Salem Witch Museum
- Company typePrivate
- Founded1972
- HeadquartersMaussane, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
Salem Witch Museum firmographics
Firmographics- Name
- Salem Witch Museum
- Legal name
- Salem Witch Museum
- Website
- https://salemwitchmuseum.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Salem Witch Museum industry classification
Industry- Product category
- Historical Museum and Cultural Attraction
- NAICS
- Museums (71211), Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121)
- akta.pro primary industry
- History Museums (THAJADAB)
- akta.pro secondary industry
- Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)
Keywords
Where Salem Witch Museum is headquartered
LocationHeadquarters
- HQ city
- Maussane
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Salem Witch Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Admission Tickets: Museum generates primary revenue from admission ticket sales. Adults $19.00, Seniors (62+) $17.50, Children (6-14) $16.00. Group rates available for 15+ people.
- Museum Store: Onsite and online retail store selling books, ornaments, apparel, accessories, decor, new age items, children products, magnets, stationary, and specialty items. Over 211 products available.
- Descendant Packets: Specialized research packets for descendants of Salem witch trials victims containing biographies, court documents, genealogical resources, and reading suggestions. Priced $10.00-$15.00.
- Virtual Programming: Educational virtual programs for students and adult groups covering topics like The Salem Witch Trials, The Crucible Fact vs. Fiction, Life in Colonial New England, and Women and Witch Trials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Admission |
| One time/ perpetual license | Pay-as-you-go | Descendant Packets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Salem Witch Museum product offering
Product offeringCore offering
The Salem Witch Museum operates a physical museum in Salem, Massachusetts delivering an immersive educational experience about the 1692 Salem witch trials through two core audiovisual presentations (a thirteen-stage-set recreation and the Witches: Evolving Perceptions exhibit). It supplements these with docent-guided group tours in eight languages, virtual field trips for schools, genealogical descendant packets, and a retail museum store selling books, apparel, and specialty items.
Product overview
The Salem Witch Museum is a single-location historical museum offering an immersive educational experience centered on the 1692 Salem witch trials. The museum operates two core presentations: the Main Presentation featuring life-size stage sets depicting the 1692 witch trials, and the Witches: Evolving Perceptions exhibit exploring the evolution of witch imagery. Supporting offerings include virtual programming for educational institutions, the Witch Trials Online Sites Tour, Descendant Packets for genealogical research, Group Tours with multilingual options, the interactive Witch Hunt Wall Project, a virtual Artists and the Witch Trials exhibit, Language Recordings in eight languages, an online Museum Store, and a Blog with historical articles. The museum serves as both a historical institution and educational resource.
Differentiator
Problem solved
Functional benefit
Products and services
- Salem Witch Museum Main Presentation An immersive audiovisual presentation featuring thirteen life-size stage sets, figures, lighting, and narration that recreates the drama of the 1692 Salem witch trials for general visitors and tourists.
- Witches: Evolving Perceptions Exhibit A second museum exhibit exploring the meaning behind the word 'witch' and the evolution of the witch image over time, from European witch trials through modern day.
- Virtual Field Trips and Programming Educational virtual programs for students from elementary through university level covering topics including The Salem Witch Trials, The Crucible Fact vs. Fiction, Life in Colonial New England, and Women and Witch Trials.
- Group Tours Guided group tour experiences for parties of 15 or more, with docent-led tours through both exhibit spaces and multilingual presentation options.
- Descendant Packets Research packets containing biographies, location lists, court documents, genealogical resources, and descendant information for individuals involved in the 1692 witch trials, priced $10.00-$15.00.
- Museum Store On-site and online retail store offering educational materials, books on Salem witch trials, apparel, accessories, decor, and locally made products, with over 211 products available.
- Witch Trials Online Sites Tour Virtual tour resource presenting sites related to the 1692 Salem witch trials in Essex County, Middlesex County, and the greater Boston area, including original houses, foundations, grave sites, and historical markers.
Quantifiable outcome
- 15 million estimated descendants worldwide
- +2 more outcomes
Companies that use Salem Witch Museum
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Salem Witch Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Salem Witch Museum partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Moyse's Hall MuseumcoreInternational partnership with Moyse's Hall Museum in Bury St. Edmunds, England. Twenty years before Salem's witch hunt, the trials of Amy Denny and Rose Cullender were held in Bury St. Edmunds and set important legal precedents that directly influenced the events of 1692. Information will go on display at both museums with planned lecture swaps for mutual exchange of knowledge and culture.
