The Surgery Center

What The Surgery Center does

The Surgery Center, LLC is a physician-owned ambulatory surgery center (ASC) located at 3111 West Rawson Avenue, Suite 100, Franklin, Wisconsin. Founded in 2004, the facility operates five operating rooms, four procedure rooms, two endoscopy GI rooms, and dedicated pre- and post-surgery observation areas, delivering same-day outpatient surgical care across gastroenterology, orthopedic medicine, pain management, otolaryngology (ENT), podiatry, urology, interventional radiology, and pediatric specialties. The center is jointly owned and operated by Aurora Health Care — one of Wisconsin's largest healthcare systems — together with the independent physicians of Associated Medical and Surgical Specialists, LLC, and is staffed by board-certified physicians and ACLS-certified RNs.

The company's core product is its multi-specialty ASC infrastructure, augmented by five affiliated physician practice sub-brands: Aurora Otolaryngology, GI Associates, Innovative Pain Care, The Orthopedic Institute of Wisconsin, and Aurora Podiatry, with Milwaukee Radiologists, LTD. added as a more recent partner. Service mix has evolved to include higher-acuity outpatient procedures such as total knee and total shoulder replacements, hip arthroscopy, and cervical fusions/laminectomy, reflecting a broader industry migration of complex cases from hospital to ASC settings.

The business model is fee-for-service outpatient surgical care billed to most major insurance plans and Medicare, with the center holding AAAHC accreditation and Medicare approval as foundational regulatory credentials. Pricing is not publicly disclosed; the center bills for procedure costs, nursing, drugs, and supplies separately from surgeon, anesthesiologist, and pathology fees, and offers payment plans and online bill payment through a patient portal. The primary customer segment is individual patients in Franklin, Kenosha, Milwaukee, Oak Creek, Racine and surrounding Southeast Wisconsin communities referred by the affiliated physician practices or self-requested through the website.

Name

The Surgery Center

Legal name

The Surgery Center, LLC

Website

https://thesurgerycenter-llc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Surgery Center, LLC is a physician-owned ambulatory surgery center in Franklin, Wisconsin, jointly operated with Aurora Health Care, delivering same-day outpatient surgical procedures across multiple specialties to patients in Southeast Wisconsin communities.

Ownership category

akta.pro rank

Product category

Ambulatory Surgery Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Outpatient Care Centers (6214)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

akta.pro secondary industries

Pain Management & Interventional Procedure Centers (HLAFAIAH), Orthopedic & Spine Surgery Centers (HLAFAIAG), ENT / Otolaryngology Surgery Centers (HLAFAIAJ), Outpatient Endoscopy & GI Procedure Centers (Non-ASC) (HLAFABAL)

Keywords

• Ambulatory surgery center
• Outpatient surgical procedures
• Gastroenterology services
• Orthopedic surgery
• Pain management

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Outpatient Surgical Services: Fee-for-service revenue model for outpatient surgical procedures. The Surgery Center bills for procedure costs, nursing staff, drugs and supplies for surgery and recovery. Separate bills are issued for surgeon, anesthesiologist, and pathology services.
2. Insurance and Medicare Reimbursement: The center is Medicare approved and participates in most insurance plans and health care networks, billing health insurance directly for services rendered.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Surgery Center, LLC operates a physician-owned ambulatory surgery center (ASC) providing same-day outpatient surgical procedures across multiple specialties including gastroenterology, orthopedic medicine, pediatric otolaryngology, pain management, urology, podiatry, interventional radiology, and pediatrics. The facility serves patients in Southeast Wisconsin and is jointly owned and operated by Aurora Health Care and independent physicians of Associated Medical and Surgical Specialists, LLC.

Product overview

The Surgery Center, LLC is an ambulatory surgery center (ASC) offering personal and private same-day care for outpatient surgical procedures. The facility operates five operating rooms, four procedure rooms, and two endoscopy GI rooms. The center's service portfolio consists of its core surgical facility operations supplemented by five specialized physician practice sub-brands: GI Associates (gastroenterology and pediatric GI), The Orthopedic Institute of Wisconsin (orthopedic surgery and sports medicine), Innovative Pain Care (multidisciplinary pain management), Aurora Otolaryngology (ENT services), and Aurora Podiatry (foot and ankle surgery). Additional offerings include orthopedic procedures (joint replacement, sports medicine), total knee/shoulder/hip surgeries, hip arthroscopy, spinal surgeries (cervical fusions, laminectomy), pediatric specialty care, and pain management treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Gastroenterology Outpatient Surgery

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Aurora Health CarecoreStrategic or Co-development PartnerJoint ownership and operation of The Surgery Center, LLC between Aurora Health Care and independent physicians who are members of Associated Medical and Surgical Specialists, LLC. Aurora Health Care is one of the largest healthcare systems in Wisconsin.
• Associated Medical and Surgical Specialists, LLCcoreStrategic or Co-development PartnerJoint ownership with independent physicians who are members of this group. Includes five groups of independent surgeons and medical specialists who may perform procedures at the facility.
• Associated Surgical and Medical Specialists (Physician Practices)coreStrategic or Co-development PartnerFive affiliated physician practices operate at the center: Aurora Otolaryngology, GI Associates, Innovative Pain Care, The Orthopedic Institute of Wisconsin, and Aurora Podiatry. These practices provide various surgical specialties at the facility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Surgery Partners: One of the largest multi-specialty ASC operators in the U.S., with a portfolio spanning orthopedics, GI, ENT, pain management, and podiatry — directly comparable in service mix and outpatient surgical focus to The Surgery Center.
• AMSURG: National multi-specialty ASC operator (part of Envision Healthcare) with strong GI, ophthalmology, and orthopedic exposure; directly comparable as a multi-specialty ASC platform serving physician-owned and partnered facilities.
• United Surgical Partners International (USPI): Largest U.S. operator of ambulatory surgery centers, owned by Tenet Healthcare, with deep multi-specialty ASC exposure and joint-venture health system relationships analogous to The Surgery Center's Aurora partnership model.
• Medical Facilities Corporation: Public operator of specialty surgical facilities (including ASCs) with a multi-specialty footprint; comparable as a smaller-scale multi-specialty ASC platform.

Broad incumbents

• HCA Healthcare: Large for-profit hospital system that also operates a sizable network of ASCs as part of its broader outpatient strategy; competes for outpatient surgical referrals and physician partnerships at a national scale.
• Tenet Healthcare: Parent of USPI and a major hospital operator; represents the broad-incumbent benchmark for ASC scale, joint-venture economics, and outpatient migration strategy relevant to The Surgery Center.

Regional players

• Froedtert Health: Wisconsin-based academic health system with hospital outpatient surgery capacity that competes with The Surgery Center for physician referrals and outpatient cases in the Southeast Wisconsin market.
• Ascension Wisconsin: Regional health system with multiple Southeast Wisconsin facilities offering outpatient surgery, directly competing for physician relationships and patient referrals in the same geography as The Surgery Center.
• Advocate Aurora Health: The parent system of Aurora Health Care that jointly owns The Surgery Center; a regional incumbent that operates competing outpatient surgical capacity and employs many of the affiliated physicians in the Wisconsin market.
• ProHealth Care: Wisconsin-based regional health system offering outpatient surgical services in the Greater Milwaukee area; competes with The Surgery Center for local physician referrals and patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/asmsdocs
• Facebookfacebook.com/thesurgerycenter
• LinkedInlinkedin.com/company/the-surgery-center-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Surgery Center