Ready To
Ready To is a Rome-based Italian advertising concessionaire that sells customized print and digital advertising packages across a network of newspapers, periodicals and websites led by La Notizia, serving major Italian enterprise brands across banking, energy, insurance and telecommunications.
- Company typePrivate
- Founded2015
- HeadquartersRome, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ready To does
Ready to S.r.l. is an Italian advertising concessionaire (concessionaria pubblicitaria) founded in 2015 and headquartered in Rome, operating under the brand ReadyTo. The company functions as an intermediary that aggregates advertising inventory across a curated network of Italian newspapers, periodicals and websites and sells customized advertising packages to enterprise brand clients. Its anchor publication is La Notizia Giornale, available in both print and digital editions with hybrid multimedia features (links, references, integrations), and the network has expanded to include L'Unità, Il Quotidiano del Sud, Il Riformista, Il Dubbio and other partner titles, with web inventory augmented through a partnership with Fytur.
The core product surface spans three streams: print advertising sales across the network of newspapers and periodicals, digital and web advertising across LaNotiziagiornale.it and partner sites (including custom banner formats that integrate contextually into host pages rather than serving as standard display ads), and special thematic inserts tied to editorial moments such as Earth Day, Environment Day and International Women's Day, covering themes like sustainability, renewable energy, circular economy and women's empowerment. The company also publishes dedicated electoral advertising tariffs for specific election cycles, with the 2024 European Elections being the most recent formalized rate card. Proprietary technology is described as a digital newsstand (edicola digitale) platform integrating with traditional print publishing, enabling hybrid advertising formats that pair institutional credibility of print with the multimedia capabilities of digital.
The business model is sales-led and enterprise-focused, generating revenue primarily from advertising placements sold under multi-year custom packages. Pricing is not publicly disclosed and tariff structures (such as electoral rates) are released selectively. Go-to-market is direct, targeting major Italian brands and institutions across banking (UniCredit, Intesa Sanpaolo, Banca Popolare di Milano), energy (Eni, Enel, Terna, Snam, Italgas), insurance (Generali, Cattolica), telecommunications (TIM, Open Fiber), automotive (Pirelli, ACI) and additional sectors, alongside institutional clients such as Regione Lazio. Geographic scope is Italy-only. The company is privately held (S.r.l.), has no disclosed funding rounds, no parent entity, and operates with 1-10 employees.
Ready To firmographics
Firmographics- Name
- Ready To
- Legal name
- Ready to S.r.l.
- Website
- https://readyto.it
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ready To is a Rome-based Italian advertising concessionaire that sells customized print and digital advertising packages across a network of newspapers, periodicals and websites led by La Notizia, serving major Italian enterprise brands across banking, energy, insurance and telecommunications.
- Ownership category
- akta.pro rank
Ready To industry classification
Industry- Product category
- Advertising Concession Services
- NAICS
- Media Representatives (541840), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where Ready To is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Ready To business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Print Advertising Sales: Revenue generated from selling advertising space in printed newspapers and periodicals, including La Notizia and partner publications. Offers dedicated and customized advertising packages for enterprise clients.
- Digital/Web Advertising: Revenue from advertising placements across the company's digital network including LaNotiziagiornale.it and partner websites, including custom web banners and multimedia advertising formats.
- Special Thematic Inserts: Custom editorial collaborations featuring special themed inserts on topics such as sustainability, renewable energy, circular economy, and women's empowerment, often tied to events like Earth Day and International Women's Day.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Advertising Packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Ready To product offering
Product offeringCore offering
Ready To is an Italian advertising concessionaire that sells advertising space on behalf of a network of newspapers, periodicals, and digital websites. Its core service is brokering print and digital advertising placements — including custom banners, special themed editorial inserts, and electoral advertising formats — primarily to enterprise brands and institutions seeking visibility through Italian media channels. The company manages media for La Notizia and partners with other titles including L'Unità, Il Quotidiano del Sud, Il Riformista, Il Dubbio, and Altavoce, plus digital properties via the Fytur network.
Product overview
Ready To is an advertising concessionaire (concessionaria pubblicitaria) founded in 2015 that operates as a unified platform offering advertising space across multiple channels. The core product portfolio centers on La Notizia Giornale (available in print and digital editions with hybrid multimedia capabilities), supplemented by special themed inserts on topics such as sustainability, energy, and empowerment. The company also manages a growing network of partner publications (Il Quotidiano del Sud, L'Unità, Altro Velivo, Il Riformista, Il Dubbio) and websites, providing custom web banner advertising and electoral ad rates. Multimedia and flexibility are the key differentiators across the advertising offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- La Notizia Giornale The primary publication in Ready To's network, available in both print and digital editions. The digital edition provides hybrid multimedia features including links, references, and integrations while maintaining the institutional presence of the print format; advertising space in La Notizia is sold to enterprise clients by Ready To as concessionaire.
