she.com
she.com is a Hong Kong digital media portal and content marketing agency serving local female audiences with beauty, fashion, health, and lifestyle content, monetizing its reach through advertising and O2O marketing services sold to consumer brands.
- Company typePrivate
- Founded2000
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What she.com does
she.com is a Hong Kong-based digital media platform and content marketing agency serving female audiences in Hong Kong's beauty and fashion industry. Founded in 2000 and operated by she communications limited, the platform publishes on-trend content across seven verticals—beauty, fashion, hair, health, living, entertainment, and love—and maintains an active social media presence across Facebook, Instagram, YouTube, and Weibo. The company has extended its core portal into an ecosystem of sub-brands including she mom (shemom.com) for parenting, she brides (brides.she.com) for weddings, she critiques (critiques.she.com) for product reviews, she blog (blog.she.com) for editorial content, plus a shePromotes member benefits program and a video content hub.
Technologically, she.com operates a digital content publishing platform with social media integration; no proprietary technical features, APIs, or mobile app are disclosed in the source data. The business runs a dual model: a free, content-first consumer portal used to build audience reach, and a digital agency function that monetizes that audience by providing brands with content creation, creative direction, social media, and O2O (online-to-offline) marketing campaigns. Revenue is generated primarily through digital advertising and marketing/agency services sold to beauty, fashion, and lifestyle brands rather than from readers, who access all content for free.
The company is privately held and backed by strategic investor TOM Group Limited (HKSE: 2383), a leading Chinese-language media conglomerate in Greater China, though the size of TOM Group's ownership stake is not disclosed. she.com also historically partnered with iMerchants Limited for e-commerce execution. The company employs an estimated 11–50 staff and remains operational, with website content dated through 2026.
she.com firmographics
Firmographics- Name
- she.com
- Legal name
- she communications limited
- Website
- https://she.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- she.com is a Hong Kong digital media portal and content marketing agency serving local female audiences with beauty, fashion, health, and lifestyle content, monetizing its reach through advertising and O2O marketing services sold to consumer brands.
- Ownership category
- akta.pro rank
she.com industry classification
Industry- Product category
- Women's Lifestyle Digital Media
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Women’s Interest & Parenting Magazines (MPAJAEAB)
Keywords
Where she.com is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
she.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital advertising and marketing services: The company functions as a digital agency specializing in content creation and O2O marketing campaigns, providing clients with effective digital marketing strategies, creative directions, social media and O2O campaigns through its accumulated blend of business knowledge, client and public relations network, and digital and social media skills.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
she.com product offering
Product offeringCore offering
she.com operates a digital media platform that publishes beauty, fashion, hair, health, living, entertainment, and love content targeted at Hong Kong women, supplemented by niche sub-brands for motherhood, weddings, product critiques, and editorial blogging. It also functions as a digital marketing agency, providing content creation, social media campaigns, and O2O marketing services to beauty and lifestyle brands seeking access to its female audience.
Product overview
she.com is a comprehensive digital media platform and content marketing agency targeting Hong Kong women. The core platform provides content across seven main channels: beauty, fashion, hair, health, living, entertainment, and love. The ecosystem includes four sub-brands (she mom, she brides, she critiques, and she blog) each serving niche audiences, plus shepromotes as a member benefits program and a video content hub. The company operates as both a content portal and a digital marketing agency offering O2O campaign services to clients.
Differentiator
Problem solved
Functional benefit
Brands
- she.com: Primary digital media platform and website providing beauty, fashion, hair, health, living, entertainment, and love content for female audiences in Hong Kong
- she mom (shemom.com)
- she brides (brides.she.com)
- she critiques (critiques.she.com)
- she blog (blog.she.com)
- shePromotes
Products and services
- she.com Main Platform Online portal providing on-trend beauty, fashion, hair, health, living, entertainment, and love content for Hong Kong women.
- she mom (shemom.com)
Companies that use she.com
Customer profileSegments2 records
Ideal customer profiles2 records
she.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
she.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iMerchants LimitedminoriMerchants Limited was the first company in Hong Kong and one of the first in Asia to focus on e-commerce execution and operations. The company provides e-commerce platform services and was the e-commerce partner of she.com. iMerchants has Pacific Century Cyberworks Limited and Reuters Limited as strategic investors.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
she.com competitors and assessment
Company assessmentDirect peers
- POPBEE: Hong Kong–based digital women's lifestyle platform covering fashion, beauty and wellness — a younger, digital-native peer with similar audience but more global reach.
- Harper's Bazaar Hong Kong: Hearst's Hong Kong women's fashion and beauty publication, competing directly with she.com for the same HK female readership and brand advertising budgets.
- Marie Claire Hong Kong: Global women's interest magazine with HK edition covering fashion, beauty and culture, directly competing for HK female readers and brand partnerships.
- Cosmopolitan Hong Kong: Hearst's Cosmopolitan HK edition covering beauty, fashion, relationships and lifestyle — overlapping content verticals and target audience with she.com.
- Vogue Hong Kong: Condé Nast's Hong Kong edition covering women's fashion, beauty and lifestyle — directly comparable to she.com's editorial positioning and HK-based beauty/fashion audience.
- ELLE Hong Kong: LVMH-backed global women's fashion and beauty magazine with a Hong Kong edition — a direct editorial competitor targeting the same HK female demographic.
Broad incumbents
- Hypebeast: Hong Kong–headquartered digital media platform covering fashion, beauty, lifestyle and culture — a broader incumbent with male-skewing audience but overlapping beauty/fashion editorial and agency-style content services.
- Tatler Asia: Asia-based luxury lifestyle media brand covering fashion, beauty, watches and society — overlapping with she.com's beauty and fashion verticals at a higher price/affluent tier.
- Xiaohongshu (RED): China's leading lifestyle UGC platform spanning beauty, fashion, travel and wellness — represents the structural competitive threat she.com faces as consumer discovery migrates to social platforms.
Regional players
- iBounce / Weekend Weekly: Hong Kong lifestyle and entertainment publication covering dining, events, beauty and culture — comparable as a local lifestyle media brand targeting Hong Kong female consumers with editorial + advertising model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
she.com social profiles
Digital presenceshe.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
she.com leadership team
Management profileNumber of profiles
she.com subsidiaries and ownership
Company hierarchySubsidiaries4 records
she.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
she.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about she.com
What does she.com do?
she.com operates a digital media platform that publishes beauty, fashion, hair, health, living, entertainment, and love content targeted at Hong Kong women, supplemented by niche sub-brands for motherhood, weddings, product critiques, and editorial blogging. It also functions as a digital marketing agency, providing content creation, social media campaigns, and O2O marketing services to beauty and lifestyle brands seeking access to its female audience.
Is she.com a public or private company?
she.com is a private company. It is classified as corporate owned and is currently operating.
When was she.com founded?
she.com was founded in 2000. It employs 11 to 50 people.
Where is she.com based?
she.com is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does she.com make money?
One revenue line is on record: digital advertising and marketing services.
Who are she.com's main competitors?
Direct peers on record are POPBEE, Harper's Bazaar Hong Kong, Marie Claire Hong Kong, Cosmopolitan Hong Kong, Vogue Hong Kong and ELLE Hong Kong. Broad incumbents are Hypebeast, Tatler Asia and Xiaohongshu (RED). iBounce / Weekend Weekly is listed as a regional player.
Does she.com have an API?
No public API is recorded for she.com.
What industry is she.com in?
she.com's product category is Women's Lifestyle Digital Media. Its primary akta.pro industry code is MPAJAEAB, Women’s Interest & Parenting Magazines. Its NAICS code is 516 and its SIC code is 7311.