Salem Witch Museum

Name

Salem Witch Museum

Legal name

Salem Witch Museum

Website

https://salemwitchmuseum.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Historical Museum and Cultural Attraction

NAICS

Museums (71211), Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industry

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Historical museum exhibits
• Educational guided tours
• Immersive audiovisual presentations
• Genealogical research packets
• Virtual field trip programs

Headquarters

HQ city

Maussane

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Admission Tickets: Museum generates primary revenue from admission ticket sales. Adults $19.00, Seniors (62+) $17.50, Children (6-14) $16.00. Group rates available for 15+ people.
2. Museum Store: Onsite and online retail store selling books, ornaments, apparel, accessories, decor, new age items, children products, magnets, stationary, and specialty items. Over 211 products available.
3. Descendant Packets: Specialized research packets for descendants of Salem witch trials victims containing biographies, court documents, genealogical resources, and reading suggestions. Priced $10.00-$15.00.
4. Virtual Programming: Educational virtual programs for students and adult groups covering topics like The Salem Witch Trials, The Crucible Fact vs. Fiction, Life in Colonial New England, and Women and Witch Trials.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Salem Witch Museum operates a physical museum in Salem, Massachusetts delivering an immersive educational experience about the 1692 Salem witch trials through two core audiovisual presentations (a thirteen-stage-set recreation and the Witches: Evolving Perceptions exhibit). It supplements these with docent-guided group tours in eight languages, virtual field trips for schools, genealogical descendant packets, and a retail museum store selling books, apparel, and specialty items.

Product overview

The Salem Witch Museum is a single-location historical museum offering an immersive educational experience centered on the 1692 Salem witch trials. The museum operates two core presentations: the Main Presentation featuring life-size stage sets depicting the 1692 witch trials, and the Witches: Evolving Perceptions exhibit exploring the evolution of witch imagery. Supporting offerings include virtual programming for educational institutions, the Witch Trials Online Sites Tour, Descendant Packets for genealogical research, Group Tours with multilingual options, the interactive Witch Hunt Wall Project, a virtual Artists and the Witch Trials exhibit, Language Recordings in eight languages, an online Museum Store, and a Blog with historical articles. The museum serves as both a historical institution and educational resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Salem Witch Museum Main Presentation An immersive audiovisual presentation featuring thirteen life-size stage sets, figures, lighting, and narration that recreates the drama of the 1692 Salem witch trials for general visitors and tourists.
• Witches: Evolving Perceptions Exhibit A second museum exhibit exploring the meaning behind the word 'witch' and the evolution of the witch image over time, from European witch trials through modern day.
• Virtual Field Trips and Programming Educational virtual programs for students from elementary through university level covering topics including The Salem Witch Trials, The Crucible Fact vs. Fiction, Life in Colonial New England, and Women and Witch Trials.
• Group Tours Guided group tour experiences for parties of 15 or more, with docent-led tours through both exhibit spaces and multilingual presentation options.
• Descendant Packets Research packets containing biographies, location lists, court documents, genealogical resources, and descendant information for individuals involved in the 1692 witch trials, priced $10.00-$15.00.
• Museum Store On-site and online retail store offering educational materials, books on Salem witch trials, apparel, accessories, decor, and locally made products, with over 211 products available.
• Witch Trials Online Sites Tour Virtual tour resource presenting sites related to the 1692 Salem witch trials in Essex County, Middlesex County, and the greater Boston area, including original houses, foundations, grave sites, and historical markers.

Quantifiable outcome

• 15 million estimated descendants worldwide
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Moyse's Hall MuseumcoreStrategic or Co-development Partner · 1 January 2025International partnership with Moyse's Hall Museum in Bury St. Edmunds, England. Twenty years before Salem's witch hunt, the trials of Amy Denny and Rose Cullender were held in Bury St. Edmunds and set important legal precedents that directly influenced the events of 1692. Information will go on display at both museums with planned lecture swaps for mutual exchange of knowledge and culture.
• GoBoston CardminorChannel Partner/ Reseller/ DistributorVisitors to Massachusetts can purchase combination tickets to top museums and attractions with the GoBoston Card, which provides discounted admission to the Salem Witch Museum.
• Over 20 Local Businesses (Discount Partners)minorGTM or Marketing PartnerThe museum's discount card program offers visitors savings at over 20 businesses including Real Pirates, Tavern on the Green, Hex, Crow Haven Corner, Salem Walking Tours, The Witchery, Salem Night Tour, The Witch House, and various restaurants, tours, and hotels. Total savings potential over $125.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Witch House (Jonathan Corwin House): Only standing structure in Salem with direct ties to the 1692 witch trials. Comparable as a historical-site museum in Salem interpreting the same events for the same tourist audience.
• Plimoth Patuxet Museums: Living-history museum in Plymouth, MA covering colonial American history. Comparable as a New England heritage attraction with similar admission model, school-group programming, and seasonal tourism dynamics.
• The House of the Seven Gables: Historic house museum in Salem, MA focused on colonial-era history and Nathaniel Hawthorne. Closely comparable as a Salem-based paid-admission historical site competing for the same tourist and school-group visitors.
• Peabody Essex Museum: Major art and culture museum located in Salem, MA. Directly comparable as another leading paid-admission cultural attraction in the same city, competing for tourist foot traffic and group-tour bookings.
• Boston Tea Party Ships & Museum: Immersive, actor-led historical museum in Boston. Comparable as a New England-based experiential history museum using staged presentations, paid admission, and group-tour sales targeting tourists and school groups.
• Old North Church & Historic Site: Boston historic site combining a 1723 church with immersive interpretation. Comparable as a New England immersive history experience with paid admissions, school-group programming, and gift retail.
• Witch History Museum: Direct competitor operating in Salem as a witch-trials-focused museum with guided tours. Highly comparable because it targets the same subject matter, customer segments, and seasonal tourism demand.
• Salem Wax Museum: Wax-figure museum in Salem focused on Salem witch trials and local history. Comparable as a direct substitute experience for visitors to Salem seeking witch-trials-themed paid attractions.

Others

• Destination Salem: Official Salem tourism organization that partners with and promotes the Salem Witch Museum. Relevant as an ecosystem participant shaping visitor demand and channel partnerships for the museum.

Broad incumbents

• National Museum of American History (Smithsonian): Smithsonian flagship history museum in Washington, D.C. Comparable as a much larger historical museum institution interpreting American history, but operating at a fundamentally different scale and funding model.

Market position

Strengths5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/salemwitchmuse
• Facebookfacebook.com/salemwitchmuseum
• LinkedInlinkedin.com/company/salem-witch-museum
• Instagraminstagram.com/explore/locations/140672/salem-witch-museum/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salem Witch Museum