Vinacacao

What Vinacacao does

Vinacacao (legal name: Công Ty Cổ Phần Cacao Việt Nam, trading as Vietnamcacao) is a privately-held Vietnamese joint-stock company founded in 2007 and headquartered in Ho Chi Minh City. The company manufactures and distributes cocoa, chocolate, coffee, and food supplement products under its own brands (Caravelle, Good Morning/Afternoon/Night, Hot Chocolate Brown/Dark/White, Éros Coffee, Republik, Ek Chuah, Chocachomp, Rookie Energy Bar) and co-branded lines (Co.opmart chocolate in four flavors). Its core technology uses German-imported equipment for de-fattening, grinding, and alkalization of 100% Vietnamese-grown cocoa beans, producing pure cocoa powder, alkalized variants, chocolate bars, hot chocolate mixes, and cocoa-coffee blends. The company's supply chain is anchored by a 10-year strategic partnership with Puratos Grand-Place Indochina via the Cacao-Trace sustainable sourcing program, which includes an independently audited USD 0.10/kg Chocolate Bonus paid to Vietnamese cocoa farmers.

The company operates a multi-channel go-to-market model spanning domestic modern trade (Coop-Mart, Big C, Metro, MEGA Market Vietnam supermarkets), a branded showroom in District 1 HCMC, proprietary e-commerce (khuyenmai.vinacacao.com.vn), third-party marketplaces (Shopee, Tiki, Lazada, TikTok Shop, Amazon), B2B foodservice (Horeca channel with 500g bulk cocoa powder), co-branded private label manufacturing (Saigon Co.op), and export distribution into the USA, South Korea, Malaysia, and Thailand. Its customer base is led by Vietnamese households and individual consumers purchasing cocoa-based beverages, chocolate, and gifting products, with secondary segments in children/students, Horeca operators, and overseas Vietnamese diaspora. Revenue mechanics are based on per-unit/sachet/box retail pricing across diverse SKUs, supplemented by B2B bulk and private-label contracts.

Vinacacao is founder-led by Chairman & CEO Trần Văn Liêng, who previously held senior roles in Vietnam's Ministry of Agriculture, American Rice–Vinafood, and Prudential Fund. The company has received multiple industry recognitions including Gold Award – Prestige Brand Quality (2009, Ministry of Science & Technology), Top 20 Golden Product of Integration (2010), ASEAN Excellent Enterprise & Businessman (2014), and seven consecutive 'Vietnamese High-Quality Goods' awards (2012, 2015–2018) voted by consumers. It holds FDA certification for US market access and has participated in Vietnamese government-backed international trade promotion (Vietnam Goods & Tourism Week in Bangkok, 2018). No external funding rounds, institutional investors, or disclosed revenue figures are evidenced.

Name

Vinacacao

Legal name

Công Ty Cổ Phần Cacao Việt Nam

Website

https://vinacacao.com.vn

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Vinacacao, founded in 2007, is a Vietnamese joint-stock company that manufactures cocoa, chocolate, and coffee products from Vietnamese-grown beans using German processing technology. It serves domestic consumers via nationwide supermarket chains and e-commerce, B2B Horeca operators, and export markets including the USA, Korea, Malaysia, and Thailand.

Ownership category

akta.pro rank

Product category

Chocolate and Cocoa Confectionery

NAICS

Spice and Extract Manufacturing (311942), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Food And Kindred Products (2000), Beverages (2080)

akta.pro primary industry

Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ)

akta.pro secondary industries

Coffee & Tea Concentrates (Liquid, Extracts, Syrups) (AFAFAGAC), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

Keywords

• Cocoa powder products
• Chocolate confectionery
• Instant coffee blends
• Private label manufacturing
• Sustainable cocoa sourcing

