Retail Republic

Name

Retail Republic

Legal name

Retail Republic B.V.

Website

https://retailrepublic.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creative Marketing Services

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Creative agency services
• Marketing campaigns
• Brand development
• Retail activations
• Content creation

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Retail Republic operates as a creative agency providing concept development, content creation, and production services for marketing campaigns and retail activations.

Distribution channels1 record

Marketing channels1 record

Core offering

Retail Republic is a Dutch creative marketing agency that delivers end-to-end campaign services for enterprise brands. Its core offering combines concept development with in-house production across TV commercials, online video, retail activations, POS materials, branding, strategy, video production, photography, packaging design, B2B campaigns, and corporate communications. The agency serves clients across retail, telecommunications, banking, healthcare, food, furniture, and technology sectors in the Netherlands.

Product overview

Retail Republic is a Dutch creative marketing agency offering a unified suite of creative services rather than a software platform. The core offering centers on content creation that encompasses both concept development and production capabilities. The service portfolio includes TV commercial production, retail activations, POS materials, branding and strategy, video production, photography, packaging design, animation, B2B campaigns, and corporate communications. The agency works with major Dutch and international brands including PostNL, Vodafone Ziggo, Jumbo, ABN AMRO, Cognizant, and Eurofiber to develop campaigns that drive transactions and brand engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Creation Services Core creative content creation service spanning concept development and production, including copywriting, visual design, and multimedia content for marketing campaigns delivered to enterprise brand clients.
• TV Commercial Production Television commercial production service covering concepting, filming, and post-production for B2C and B2B campaigns, delivered to enterprise clients such as PostNL.
• Retail Activation Campaigns In-store marketing activations and promotional campaigns that create memorable brand experiences and drive consumer engagement at retail locations, including product launch promotions and brand experience programs for clients such as Vodafone Ziggo.
• POS Materials and In-Store Communications Point-of-sale materials service including promotional displays, signage, sidewalk signs (stoepborden), and in-store communication materials for retail clients such as Zuivelhoeve.
• Branding and Strategy Brand development, positioning strategy, and creative campaigns to establish and strengthen brand identity and market presence, delivered to clients such as INHOUSE since 2011.
• Video Production Professional video production service for product showcases, social media content, and promotional materials, delivered to clients such as Hello Chair.
• Packaging Design Packaging design and packshot photography service for product packaging and marketing materials, delivered to clients such as Keij.
• Marketing Programs Comprehensive marketing program development with animation and creative communications, including for sensitive or complex topics, delivered to clients such as Schoonenberg (hearing loss awareness) for more than six years.
• Corporate Communications Creative campaigns and communications for enterprise and multinational technology clients, including TV commercials, sales presentations, and trade show booth design, delivered to clients such as Cognizant.
• B2B Campaigns Offline and online B2B campaign development including internal communications, event campaigns with video production, and office interior branding, delivered to clients such as Eurofiber and ABN AMRO.

Quantifiable outcome

• Top 3 brand awareness position achieved for Superkeukens

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights3 records

Direct peers

• Anomaly: Independently-owned creative agency with an Amsterdam presence that produces integrated campaigns, brand work, and content for major brands — competing with Retail Republic in the European enterprise creative market.
• Kumpan Agency: Dutch independent creative agency specializing in branding, campaigns, and content for ambitious brands, comparable in size and creative focus to Retail Republic's boutique positioning.
• Dept Agency: Large Dutch-headquartered digital creative and technology agency serving global enterprise brands with end-to-end digital, brand, and content services, comparable to Retail Republic's full-service creative model but at substantially greater scale.
• DDB Amsterdam: Amsterdam office of the DDB creative network, providing brand strategy, advertising, and content production for Dutch and international enterprise brands, competing in the same local market and service mix.
• Wieden+Kennedy: Independent global creative agency with a flagship Amsterdam office that produces campaigns for major brands including retail and consumer-facing clients, directly competing with Retail Republic for Dutch and European enterprise creative mandates.
• TBWA\Netherlands: Part of the TBWA global creative network, operating in the Netherlands to deliver full-service creative work and shopper/retail activations for enterprise clients, overlapping directly with Retail Republic's core offering.
• Monks (formerly MediaMonks): Dutch-origin digital creative production powerhouse now part of S4 Capital/Monks, offering content creation, production, and integrated creative services — directly overlapping with Retail Republic's concept-plus-production capabilities.
• Indemove: Amsterdam-based independent creative agency producing campaigns and brand content for Dutch and international clients, operating in the same boutique creative segment as Retail Republic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail Republic