- GoBoston CardminorVisitors to Massachusetts can purchase combination tickets to top museums and attractions with the GoBoston Card, which provides discounted admission to the Salem Witch Museum.
- Over 20 Local Businesses (Discount Partners)minorThe museum's discount card program offers visitors savings at over 20 businesses including Real Pirates, Tavern on the Green, Hex, Crow Haven Corner, Salem Walking Tours, The Witchery, Salem Night Tour, The Witch House, and various restaurants, tours, and hotels. Total savings potential over $125.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Salem Witch Museum competitors and assessment
Company assessmentDirect peers
- The Witch House (Jonathan Corwin House): Only standing structure in Salem with direct ties to the 1692 witch trials. Comparable as a historical-site museum in Salem interpreting the same events for the same tourist audience.
- Plimoth Patuxet Museums: Living-history museum in Plymouth, MA covering colonial American history. Comparable as a New England heritage attraction with similar admission model, school-group programming, and seasonal tourism dynamics.
- The House of the Seven Gables: Historic house museum in Salem, MA focused on colonial-era history and Nathaniel Hawthorne. Closely comparable as a Salem-based paid-admission historical site competing for the same tourist and school-group visitors.
- Peabody Essex Museum: Major art and culture museum located in Salem, MA. Directly comparable as another leading paid-admission cultural attraction in the same city, competing for tourist foot traffic and group-tour bookings.
- Boston Tea Party Ships & Museum: Immersive, actor-led historical museum in Boston. Comparable as a New England-based experiential history museum using staged presentations, paid admission, and group-tour sales targeting tourists and school groups.
- Old North Church & Historic Site: Boston historic site combining a 1723 church with immersive interpretation. Comparable as a New England immersive history experience with paid admissions, school-group programming, and gift retail.
- Witch History Museum: Direct competitor operating in Salem as a witch-trials-focused museum with guided tours. Highly comparable because it targets the same subject matter, customer segments, and seasonal tourism demand.
- Salem Wax Museum: Wax-figure museum in Salem focused on Salem witch trials and local history. Comparable as a direct substitute experience for visitors to Salem seeking witch-trials-themed paid attractions.
Others
- Destination Salem: Official Salem tourism organization that partners with and promotes the Salem Witch Museum. Relevant as an ecosystem participant shaping visitor demand and channel partnerships for the museum.
Broad incumbents
- National Museum of American History (Smithsonian): Smithsonian flagship history museum in Washington, D.C. Comparable as a much larger historical museum institution interpreting American history, but operating at a fundamentally different scale and funding model.
Market position
Strengths5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
Salem Witch Museum social profiles
Digital presenceSalem Witch Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salem Witch Museum leadership team
Management profileNumber of profiles
Profiles3 records
Salem Witch Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salem Witch Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salem Witch Museum
What does Salem Witch Museum do?
The Salem Witch Museum operates a physical museum in Salem, Massachusetts delivering an immersive educational experience about the 1692 Salem witch trials through two core audiovisual presentations (a thirteen-stage-set recreation and the Witches: Evolving Perceptions exhibit). It supplements these with docent-guided group tours in eight languages, virtual field trips for schools, genealogical descendant packets, and a retail museum store selling books, apparel, and specialty items.
Is Salem Witch Museum a public or private company?
Salem Witch Museum is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Salem Witch Museum founded?
Salem Witch Museum was founded in 1972. It employs 11 to 50 people.
Where is Salem Witch Museum based?
Salem Witch Museum is headquartered in Maussane, France, in the Europe region.
How does Salem Witch Museum make money?
Four revenue lines are on record. Admission Tickets are the primary driver. The others are museum Store, descendant Packets and virtual Programming.
Who are Salem Witch Museum's main competitors?
Direct peers on record are The Witch House (Jonathan Corwin House), Plimoth Patuxet Museums, The House of the Seven Gables, Peabody Essex Museum, Boston Tea Party Ships & Museum, Old North Church & Historic Site, Witch History Museum and Salem Wax Museum. Destination Salem is listed as an others. National Museum of American History (Smithsonian) is listed as a broad incumbent.
Does Salem Witch Museum have an API?
No public API is recorded for Salem Witch Museum.
What industry is Salem Witch Museum in?
Salem Witch Museum's product category is Historical Museum and Cultural Attraction. Its primary akta.pro industry code is THAJADAB, History Museums, with a secondary code of THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led). Its NAICS code is 71211.