- Inserti Speciali La Notizia (Special Themed Inserts) Periodically published thematic supplements of La Notizia covering socio-economic topics such as sustainable development, renewable energy, circular economy, and women's empowerment, often organized around key dates like World Earth Day, Environment Day, and International Women's Day, and sold as custom editorial advertising collaborations.
- Banner Web Personalizzati (Customized Web Banners) Custom advertising banner formats that integrate client content directly into host website contexts (LaNotiziagiornale.it and partner sites), allowing advertisers to engage readers with tailored contextual messaging rather than standard display ads.
- Tariffe Elettorali (Electoral Ad Rates) Standardized advertising rate listings for electoral formats available on La Notizia publication, specifically for the 2024 European Elections, offered to political parties and candidates.
- Network di testate (Multi-publication Advertising Network) A growing network of Italian newspapers, periodicals, and websites — including Il Quotidiano del Sud, L'Unità, Altavoce, Il Riformista, and Il Dubbio, plus web properties managed in collaboration with Fytur — across which Ready To sells unified multimedia and flexible advertising solutions to enterprise clients.
Companies that use Ready To
Customer profileNamed customers30 records
Segments3 records
Ideal customer profiles4 records
Ready To technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ready To partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FyturminorFytur is a network partner providing additional website properties to ReadyTo's digital advertising network. The collaboration expands the digital reach of ReadyTo's web advertising offerings through Fytur's network of websites.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Ready To competitors and assessment
Company assessmentDirect peers
- Armando Testa: Largest independent Italian creative advertising agency with integrated campaign, digital and media buying capabilities; competes with ReadyTo for enterprise brand advertising budgets in Italy.
- Cairo Communication: Italian media group that owns a publishing advertising concessionaire (Cairo Pubblicità) and a network of magazines, directly comparable to ReadyTo's print+digital ad sales model for enterprise Italian brands.
- Mediamond: Italian advertising concessionaire representing Mediaset's print and digital titles; competes head-to-head with ReadyTo for enterprise advertising budgets across Italian news media.
- Manzoni (Gruppo Monrif): Historic Italian advertising concessionaire representing newspapers such as La Repubblica and Il Mattino; shares ReadyTo's business model of selling advertising across a multi-title Italian publisher network.
Broad incumbents
- Publicis Italy: Italian operations of Publicis Groupe offering creative, media planning/buying and digital transformation services; overlaps with ReadyTo in selling integrated advertising solutions to Italian enterprises.
- Class Editori: Italian publisher of financial newspapers and magazines (Class CNBC, Milano Finanza) that sells advertising across its owned titles; comparable as an integrated publisher-advertising seller in the Italian market.
- RCS MediaGroup: Major Italian publisher of Corriere della Sera and La Gazzetta dello Sport, with significant in-house advertising sales; a much larger incumbent that competes for the same enterprise advertisers as ReadyTo.
- Dentsu Italy: Italian presence of global advertising group Dentsu, offering media, creative and CX services to enterprise brands; comparable in targeting the same large Italian advertisers with broader capabilities.
- Il Sole 24 Ore: Italy's leading financial daily, selling advertising and branded content to enterprise financial and professional clients; comparable buyer overlap (banks, insurers, corporates) with ReadyTo's roster.
- Different (by WPP): Italian arm of WPP's integrated communications offer, providing creative, media and digital services to enterprise clients; comparable as a full-service alternative for the same Italian advertisers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ready To social profiles
Digital presenceReady To financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ready To leadership team
Management profileNumber of profiles
Profiles1 record
Ready To funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ready To M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ready To
What does Ready To do?
Ready To is an Italian advertising concessionaire that sells advertising space on behalf of a network of newspapers, periodicals, and digital websites. Its core service is brokering print and digital advertising placements — including custom banners, special themed editorial inserts, and electoral advertising formats — primarily to enterprise brands and institutions seeking visibility through Italian media channels. The company manages media for La Notizia and partners with other titles including L'Unità, Il Quotidiano del Sud, Il Riformista, Il Dubbio, and Altavoce, plus digital properties via the Fytur network.
Is Ready To a public or private company?
Ready To is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ready To founded?
Ready To was founded in 2015. It employs 1 to 10 people.
Where is Ready To based?
Ready To is headquartered in Rome, Italy, in the Europe region.
How does Ready To make money?
Three revenue lines are on record. Print Advertising Sales are the primary driver. The others are digital/Web Advertising and special Thematic Inserts.
Who are Ready To's main competitors?
Direct peers on record are Armando Testa, Cairo Communication, Mediamond and Manzoni (Gruppo Monrif). Broad incumbents are Publicis Italy, Class Editori, RCS MediaGroup, Dentsu Italy, Il Sole 24 Ore and Different (by WPP).
Does Ready To have an API?
No public API is recorded for Ready To.
What industry is Ready To in?
Ready To's product category is Advertising Concession Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 541840 and its SIC code is 7311.