What Rodin does

Rodin SRL is an Argentine value-added distributor and online retailer of professional equipment, headquartered in Godoy Cruz, Mendoza. The company was founded in 1995 by Martin Barba and operates as an authorized distributor of three principal international brands — 3M, Neogen, and Testo — selling food safety testing consumables (3M Petrifilm plates, Neogen molecular detection kits, ATP hygiene monitoring, lateral flow allergen and mycotoxin assays), precision measurement instruments (Testo thermometers, data loggers, thermal cameras, oil quality and gas analyzers), industrial adhesives and tapes, and building protection films and PPE. The catalog spans four verticals: food safety, measurement instrumentation, tapes/adhesives/packaging, and decoration/building protection, including integrated controlled ripening and post-harvest environmental control systems for climacteric fruits.

The technology stack is largely partner-supplied: Rodin distributes the Neogen Petrifilm plate reader, which uses fixed embedded AI to enumerate 11 plate types in under six seconds with structured output to LIMS, and the Raptor Integrated Analysis Platform, which automatically interprets lateral flow test strips. Controlled ripening solutions combine catalytic ethylene generators, CO2 sensors with automatic ventilation, and humidity control in turnkey chamber configurations. A custom UV-ink adhesive tape printing service adds a light manufacturing capability within the tapes vertical.

The business model is primarily direct-to-consumer e-commerce through the Tienda Virtual platform, supplemented by a Cotizador quote-based channel for higher-value professional equipment and integrated systems, with multi-year contracts available for chamber installations. Payment is processed via Mercado Pago, bank transfer, or credit card; fulfillment combines nationwide shipping with local pickup in Mendoza. Pricing is in Argentine pesos with quote-based pricing for professional equipment, and revenue streams are largely transactional one-time sales, with services revenue from custom tape printing and recurring consumable demand from Petrifilm plates, ATP swabs, and lateral flow kits.

Name

Rodin

Legal name

Rodin SRL

Website

https://rodinsrl.com.ar

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodin SRL is an Argentine authorized distributor and e-commerce retailer, founded 1995 in Mendoza, reselling 3M, Neogen, and Testo food safety, measurement, and industrial products to Argentine food producers, laboratories, manufacturers, and fruit storage operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Godoy Cruz

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct online sales of professional equipment including food safety testing supplies, measurement instruments, adhesive tapes, safety films, and industrial supplies through their Tienda Virtual platform with prices in Argentine pesos.
2. Quote-Based Sales: Professional equipment sales requiring quotes (Cotizador system) for higher-value items like plate readers, data loggers, thermal cameras, and ripening control systems.
3. Printing Services: Custom adhesive tape printing service with UV ink technology for branding and identification applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rodin SRL is an Argentine value-added distributor and online retailer of professional industrial and laboratory supplies. The company resells and integrates products from major international brands including 3M (Petrifilm plates, films, tapes, PPE), Neogen (automated plate readers, ATP monitoring, lateral flow platforms, molecular detection) and Testo (thermometers, data loggers, thermal cameras, gas analyzers). It also designs and supplies integrated controlled-ripening and post-harvest environmental systems for climacteric fruits. Sales are conducted primarily through an e-commerce storefront with a separate quote-based system for higher-value professional equipment.

Product overview

Rodin SRL is an Argentine distributor and online retailer of industrial and laboratory supplies, organized across four main product verticals: (1) Food Safety — a broad portfolio of 3M Petrifilm plates for enumerating E. coli/coliforms, total coliforms, Enterobacteriaceae, Staphylococcus aureus (Staph Express), Listeria, lactic acid bacteria, yeasts/molds, and total aerobes, complemented by the AI-powered Lector de placas Petrifilm Neogen for automated plate reading; ATP-based hygiene monitoring with Biotrace luminometers and Clean Trace swabs; molecular pathogen detection (MDS system); lateral flow allergen tests for gluten and egg; mycotoxin test kits (Reveal Q+ for aflatoxin and ochratoxin) read on the Raptor Integrated Analysis Platform; environmental sampling tools; and integrated controlled ripening systems for climacteric fruits with ethylene generation, CO2/ventilation control, and humidification (Aguatronics, ClensAir, SaniCart); (2) Measurement Instruments — Testo-brand temperature thermometers (penetration, infrared, NTC), data loggers for temperature/humidity, thermal cameras (including the wireless testo 860i smartphone model), oil quality meters, pH meters, combustion gas analyzers, and air quality instruments; (3) Tapes, Adhesives, and Packaging — hot melt tapes, printed custom tape printing service using UV ink, double-sided tapes, and demarcation tapes; (4) Decoration and Building Protection — 3M solar control films (Prestige exterior and FX-ST tinted), security/safety window films, decorative frosted vinyls, anti-fatigue and slip-resistant rubber mats, spray-on anti-slip treatment, entry mats, and personal protective equipment (PVC rain suits, earplugs). The product range is predominantly distributed through an e-commerce platform with a quote-based pricing model for most items.

