ReliaShield
ReliaShield is a private, employee-owned identity theft protection service in Nashville offering tiered subscription plans (Essential, Prime, Elite) for individuals and families, with dark web monitoring, credit bureau surveillance, and US-based restoration backed by Allianz insurance.
- Company typePrivate
- Founded-
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ReliaShield does
ReliaShield is a private, employee-owned identity theft protection service headquartered in Nashville, Tennessee, serving individual consumers and families across the United States. The company monitors members' personal information across multiple data sources — including the dark web, credit bureaus (single and three-bureau), social security number traces, court records, bank account applications, social media, and change-of-address records — and provides alerts when suspicious activity is detected. When identity theft occurs, ReliaShield deploys US-based Certified Identity Theft Risk Management Specialists to perform full restoration on the member's behalf, backed by a $1 million (individual) to $2 million (family) stolen funds and expense reimbursement guarantee underwritten by Allianz through a Personal Internet and Identity Coverage Insurance (PIIC) partnership.
The company operates a three-tier subscription model (Essential, Prime, Elite) priced at $7.99-$21.99/month for individuals and $14.99-$34.99/month for families, with children under 18 included free on all family plans. The product portfolio scales feature depth from basic dark web and SSN monitoring at the Essential tier to three-bureau credit monitoring, monthly credit score tracking, and new account application notifications at the Elite tier. Family plans include free child coverage — a structural differentiator versus competitors that charge per child — and the company claims no price increases after the first year. ReliaShield holds BBB accreditation and claims a 100% recovery success rate.
ReliaShield distributes primarily through a direct-to-consumer motion (self-serve website enrollment with immediate activation, plus a 24/7 toll-free phone line) and a nascent B2B motion through employer and association group benefits partnerships. The company has a wholly-owned subsidiary, JJZ Insurance Agency (a Tennessee General Partnership), which supports vertical integration into insurance agency operations. ReliaShield is BBB accredited, holds registered trademarks for the ReliaShield brand plus CyberAgent and Protector sub-brands, and operates without disclosed external institutional capital.
ReliaShield firmographics
Firmographics- Name
- ReliaShield
- Legal name
- ReliaShield
- Website
- https://reliashield.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ReliaShield is a private, employee-owned identity theft protection service in Nashville offering tiered subscription plans (Essential, Prime, Elite) for individuals and families, with dark web monitoring, credit bureau surveillance, and US-based restoration backed by Allianz insurance.
- Ownership category
- akta.pro rank
ReliaShield industry classification
Industry- Product category
- Identity Theft Protection Services
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)
Keywords
Where ReliaShield is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ReliaShield business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Individual Subscription Plans: Monthly or annual subscription fees for individual identity theft protection plans. Three tiers available: Essential, Prime, and Elite with varying levels of coverage and monitoring services.
- Family Subscription Plans: Monthly or annual subscription fees for family protection plans covering two adults plus all children under 18 free of charge. Three tiers available with expanded coverage.
- Employer/Association Group Plans: B2B subscription plans offered to employers and associations as employee/membership benefits with group discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential - Basic identity theft protection with core monitoring features |
| Subscription | Monthly | Prime - Mid-tier plan with additional monitoring features beyond Essential |
| Subscription | Monthly | Elite - Premium plan with full credit monitoring across all three bureaus |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ReliaShield product offering
Product offeringCore offering
ReliaShield provides subscription-based identity theft protection and credit monitoring services for individuals and families in the United States. Each membership combines 24/7 monitoring of personal information across the dark web, credit bureaus, social media, public records, and financial accounts with full-service identity restoration delivered by certified US-based specialists. All plans include stolen funds and expense reimbursement coverage of up to $2 million (backed by Allianz insurance), lost wallet assistance, and unlimited recovery support.
Product overview
ReliaShield is a comprehensive identity theft protection service offering three tiered subscription plans (Essential, Prime, and Elite) for both individuals and families. All plans include stolen funds reimbursement coverage ($1 million for individual plans, $2 million for family plans), unlimited restoration services, and 24/7 monitoring. Family plans include free coverage for children under 18. The plans progressively add features from basic identity monitoring (dark web, SSN, court records) to full credit monitoring across all three bureaus with new account alerts.
Differentiator
Problem solved
Functional benefit
Products and services
- ReliaShield Individual Identity Theft Protection Subscription-based identity theft protection for individual adults in the US, combining 24/7 monitoring of personal information (dark web, SSN, address, court records, social media, and credit bureaus) with certified restoration specialists and stolen funds and expense reimbursement coverage of up to $1 million.
Quantifiable outcome
- 100% recovery success rate - every customer who became a victim had their identity and credit history fully restored
- +1 more outcomes
Companies that use ReliaShield
Customer profileSegments3 records
Ideal customer profiles3 records
ReliaShield technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
ReliaShield partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
ReliaShield competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ReliaShield social profiles
Digital presenceReliaShield compliance and trust
Trust signalCompliance1 record
ReliaShield financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReliaShield leadership team
Management profileNumber of profiles
Profiles1 record
ReliaShield subsidiaries and ownership
Company hierarchySubsidiaries1 record
ReliaShield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReliaShield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReliaShield
What does ReliaShield do?
ReliaShield provides subscription-based identity theft protection and credit monitoring services for individuals and families in the United States. Each membership combines 24/7 monitoring of personal information across the dark web, credit bureaus, social media, public records, and financial accounts with full-service identity restoration delivered by certified US-based specialists. All plans include stolen funds and expense reimbursement coverage of up to $2 million (backed by Allianz insurance), lost wallet assistance, and unlimited recovery support.
Is ReliaShield a public or private company?
ReliaShield is a private company. It is classified as management employee owned and is currently operating.
When was ReliaShield founded?
ReliaShield was founded in -1. It employs 11 to 50 people.
Where is ReliaShield based?
ReliaShield is headquartered in Nashville, United States, in the North America region.
How does ReliaShield make money?
Three revenue lines are on record. Individual Subscription Plans are the primary driver. The others are family Subscription Plans and employer/Association Group Plans.
Does ReliaShield have an API?
No public API is recorded for ReliaShield.
What industry is ReliaShield in?
ReliaShield's product category is Identity Theft Protection Services. Its primary akta.pro industry code is FSAGAFAE, Fraud Detection & Prevention (payments fraud, account takeover, scams). Its NAICS code is 561621 and its SIC code is 6199.