KSST Radio
- Company typePrivate
- Founded1947
- HeadquartersSulphur Springs, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
KSST Radio firmographics
Firmographics- Name
- KSST Radio
- Website
- https://ksstradio.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
KSST Radio industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local News & Weather Stations (MPABACAJ)
- akta.pro secondary industry
- News Talk Radio & Current Affairs Stations (MPABAIAI)
Keywords
Where KSST Radio is headquartered
LocationHeadquarters
- HQ city
- Sulphur Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KSST Radio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Radio Advertising: Traditional broadcast radio advertising where local businesses purchase airtime to reach the Hopkins County listening audience. The station website features sponsored content from advertisers like Alliance Bank.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
KSST Radio product offering
Product offeringCore offering
KSST Radio operates a local FM/AM radio station broadcasting news, sports, weather, obituaries, and community information to Hopkins County, Texas. The station also publishes digital content via its website, including the long-running Trading Post classified advertising program that airs weekdays during the noon news hour, free online obituary publishing, video interviews, and church and sports news.
Product overview
KSST Radio is a local radio station covering Hopkins County, Texas, offering a unified suite of community information services centered on radio broadcasting. The core product is AM/FM radio broadcasting delivering local news, sports, weather, and community information. Supporting services include the Trading Post (free classified ads airing weekdays at noon, a 45+ year tradition), online obituary publishing, video interviews featuring community content, church news, and sports coverage. The station positions itself as 'Radio As It Should Be,' serving Sulphur Springs and surrounding Hopkins County communities.
Differentiator
Problem solved
Functional benefit
Products and services
- KSST Radio Broadcasting Local FM/AM radio station broadcasting news, sports, weather, obituaries, and community information for Hopkins County and Sulphur Springs, Texas, targeting local residents and advertisers.
- Trading Post Free classified advertising service airing each weekday during the noon news hour, with online submission available for community members to buy, sell, swap, or trade items.
- Online Obituaries Free online obituary publishing service for loved ones, including photo, date and cause of death, brief biography, funeral event details, surviving and predeceased family members, and special messages including charitable donation instructions.
- Video Interviews Video content featuring local interviews and coverage of community events, including the 'Second Cup Of Coffee With John Mark Dempsey' podcast featuring community leaders and event coverage.
- Dinner Bell Weekly community meal program coverage at First United Methodist Church in Sulphur Springs, featuring a rotating menu with community partner spotlights.
Companies that use KSST Radio
Customer profileSegments2 records
Ideal customer profiles2 records
KSST Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KSST Radio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alliance BankminorAlliance Bank in Sulphur Springs appears as a sponsor/advertiser on the KSST Radio website, with banner advertising placement on the station's web pages.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
KSST Radio competitors and assessment
Company assessmentRegional players
- Relevant Radio: Relevant Radio is a Catholic talk radio network with local affiliate stations across the Midwest and Southern U.S., overlapping KSST's news/talk and community programming format and competing for the same community-information audience in overlapping geographies.
Broad incumbents
- Cumulus Media: Cumulus Media operates hundreds of local radio stations across the U.S., many in small and mid-sized markets similar to KSST's Sulphur Springs / Hopkins County footprint, with overlapping reliance on local news/talk/sports formats and local SMB advertising.
- Cox Media Group: Cox Media Group operates local radio and television stations across multiple U.S. markets, including smaller markets comparable to KSST's footprint, with overlapping local news, sports, and SMB advertiser relationships.
- Salem Media Group: Salem Media Group operates local radio stations focused on news/talk and Christian formats, with a portfolio that overlaps KSST's news, community information, and church news programming — competing for similar local audience attention and conservative/faith-based advertiser relationships.
- Alpha Media: Alpha Media operates local radio stations in small and mid-sized U.S. markets, with formats and community-focused local content strategies similar to KSST's broadcast model, making it directly comparable as a multi-market analog.
- Audacy: Audacy operates a large portfolio of local radio stations across the U.S., including stations in markets comparable to Hopkins County, and competes for local advertiser spend while offering digital streaming extensions to its broadcast content.
- iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster, operating hundreds of AM/FM stations across local markets including many small/rural geographies comparable to KSST's Hopkins County footprint. It also competes for the same local SMB advertising dollars through iHeart's local sales infrastructure.
Direct peers
- Townsquare Media: Townsquare Media operates a portfolio of approximately 400 local radio stations concentrated in small and mid-sized U.S. markets, with a heavy emphasis on local content, local advertising, and community-rooted programming — directly comparable to KSST Radio's local-market broadcast model, just at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
KSST Radio social profiles
Digital presenceKSST Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
KSST Radio leadership team
Management profileNumber of profiles
KSST Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KSST Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KSST Radio
What does KSST Radio do?
KSST Radio operates a local FM/AM radio station broadcasting news, sports, weather, obituaries, and community information to Hopkins County, Texas. The station also publishes digital content via its website, including the long-running Trading Post classified advertising program that airs weekdays during the noon news hour, free online obituary publishing, video interviews, and church and sports news.
When was KSST Radio founded?
KSST Radio was founded in 1947. It employs 11 to 50 people.
Where is KSST Radio based?
KSST Radio is headquartered in Sulphur Springs, United States, in the North America region.
How does KSST Radio make money?
One revenue line is on record: radio Advertising.
Who are KSST Radio's main competitors?
Relevant Radio is listed as a regional player. Broad incumbents are Cumulus Media, Cox Media Group, Salem Media Group, Alpha Media, Audacy and iHeartMedia. Townsquare Media is listed as a direct peer.
Does KSST Radio have an API?
No public API is recorded for KSST Radio.
What industry is KSST Radio in?
KSST Radio's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations, with a secondary code of MPABAIAI, News Talk Radio & Current Affairs Stations. Its NAICS code is 51611 and its SIC code is 4832.