Lührmann

What Lührmann does

Lührmann is a German commercial real estate brokerage firm founded in 1992 and headquartered in Osnabrück. The company specializes in matching tenants, brands, and investors with prime commercial locations ('1A-Lagen') across all major German metropolitan regions. It serves enterprise-level retail tenants, hospitality operators, office occupiers, and real estate investors through five business areas: Retail, Big Box Retail, Hotel & Hospitality, Office, and City Investment. Named client mandates visible in the input include Apple, McDonald's, Dr. Martens, Rituals, Marc O'Polo, Søstrene Grene, DeFacto, Five Guys, Hamborner Reit AG, and Drogerie Müller, spanning fashion, cosmetics, F&B, eyewear, and institutional investment.

The firm's core product beyond brokerage is L3+, a proprietary digital mapping and analytics platform that aggregates location intelligence from more than 118 German cities and incorporates site-level indicators into in-depth analyses to support location decisions. The platform is positioned as the data layer underneath Lührmann's relationship-based advisory. The company also publishes L'Dorado, a content blog covering retail real estate topics, and offers in-house project management capabilities staffed by architects and civil engineers (City Investment). No AI/ML components, APIs, or partner integrations are disclosed.

Lührmann operates through an enterprise field-sales go-to-market via six regional offices (Berlin, Düsseldorf, Frankfurt, Hamburg, Munich, Osnabrück) and earns revenue primarily through brokerage commissions and transaction fees on leasing and investment sales. The legal structure consists of regional GmbH & Co. KG entities under Lührmann Deutschland GmbH & Co.KG, with no disclosed external capital, parent company, funding rounds, or M&A activity. The company is privately held by Managing Directors Achim Weitkamp, Mario Hampel, and Michael Backhove together with additional regional managing partners, and its geographic scope is exclusively Germany.

Name

Lührmann

Legal name

Lührmann Deutschland GmbH & Co.KG

Website

https://luehrmann.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Lührmann is a German commercial real estate brokerage (founded 1992, Osnabrück) specialized in prime 1A-locations across five asset classes — Retail, Big Box Retail, Hotel & Hospitality, Office, and City Investment — operating from six German offices and serving enterprise tenants, brands, and investors, supported by its proprietary L3+ city-mapping platform covering 118+ cities.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Activities Related to Real Estate (5313), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Commercial real estate brokerage
• Prime location leasing
• Retail property advisory
• Investment property sales
• Location analytics platform

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Real Estate Brokerage: Brokerage services for leasing and sales of commercial properties in prime locations. The company acts as intermediary connecting property owners, tenants, and investors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lührmann brokers the leasing, sale, project management, and evaluation of commercial real estate in prime (1A) locations across all German metropolitan regions, covering Retail, Big Box Retail (Fachmarkt), Hotel & Hospitality, Office, and City Investment asset classes. The firm is relationship-led, connecting brand tenants, hospitality operators, and investors with property owners, and supports these services with the proprietary L3+ digital mapping tool that consolidates location data from more than 118 German cities for in-depth site-selection analysis.

Product overview

Lührmann is a commercial real estate broker for prime (1A) locations in Germany, founded in 1992 and operating from six locations (Berlin, Düsseldorf, Frankfurt, Hamburg, Munich, Osnabrück). The company offers a portfolio of brokerage services across five asset classes: Retail, Big Box Retail, Hotel & Hospitality, Office, and City Investment. The core product is the L3+ digital mapping tool providing expertise from more than 118 cities with all relevant site indicators for in-depth analysis. Services include leasing, sales, project management (with in-house civil engineers and architects), and property evaluation. The company also maintains a content platform (L'Dorado Blog) for market insights.

Differentiator

Problem solved

Functional benefit

Brands

• L3+: Digital mapping tool providing market expertise from more than 118 cities with location indicators for analysis
• L'Dorado

Products and services

• Retail Brokerage Brokerage services for retail properties in prime (1A) locations across German metropolitan regions, connecting retail brands and tenants with property owners and investors.
• Big Box Retail Brokerage Brokerage services for large-format retail properties (Fachmarkt), serving specialist-store and big-box retail occupiers across Germany.
• Hotel & Hospitality Brokerage Brokerage and advisory services for hospitality real estate, supporting new hospitality concepts, operators, and investors in identifying suitable German locations.
• Office Brokerage Brokerage services for office properties, connecting tenants and investors to support future-proof working environments in German cities.
• City Investment Services Sales, project management, and evaluation services for urban commercial properties, supporting optimal value creation and holistic urban concepts for investors and owners.
• L3+ Digital Mapping Platform Subscription-based proprietary digital mapping and analytics platform providing commercial real estate location expertise from more than 118 German cities, with all relevant site indicators incorporated into in-depth analyses to support site-selection decisions.

Quantifiable outcome

• 30+ years of market experience connecting brands, tenants and investors

Named customers30 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Robert C. Spies GmbH & Co. KG: Bremen-headquartered German commercial real estate broker with a comparable regional footprint and retail tenant representation focus; a domestic peer of similar scale operating in German metropolitan markets.
• EUREKA Real Estate Solutions: German commercial real estate brokerage with similar asset class coverage in retail and investment sales in major German cities; a mid-tier domestic competitor comparable to Lührmann in scale and service mix.

Broad incumbents

• Cushman & Wakefield Germany: Global CRE services platform with German retail and hospitality brokerage; an established competitor to Lührmann in 1A-lagen tenant representation across German metropolitan regions.
• CBRE Group Germany: World's largest commercial real estate services firm with full German coverage in retail, office, hospitality, and investment sales; competes head-to-head with Lührmann for prime retail tenant representation and city investment mandates.
• Savills Germany: International real estate advisor with German retail and office brokerage teams; comparable to Lührmann in serving retail tenants seeking prime-city locations and investors acquiring city-center assets.
• Colliers International Germany: Global advisory firm with strong German retail and office tenant rep practices; directly comparable competitor for prime-city retail leasing mandates.
• Engel & Völkers Commercial: German-rooted international real estate brand with commercial brokerage operations; comparable to Lührmann in serving retail and investment clients in prime German city-center locations.
• JLL Germany (Jones Lang LaSalle): Global commercial real estate services firm with a substantial German retail and investment brokerage practice; Lührmann specifically competes for retail tenant rep mandates against JLL Germany, and several Lührmann senior consultants previously worked at JLL.
• BNP Paribas Real Estate Germany: Pan-European CRE advisory with German offices covering retail, office, and investment transactions; competes with Lührmann in prime retail brokerage and city investment mandates in Frankfurt, Munich, and Berlin.

Regional players

• GREIF & CONTZEN Immobilien: Mid-sized German CRE broker with strong retail brokerage practice across several metropolitan regions; competes with Lührmann for retail and office mandates in selected western German cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/luhrmann
• LinkedInlinkedin.com/company/luehrmanndeutschland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lührmann