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Price [IT]
Price [IT] is a privately-held German software company founded in 2006 and based in Halle that develops intelligent software tools for risk analysis and valuation in energy markets, operating as a small boutique vendor with 1-10 employees.
- Company typePrivate
- Founded1995
- HeadquartersHalle, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Price [IT] does
Price [IT] is a privately-held German software company founded in 2006 and headquartered in Halle, Germany. According to the firmographic profile, the company develops intelligent software tools for risk analysis and valuation in energy markets, operating as a small specialist vendor with a workforce of 1-10 employees. Its public web presence is maintained at price-it.eu/de/, consistent with a B2B distribution model targeting professional users in the European energy sector.
The company is positioned in a narrow functional niche — pricing, risk, and valuation analytics for energy markets — which overlaps with the product surface of substantially larger vendors (e.g., multi-platform energy intelligence ecosystems). Price [IT]'s micro-scale relative to that peer set suggests it likely serves as a point solution or specialized add-on for specific risk/valuation workflows rather than as a full-stack intelligence platform. No further information is disclosed in the input regarding its product architecture, underlying technology stack, customer base, revenue model, pricing structure, funding history, partnerships, geographic footprint beyond Germany, or leadership composition, which materially limits the depth of any investment-grade assessment.
Price [IT] firmographics
Firmographics- Name
- Price [IT]
- Legal name
- Montel
- Website
- https://price-it.eu
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Price [IT] is a privately-held German software company founded in 2006 and based in Halle that develops intelligent software tools for risk analysis and valuation in energy markets, operating as a small boutique vendor with 1-10 employees.
- Ownership category
- akta.pro rank
Price [IT] industry classification
Industry- Product category
- Energy Market Risk Analytics Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Pricing, Valuation & P&L (MTM, Curve Building) (EUAGAJAF)
- akta.pro secondary industries
- Risk Reporting & Performance Management (BI, KPIs, Attribution) (EUAGAJAL), Forecasting & AI Optimization for Flexibility (Load/Price/Renewables/SoC) (EUAFAKAH)
Keywords
Where Price [IT] is headquartered
LocationHeadquarters
- HQ city
- Halle
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Price [IT] business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription Access to Platforms: Montel generates revenue primarily through subscription-based access to its energy intelligence platforms. Users can register for a 14-day free trial before converting to paid subscriptions. The multi-platform ecosystem (Montel Markets, EnAppSys, Energy Quantified, Syspower) suggests tiered or modular pricing based on platform access and features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new users |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Price [IT] product offering
Product offeringCore offering
Price [IT] develops intelligent software tools for risk analysis and valuation in energy markets. Based in Halle, Germany and founded in 2006, the company delivers a multi-platform ecosystem of energy intelligence applications providing real-time prices, news, advanced analytics, forecasting, and risk management tools to European energy market participants.
Product overview
Montel offers an integrated energy intelligence ecosystem combining independent news, market data, advanced analytics, and expert insight. The portfolio comprises four specialized platforms (Montel Markets, Montel EnAppSys, Montel Energy Quantified, and Montel Syspower) supported by three core product pillars: Montel Analytics (delivering forecasts and market analysis across live/short-term/mid-term/long-term horizons), Montel Data (providing 30+ years of historical prices across power, gas, carbon, and commodities), and Montel News (real-time European energy newswire in 11 languages). Additional offerings include Montel Risk (price forward curves, asset valuation, and Monte Carlo simulations) and Montel Advisory services. Montel Academy provides educational resources through conferences, courses, and webinars.
Differentiator
Problem solved
Functional benefit
Brands
- Montel Markets: Real-time prices and news platform for smarter energy decisions
- Montel EnAppSys
- Montel Energy Quantified
- Montel Syspower
- Montel News
- Montel Academy
Products and services
- Montel Markets Real-time prices and news platform enabling smarter energy decisions for energy market professionals.
- Montel EnAppSys Europe's trusted platform for intraday trading decisions, providing balancing, ancillary, interconnector, and weather data.
- Montel Energy Quantified All-in-one platform consolidating energy market data into a streamlined interface for comprehensive market analysis.
- Montel Syspower
Quantifiable outcome
- 30+ years of prices & fundamentals
- +2 more outcomes
Companies that use Price [IT]
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles1 record
Price [IT] technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Price [IT] partnerships and signals
Strategic signalScale indicators1 record
Price [IT] competitors and assessment
Company assessmentDirect peers
- Energy Aspects: Independent energy market analytics firm providing fundamental data, short- and long-term forecasts, and price assessments across oil, gas, and power - directly comparable as a specialized energy market analytics provider.
- Montel: European energy intelligence platform offering real-time prices, analytics, forecasting, and risk/valuation tooling across power, gas, carbon, and PPAs/BESS - the closest direct competitor to Price [IT]'s energy market risk and valuation focus.
- Pexapark: Specialist PPA price benchmarking, risk management, and valuation platform for renewable energy - directly comparable to Price [IT] on the energy asset valuation and risk analytics axis, particularly for European renewables markets.
Broad incumbents
- Wood Mackenzie: Energy research and consultancy covering upstream, power, and renewables with valuation models and asset analytics - a broader incumbent addressing parts of Price [IT]'s energy valuation and risk use cases.
- Argus Media: Energy and commodity price reporting agency with extensive European energy coverage including power, gas, carbon, and PPAs - overlaps with Price [IT] on benchmark pricing and valuation reference data.
- S&P Global Commodity Insights (Platts): Global incumbent in energy price benchmarks, fundamentals, and analytics used across trading, risk, and valuation workflows - comparable buyer/competitor for the same energy market intelligence category Price [IT] addresses.
- Openlink Financial (ION): Endur and other ETRM platforms serving commodity trading firms with pricing, curve building, MTM valuation, and risk reporting - directly comparable enterprise tooling layer adjacent to Price [IT]'s analytics.
- ION (FIS) - ETRM/Capital Markets: Provider of ETRM/CTRM platforms (e.g., Aspect, Allegro) used by energy traders for pricing, valuation, and risk management - broader incumbent addressing similar enterprise risk and valuation workflows.
Emerging players
- Rystad Energy: Independent energy research and analytics provider with growing renewables and power analytics footprint - emerging competitor with partial overlap to Price [IT]'s energy market analytics and valuation scope.
- Vortexa: Real-time energy and freight analytics platform with pricing and risk-related data products - emerging data-and-analytics peer with limited but growing overlap to specialised energy valuation tooling.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
Price [IT] social profiles
Digital presencePrice [IT] financial estimates
Financial estimateRevenue estimate
Valuation estimate
Price [IT] leadership team
Management profileNumber of profiles
Price [IT] subsidiaries and ownership
Company hierarchySubsidiaries3 records
Price [IT] funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Price [IT] M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Price [IT]
What does Price [IT] do?
Price [IT] develops intelligent software tools for risk analysis and valuation in energy markets. Based in Halle, Germany and founded in 2006, the company delivers a multi-platform ecosystem of energy intelligence applications providing real-time prices, news, advanced analytics, forecasting, and risk management tools to European energy market participants.
Is Price [IT] a public or private company?
Price [IT] is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Price [IT] founded?
Price [IT] was founded in 1995. It employs 1 to 10 people.
Where is Price [IT] based?
Price [IT] is headquartered in Halle, Germany, in the Europe region.
How does Price [IT] make money?
One revenue line is on record: subscription Access to Platforms.
Who are Price [IT]'s main competitors?
Direct peers on record are Energy Aspects, Montel and Pexapark. Broad incumbents are Wood Mackenzie, Argus Media, S&P Global Commodity Insights (Platts), Openlink Financial (ION) and ION (FIS) - ETRM/Capital Markets. Emerging players are Rystad Energy and Vortexa.
Does Price [IT] have an API?
No public API is recorded for Price [IT].
What industry is Price [IT] in?
Price [IT]'s product category is Energy Market Risk Analytics Software. Its primary akta.pro industry code is EUAGAJAF, Pricing, Valuation & P&L (MTM, Curve Building), with a secondary code of EUAGAJAL, Risk Reporting & Performance Management (BI, KPIs, Attribution). Its NAICS code is 513210 and its SIC code is 7372.