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct-to-Consumer Packaged Food Sales: Sale of branded cocoa powder, chocolate bars, hot chocolate mixes, energy bars, and instant coffee under Vinacacao's own brands (Hot Chocolate Brown/Dark/White, Good Morning/Afternoon/Night, Eros Coffee, Chocachomp, Ek Chuah, etc.) via own e-commerce, Amazon, Shopee, Tiki, Lazada, TikTok, and physical showroom.
2. Wholesale Distribution to Supermarket Chains: Bulk and packaged goods sales to major Vietnamese supermarket chains including Coop-Mart (Saigon Co.op), Big C, Metro, and MEGA Vietnam.
3. Export Sales: International export of cocoa-based products to the United States, South Korea, Malaysia, and Thailand. Products sold via Amazon globally and sampled/traded at international fairs.
4. Co-branding / Private Label Manufacturing: Manufacturing of co-branded products such as Co.opmart chocolate line (4 flavors: Green Tea, Raisin, Almond, Cacao Bean) under strategic cooperation with Saigon Co.op.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels8 records

Core offering

Vinacacao manufactures and distributes cocoa powder, chocolate bars, hot chocolate mixes, instant coffee blends, energy bars, and cocoa-based beverages made from Vietnamese-grown cocoa beans processed using German technology. The company sells under multiple sub-brands (Caravelle, Good Morning/Afternoon/Night, Éros, Republik, Ek Chuah, Chocachomp, Rookie) through Vietnamese supermarket chains, international export channels, branded e-commerce stores, and third-party marketplaces.

Product overview

Vinacacao (Vietnamcacao Joint Stock Company, founded 2007) operates as a single-brand consumer packaged goods platform centered on cocoa, with a portfolio of distinct product lines that share the same Vietnamese cocoa bean sourcing and German production technology. The core platform is anchored by the Cocoa Powder family (Caravelle pure cocoa, Good Morning, Good Afternoon, Good Night, the 5-in-1 blends in 160g/250g/PE 320g sizes, and the B2B Horeca Cocoa Powder) and the Hot Chocolate line (White, Dark, Brown) plus the Ek Chuah chocolate powder sub-brand. Layered on top are adjacent modules: a Coffee category (Black Coffee and Milk Coffee under the President Coffee line, Éros Coffee 3in1, and Republik Pure Black Coffee), a Chocolate Bar category (Origin 6-bar set, Gumamon dinosaur set, Chocachomp kids' chocolate, Co.opmart co-branded chocolate in Green Tea/Raisin/Almond/Cacao Bean flavors, and the Valentine Chocolate trio), the Rookie Energy Bar snack line, and food-supplement / Amazon-listed items such as Nasasa Royal and Tiên thảo chi. Together these form a vertical cocoa-to-confectionery portfolio distributed through Coop-Mart, Big C, Metro supermarkets, Saigon Co.op, and export channels in the US, Korea, and Malaysia, and sold online via Shopee, Tiki, Lazada, TikTok Shop, and Amazon.

Differentiator

Problem solved

Functional benefit

Brands

• Caravelle: Pure, unsweetened cocoa powder brand marketed for food processing (jelly, brownie, cream cake), restaurants, hotels, and cafes.
• E'ros (Éros)
• Republik
• Rookie Energy Bar
• Alluvia
• Ek Chuah

