Peters Installatietechniek

What Peters Installatietechniek does

Peters Installatietechniek B.V. is a Dutch total installation company (totaalinstallateur) founded in 1963, headquartered in Zevenaar with a second branch in Winterswijk, employing 130+ people and serving customers across East and Central Netherlands. The company installs, maintains, and services heating (CV-ketels), cooling (air conditioning), heat pumps, ventilation, electrical installations, and EV charging stations — drawing on third-party brands such as Remeha, ATAG, Intergas, and Mitsubishi Electric — supplemented by an in-house prefabrication department (integrated with subsidiary HDF Prefab) that manufactures installation components off-site to reduce on-site labor time and error rates. Operations are split between a residential (Particulier) segment, served through website quote requests, recurring maintenance subscriptions (€4.97-€28.45/month), and a 24/7 emergency storingsdienst, and a commercial (Zakelijk) segment targeting healthcare, education, developers/builders, and general businesses, executing complete W-installations on new-build projects ranging from 20 to 200+ housing units for named regional clients such as Veluwezoom Verkerk, Giesbers Ontwikkelen en Bouwen, Reinbouw, Van Campenbouw, and Jan Oosterhout Ontwikkeling.

The business operates a hybrid revenue model combining one-time installation project revenue with recurring maintenance contract subscriptions and emergency service fees, supported by BRL/F-gas certified technicians and a multi-channel marketing approach (Google Ads, LinkedIn, Meta, local print, knowledge bank content). GTM motion blends direct field sales for commercial enterprise clients with D2C sales for residential customers, distributed via two physical locations, phone/email customer service, and a quote-request website.

Following regional acquisitions of Smits & Dikkers (2021), Luikenhuis (Feb 2022), and Kuipers (Dec 2022), the company consolidated its Renkum and Boerboom operations into Zevenaar effective January 1, 2025, and on September 16, 2025 restructured ownership with Daniël Frenken increasing his stake to 50% alongside De Kemkens Groep as a new strategic shareholder — positioning the company for continued regional roll-up and energy-transition-aligned product expansion (heat pumps, EV charging, sustainability services).

Name

Peters Installatietechniek

Legal name

Peters Installatietechniek B.V.

Website

https://peters-installatietechniek.nl

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

Peters Installatietechniek is a 60-year-old Dutch total installation company (founded 1963) headquartered in Zevenaar with a second branch in Winterswijk, employing 130+ people to install, maintain, and service HVAC, heat pump, ventilation, and electrical systems for residential and commercial customers across East and Central Netherlands.

Ownership category

akta.pro rank

Product category

HVAC Installation Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Facilities Support Services (56121)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro industry

PRIMARYIMAFALAB

HVAC & Refrigeration Contracting

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Specialty Trade Contractors (MEP, HVAC, Plumbing, Electrical)

SECONDARYIMAIABAA

HVAC Installation, Service & Repair

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Building Maintenance & Repair (MEP/HVAC/Plumbing/Electrical)

SECONDARYBPABACAI

Refrigeration Systems Maintenance (Commercial/Industrial)

Business & Public Services/Facilities Management & Building Services/Building Engineering & Technical Maintenance (MEP/HVAC)

SECONDARYHSAOAJAG

Compressor, Condenser & Evaporator Service

Home & Personal Services/Plumbing, Electrical & HVAC Services/Refrigeration & Walk-In Cooler Service

Keywords

• HVAC installation services
• Heating system maintenance
• Climate control solutions
• Heat pump installation
• Residential electrical services

Headquarters

HQ city

Zevenaar

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Installation Services: One-time installation services for residential and commercial properties including CV-ketels, heat pumps, air conditioning systems, ventilation, electrical work, and charging stations. Projects range from individual home installations to complete W-installations for multi-unit residential buildings.
2. Maintenance Contracts (Service-abonnement): Recurring monthly subscription-based maintenance contracts covering CV-ketels, heat pumps, air conditioning, mechanical ventilation, and heat recovery units. Includes preventive maintenance, priority service, and reduced call-out rates.
3. Emergency/Storingsdienst Services: 24/7 emergency breakdown service for both residential and commercial customers, providing revenue from urgent repair services outside regular maintenance.
4. New Build Project Installation: Complete installation services for new construction projects including W-installations for housing developments from 20 to 200+ units.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Peters Installatietechniek is a Dutch total installation company (totaalinstallateur) providing installation, preventive maintenance, and advisory services for sustainable climate installations including central heating boilers (CV-ketels), heat pumps, air conditioning, ventilation, heat recovery (WTW), electrical installations, and EV charging stations. The company serves both residential customers (particulier) and commercial clients (zakelijk) including healthcare facilities, schools, developers/builders, and general businesses across East and Central Netherlands. Operations are supported by an in-house prefabrication department and a 24/7 emergency breakdown service.

Product overview

Peters Installatietechniek is a total installation company offering a comprehensive portfolio of climate control and installation services for both residential and commercial customers. Their product portfolio centers on third-party HVAC brands including Mitsubishi Electric air conditioning systems (WSH-HR25VF, WSH-HR35VF, WSH-HR50VF wall-mounted units), Remeha boilers (Calenta Ace, Tzerra Ace) with eTwist smart thermostats, ATAG boilers (i28ECZ, i36ECZ, Q25CR, Q38CR) with ATAG One and ATAG Zone domotics integration, and Intergas boilers (HReco 30, HReco 36) with Comfort Touch thermostat. They also offer heat pumps, EV charging stations, ventilation systems (including WTW heat recovery), and electrical installations. Services include preventive maintenance contracts, 24/7 emergency repair service, and sustainability solutions for home and business optimization. Commercial services span healthcare, education, developer/contractor partnerships, and general business installations. The company operates from Zevenaar and Winterswijk locations serving East and Central Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• HDF Prefab: Prefabricated installation components division operating under Peters Installatietechniek for both Peters and HDF Prefab marketing.

Products and services

• CV-ketel Installation for Home (Central Heating Boiler) Supply and installation of central heating boilers for residential properties, including Remeha Calenta Ace, Remeha Tzerra Ace, ATAG i28ECZ/i36ECZ, ATAG Q25CR/Q38CR, and Intergas HReco 30/36 models, with compatible smart thermostats. Targets individual homeowners replacing or installing heating systems.
• Air Conditioning for Home Wall-mounted air conditioning units for residential climate control including Mitsubishi Electric WSH-HR25VF, WSH-HR35VF, and WSH-HR50VF models with inverter heat pump technology for cooling, heating, filtering, and dehumidifying. Targets individual homeowners.
• Heat Pump for Home All-electric heat pump supply and installation for residential heating and cooling without gas, contributing to lower CO2 emissions and sustainable home renovation. Targets individual homeowners.
• Home EV Charging Station (Laadpaal aan huis) Supply and installation of home EV charging stations for electric vehicle owners, offering more cost-effective and convenient charging versus public stations. Targets residential EV owners.
• Home Ventilation Systems Supply and installation of mechanical ventilation and heat recovery (WTW) systems providing continuous fresh air supply for healthy indoor climate. Targets residential homeowners.
• Residential Electrical Installation Full range of electrical installation services for residential properties by experienced specialists. Targets individual homeowners.
• Home Sustainability Services (Verduurzaming) Home sustainability and energy efficiency improvement services including insulation, solar panels, heat pumps, and energy-saving solutions. Targets individual homeowners seeking to reduce energy use and emissions.
• Service-abonnement (Preventive Maintenance Subscription) Recurring monthly maintenance contracts covering CV boilers, heat pumps, air conditioning, mechanical ventilation, and heat recovery units. Includes preventive maintenance, priority service, and reduced call-out rates. Targets residential customers.
• 24/7 Emergency Breakdown Service (Storingsdienst) Round-the-clock emergency repair service for urgent HVAC and climate system failures, serving both residential and commercial customers.
• Healthcare Facility Installations (Zorg en welzijn) Installation services for healthcare facilities focusing on comfort, safety, and reliability of critical building systems. Targets healthcare organizations and care institutions.
• Education Facility Installations (Onderwijs) Climate control solutions for educational institutions addressing heating, cooling, and air quality for optimal learning environments. Targets schools and educational institutions.
• Developer and Builder Installations (Ontwikkelaars en aannemers) Complete W-installations for residential and commercial new construction projects (housing developments from 20 to 200+ units) for developers and contractors. Leverages in-house prefabrication capabilities.
• Commercial Business Installations (Bedrijven) Installation, maintenance, inspection, and servicing of commercial building climate and electrical systems for general businesses.
• Commercial Sustainable Techniques (Duurzame technieken) Sustainable technique solutions for businesses transitioning from fossil fuels to alternative energy sources, supporting organizational energy transition goals.

Quantifiable outcome

• 60+ years in business providing comfort solutions
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• HDF PrefabcoreStrategic or Co-development PartnerRelated entity under the same corporate structure. Peters Installatietechniek's prefab department works closely with HDF Prefab for manufacturing installation components off-site.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Unica Installatietechniek: Unica is one of the largest Dutch technical installation companies with full MEP capabilities for commercial, industrial, and residential markets. Comparable total-installer positioning to Peters, but operating at national scale with a much broader service portfolio.
• Van Dorp Installaties: Van Dorp is a major Dutch technical installer offering HVAC, electrical, plumbing, and facility services across multiple regions. Comparable to Peters as a total installer serving both residential and commercial customers, but at significantly larger national scale.
• Feenstra Verwarming & Ventilatie: Feenstra is a leading Dutch installer focused on heating, ventilation, and renewable heating systems for residential customers. Directly comparable to Peters' residential CV, heat pump, and ventilation service line, with national reach and strong subscription maintenance business.
• Croonwolter&dros: Croonwolter&dros is a large Dutch installer (part of TBI) providing electrical, mechanical, and HVAC services to commercial, industrial, and infrastructure clients. Comparable to Peters' commercial/institutional service line, though with national coverage and larger project scale.

Direct peers

• Breman Installatiegroep:

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/petersinstallatietechniek
• LinkedInlinkedin.com/company/peters-installatietechniek

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peters Installatietechniek