Differentiator

Problem solved

Functional benefit

Products and services

• 3M Petrifilm Indicator Organism Plates Ready-to-use culture plates for rapid enumeration of indicator organisms in food and beverages, including E. coli/coliforms, total coliforms, Enterobacteriaceae, lactic acid bacteria, yeasts and molds, and total aerobic counts; results typically delivered in 24 to 48 hours and used by food processors and laboratories.
• Neogen Petrifilm Plate Reader (Advanced) Automated plate reader using embedded artificial intelligence to capture and enumerate 11 types of 3M Petrifilm culture plates in six seconds or less, producing quantitative microbiological results exportable to LIMS; used by food safety laboratories and quality control teams.
• 3M Molecular Detection System (MDS) Molecular detection instrument and assay kits (e.g., Salmonella) for rapid identification of foodborne pathogens; used by food processors and laboratories for pathogen screening.
• Clean-Trace ATP Hygiene Monitoring System Bioluminescence-based ATP detection system comprising the Biotrace LM1 luminometer and Clean-Trace surface and hospital swabs (UXL100, UXC100) for verifying cleaning effectiveness in food processing and healthcare environments.
• Lateral Flow Allergen Detection Kits On-site lateral flow test strips for detection of food allergens such as gluten and egg; intended for food manufacturers performing allergen control verification.
• Reveal Q+ Mycotoxin Test Kits Reveal Q+ lateral flow test kits for detection of aflatoxins and ochratoxin in food and feed samples; used together with the Raptor Integrated Analysis Platform for automated reading.
• Raptor Integrated Analysis Platform Neogen lateral flow test strip reader with built-in incubation that analyses up to three samples independently and simultaneously and integrates results into reporting processes; compatible with BetaStar and Reveal Q+ kits.
• Controlled Ripening System for Climacteric Fruits Integrated post-harvest ripening system for banana, avocado, pear, apple, kiwi, and tomato featuring catalytic ethylene generators, CO2 sensors with automatic ventilation, and humidity control for uniform ripening in specialized chambers.
• Integrated Post-Harvest Environmental Control System for Conservation Chambers Integrated environmental management system for produce storage chambers regulating temperature, humidity, and atmospheric conditions to extend shelf life and maintain quality consistency.
• Testo Temperature Measurement Instruments Professional Testo thermometers including penetration, infrared with laser pointer, and NTC single-channel models for food safety, HVAC, and industrial quality control applications.
• Testo Data Loggers (174 and 175 series) Temperature and humidity data loggers (Testo 174 T, 174 H, 175 T1/T2) with USB interface for continuous monitoring of storage conditions in pharmaceutical, food, and cold-chain applications.
• Testo Thermal Imaging Cameras (865, 875-2i, 860i) Testo thermal imaging cameras for non-contact temperature measurement, maintenance inspections, and building diagnostics, including the wireless testo 860i smartphone model.
• Testo 270 Frying Oil Quality Meter Testo 270 cooking oil quality meter that measures Total Polar Materials (TPM) in frying oil, helping food operations ensure food safety and reduce oil waste.
• Testo Combustion Gas Analyzers (310, 340) Testo combustion analyzers measuring up to four gases for heating system diagnostics, safety checks, and environmental compliance in industrial and HVAC settings.
• Industrial Hot Melt Adhesive Tapes Hot melt adhesive tapes in various widths and lengths with acrylic adhesive for industrial and commercial packaging and sealing applications.
• Custom UV-Ink Adhesive Tape Printing Service Custom printing service for adhesive tape using UV ink technology in up to two colors, for brand personalization, security markings, and promotional applications on polypropylene or PVC tape.
• 3M Window Films (Solar Control, Safety, Decorative) 3M Prestige exterior nanoceramic solar control film, 3M FX-ST tinted automotive film, 3M Ultra Safety 600 anti-vandal security film, and decorative frosted vinyl for window protection, energy savings, and interior privacy.
• 3M Entrap Anti-Fatigue Rubber Floor Mat High-resistance 3M Entrap rubber mat for kitchens and high-traffic areas with grease and oil resistance, built-in drainage, anti-fatigue cushioning, and slip resistance.
• Heritage Anti-Slip Spray Treatment Surface treatment spray that improves floor grip on smooth ceramic, porcelain, marble, and granite surfaces without altering appearance, covering 5 to 8 square meters per 500 ml can.
• Personal Protective Equipment (Rain Suits, Earplugs) Yellow PVC rain suit with sealed seams for industrial and outdoor use, plus 3M EAR UltraFit reusable triple-flange earplugs for hearing protection in industrial environments.
• SaniCart Cart Disinfection System Cart disinfection system designed for food safety applications in post-harvest handling environments.
• ClensAir E10 Air Disinfection and Humidification Unit Air disinfection and humidification unit for food safety and environmental control in processing and storage environments.

