Its About Time
IAT Insurance Group is a privately held US specialty insurance carrier offering personal and commercial coverage across nine specialty lines — including aviation, commercial truck, surety, and reinsurance — distributed through independent agents to SMB and mid-market insureds in 18+ verticals.
- Company typePrivate
- Founded1996
- HeadquartersMount Kisco, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Its About Time does
IAT Insurance Group (operating under the 'Its About Time' entity in the source firmographics, though the substantive operational data describes IAT Insurance Group) is a privately held US specialty insurance carrier organized around a multi-line portfolio spanning Personal Insurance (Aviation, Homeowners) and Business Insurance (Commercial Truck, Moving & Storage, Excess Liability & Surplus, Inland Marine, Management Liability, Surety Bonds, Reinsurance). The company serves both individuals and commercial insureds, with a particularly strong orientation toward niche commercial verticals including aviation, construction, contractors, equipment dealers, motor carriers, moving companies, municipal airports, hospitality, and not-for-profit organizations. Products are distributed primarily through an independent agent and broker network, with direct customer touchpoints for policy management and claims via the company website.
The business model is a conventional specialty insurance carrier model: revenue is generated through insurance premiums collected from policyholders across personal and commercial lines, with pricing quoted per risk profile on a monthly billing cadence. The company does not publish standard pricing tiers; premiums are customized to risk assessment, coverage requirements, and customer-specific factors. There are nine specialty commercial product lines plus two personal lines, each with multiple sub-coverages (e.g., Aviation includes Aircraft, Aviation Liability, and Aviation Facilities; Commercial Truck includes Auto Liability, Physical Damage, Occupational Accident, Occupational Compensation, Non-Occupational Accident, and Workers' Compensation). Claims support is positioned as a 24/7 in-house service. The company has a registered trademark — 'Insurance Answers Together' — that anchors its brand positioning around partnership and collaboration with agents, customers, and stakeholders.
Operationally, the firm distributes through a 'Become an Agent' partner pathway and 'Find an Agent' locator, and supports marketing through a blog, loss-control resources, a podcast ('What's Brewing'), weather resources, and LinkedIn. No parent company, funding events, M&A activity, or named institutional investors are disclosed in the source material. Revenue, premium volume, A.M. Best rating, and detailed founding history are not disclosed in the available data. Firmographics list 51–100 employees and a Mount Kisco presence, while operational scale signals — including nine specialty lines and 18+ industry verticals — indicate a mid-market specialty carrier whose actual scale cannot be precisely triangulated from the public-facing data alone.
Its About Time firmographics
Firmographics- Name
- Its About Time
- Legal name
- IAT Insurance Group
- Website
- https://iat.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- IAT Insurance Group is a privately held US specialty insurance carrier offering personal and commercial coverage across nine specialty lines — including aviation, commercial truck, surety, and reinsurance — distributed through independent agents to SMB and mid-market insureds in 18+ verticals.
- Ownership category
- akta.pro rank
Its About Time industry classification
Industry- Product category
- Specialty Insurance
- NAICS
- Insurance Carriers (5241), Insurance Carriers and Related Activities (524), Other Direct Insurance (except Life, Health, and Medical) Carriers (524128)
- SIC
- Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Premises/Operations Liability Umbrella / Excess (FSAJANAL)
- akta.pro secondary industries
- Umbrella & Excess Liability (Fleet/Transportation) (TLABANAG), Construction Specialty (Wrap-Ups/Builders Risk/Contractors) (FSAJAGAH), Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
Keywords
Where Its About Time is headquartered
LocationHeadquarters
- HQ city
- Mount Kisco
- HQ country
- United States
- HQ region
- North America
Markets served
Its About Time business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Premiums: IAT Insurance Group generates revenue through insurance premiums collected from policyholders across their various insurance product lines including personal insurance (homeowners, aviation) and business insurance (commercial truck, moving & storage, excess liability, inland marine, management liability, surety bonds, reinsurance).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing tailored to individual risk profiles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Its About Time product offering
Product offeringCore offering
IAT Insurance Group underwrites and distributes specialty insurance products for both businesses and individuals, spanning personal lines (aviation, homeowners) and commercial lines (commercial truck, moving & storage, excess liability & surplus, inland marine, management liability, surety bonds, and reinsurance). The company focuses on niche and industry-specific risks that are hard to place in standard markets. Policies are priced and quoted individually based on risk profile, with billing on a monthly cadence.
Product overview
IAT Insurance Group offers a comprehensive portfolio of specialty insurance solutions organized into Personal Insurance and Business Insurance categories. Personal Insurance includes Aviation Insurance and Homeowners Insurance. Business Insurance encompasses nine specialty lines: Commercial Truck Insurance, Moving & Storage Insurance, Excess Liability & Surplus Insurance, Inland Marine Insurance, Management Liability Insurance, Surety Bonds, and Reinsurance. The company also serves specific industries including Aviation, Construction, Contractors, Equipment Dealers, General Freight, Hospitality, Machinery Manufacturing, Mercantile, Military Movers, Motor Carriers, Moving Companies, Municipal & Private Airports, Not-for-Profit Organizations, Owner-Operators, Product Manufacturing, Restaurants, and Warehouses. The guiding principle is 'Insurance Answers Together' with claims support available around the clock.
Differentiator
Problem solved
Functional benefit
Brands
- Insurance Answers Together: Company tagline and guiding principle, also a registered trademark.
