tarakos

What tarakos does

tarakos GmbH is a privately held German software company headquartered in Magdeburg that develops 3D visualization, animation, and simulation software for factory planning, intralogistics, and digital factory applications. Its core product, taraVRbuilder, enables production planners, logistics professionals, and factory designers to construct virtual 3D representations of production lines, warehouses, and material flow systems using drag-and-drop functionality and a library of more than 500 pre-built, parametric 3D objects (machines, conveyors, vehicles, racking, animated persons), without requiring 3D CAD or programming expertise. The product is supported by taraVRcontrol (3D process visualization for automation technology), taraVRoptimizer (lossless optimization of large 3D datasets), a free taraVRviewer for sharing results, and taraXchange, an AutomationML-based data exchange tool that links the suite to other engineering software. The company also engages in standards work, sitting on boards of the AutomationML Association and participating in EU- and AiF-funded research projects with German universities, Fraunhofer institutes, and Daimler AG.

The company monetizes through a mix of software licensing (perpetual and, increasingly, usage-based softkey licensing), paid training (BASIC/ADVANCED courses in Magdeburg and in-house at client sites, with publicly listed prices of EUR 1,450 per participant per day for single-day in-house sessions and EUR 980 per participant per day for multi-day courses in Germany), consulting and project support for production planning and digital factory workflows, and custom library development for industrial OEMs. The freemium taraVRviewer and a multilingual (German, English, Chinese) website support a product-led entry point, complemented by direct sales and recurring visibility at industry events such as HANNOVER MESSE. Named customers span manufacturing (Rauch M\u00f6belwerke, KUKA Systems, Burger K\u00fcchenm\u00f6bel), intralogistics (Jungheinrich AG, IPOL GmbH, SSI Sch\u00e4fer, Stoecklin, LTW, WM SE, F\u00f6rster & Krause, Logistik Concept), and environmental technology (Doppstadt Systemtechnik), alongside consulting users such as Agiplan AG in Switzerland. No funding rounds, revenue figures, or headcount data are publicly disclosed; ownership is described as founder/management-controlled with Herbert Beesten as founder and CEO and Stefan St\u00fcring as Managing Director (Gesch\u00e4ftsf\u00fchrer) listed in the commercial register.

Name

tarakos

Legal name

tarakos GmbH

Website

https://tarakos.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

tarakos GmbH is a German (Magdeburg) software firm that builds taraVRbuilder and related 3D visualization and simulation tools for factory planning, production, and intralogistics, sold via licenses, usage-based softkey pricing, training, and custom library development to industrial and logistics customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Software Licenses (taraVRbuilder, taraVRcontrol, taraVRoptimizer): tarakos sells perpetual or usage-based licenses for its core 3D simulation and visualization software products. The company has introduced use-dependent payment models where users who do not need the software continuously can order usage days delivered via softkey.
2. Custom Libraries and Extensions: tarakos develops custom component libraries for customers who want to integrate their own machinery and equipment with animated functions into the taraVRbuilder environment. Libraries can be made available publicly to all taraVRbuilder users or exclusively to the customer.
3. Training Services: tarakos offers structured training programs including BASIC Training, ADVANCED Training, and in-house training at client premises. Pricing for in-house training is EUR 1,450 plus VAT per participant (single day) or EUR 980 plus VAT per participant per day for multi-day courses in Germany.
4. Consulting and Project Support: tarakos provides consulting services for production planning, logistics, automation technology, and digital factory workflows. Services include project supervision, virtual reality implementation in marketing and manufacturing, VR strategy consulting, and developing digital factory workflows.
5. taraVRviewer (Free Distribution): The taraVRviewer is distributed free of charge as a downloadable presentation tool, serving as a product-led growth entry point that enables sharing of 3D scenes created with tarakos products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

tarakos develops and sells a suite of 3D visualization, animation, and simulation software for factory planning, production planning, and intralogistics. Its flagship product taraVRbuilder lets users build virtual 3D representations of production and logistics systems without 3D CAD or programming knowledge, using a 500+ object library and drag-and-drop modeling. The portfolio is complemented by taraVRcontrol for automation visualization, taraVRviewer as a free viewer, taraVRoptimizer for large datasets, and taraXchange for AutomationML data exchange, along with training and consulting services.

Product overview

tarakos offers a suite of 3D visualization, animation, and simulation software products designed for industry, production, and logistics. The core product is taraVRbuilder, a 3D animation and simulation tool that allows users to create virtual representations of factories and logistics processes without programming or CAD knowledge. This integrates with taraVRcontrol for automation process visualization, taraXchange for AutomationML-based engineering data exchange, and taraVRviewer as a free viewer for presentations. The portfolio also includes professional services such as 3D visualization, simulation, high-end video production, project support, and training.

Differentiator

Problem solved

Functional benefit

Brands

• taraVRbuilder: 3D visualization and animation software for logistics and production planning
• taraVRcontrol
• taraVRoptimizer
• taraVRviewer
• taraXchange

Products and services

• taraVRbuilder 3D visualization, animation, and simulation software for logistics and production planning. Users create virtual 3D representations of production plants and logistics processes without 3D CAD or programming knowledge, using drag-and-drop and a library of 500+ pre-built objects, with collision detection and video export.
• taraVRcontrol 3D process visualization software designed specifically for automation technology, allowing users to estimate conveyor performance, buffer area requirements, and storage capacities with animation parameters for speed, timing, and positioning.
• taraXchange Engineering data exchange tool that enables interoperability between the tarakos software suite and other engineering software systems via the AutomationML standard.
• taraVRviewer Free 3D presentation solution that lets users view and share 3D scenes created with taraVRbuilder without installing the full software, compatible with standard video playback programs.
• taraVRoptimizer Software for lossless optimization of large data volumes within the taraVR suite, used to manage complex factory and logistics 3D models efficiently.
• tarakos Training Programs (BASIC and ADVANCED) Structured training services for taraVRbuilder and the wider suite, including BASIC and ADVANCED Training on-site in Magdeburg and in-house training at client premises in Germany.
• tarakos Consulting and Project Support Professional services covering production planning, logistics, automation technology, digital factory workflows, project supervision, VR strategy consulting, and developing digital factory workflows for customers.
• Custom Component Library Development Bespoke development of animated 3D component libraries that integrate customer-specific machinery, equipment, or branded components into the taraVRbuilder environment, delivered either publicly to all users or exclusively to the commissioning customer.

Quantifiable outcome

• Assembly line construction was accelerated, better planning foundation created, profitability calculations became more exact, and decisions became easier to make (Rauch Möbelwerke GmbH case).
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• HANNOVER MESSE / Plattform Industrie 4.0minorGTM or Marketing Partner · 1 January 2025tarakos participated as a Diamond partner at HANNOVER MESSE 2025, showcasing continuous data models in practice at the Plattform Industrie 4.0 booth (Hall 8, Stand D26) alongside project partners.
• AutomationML AssociationcoreStrategic or Co-development Partnertarakos GmbH is represented in boards of the AutomationML Association, contributing to the development of the AutomationML standard. The AutomationML interface (taraXchange) in tarakos software enables exchange of engineering data between the tarakos suite and other engineering software systems using the AutomationML format.
• German Federation of Industrial Research Associations (AiF)coreStrategic or Co-development Partnertarakos has worked with the AiF as part of development projects involving universities and Fraunhofer institutes, contributing to applied industrial research in the field of digital factory and 3D simulation technology.
• Universities and Fraunhofer InstitutescoreStrategic or Co-development Partnertarakos collaborates with German universities and Fraunhofer institutes on research and development projects related to factory planning, digital factory technology, and 3D simulation. The company has also engaged in nationwide cooperation projects with universities of applied sciences.
• AVANTI Consortium (ITEA2 Project)minorStrategic or Co-development Partnertarakos GmbH is currently involved in the EU research project AVANTI (ITEA2 project number 01IS13018D), together with Daimler AG as consortium leader and other renowned industrial and academic partners from mechanical engineering and automation technology. This is an EU-funded research initiative focused on automation and systems engineering.
• Daimler AGminorStrategic or Co-development PartnerDaimler AG serves as the consortium leader for the AVANTI ITEA2 research project (project number 01IS13018D) in which tarakos participates. The project focuses on automation and systems engineering research with applications in factory design and digital manufacturing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visual Components: Finnish 3D factory simulation software company serving discrete manufacturing and logistics, with comparable drag-and-drop simulation functionality and similar SME-to-enterprise customer mix as tarakos.
• AnyLogic: Multi-method simulation platform (discrete event, agent-based, system dynamics) widely used for industrial and logistics simulation, with similar accessibility focus and overlapping customer use cases.
• Simio: 3D simulation and digital twin software for manufacturing and logistics, targeting production planners with similar ease-of-use positioning as tarakos.
• FlexSim: US-based 3D simulation software company targeting manufacturing, material handling, and intralogistics, offering comparable factory and warehouse simulation capabilities to tarakos.

Emerging players

• RoboDK: Robot simulation and offline programming software used in industrial automation contexts intersecting with tarakos's robotics/automation visualization use cases.

Broad incumbents

• Siemens Tecnomatix: Siemens's factory simulation suite within the Xcelerator portfolio, offering broader and deeper functionality but at enterprise-scale pricing and complexity that tarakos specifically undercuts.
• Autodesk Factory Design Utilities: Factory layout and digital factory workflow tools within the Autodesk ecosystem (AutoCAD/Inventor), offering overlapping factory planning capabilities to a large existing CAD install base.
• Dassault Systèmes DELMIA: Manufacturing and digital factory simulation within the 3DEXPERIENCE platform, competing in the same use cases (factory layout, process simulation) but as part of a broader PLM suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tarakos