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Its About Time

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uuid0025kvb

Namestring
Its About Time
Legal namestring
IAT Insurance Group
Websiteurl
iat.com
Company typeenum
Private
Founded yearint
1996
Descriptiontext

IAT Insurance Group (operating under the 'Its About Time' entity in the source firmographics, though the substantive operational data describes IAT Insurance Group) is a privately held US specialty insurance carrier organized around a multi-line portfolio spanning Personal Insurance (Aviation, Homeowners) and Business Insurance (Commercial Truck, Moving & Storage, Excess Liability & Surplus, Inland Marine, Management Liability, Surety Bonds, Reinsurance). The company serves both individuals and commercial insureds, with a particularly strong orientation toward niche commercial verticals including aviation, construction, contractors, equipment dealers, motor carriers, moving companies, municipal airports, hospitality, and not-for-profit organizations. Products are distributed primarily through an independent agent and broker network, with direct customer touchpoints for policy management and claims via the company website.

The business model is a conventional specialty insurance carrier model: revenue is generated through insurance premiums collected from policyholders across personal and commercial lines, with pricing quoted per risk profile on a monthly billing cadence. The company does not publish standard pricing tiers; premiums are customized to risk assessment, coverage requirements, and customer-specific factors. There are nine specialty commercial product lines plus two personal lines, each with multiple sub-coverages (e.g., Aviation includes Aircraft, Aviation Liability, and Aviation Facilities; Commercial Truck includes Auto Liability, Physical Damage, Occupational Accident, Occupational Compensation, Non-Occupational Accident, and Workers' Compensation). Claims support is positioned as a 24/7 in-house service. The company has a registered trademark — 'Insurance Answers Together' — that anchors its brand positioning around partnership and collaboration with agents, customers, and stakeholders.

Operationally, the firm distributes through a 'Become an Agent' partner pathway and 'Find an Agent' locator, and supports marketing through a blog, loss-control resources, a podcast ('What's Brewing'), weather resources, and LinkedIn. No parent company, funding events, M&A activity, or named institutional investors are disclosed in the source material. Revenue, premium volume, A.M. Best rating, and detailed founding history are not disclosed in the available data. Firmographics list 51–100 employees and a Mount Kisco presence, while operational scale signals — including nine specialty lines and 18+ industry verticals — indicate a mid-market specialty carrier whose actual scale cannot be precisely triangulated from the public-facing data alone.

Short descriptiontext

IAT Insurance Group is a privately held US specialty insurance carrier offering personal and commercial coverage across nine specialty lines — including aviation, commercial truck, surety, and reinsurance — distributed through independent agents to SMB and mid-market insureds in 18+ verticals.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersMount Kisco, United States
HQ citystring
Mount Kisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
specialty insurance products, commercial truck insurance, aviation insurance coverage, management liability insurance, surety bond services
Industry4 codes
1Premises/Operations Liability Umbrella / Excess
CodeFSAJANALPrimaryYes
2Umbrella & Excess Liability (Fleet/Transportation)
CodeTLABANAGPrimaryNo
3Construction Specialty (Wrap-Ups/Builders Risk/Contractors)
CodeFSAJAGAHPrimaryNo
4Wholesale Insurance Brokerage (Excess & Surplus Lines)
CodeFSAEADADPrimaryNo
NAICS code3 codes
  • Insurance Carriers5241
  • Insurance Carriers and Related Activities524
  • Other Direct Insurance (except Life, Health, and Medical) Carriers524128
SIC code3 codes
  • Fire, Marine & Casualty Insurance6331
  • Surety Insurance6351
  • Insurance Carriers, Nec6399
Product category
Specialty Insurance
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Insurance Premiums
TypeSubscription Recurring
Description

IAT Insurance Group generates revenue through insurance premiums collected from policyholders across their various insurance product lines including personal insurance (homeowners, aviation) and business insurance (commercial truck, moving & storage, excess liability, inland marine, management liability, surety bonds, reinsurance).

iatinsurancegroup.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Pricing details1 tier
1Quote-based pricing tailored to individual risk profiles
ModelOtherBilling cadenceMonthly
Notes

Insurance premiums are customized based on risk assessment, coverage requirements, and customer-specific factors. No standard pricing tiers are publicly listed.

