private events. Bookings coordinated via [email protected].
• Branded Merchandise Branded apparel and accessories including tees, trucker hats, beanies, scarves, koozies, golf balls, golf towels, and special event merchandise, sold online and in the taproom.
• Non-Alcoholic and Specialty Beverages Non-beer beverages including H2Gnome Hop Water, THC Seltzers, non-alcoholic beers, Apollo Kombucha, canned and draft hard ciders, Riesling and Semi Sweet Red Blend wine, and seasonal cocktails on tap.
• Beer Pairing Dinners Special ticketed beer pairing dinner events featuring curated food and Hopping Gnome beer pairings, priced per person (e.g., $62 per person).

Quantifiable outcome

• Silver medal at 2018 Great American Beer Festival — 124 American Amber entries from across the nation competing.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Eight Ball FashionminorGTM or Marketing Partner · 20 June 2023Eight Ball Fashion curated a Hopping Gnome-themed Cookman USA pants line and hosted a release party at the taproom. An example of cross-promotion between local Wichita small businesses.
• Wichita Experience RentalsminorGTM or Marketing Partner · 20 June 2023Partnered with Wichita Experience Rentals for the Pride Celebration and Queer Beers ICT meet-up, which included a photo booth and rainbow cotton candy. A community-focused collaboration supporting inclusivity.
• Aharon Hoopes (Events Manager)coreOthers · 20 June 2023Hired as Events Manager to manage food truck scheduling, event coordination, and private party bookings for the new taproom.
• Wichita Regional Chamber of CommerceminorGTM or Marketing Partner · 1 September 2022Held a groundbreaking ceremony on September 1, 2022 with the Wichita Regional Chamber of Commerce for the new taproom. The Chamber facilitated ribbon-cutting ceremonies and provided community support for the expansion.
• Geli Chavez (Local Artist)minorStrategic or Co-development Partner · 27 January 2022Sponsored local artist Geli Chavez's 'Ope' mural in 2019 as part of Avenue Art Days event. The mural is on the side of Arthouse 310, a local art gallery. Later collaborated to design a tap handle label for the Ope wheat beer, expanding into merchandise (tees and stickers).
• Grateful Gnome Sandwich Shoppe and Brewery (Denver, CO)minorStrategic or Co-development Partner · 16 March 2019Collaboration with Head Brewer Bess Dougherty at the Grateful Gnome in Denver for International Women's Collaboration Brew Day. Created a Prickly Pear Saison using local ingredients and Pink Boots Society hop blend. Represented a cross-state exchange between female brewers.
• LB. Brewing (Hays, KS)minorStrategic or Co-development Partner · 18 April 2018Kansas Craft Beer Week collaboration — Northwest X Southcentral, an American Saison (5.5%, 28 IBU), brewed with LB. Brewing in Hays, KS. Co-owners Torrey and Stacy met while attending Fort Hays State University.
• Dress for Success WichitaminorOthers · 4 April 2018International Women's Brew Collaboration Day (March 8) — 15% of sales from the night of the HBIC: Ceiling Breaker Peach Sour tapping were donated to Dress for Success Wichita. Also supported Women's Equality Day ICT events with proceeds benefiting the organization.
• Wichita Regional Chamber of CommerceminorGTM or Marketing Partner · 21 March 2018Paired up with the Wichita Regional Chamber of Commerce for a ribbon-cutting ceremony to officially open the new front sidewalk cafe on March 21, 2018.
• Central Standard BrewingminorStrategic or Co-development Partner · 15 March 2018Collaboration on Wicked Crossover, a Wheat IPA (6.4%) hazy tropical IPA featuring malted wheat, flaked wheat, and raw Kansas wheat, double dry hopped with Idaho 7, Gruengeist, Denali, and Azacca. A Wichita craft beer community collaboration.
• Reverie Coffee RoasterscoreStrategic or Co-development PartnerCollaborated with Reverie Coffee Roasters to create the Design District Coffee Stout, a neighborhood collaboration featuring Reverie's cold-brewed 24K Goat blend with tasting notes of chocolate, baking spices, and nuts. Positioned as a buy-local favorite.
• Kansas Hop Co.minorStrategic or Co-development PartnerSourcing partner for hops. The Peach, Please! American Wheat beer is hopped with Comet hops from Kansas Hop Co., supporting local Kansas agriculture.
• Piatto Neapolitan PizzeriacoreGTM or Marketing PartnerRecommended as the go-to food option next door when no food trucks are scheduled. Staff frequently orders from Piatto for events. Strong neighbor relationship supporting the buy-local movement. Ethan's connection to Piatto (as referenced in newsletters) further strengthens the partnership.
• M&M InsuranceminorGTM or Marketing PartnerNeighbors who share their parking lot (M&M Insurance lot to the west) with Hopping Gnome patrons after 5pm on weekdays and anytime on weekends. Used for anniversary events, food trucks, and overflow parking.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Grain to Glass Brewing Co. Wichita-area craft brewery operating a similar taproom-focused model with on-site draft and to-go sales, competing for the same local enthusiast dollars.
• River City Brewing Company: Wichita-based brewery serving the same local craft consumer base; another direct taproom/brewpub competitor in the same metro geography.
• Free State Brewing Company: Lawrence, KS brewpub and craft brewery — one of the earliest Kansas brewpubs. Comparable brewpub/taproom model and product positioning for the Kansas consumer.
• Tallgrass Brewing Company: Kansas craft brewery (Manhattan, KS) selling into a similar Kansas on-premise and off-premise channel mix. Comparable craft portfolio, packaging format, and regional distribution strategy.
• Central Standard Brewing: Wichita-based craft brewery and taproom; named partner in Hopping Gnome's Wicked Crossover collaboration. Direct competitor for Wichita taproom share and operates a comparable 5-vessel brewpub model.
• KC Bier Co. Kansas City brewery and taproom specializing in German-style craft lagers and ales; comparable neighborhood-taproom model with direct overlap on taproom + packaged to-go formats.
• Martin City Brewing Company: Kansas City-area craft brewery with taproom and distribution model similar to Hopping Gnome; benchmark for a comparable taproom-led regional craft operator outside Wichita.
• Wichita Brewing Company: Wichita brewery and pizzeria that competes directly in the local on-premise craft market, including for the Buy Local consumer segment Hopping Gnome targets.
• Defiant Brewing Company: Mid-size regional craft brewery with taproom, packaged beer, and local on-premise distribution — directly comparable craft operating profile to Hopping Gnome.

Broad incumbents

• Boulevard Brewing Company: Kansas City-based regional craft brewery with broad Kansas distribution. A larger incumbent whose distribution and brand presence overlap with Hopping Gnome's local on-premise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HoppingGnome
• LinkedInlinkedin.com/company/hopping-gnome-brewing-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopping Gnome Brewing