Melon

What Melon does

Melon is a privately held IT consulting agency founded in 2017 and headquartered in Chicago, Illinois, in the United States. The firm specializes in commerce solutions, offering services spanning the design, strategy, and implementation of content-driven commerce initiatives for its clients. With a workforce of 11-50 employees, Melon operates as a for-profit boutique consultancy serving clients through engagements in the digital commerce space.

The company's revenue model is professional services-based, delivering commerce consulting work rather than packaged software products or licensed platforms. As a small consultancy, Melon's go-to-market appears to rely on direct client engagement and domain expertise in commerce content. The firm maintains a web presence at melonheads.com. The data available about Melon is limited to firmographic descriptors; detailed information about specific customers, technology stack, pricing structure, strategic partnerships, leadership team, funding history, and financials is not present in the supplied material.

Name

Melon

Legal name

DEPT Agency

Website

https://melonheads.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Melon is a Chicago-based IT consulting agency (11-50 employees, founded 2017) specializing in commerce solutions, offering design, strategy, and implementation services for content-driven commerce engagements.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

Data Platform, BI & Analytics Integration (BPAEAAAI), Business Intelligence, Reporting & Visualization Services (BPAEAHAD), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• IT consulting services
• Commerce solutions
• Digital strategy
• Content implementation
• Design services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Professional Services - Digital Transformation: Full-service digital agency providing AI transformation, brand & media, commerce, customer experience, and tech & data consulting and implementation services to enterprise clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Melon is an IT consulting agency that offers commerce solutions to business clients. Its service portfolio includes designs, strategies, and implementation of content, delivered as consulting and execution engagements for companies seeking to build or improve their digital commerce presence.

Product overview

DEPT Agency is a growth invention company offering a unified platform-plus-services architecture combining DEPTIFY (an AI orchestration platform for the agentic era) with specialized service offerings. The portfolio includes AI Transformation consulting, Brand & Media, Customer Experience, Commerce, and Tech & Data services. DEPT operates subsidiary agencies (Basic/DEPT®, Dogstudio/DEPT®, Hello Monday/DEPT®, Studio Dumbar/DEPT®) under the main DEPT brand. The company positions itself as AI Native with 15+ years of AI experience and 50% AI-enabled revenue.

Differentiator

Problem solved

Functional benefit

Brands

• DEPTIFY: AI orchestration platform for the agentic era that connects tools, data, and workflows through an agentic orchestration layer for briefing, strategy, content, media, measurement, and learning.

Products and services

• Commerce Solutions IT consulting services for commerce, encompassing designs, strategies, and implementation of content, delivered to business clients seeking digital commerce project support.

Quantifiable outcome

• 50% AI-enabled revenue
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationTechnology partnership providing Adobe solutions integration within DEPT's digital transformation services. Adobe is listed as a key partner on the DEPT website alongside other major technology platforms.
• GooglecoreTechnology or IntegrationTechnology partnership integrating Google's advertising and technology platforms within DEPT's marketing and AI transformation services.
• SalesforcecoreTechnology or IntegrationTechnology partnership integrating Salesforce CRM and cloud solutions within DEPT's customer experience and commerce services.
• Shopify PluscoreTechnology or IntegrationTechnology partnership for commerce and e-commerce implementations using Shopify Plus platform. Listed as a key partner for retail and commerce solutions.
• OptimizelycoreTechnology or IntegrationTechnology partnership integrating Optimizely's digital experience platform within DEPT's customer experience and experimentation services.
• NVIDIAcoreTechnology or IntegrationNVIDIA Partner Agency status with collaboration on AI-powered projects including AI sign language platform and talking portraits. Deep partnership in AI transformation initiatives.

Scale indicators5 records

Direct peers

• Accenture Song: Accenture's creative and digital experience arm offering commerce, customer experience, and AI-led marketing transformation to global enterprise clients — directly overlaps with DEPT's AI Transformation, Brand & Media, Commerce, and CX practices at comparable global scale.
• R/GA: Digital agency historically strong in brand, customer experience, and emerging-technology work for enterprise clients — directly comparable in scope and creative-led positioning, now operating as part of IPG following the Stagwell merger.
• Publicis Sapient: Publicis Groupe's digital transformation business combining strategy, consulting, customer experience, and engineering for enterprise clients — directly competes with DEPT across commerce, customer experience, and tech & data services for the same Fortune 500 buyer.
• MediaMonks (S4 Capital / Monks): Global digital-first advertising and content production network with comparable commerce, content, and AI-driven production capabilities — competes for the same brand-and-media and commerce engagements at enterprise scale.
• Globant: Digital and cognitive transformation consultancy delivering engineering, commerce, customer experience, and AI services to enterprise clients — closely overlaps with DEPT's Tech & Data and AI Transformation practices, particularly in Latin America delivery.

Emerging players

• Thoughtworks: Global technology consultancy focused on custom software, data, and AI engineering for enterprise clients — directly comparable to DEPT's Tech & Data and Agentic Engineering services with similar enterprise DNA and global delivery model.

Broad incumbents

• WPP (VML, Ogilvy, Hogarth): Largest global advertising holding company whose digital and commerce brands (VML, Ogilvy Experience) compete directly for the same brand-and-media and commerce RFPs as DEPT, but at significantly larger scale.
• Deloitte Digital: The creative digital consultancy arm of Deloitte, combining management consulting with creative and technology delivery for enterprise transformation — overlaps with DEPT but operates as part of a much larger professional services portfolio.
• IBM Consulting (incl. IBM iX): Global consulting and digital experience arm of IBM, offering AI, data, commerce, and customer experience transformation to enterprise clients — comparable capabilities but positioned within a much broader technology and services portfolio.
• McKinsey QuantumBlack / McKinsey Digital: McKinsey's digital, analytics, and AI consulting arm — overlaps with DEPT's AI Transformation and Future of Work offerings but is anchored in strategy consulting rather than creative/execution services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deptagency
• Instagraminstagram.com/deptagency/?hl=en
• TikToktiktok.com/@deptagency
• Xx.com/_Melonheads
• Facebookfacebook.com/melonheadss

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melon