iatinsurancegroup.com
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 record
1Insurance Answers Together
Description

Company tagline and guiding principle, also a registered trademark.

iatinsurancegroup.com
Core offering1 text field

IAT Insurance Group underwrites and distributes specialty insurance products for both businesses and individuals, spanning personal lines (aviation, homeowners) and commercial lines (commercial truck, moving & storage, excess liability & surplus, inland marine, management liability, surety bonds, and reinsurance). The company focuses on niche and industry-specific risks that are hard to place in standard markets. Policies are priced and quoted individually based on risk profile, with billing on a monthly cadence.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Claims resolution available 24/7
Product overview1 text field

IAT Insurance Group offers a comprehensive portfolio of specialty insurance solutions organized into Personal Insurance and Business Insurance categories. Personal Insurance includes Aviation Insurance and Homeowners Insurance. Business Insurance encompasses nine specialty lines: Commercial Truck Insurance, Moving & Storage Insurance, Excess Liability & Surplus Insurance, Inland Marine Insurance, Management Liability Insurance, Surety Bonds, and Reinsurance. The company also serves specific industries including Aviation, Construction, Contractors, Equipment Dealers, General Freight, Hospitality, Machinery Manufacturing, Mercantile, Military Movers, Motor Carriers, Moving Companies, Municipal & Private Airports, Not-for-Profit Organizations, Owner-Operators, Product Manufacturing, Restaurants, and Warehouses. The guiding principle is 'Insurance Answers Together' with claims support available around the clock.

Product and service9 records
1Aviation Insurance
CategoryPersonal Insurance
Description

Insurance coverage for aircraft owners and aviation facilities, including Aircraft, Aviation Liability, and Aviation Facilities coverages, designed for individual aircraft owners, pilots, and aviation operators needing specialty hull and liability protection.

2Homeowners Insurance
CategoryPersonal Insurance
Description

Insurance coverage for homeowners protecting their personal residences and property against covered losses and personal liability, marketed to individual homeowner policyholders.

3Commercial Truck Insurance
CategoryBusiness Insurance
Description

Specialty insurance for trucking operations including Auto Liability, Non-Occupational Accident, Occupational Accident, Occupational Compensation, Physical Damage, and Workers' Compensation coverages, designed for trucking fleets, motor carriers, and owner-operators.

4Moving & Storage Insurance
CategoryBusiness Insurance
Description

Coverage for moving and storage operations including Auto Physical Damage, Cargo and Warehouse Legal Liability, Commercial Property, Crime Coverage, General Liability Coverage, and Motor Carrier Coverage, designed for moving companies, military movers, and warehouse operators.

5Excess Liability & Surplus Insurance
CategoryBusiness Insurance
Description

Excess and surplus lines coverage including Excess Auto Liability, General Liability, Liquor Liability, and Property Insurance, designed for businesses requiring coverage beyond standard market limits or hard-to-place risks.

6Inland Marine Insurance
CategoryBusiness Insurance
Description

Specialty inland marine coverage including the CA Fair Plan Wrap Program, Construction, and Transportation & Logistics coverages, designed for contractors, equipment dealers, and logistics operators with mobile or in-transit property.

7Management Liability Insurance
CategoryBusiness Insurance
Description

Coverage for business management risks including Directors & Officers Liability, Employment Practices Liability, Excess Management Liability, Fidelity (Crime), and Fiduciary Liability Insurance, designed for corporate entities and not-for-profit organizations.

8Surety Bonds
CategoryBusiness Insurance
Description

Surety bond offerings including Claims & Legal, Commercial Surety, and Contract Surety products, designed for contractors and businesses requiring bond coverage for projects and licensing.

9Reinsurance
CategoryBusiness Insurance
Description

Reinsurance solutions including Catastrophe Excess of Loss and Structured Quota Share products, designed for insurance carriers seeking to transfer or share risk.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Specialty Lloyd's and US insurer with strong specialty commercial and reinsurance books, similar in niche-line emphasis and broker distribution.

TypeBroad incumbent
Description

National P&C carrier with a specialty commercial division serving niche industries through independent agents — broader portfolio but overlapping distribution and specialty orientation.