Quantifiable outcome

• 3M Petrifilm plates use 75% less energy, 79% less water, produce 75% less greenhouse gases, and generate 66% less waste compared to traditional agar methods
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 3McoreTechnology or IntegrationAuthorized distributor of 3M products including Petrifilm food safety testing plates, temperature measurement instruments, Scotch-Brite cleaning supplies, adhesive tapes (3M 301, 3M 369), VHB double-sided tapes, Scotchshield safety films, Prestige solar control films, Bumpon protectors, and personal protective equipment (earplugs, rain suits).
• NeogencoreTechnology or IntegrationAuthorized distributor of Neogen products including Petrifilm plate readers, ATP monitoring swabs (Clean-Trace), Raptor lateral flow analysis platform, mycotoxin test kits (Reveal Q+), and environmental sampling products.
• TestocoreTechnology or IntegrationAuthorized distributor of Testo measurement instruments including thermometers (Testo 106, 110, 810, 826-T2, 830-T1), data loggers (Testo 174, 175), thermohygrometers (Testo 608-H1, 610, 625, 635-1), oil quality meters (Testo 270), gas analyzers (Testo 310, 340, 316-1), thermal cameras (Testo 865, 875-2i, 860i), and air quality meters.
• Mercado PagominorOthersPayment processing partner enabling credit card and digital payment transactions through their e-commerce platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Agilent Technologies: Major analytical instrument and lab equipment manufacturer with direct sales across Latin America. Comparable to Rodin's measurement instrument vertical from a customer overlap perspective, though it operates at a different price and capability tier.
• Bio-Rad Laboratories: Global life science and food safety testing products company with direct sales in Argentina. Competes with Rodin for the same food microbiology and lab instrumentation customers, though at a much larger scale and through direct (not distributor) channels.
• PerkinElmer: Provides food safety and environmental testing instruments with Latin American distribution. Competes with Rodin for food industry and laboratory customers seeking higher-end analytical equipment.
• Thermo Fisher Scientific: World's largest lab equipment and food safety testing distributor with direct operations across Latin America. Overlaps with Rodin's Neogen/Testo portfolio from the customer side, competing for the same food industry and lab budgets.
• Merck KGaA (Sigma-Aldrich / MilliporeSigma): Major distributor of laboratory supplies, culture media, and food safety testing consumables with direct Latin American operations. Rodin's culture media and lab supplies portfolio overlaps with Merck's lab products catalog.
• bioMérieux: Global food safety and microbiology testing company (TEMPO, GENE-UP) that sells directly to food manufacturers in Argentina. Direct competitor in the same food safety testing category Rodin serves through 3M/Neogen.
• Hach (Danaher): Specializes in water and food quality testing instruments with direct presence in Argentina. Comparable to Rodin's measurement instrument vertical (Testo thermometers, data loggers, meters) from the customer procurement perspective.

Others

• Eurofins Scientific: Global food safety testing services and products company with extensive Latin American operations. Not a direct competitor on product distribution, but competes for the same food manufacturer QC budget through outsourced testing services.

Direct peers

• Romer Labs (DSM-Firmenich): Food safety testing company specializing in mycotoxins and allergens — directly overlapping with Rodin's Reveal Q+ mycotoxin kits and allergen lateral flow products. Operates through distributors in Latin America, competing for similar shelf space.

Regional players

• SGS Argentina: Major testing, inspection, and certification services provider operating in Argentina. Competes with Rodin indirectly by offering outsourced food safety testing services to the same food manufacturer customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rodin.mza
• LinkedInlinkedin.com/company/rodin-srl
• Xx.com/rodinsrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodin