BACK-MAYR
BACK-MAYR is a family-owned German bakery, founded 1938, producing handcrafted breads, rolls, pretzels, pastries, and snacks from its Mindelheim bakery and selling them through 20+ retail branches across the Allgäu region in Bavaria.
- Company typePrivate
- Founded1938
- HeadquartersMindelheim, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What BACK-MAYR does
BACK-MAYR is a traditional German family bakery founded in 1938 by Anna and Ernst Mayr in Breitenbrunn, now headquartered and operating from its own production bakery (Backstube) in Mindelheim in the Allgäu region of Bavaria. The company produces a unified portfolio of handcrafted baked goods — breads (Brote), traditional Bavarian rolls and pretzels (Semmeln, Seelen, Brezen), confectionery and cakes (Konditorei), and savory snacks — using daily self-produced natural sourdough (Natursauerteig), regional ingredients, and recipes passed down through three generations of family ownership. All products are manufactured in-house in Mindelheim; no ready-mix dough is used.
The business operates a direct-to-consumer retail model through more than 20 owned Filialen spread across the Allgäu region and adjacent parts of southern Bavaria, including clusters in Schongau, Kaufbeuren, Augsburg, Landsberg/München, Memmingen, Mindelheim, and Babenhausen. Several branches include café operations, and bulk-order channels serve families, clubs (Vereine), and other Großverbraucher at tiered (Staffelpreise) prices. The company holds the Allgäuer Alpgenuss quality seal and the Allgäu-Siegel, anchoring brand positioning around regional provenance and artisan craftsmanship rather than scale or technology. BACK-MAYR remains a privately held GmbH under family management by Ernst Mayr and Hans-Peter Wiedmann, with no external investors, no e-commerce channel, no app, and limited digital marketing footprint.
BACK-MAYR firmographics
Firmographics- Name
- BACK-MAYR
- Legal name
- BACK MAYR GmbH
- Website
- https://back-mayr.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BACK-MAYR is a family-owned German bakery, founded 1938, producing handcrafted breads, rolls, pretzels, pastries, and snacks from its Mindelheim bakery and selling them through 20+ retail branches across the Allgäu region in Bavaria.
- Ownership category
- akta.pro rank
BACK-MAYR industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)
- akta.pro secondary industry
- Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where BACK-MAYR is headquartered
LocationHeadquarters
- HQ city
- Mindelheim
- HQ country
- Germany
- HQ region
- Europe
Offices22 records
Markets served
BACK-MAYR business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure
Revenue model
- Retail Bakery Sales: Sale of freshly baked goods (breads, rolls, pastries, cakes, snacks) through owned retail branches to individual consumers and bulk buyers. Products are priced affordably with volume discounts available for 'Großverbraucher' such as families and clubs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
BACK-MAYR product offering
Product offeringCore offering
BACK-MAYR is a family-owned artisan bakery that produces and sells handcrafted breads, Bavarian rolls and pretzels (Semmeln, Seelen, Brezen), confectionery and pastries (Konditorei), and savory snacks. All products are made in the company's own bakery in Mindelheim using daily self-produced natural sourdough (Natursauerteig), regional Allgäu ingredients, and traditional family recipes passed down since 1938. Products are sold directly to consumers through more than 20 owned retail branches across the Allgäu region in Bavaria, with volume-based pricing available for bulk buyers.
Product overview
BACK-MAYR is a traditional German family bakery founded in 1938, operating from its own bakery in Mindelheim. The company produces a unified portfolio of handcrafted baked goods including breads (Brote), traditional Bavarian rolls and pretzels (Semmeln, Seelen, Brezen), confectionery/pastries (Konditorei), and savory snacks. All products are made using natural sourdough produced daily in-house, regional ingredients from the Allgäu area, and traditional recipes passed down through generations. The company operates multiple retail branches across southern Germany and has received the Allgäuer Alpgenuss quality seal for products made in the Allgäu region.
Differentiator
Problem solved
Functional benefit
Products and services
- Brote (Breads) Handcrafted breads made with natural sourdough, regional ingredients, and traditional family recipes passed down since 1938. Offerings include varieties such as Das Würzige (with coriander and cheese), Das Knackige (with quark and sesame), and Das Roggige (100% rye flour), known for their crispy crust and aromatic flavors. Sold through the company's own retail branches to individual consumers and bulk buyers in the Allgäu region.
- Semmeln, Seelen und Brezen Traditional Bavarian bread rolls (Semmeln), elongated bread rolls (Seelen), and pretzels (Brezen), including Laugengebäck (lye rolls) varieties. Handcrafted using traditional techniques and natural ingredients in the company's Mindelheim bakery.
- Konditorei (Confectionery/Pastries) Sweet pastries, cakes (Torten), Krapfen (doughnuts), plum pastries (Zwetschge), and other specialty desserts produced in the company's own bakery. Sold to consumers across the Allgäu region retail branches.
- Snacks Ready-to-eat savory snack products including burgers, Camembert Laugenzöpfle, Salami-Seele, and Tomate-Mozzarella snacks, designed for casual dining and quick consumption. Sold at BACK-MAYR retail branches.
Companies that use BACK-MAYR
Customer profileSegments2 records
Ideal customer profiles2 records
BACK-MAYR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BACK-MAYR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Allgäuer Alpgenuss e.V.minorRegional quality association that awarded Back Mayr the quality seal for 'Made im Allgäu' products. Confirms the company's products meet regional quality and taste standards.
Scale indicators3 records
Expansion highlights4 records
BACK-MAYR competitors and assessment
Company assessmentRegional players
- Bäckerei Görtz: Multi-branch family bakery chain in southern Germany with own production and traditional retail model; similar in retail-bakery structure and regional footprint to Back-Mayr.
- Bäckerei Stein GmbH: Family-run regional bakery chain in Franconia/Bavaria with multiple retail branches and own production, comparable in scale and craft-retail positioning to Back-Mayr, though operating in a different sub-region of Bavaria.
- Landbäckerei Sonne: Independent regional German bakery with multiple branches and own production, sharing Back-Mayr's family-owned, craft-bakery profile.
Direct peers
- Hofpfisterei: Munich-based, multigenerational Bavarian craft bakery operating its own Backstube and a large network of retail Filialen with strong regional brand heritage—the closest comparable in business model and geography to Back-Mayr.
- Störtebeker Bäckerei: German craft/retail bakery brand with own Backstube and Filialen, focused on quality and traditional methods; directly comparable to Back-Mayr's artisan positioning and own-bakery model.
- Ihle Bakeries AG: Established German bakery chain operating a large Filialen network with central production, directly comparable to Back-Mayr's own-production-plus-owned-retail format, though with broader geographic reach across Baden-Württemberg/Bavaria.
Emerging players
- Bäckerei/Conditorei Resch: Smaller multi-branch Bavarian bakery with traditional craft focus and own production; comparable in artisan/retail mix to Back-Mayr but at a smaller, more local scale.
Broad incumbents
- Kamps (Aryzta / La Fonte): One of Germany's largest retail bakery chains (now part of Aryzta/La Fonte), with thousands of Filialen; comparable on retail bakery operations but operates at vastly larger, more industrial scale than Back-Mayr.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BACK-MAYR social profiles
Digital presenceBACK-MAYR financial estimates
Financial estimateRevenue estimate
Valuation estimate
BACK-MAYR leadership team
Management profileNumber of profiles
Profiles2 records
BACK-MAYR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BACK-MAYR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BACK-MAYR
What does BACK-MAYR do?
BACK-MAYR is a family-owned artisan bakery that produces and sells handcrafted breads, Bavarian rolls and pretzels (Semmeln, Seelen, Brezen), confectionery and pastries (Konditorei), and savory snacks. All products are made in the company's own bakery in Mindelheim using daily self-produced natural sourdough (Natursauerteig), regional Allgäu ingredients, and traditional family recipes passed down since 1938. Products are sold directly to consumers through more than 20 owned retail branches across the Allgäu region in Bavaria, with volume-based pricing available for bulk buyers.
Is BACK-MAYR a public or private company?
BACK-MAYR is a private company. It is classified as family owned and is currently operating.
When was BACK-MAYR founded?
BACK-MAYR was founded in 1938. It employs 1 to 10 people.
Where is BACK-MAYR based?
BACK-MAYR is headquartered in Mindelheim, Germany, in the Europe region.
How does BACK-MAYR make money?
One revenue line is on record: retail Bakery Sales.
Who are BACK-MAYR's main competitors?
Regional players on record are Bäckerei Görtz, Bäckerei Stein GmbH and Landbäckerei Sonne. Direct peers are Hofpfisterei, Störtebeker Bäckerei and Ihle Bakeries AG. Bäckerei/Conditorei Resch is listed as an emerging player. Kamps (Aryzta / La Fonte) is listed as a broad incumbent.
Does BACK-MAYR have an API?
No public API is recorded for BACK-MAYR.
What industry is BACK-MAYR in?
BACK-MAYR's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAD, Artisan & Specialty Bakeries (Sourdough, Heritage Grains), with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 311811 and its SIC code is 2050.