TypeBroad incumbent
Description

Diversified P&C insurer with significant E&S and specialty capabilities across commercial and personal lines, distributed through brokers — adjacent scale player.

TypeDirect peer
Description

Aviation insurance specialist underwriting aircraft, liability, and airport coverage — the closest direct peer for IAT's aviation personal line.

TypeDirect peer
Description

Pure-play excess & surplus lines insurer targeting small-to-medium-sized commercial accounts via brokers — directly comparable in distribution and specialty focus.

TypeDirect peer
Description

Decentralized specialty insurance group operating across numerous niche E&S classes, distributed through agents and brokers — comparable structure and product breadth to IAT.

TypeDirect peer
Description

Specialty insurer with deep expertise in niche commercial lines and excess & surplus, distributing through wholesale and retail brokers — directly analogous to IAT's business model.

TypeDirect peer
Description

Specialty P&C insurer focused on excess and surplus lines across casualty, surety, and niche commercial classes — the closest comparable to IAT's specialty E&S portfolio.

TypeBroad incumbent
Description

Specialty operations of a national carrier focused on excess casualty, marine, and construction — a comparable large-incumbent footprint in the same niches as IAT.

TypeDirect peer
Description

Specialty insurer with a dedicated USA division focused on small-business and professionallines distributed through agents and brokers — a comparable specialty/wholesale model.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment10 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile9 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Its About Time

Specialty Insuranceiat.com

IAT Insurance Group is a privately held US specialty insurance carrier offering personal and commercial coverage across nine specialty lines — including aviation, commercial truck, surety, and reinsurance — distributed through independent agents to SMB and mid-market insureds in 18+ verticals.

What Its About Time does

IAT Insurance Group (operating under the 'Its About Time' entity in the source firmographics, though the substantive operational data describes IAT Insurance Group) is a privately held US specialty insurance carrier organized around a multi-line portfolio spanning Personal Insurance (Aviation, Homeowners) and Business Insurance (Commercial Truck, Moving & Storage, Excess Liability & Surplus, Inland Marine, Management Liability, Surety Bonds, Reinsurance). The company serves both individuals and commercial insureds, with a particularly strong orientation toward niche commercial verticals including aviation, construction, contractors, equipment dealers, motor carriers, moving companies, municipal airports, hospitality, and not-for-profit organizations. Products are distributed primarily through an independent agent and broker network, with direct customer touchpoints for policy management and claims via the company website.

The business model is a conventional specialty insurance carrier model: revenue is generated through insurance premiums collected from policyholders across personal and commercial lines, with pricing quoted per risk profile on a monthly billing cadence. The company does not publish standard pricing tiers; premiums are customized to risk assessment, coverage requirements, and customer-specific factors. There are nine specialty commercial product lines plus two personal lines, each with multiple sub-coverages (e.g., Aviation includes Aircraft, Aviation Liability, and Aviation Facilities; Commercial Truck includes Auto Liability, Physical Damage, Occupational Accident, Occupational Compensation, Non-Occupational Accident, and Workers' Compensation). Claims support is positioned as a 24/7 in-house service. The company has a registered trademark — 'Insurance Answers Together' — that anchors its brand positioning around partnership and collaboration with agents, customers, and stakeholders.

Operationally, the firm distributes through a 'Become an Agent' partner pathway and 'Find an Agent' locator, and supports marketing through a blog, loss-control resources, a podcast ('What's Brewing'), weather resources, and LinkedIn. No parent company, funding events, M&A activity, or named institutional investors are disclosed in the source material. Revenue, premium volume, A.M. Best rating, and detailed founding history are not disclosed in the available data. Firmographics list 51–100 employees and a Mount Kisco presence, while operational scale signals — including nine specialty lines and 18+ industry verticals — indicate a mid-market specialty carrier whose actual scale cannot be precisely triangulated from the public-facing data alone.

Its About Time firmographics

Firmographics
Name
Its About Time
Legal name
IAT Insurance Group
Website
https://iat.com
Company type
Private
Founded year
1996
Operating status
Operating
Headcount range
51–100 employees
Short description
IAT Insurance Group is a privately held US specialty insurance carrier offering personal and commercial coverage across nine specialty lines — including aviation, commercial truck, surety, and reinsurance — distributed through independent agents to SMB and mid-market insureds in 18+ verticals.
Ownership category
akta.pro rank

Its About Time industry classification

Industry
Product category
Specialty Insurance
NAICS
Insurance Carriers (5241), Insurance Carriers and Related Activities (524), Other Direct Insurance (except Life, Health, and Medical) Carriers (524128)
SIC
Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351), Insurance Carriers, Nec (6399)
akta.pro primary industry
Premises/Operations Liability Umbrella / Excess (FSAJANAL)
akta.pro secondary industries
Umbrella & Excess Liability (Fleet/Transportation) (TLABANAG), Construction Specialty (Wrap-Ups/Builders Risk/Contractors) (FSAJAGAH), Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

  • Specialty insurance products
  • Commercial truck insurance
  • Aviation insurance coverage
  • Management liability insurance
  • Surety bond services

Where Its About Time is headquartered

Location

Headquarters

HQ city
Mount Kisco
HQ country
United States
HQ region
North America

Markets served

Its About Time business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Insurance Premiums: IAT Insurance Group generates revenue through insurance premiums collected from policyholders across their various insurance product lines including personal insurance (homeowners, aviation) and business insurance (commercial truck, moving & storage, excess liability, inland marine, management liability, surety bonds, reinsurance).

Pricing tiers

ModelBillingPrice
OtherMonthlyQuote-based pricing tailored to individual risk profiles

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Its About Time product offering

Product offering

Core offering

IAT Insurance Group underwrites and distributes specialty insurance products for both businesses and individuals, spanning personal lines (aviation, homeowners) and commercial lines (commercial truck, moving & storage, excess liability & surplus, inland marine, management liability, surety bonds, and reinsurance). The company focuses on niche and industry-specific risks that are hard to place in standard markets. Policies are priced and quoted individually based on risk profile, with billing on a monthly cadence.

Product overview

IAT Insurance Group offers a comprehensive portfolio of specialty insurance solutions organized into Personal Insurance and Business Insurance categories. Personal Insurance includes Aviation Insurance and Homeowners Insurance. Business Insurance encompasses nine specialty lines: Commercial Truck Insurance, Moving & Storage Insurance, Excess Liability & Surplus Insurance, Inland Marine Insurance, Management Liability Insurance, Surety Bonds, and Reinsurance. The company also serves specific industries including Aviation, Construction, Contractors, Equipment Dealers, General Freight, Hospitality, Machinery Manufacturing, Mercantile, Military Movers, Motor Carriers, Moving Companies, Municipal & Private Airports, Not-for-Profit Organizations, Owner-Operators, Product Manufacturing, Restaurants, and Warehouses. The guiding principle is 'Insurance Answers Together' with claims support available around the clock.

Differentiator

Problem solved

Functional benefit

Brands

  • Insurance Answers Together: Company tagline and guiding principle, also a registered trademark.

Products and services

  • Aviation Insurance Insurance coverage for aircraft owners and aviation facilities, including Aircraft, Aviation Liability, and Aviation Facilities coverages, designed for individual aircraft owners, pilots, and aviation operators needing specialty hull and liability protection.
  • Homeowners Insurance Insurance coverage for homeowners protecting their personal residences and property against covered losses and personal liability, marketed to individual homeowner policyholders.
  • Commercial Truck Insurance Specialty insurance for trucking operations including Auto Liability, Non-Occupational Accident, Occupational Accident, Occupational Compensation, Physical Damage, and Workers' Compensation coverages, designed for trucking fleets, motor carriers, and owner-operators.
  • Moving & Storage Insurance Coverage for moving and storage operations including Auto Physical Damage, Cargo and Warehouse Legal Liability, Commercial Property, Crime Coverage, General Liability Coverage, and Motor Carrier Coverage, designed for moving companies, military movers, and warehouse operators.
  • Excess Liability & Surplus Insurance Excess and surplus lines coverage including Excess Auto Liability, General Liability, Liquor Liability, and Property Insurance, designed for businesses requiring coverage beyond standard market limits or hard-to-place risks.
  • Inland Marine Insurance Specialty inland marine coverage including the CA Fair Plan Wrap Program, Construction, and Transportation & Logistics coverages, designed for contractors, equipment dealers, and logistics operators with mobile or in-transit property.
  • Management Liability Insurance Coverage for business management risks including Directors & Officers Liability, Employment Practices Liability, Excess Management Liability, Fidelity (Crime), and Fiduciary Liability Insurance, designed for corporate entities and not-for-profit organizations.
  • Surety Bonds Surety bond offerings including Claims & Legal, Commercial Surety, and Contract Surety products, designed for contractors and businesses requiring bond coverage for projects and licensing.
  • Reinsurance Reinsurance solutions including Catastrophe Excess of Loss and Structured Quota Share products, designed for insurance carriers seeking to transfer or share risk.

Quantifiable outcome

  • Claims resolution available 24/7

Companies that use Its About Time

Customer profile

Named customers3 records

Segments10 records

Ideal customer profiles9 records

Its About Time technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Its About Time partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights5 records

Its About Time competitors and assessment

Company assessment

Direct peers

  • Beazley Group: Specialty Lloyd's and US insurer with strong specialty commercial and reinsurance books, similar in niche-line emphasis and broker distribution.
  • Global Aerospace: Aviation insurance specialist underwriting aircraft, liability, and airport coverage — the closest direct peer for IAT's aviation personal line.
  • Kinsale Capital Group: Pure-play excess & surplus lines insurer targeting small-to-medium-sized commercial accounts via brokers — directly comparable in distribution and specialty focus.
  • W. R. Berkley Corporation: Decentralized specialty insurance group operating across numerous niche E&S classes, distributed through agents and brokers — comparable structure and product breadth to IAT.
  • Markel Corporation: Specialty insurer with deep expertise in niche commercial lines and excess & surplus, distributing through wholesale and retail brokers — directly analogous to IAT's business model.
  • RLI Corp: Specialty P&C insurer focused on excess and surplus lines across casualty, surety, and niche commercial classes — the closest comparable to IAT's specialty E&S portfolio.
  • Hiscox Ltd: Specialty insurer with a dedicated USA division focused on small-business and professionallines distributed through agents and brokers — a comparable specialty/wholesale model.

Broad incumbents

  • The Hanover Insurance Group: National P&C carrier with a specialty commercial division serving niche industries through independent agents — broader portfolio but overlapping distribution and specialty orientation.
  • Arch Insurance Group: Diversified P&C insurer with significant E&S and specialty capabilities across commercial and personal lines, distributed through brokers — adjacent scale player.
  • Navigators / Hartford Specialty: Specialty operations of a national carrier focused on excess casualty, marine, and construction — a comparable large-incumbent footprint in the same niches as IAT.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Its About Time social profiles

Digital presence

Its About Time financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Its About Time leadership team

Management profile

Number of profiles

Profiles3 records

Its About Time funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Its About Time M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Its About Time

What does Its About Time do?

IAT Insurance Group underwrites and distributes specialty insurance products for both businesses and individuals, spanning personal lines (aviation, homeowners) and commercial lines (commercial truck, moving & storage, excess liability & surplus, inland marine, management liability, surety bonds, and reinsurance). The company focuses on niche and industry-specific risks that are hard to place in standard markets. Policies are priced and quoted individually based on risk profile, with billing on a monthly cadence.

Is Its About Time a public or private company?

Its About Time is a private company. It is classified as unknown and is currently operating.

When was Its About Time founded?

Its About Time was founded in 1996. It employs 51 to 100 people.

Where is Its About Time based?

Its About Time is headquartered in Mount Kisco, United States, in the North America region.

How does Its About Time make money?

One revenue line is on record: insurance Premiums.

Who are Its About Time's main competitors?

Direct peers on record are Beazley Group, Global Aerospace, Kinsale Capital Group, W. R. Berkley Corporation, Markel Corporation, RLI Corp and Hiscox Ltd. Broad incumbents are The Hanover Insurance Group, Arch Insurance Group and Navigators / Hartford Specialty.

Does Its About Time have an API?

No public API is recorded for Its About Time.

What industry is Its About Time in?

Its About Time's product category is Specialty Insurance. Its primary akta.pro industry code is FSAJANAL, Premises/Operations Liability Umbrella / Excess, with a secondary code of TLABANAG, Umbrella & Excess Liability (Fleet/Transportation). Its NAICS code is 5241 and its SIC code is 6331.

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