Avanet
- Company typePrivate
- Founded2012
- HeadquartersBaar, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
Avanet firmographics
Firmographics- Name
- Avanet
- Legal name
- Avanet AG
- Website
- https://avanet.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Avanet industry classification
Industry- Product category
- Cybersecurity Distribution
- NAICS
- Security Systems Services (except Locksmiths) (561621), Computer Systems Design and Related Services (5415)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industry
- Service Assurance & SLA/QoS Management (HDAFAMAL)
Keywords
Where Avanet is headquartered
LocationHeadquarters
- HQ city
- Baar
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Avanet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales: Sale of physical Sophos products including XGS Firewall appliances, Switches, Access Points, and SD-RED devices. Hardware is either shipped from their German warehouse or directly from Sophos distribution center in the Netherlands. Physical products require logistics and inventory management.
- Software Licenses: Sophos software licenses including Firewall subscriptions (Network Protection, Xstream Protection, etc.) and Sophos Central modules. Licenses are delivered electronically via email as PDF documents. Both new purchases and renewals are offered.
- License Renewals: Ongoing renewal licenses for existing Sophos customers. Renewals must be purchased when licenses expire and can be renewed even if originally bought elsewhere, using the existing license ID.
- Professional Services: Setup, installation, configuration support, ongoing maintenance, and technical support for Sophos products. The company emphasizes that they earn most of their money from services (support, projects, and training) rather than hardware and license sales.
- Reseller Program: Special pricing and conditions for registered resellers who regularly purchase Sophos products for their own customer projects. Resellers receive better pricing than end-consumer listed prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | End Consumer Pricing |
| Unit Pricing | Pay-as-you-go | Reseller Pricing |
| Other | Multi-year contract | Project Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Avanet product offering
Product offeringCore offering
Avanet operates an e-commerce storefront that resells Sophos IT security hardware (Firewalls, Switches, Access Points, SD-RED devices) and software licenses (Sophos Central, Firewall subscriptions, Endpoint Protection, Email Security), and delivers them across Switzerland, Liechtenstein, and the 27 EU member states. The company complements hardware/license resale with professional services including firewall sizing consultation, installation/configuration support, ongoing maintenance, and training. Most revenue is generated from services (support, projects, training) rather than product margins.
Product overview
Avanet is a Sophos Platinum Partner operating an e-commerce platform for Sophos cybersecurity products. The portfolio centers on Sophos Firewall (XGS/SFOS hardware and software) as the core network security platform, managed through Sophos Central cloud console. Add-on modules include Sophos Switches, Access Points (APX/AP6 series), and SD-RED devices for extended network capabilities. Subscription licenses cover protection categories (Network Protection, Web Protection, DNS Protection), endpoint security (Intercept X with EDR), and email security (Central Email with Phish Threat). The company also offers managed services (MDR, Managed Risk, Advisory Services) and sells UniFi networking equipment as an alternative product line. Services include professional setup, sizing consultation, training, and ongoing support.
Differentiator
Problem solved
Functional benefit
Products and services
- Sophos Firewall
Quantifiable outcome
- Over 99% same-day shipping success rate for Switzerland and Liechtenstein
- +2 more outcomes
Companies that use Avanet
Customer profileSegments3 records
Ideal customer profiles3 records
Avanet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Avanet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SophoscoreAvanet is a certified Sophos Platinum Partner - the highest partnership tier. They are authorized to sell the complete Sophos portfolio including firewalls, switches, access points, and cloud-based Sophos Central management. They provide sales, installation, configuration, and ongoing support for all Sophos products. As Platinum Partner they receive better pricing conditions than Silver or Gold partners, enabling competitive customer pricing.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Avanet competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Avanet social profiles
Digital presenceAvanet compliance and trust
Trust signalCompliance1 record
Avanet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avanet leadership team
Management profileNumber of profiles
Avanet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Avanet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avanet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avanet
What does Avanet do?
Avanet operates an e-commerce storefront that resells Sophos IT security hardware (Firewalls, Switches, Access Points, SD-RED devices) and software licenses (Sophos Central, Firewall subscriptions, Endpoint Protection, Email Security), and delivers them across Switzerland, Liechtenstein, and the 27 EU member states. The company complements hardware/license resale with professional services including firewall sizing consultation, installation/configuration support, ongoing maintenance, and training. Most revenue is generated from services (support, projects, training) rather than product margins.
Is Avanet a public or private company?
Avanet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avanet founded?
Avanet was founded in 2012. It employs 1 to 10 people.
Where is Avanet based?
Avanet is headquartered in Baar, Switzerland, in the Europe region.
How does Avanet make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are software Licenses, license Renewals, professional Services and reseller Program.
Does Avanet have an API?
No public API is recorded for Avanet.
What industry is Avanet in?
Avanet's product category is Cybersecurity Distribution. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of HDAFAMAL, Service Assurance & SLA/QoS Management. Its NAICS code is 561621 and its SIC code is 5045.