Products and services

• Caravelle Pure Cocoa Powder (Bột Cacao Nguyên Chất Caravelle) Pure, unsweetened cocoa powder ideal for food processing (jelly, brownies, cream cakes) and for mixing with milk, widely used in restaurants, hotels, and cafes.
• Good Morning Cocoa Powder (Bột Cacao Nguyên Chất Good Morning) Morning-use cocoa powder made from natural cocoa, providing energy to start the day.
• Good Afternoon Cocoa Powder (Bột Cacao Nguyên Chất Good Afternoon) Alkalized cocoa powder with a mild aroma, rich in nutrients and fiber, designed for afternoon consumption.
• Good Night Cocoa Powder (Bột Cacao Nguyên Chất Good Night) Evening-use pure cocoa powder with high alkalinity, no caffeine, low energy, designed to create relaxation and deep sleep; 150g package, contains more than 300 bioactive compounds.
• Cocoa 5-in-1 (160g / 250g / 320g PE) Proprietary blend of 26% pure defatted cocoa powder, 20% barley germ, 14% milk powder, refined sugar, mocha coffee, and fruit essence; positioned as a nutritional supplement with over 300 bioactive compounds.
• Horeca Cocoa Powder (500g) B2B/HoReCa-grade cocoa powder (500g) designed for restaurants, hotels, and cafes; contains cocoa powder, maltodextrin, dextrose, chocolate flavor, stabilizers (E466, E407).
• Hot Chocolate White White hot chocolate mix combining cocoa, sugar, and milk; provides antioxidants and energy, targeting students who need sustained energy and nutrients.
• Hot Chocolate Dark Dark hot chocolate providing iron, calcium, and vitamins A, D, C, B1, E; very low sugar content suitable for dieters, athletes, and office workers.
• Hot Chocolate Brown Brown hot chocolate mix offering more energy to start a productive day.
• President Coffee Black Coffee Instant black coffee under the President Coffee line, providing pure coffee flavor.
• President Coffee Milk Coffee Milk-based instant coffee under the President Coffee line.
• Republik Pure Black Coffee Box of 15 sachets (5g each) of 100% instant black coffee; reduces stress, fatigue, and increases alertness; served with 75ml boiling water.
• Éros Coffee 3-in-1 3-in-1 instant coffee with a light chocolate flavor blend; marketed for energy boost and focus during long working days.
• Rookie Energy Bar Protein energy bar line available in five flavors (beef, chicken, kimchi, cheese, prawn); aimed at active users needing sustained energy.
• Chocachomp (Kid-friendly Chocolate) Kid-friendly chocolate product featuring the Gumamon baby dinosaur character with diverse flavors including green tea and milk; designed to appeal to young users.
• Valentine Chocolate Trio Trio of chocolates in dark, brown, and white variants inspired by European chocolate tradition; positioned as a Valentine's Day gift.
• Co.opmart Chocolate (Green Tea / Raisin / Almond / Cacao Bean) Co-branded chocolate line with Saigon Co.op (Co.opmart) in 4 flavors: Green Tea (Matcha), Raisin, Almond, and Cacao Bean; distributed throughout the Co.op supermarket system in Vietnam.
• Set of 6 Origin Pure Chocolate Bars Set of 6 pure-origin chocolate bars from the Sô Cô La Thanh Năng Lượng (Energy Bar) line.
• Ek Chuah Chocolate Powder (Bột Sô Cô La Ek Chuah) Chocolate powder sub-brand named after the Ek Chuah Maya deity, the company's brand symbol; sold on Amazon.

Quantifiable outcome

• USD 0.10 per kg chocolate sold paid as Chocolate Bonus to Vietnamese cocoa farmers under Cacao-Trace
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship / core partnership, major domestic retail partnership, core distribution channel, supporting institutional partnership, key international sales channel and core domestic ecommerce channel.

