Athaar Arabia

What Athaar Arabia does

Athaar Arabia is a privately held Destination Management Company (DMC) headquartered in Riyadh, Saudi Arabia, founded in 2004 and operating for over 20 years as one of the pioneer DMCs in the Kingdom. The company delivers end-to-end tourism services across all 17 Saudi regions, including curated tour packages (cultural/heritage, nature & leisure, religious & Umrah, VIP/private jet), accommodation booking, airline reservations, meet-and-greet, visa assistance, and MICE/event services. Tour catalog spans flagship offerings such as the AlUla Weekend Escape, the Saudi UNESCO Heritage Journey (10-day comprehensive tour), the Jeddah–Taif–Makkah–Madinah spiritual package, the Aquarabia Ladies VIP Experience at Qiddiya (550 SAR/person), and the Luxury Red Sea Escape at the Four Seasons on Shura Island.

The company's revenue model is built on packaged tour sales with quote-based pricing for most offerings and fixed unit pricing on selected experiences. Customer segments split between B2C individual travelers (cultural tourists, religious pilgrims, adventure travelers) and B2B enterprise clients including Aramco, PIF, Maaden, Stanford University Alumni, and the World Leaders Symposium. Distribution combines direct website bookings, travel agency partnerships (Almosafer, Seera), international luxury operators (TCS World Travel, World of DMCs), and government tourism authority relationships (Saudi Tourism Authority, Ministry of Tourism). The company has no proprietary technology platform — operations rely on conventional DMC workflow supported by a website, inquiry forms, and organic social channels (LinkedIn, Instagram). Under Vision 2030, Athaar Arabia has repositioned to capture rising inbound international tourism demand aligned with Saudi giga-projects including Qiddiya, The Red Sea, Diriyah, and AlUla, accumulating 1,200+ tours and 14,400+ clients served. The company is led by CEO Nasser Al Zamil and operates with 51-100 employees.

Name

Athaar Arabia

Legal name

Athaar Arabia

Website

https://athaararabia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Athaar Arabia is a Riyadh-based Destination Management Company founded in 2004 that provides curated tour packages, VIP/private jet services, Umrah, and MICE across Saudi Arabia for international tourists, corporate groups, government VIPs, and religious pilgrims.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (56152), Tour Operators (561520), All Other Travel Arrangement and Reservation Services (561599), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industries

Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK), Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG), VIP/Executive Travel Desk & Concierge (Corporate) (THAKACAI), Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), Group Accommodation Sourcing & Contracting (Room Blocks, Allotments) (THAHADAD)

Keywords

• Destination management services
• Cultural heritage tours
• Umrah pilgrimage services
• Corporate travel services
• VIP travel management

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Tour Packages and Packages: Athaar Arabia generates revenue through packaged tour services that bundle accommodation, transportation, tours, and experiences across Saudi Arabia destinations including UNESCO heritage sites, religious pilgrimages, luxury escapes, and adventure tours.
2. Individual Tour Tickets: Individual tour experiences sold directly to consumers, such as the Aquarabia Ladies VIP Experience at 550 SAR per person.
3. VIP and Private Jet Management: Premium services including private jet arrangements, helicopter transfers, VIP management, and luxury travel services for high-net-worth clients and corporate groups.
4. Business Events and Conferences: Arrangement of business meetings, conferences, and entertainment events for local and international partners.
5. Umrah and Pilgrimage Services: Religious and cultural tour services including Umrah arrangements, spiritual journeys to Makkah and Madinah, and related visa and accommodation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Athaar Arabia is a Destination Management Company (DMC) that designs and delivers tour packages across Saudi Arabia, bundling accommodation, transportation, guided excursions, visa support, and VIP arrangements for cultural/heritage, nature/leisure, religious/Umrah, and luxury travel experiences. The company also arranges corporate events, conferences, and incentive travel for groups and enterprise clients. Service offerings include hotel booking, flight booking, meet & greet, visa assistance, private jet and helicopter transfers, and city sightseeing excursions.

Product overview

Athaar Arabia is a Destination Management Company (DMC) with twenty years of experience operating in Saudi Arabia. The company offers a unified platform of tour packages and travel services, including curated tour packages (AlUla Weekend Escape, Modern Jeddah Experience, Saudi UNESCO Heritage Journey, Aquarabia Ladies VIP Experience, Luxury Red Sea Escape, and multi-city spiritual journeys), supplemented by service offerings such as accommodation booking, airline bookings, VIP management with private jets and helicopters, meet & greet services, visa assistance, and city sightseeing excursions. The product portfolio spans cultural heritage tours, nature & leisure tours, religious & cultural tours, VIP/private jet services, entertainment experiences, and event-based travel across multiple Saudi Arabian destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• AlUla Weekend Escape – Heritage & Desert Experience Weekend escape to AlUla featuring UNESCO heritage sites, dramatic rock formations, and luxury desert experiences combining ancient history with stunning landscapes for cultural and leisure travelers.
• Modern Jeddah Experience – Red Sea & Lifestyle Two-day Jeddah tour combining Red Sea attractions, waterfront exploration, historic Al Balad district visits, and cultural heritage discovery.
• Jeddah, Taif, Makkah & Madinah Journey – Spiritual & Cultural Experience Six-day spiritual journey combining coastal Jeddah, mountain Taif, Umrah in Makkah, and religious sites in Madinah with comprehensive itinerary.
• Al Baha Escape – Nature, Heritage & Relaxation Three-day escape to Al Baha featuring Dhi Ayn Heritage Village, traditional stone houses, Raghadan Forest Park, Zaytouna Farm, and mountain scenery.
• Saudi UNESCO Heritage Journey – 10 Days Across Kingdom Treasures Comprehensive 10-day tour covering all UNESCO World Heritage Sites in Saudi Arabia including At-Turaif, Jubbah Rock Art, Hegra, Historic Jeddah, and Al Ahsa Oasis.
• Aquarabia Ladies VIP Experience Exclusive one-day VIP ladies trip to Aquarabia water park at Qiddiya with luxury coach transfer, premium lunch box, snacks, refreshments, and pre-arranged entry tickets, priced at 550 SAR per person and targeted at corporate groups, private clients, and premium guests.
• Luxury Red Sea Escape – Shura Island Experience Three-day luxury experience at Four Seasons Resort on Shura Island featuring private beach, snorkeling, diving, yacht experiences, spa, and fine dining.
• VIP Services & Private Jets Premium travel services including private jet charters, helicopter transfers, and VIP management for high-profile clients, corporate executives, and government officials.
• Accommodation Booking Services Hotel booking services ranging from budget-friendly options to luxury accommodations across Saudi Arabia as part of end-to-end tour packaging.
• Airline Bookings Flight booking services covering international, domestic, and private jet options with transfer coordination.
• Meet & Greet Services Airport meet and greet services with professional staff assistance for arrivals, departures, and transfers.
• Visas Assistance Visa guidance and issuance services for hassle-free travel arrangements to Saudi Arabia.
• Business Events and Conferences Arrangement of business meetings, conferences, and entertainment events for local and international partners.
• City Sightseeing & Excursions Guided tours and excursions to cities and attractions across Saudi Arabia including Riyadh, Jeddah, AlUla, Abha, and other destinations.

Quantifiable outcome

• 1200+ tours completed
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, minor and major.

• AramcocoreStrategic or Co-development PartnerMajor Saudi oil company partnership for corporate travel and VIP services. Athaar Arabia has handled high-profile projects for Aramco executives.
• SeeracoreChannel Partner/ Reseller/ DistributorLeading Saudi travel and tourism company that provides distribution and customer reach for Athaar Arabia's tour products.
• Saudi Tourism Authority (STA)coreStrategic or Co-development PartnerOfficial government tourism body promoting Saudi Arabia internationally. Partnership enables destination promotion and alignment with national tourism initiatives under Vision 2030.
• Ministry of Tourism (MT)coreStrategic or Co-development PartnerGovernment ministry overseeing tourism licensing and regulation. Partnership ensures compliance and access to official tourism programs.
• General Authority for Statistics (DGDA)minorOthersGovernment statistical authority providing tourism data and analytics support.
• MaadencoreStrategic or Co-development PartnerSaudi Arabian Mining Company. Athaar Arabia conducted Maaden Board Members Trip in 2014.
• Jarir InvestmentminorChannel Partner/ Reseller/ DistributorInvestment company with tourism and retail interests that provides distribution reach.
• Public Investment Fund (PIF)coreStrategic or Co-development PartnerSaudi Arabia's sovereign wealth fund driving Vision 2030. Athaar Arabia handled PIF-related luxury travel arrangements (Cruise Designers Private Trip).
• TCS World TravelmajorChannel Partner/ Reseller/ DistributorGlobal luxury travel operator providing international distribution for premium Saudi Arabia tours.
• AlmosafermajorChannel Partner/ Reseller/ DistributorLeading MENA travel platform with strong consumer reach for holiday packages and tours in Saudi Arabia.
• World of DMCsminorChannel Partner/ Reseller/ DistributorGlobal network of Destination Management Companies providing international distribution and referral opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Almosafer: Leading Saudi and MENA online travel platform offering flights, hotels, holiday packages, and curated tours across Saudi Arabia. Direct competitor and simultaneous channel partner for Athaar Arabia's tour inventory.
• Abercrombie & Kent: Global luxury DMC offering private guided tours, luxury accommodations, and bespoke itineraries in 100+ countries. Highly comparable to Athaar's luxury heritage and VIP service offering.
• TCS World Travel: Global luxury tour operator specializing in private-jet expeditions and high-end guided itineraries. Direct overlap with Athaar's VIP/private jet and luxury tour vertical; already a distribution partner.
• Seera Group: Saudi travel and tourism conglomerate (formerly Al Tayyar Travel) operating inbound/outbound travel, corporate travel, and hospitality. Competes with Athaar in DMC services and is also a listed distribution partner.
• Wilderness Safaris: Luxury DMC operating curated wildlife and cultural expeditions across Africa with high-end lodging and guided experiences. Comparable premium-DMC operating model to Athaar's luxury tour vertical.

Broad incumbents

• Cox & Kings: Heritage DMC and tour operator with global footprint including Middle East heritage, cultural, and pilgrimage itineraries. Comparable in DMC service breadth and heritage-tour specialization.
• TUI Group: Global integrated travel conglomerate with tour operator, hotel, and cruise businesses. While not Saudi-focused, its scale and DMC capabilities set the competitive benchmark for inbound packaged tourism.

Emerging players

• Intrepid Travel: Small-group adventure and cultural tour operator expanding Middle East inventory including Saudi Arabia. Comparable in cultural and adventure tour categories but younger and less luxury-positioned.

Regional players

• Royal Commission for AlUla (RCU) Experiences: Government-led destination experience operator for AlUla, Saudi Arabia, running curated heritage and adventure tours. Comparable tour offerings within a key Saudi destination Athaar also services.
• Detur (part of Waha Capital portfolio): MENA-focused DMC and travel management company serving inbound tourists to the region. Comparable regional DMC model, though historically more outbound from MENA source markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/athaararabia
• Instagraminstagram.com/athaararabia?igshid=MWZhejVvdzB1YzFrNg==
• Xx.com/athaararabia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athaar Arabia