Products and services
- Aviation Insurance Insurance coverage for aircraft owners and aviation facilities, including Aircraft, Aviation Liability, and Aviation Facilities coverages, designed for individual aircraft owners, pilots, and aviation operators needing specialty hull and liability protection.
- Homeowners Insurance Insurance coverage for homeowners protecting their personal residences and property against covered losses and personal liability, marketed to individual homeowner policyholders.
- Commercial Truck Insurance Specialty insurance for trucking operations including Auto Liability, Non-Occupational Accident, Occupational Accident, Occupational Compensation, Physical Damage, and Workers' Compensation coverages, designed for trucking fleets, motor carriers, and owner-operators.
- Moving & Storage Insurance Coverage for moving and storage operations including Auto Physical Damage, Cargo and Warehouse Legal Liability, Commercial Property, Crime Coverage, General Liability Coverage, and Motor Carrier Coverage, designed for moving companies, military movers, and warehouse operators.
- Excess Liability & Surplus Insurance Excess and surplus lines coverage including Excess Auto Liability, General Liability, Liquor Liability, and Property Insurance, designed for businesses requiring coverage beyond standard market limits or hard-to-place risks.
- Inland Marine Insurance Specialty inland marine coverage including the CA Fair Plan Wrap Program, Construction, and Transportation & Logistics coverages, designed for contractors, equipment dealers, and logistics operators with mobile or in-transit property.
- Management Liability Insurance Coverage for business management risks including Directors & Officers Liability, Employment Practices Liability, Excess Management Liability, Fidelity (Crime), and Fiduciary Liability Insurance, designed for corporate entities and not-for-profit organizations.
- Surety Bonds Surety bond offerings including Claims & Legal, Commercial Surety, and Contract Surety products, designed for contractors and businesses requiring bond coverage for projects and licensing.
- Reinsurance Reinsurance solutions including Catastrophe Excess of Loss and Structured Quota Share products, designed for insurance carriers seeking to transfer or share risk.
Quantifiable outcome
- Claims resolution available 24/7
Companies that use Its About Time
Customer profileNamed customers3 records
Segments10 records
Ideal customer profiles9 records
Its About Time technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Its About Time partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Its About Time competitors and assessment
Company assessmentDirect peers
- Beazley Group: Specialty Lloyd's and US insurer with strong specialty commercial and reinsurance books, similar in niche-line emphasis and broker distribution.
- Global Aerospace: Aviation insurance specialist underwriting aircraft, liability, and airport coverage — the closest direct peer for IAT's aviation personal line.
- Kinsale Capital Group: Pure-play excess & surplus lines insurer targeting small-to-medium-sized commercial accounts via brokers — directly comparable in distribution and specialty focus.
- W. R. Berkley Corporation: Decentralized specialty insurance group operating across numerous niche E&S classes, distributed through agents and brokers — comparable structure and product breadth to IAT.
- Markel Corporation: Specialty insurer with deep expertise in niche commercial lines and excess & surplus, distributing through wholesale and retail brokers — directly analogous to IAT's business model.
- RLI Corp: Specialty P&C insurer focused on excess and surplus lines across casualty, surety, and niche commercial classes — the closest comparable to IAT's specialty E&S portfolio.
- Hiscox Ltd: Specialty insurer with a dedicated USA division focused on small-business and professionallines distributed through agents and brokers — a comparable specialty/wholesale model.
Broad incumbents
- The Hanover Insurance Group: National P&C carrier with a specialty commercial division serving niche industries through independent agents — broader portfolio but overlapping distribution and specialty orientation.
- Arch Insurance Group: Diversified P&C insurer with significant E&S and specialty capabilities across commercial and personal lines, distributed through brokers — adjacent scale player.
- Navigators / Hartford Specialty: Specialty operations of a national carrier focused on excess casualty, marine, and construction — a comparable large-incumbent footprint in the same niches as IAT.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Its About Time social profiles
Digital presenceIts About Time financial estimates
Financial estimateRevenue estimate
Valuation estimate
Its About Time leadership team
Management profileNumber of profiles
Profiles3 records
Its About Time funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Its About Time M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Its About Time
What does Its About Time do?
IAT Insurance Group underwrites and distributes specialty insurance products for both businesses and individuals, spanning personal lines (aviation, homeowners) and commercial lines (commercial truck, moving & storage, excess liability & surplus, inland marine, management liability, surety bonds, and reinsurance). The company focuses on niche and industry-specific risks that are hard to place in standard markets. Policies are priced and quoted individually based on risk profile, with billing on a monthly cadence.
Is Its About Time a public or private company?
Its About Time is a private company. It is classified as unknown and is currently operating.
When was Its About Time founded?
Its About Time was founded in 1996. It employs 51 to 100 people.
Where is Its About Time based?
Its About Time is headquartered in Mount Kisco, United States, in the North America region.
How does Its About Time make money?
One revenue line is on record: insurance Premiums.
Who are Its About Time's main competitors?
Direct peers on record are Beazley Group, Global Aerospace, Kinsale Capital Group, W. R. Berkley Corporation, Markel Corporation, RLI Corp and Hiscox Ltd. Broad incumbents are The Hanover Insurance Group, Arch Insurance Group and Navigators / Hartford Specialty.
Does Its About Time have an API?
No public API is recorded for Its About Time.
What industry is Its About Time in?
Its About Time's product category is Specialty Insurance. Its primary akta.pro industry code is FSAJANAL, Premises/Operations Liability Umbrella / Excess, with a secondary code of TLABANAG, Umbrella & Excess Liability (Fleet/Transportation). Its NAICS code is 5241 and its SIC code is 6331.