• Puratos Grand-Place Indochina (PGPI)flagship / core partnershipStrategic or Co-development Partner10-year strategic partnership centered on the Cacao-Trace sustainable cocoa sourcing program. PGPI licenses the Cacao-Trace standards and Chocolate Bonus program (USD 0.10 per kg of chocolate sold paid to farmers) and Vinacacao uses Cacao-Trace certified chocolate as raw material for its products. Program is independently audited annually. Joint mission to improve Vietnamese cocoa farmer livelihoods and develop sustainable supply.
• Saigon Co.op (Co.opmart)major domestic retail partnershipOEM/ Whitelabel/ Licensing PartnerStrategic cooperation and co-branding agreement to manufacture and distribute the Co.opmart chocolate line (4 flavors: Green Tea, Raisin, Almond, Cacao Bean) under Vinacacao's quality commitment. Distributed across the entire Coopmart supermarket network nationwide. Joint sampling campaigns conducted at 34 Coopmart locations in HCMC. Motto: 'Cooperate to develop – Bring international-quality Vietnamese chocolate to Vietnamese consumers.'
• Coop-Mart, Big C, Metro, and MEGA Market supermarket chainscore distribution channelChannel Partner/ Reseller/ DistributorVinacacao products are stocked and sold across most locations of these major Vietnamese supermarket chains, supported by in-store sampling and promotional campaigns (Buy 2 Get 1 free, 40% off hot chocolate, 10% off cocoa powder). Channel provides primary domestic retail reach into consumers.
• Vietnamese Government (Ministry of Industry & Trade, Vietnam National Administration of Tourism, Ministry of Culture, Sports & Tourism)supporting institutional partnershipGTM or Marketing PartnerVinacacao participated as one of 60 Vietnamese companies in the 'Vietnam Goods and Tourism Week 2018' at Central World Plaza, Bangkok, Thailand, hosted by Vietnamese government agencies to promote Vietnamese products and tourism abroad. Vinacacao supports government cacao development programs to position Vietnam on the world cocoa map.
• Amazon (US marketplace)key international sales channelChannel Partner/ Reseller/ DistributorVinacacao maintains an Amazon storefront listing multiple products (Hot Chocolate Brown/Dark, Good Morning/Afternoon/Night, Eros Coffee 160g/1600g, Ek Chuah, Tien Thao Chi, Nasasa Royal, 5-in-1 160g) for global consumer reach.
• Shopee, Tiki, Lazada, TikTok Shop (Vietnamese ecommerce marketplaces)core domestic ecommerce channelChannel Partner/ Reseller/ DistributorVinacacao operates branded storefronts across major Vietnamese ecommerce platforms: Shopee (cacao.vitadairy), Tiki (vinacacaovinacoop), Lazada (vinacacao-16218449801621848258 and shop-cacao-viet), TikTok Shop (shopcacaoviet), enabling direct sales and consumer reach across multiple marketplace audiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Barry Callebaut: World's leading manufacturer of high-quality chocolate and cocoa products, supplying the entire food industry. Direct category peer to Vinacacao on industrial chocolate and cocoa powder production, though with a vastly broader global footprint and B2B focus.
• Mondelez International (Cadbury): Global confectionery major owning Cadbury and other chocolate brands. A direct category peer to Vinacacao on branded chocolate bars, cocoa-based drinks, and Horeca cocoa ingredients, with overlapping distribution into Vietnamese supermarkets and export markets.
• Cargill Cocoa: One of the world's largest cocoa processors and ingredient suppliers. Comparable to Vinacacao on the cocoa-bean-to-powder supply chain and chocolate ingredient manufacturing, though operating at global scale across multiple origins rather than specializing in Vietnamese cocoa.
• Nestlé Vietnam: Multinational food and beverage conglomerate with a strong Vietnam footprint across cocoa beverages (Nescafé, Milo), confectionery, and nutrition. Comparable to Vinacacao on cocoa-based beverages, hot chocolate mixes, and Vietnamese supermarket distribution, though serving a much wider product portfolio.

Direct peers

• Puratos Grand-Place Indochina: Operator of the Cacao-Trace program and Vinacacao's 10-year strategic partner. Puratos is a global bakery, patisserie, and chocolate ingredients group that licenses Cacao-Trace standards to Vinacacao and runs the Chocolate Bonus for Vietnamese farmers, making it a direct cocoa/chocolate industry peer.
• Marou Chocolate: Vietnamese single-origin craft chocolate maker producing premium bars from Vietnamese cocoa beans. Closely comparable to Vinacacao on the 'Vietnamese-origin' cocoa story, bean-to-bar positioning, and export-driven distribution into specialty retail in the US, Europe, and Asia.
• Ca Cao Trọng Đạt (Trong Duc Cacao): Vietnamese cocoa processor producing cocoa powder, cocoa butter, and chocolate products from domestically grown beans. Direct Vietnamese-origin peer to Vinacacao on cocoa bean processing, powder manufacturing, and chocolate bar production for both domestic and export markets.

Regional players

• Trung Nguyen Coffee: Vietnam's largest domestic coffee brand with instant coffee, ground coffee, and a coffee shop chain. Directly comparable to Vinacacao on the E'ros 3in1 and Republik coffee lines, and on leveraging a 'Vietnamese origin' coffee story for both domestic and export distribution.
• Highlands Coffee: Leading Vietnamese coffee chain and packaged coffee brand. Comparable to Vinacacao on instant coffee, Horeca cocoa-coffee beverages, and nationwide Vietnamese supermarket distribution, though primarily cafe-led rather than a pure packaged goods play.

Emerging players

• Libeert (socolalibeert.vinacacao.com.vn): Belgian-origin chocolate brand distributed in Vietnam through a Vinacacao-owned storefront. Comparable to Vinacacao on the chocolate bar category, premium positioning, and Horeca-oriented marketing, though positioned as a European craft brand rather than Vietnamese-origin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSnPCErb0pYWK7KMqcnfQFw
• Facebookfacebook.com/vinacacao.com.vn
• TikToktiktok.com/@shopcacaoviet
• Xx.com/vina_cacao

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinacacao