UNIVAG - University Center

What UNIVAG - University Center does

UNIVAG Centro Universitário is a private for-profit higher education institution headquartered in Várzea Grande, Mato Grosso, Brazil, operating two physical campuses (Várzea Grande and Cuiabá) under Instituto Educacional Matogrossense (IEMAT). The institution delivers undergraduate, graduate, master's, language, and extension programs through four modalities — presencial (in-person), semipresencial (blended), EAD Ao Vivo (live synchronous distance learning), and EAD Digital (asynchronous self-paced) — supported by a proprietary AVA (Ambiente Virtual de Aprendizagem) learning management system and student/faculty portals. UNIVAG also operates an integrated ecosystem of practical training service units: the Clínica Integrada (~4,000 procedures/month across multiple health specialties), Farmácia Escola (school pharmacy, since 2006), Centro de Estética, Núcleo de Práticas Jurídicas (legal aid clinic), and Biblioteca Silva Freire, alongside the INOVAG entrepreneurship and innovation hub.

Revenue is generated primarily through recurring tuition and academic fees, with demand facilitated by the FIES government student financing program and the Nossa Bolsa Brasil (NBB) scholarship offering 25-50% discounts. Go-to-market is sales-led through vestibular exams, ENEM-based admissions, transfer processes, and graduate enrollment, supplemented by digital channels (website, Instagram, Facebook, YouTube, LinkedIn), WhatsApp, and on-campus visit programs. The customer base is a long tail of individual students across Mato Grosso, with no enterprise B2B anchors. Distribution is regional for presencial and semipresencial modalities, while EAD has global reach via the AVA platform.

The institution is recognized as a reference in Mato Grosso and holds the MEC maximum grade (Nota Máxima) for its Medicine program. Operations are supported by 251-500 employees, and the institution maintains strategic partnerships with the Prefeitura de Várzea Grande and SUS for community healthcare delivery, FIES for student financing, and various corporate convention partners. No AI/ML capabilities, funding rounds, or M&A activity are disclosed.

Name

UNIVAG - University Center

Legal name

UNIVAG Centro Universitário

Website

https://univag.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

UNIVAG Centro Universitário is a private Brazilian higher education institution in Mato Grosso delivering undergraduate, graduate, and distance learning programs across health, law, and engineering, supported by an integrated teaching clinic and multi-modal delivery.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Higher education services
• Undergraduate degree programs
• Medical education programs
• Distance learning programs
• Graduate education programs

Headquarters

HQ city

Várzea Grande

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Academic Fees: UNIVAG generates revenue primarily through tuition fees from undergraduate programs (medicine, law, engineering, health sciences), graduate programs, master's degrees, language courses, and extension courses. Additional revenue comes from extension services and short-duration courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

UNIVAG is a private Centro Universitário delivering higher education across undergraduate (medicine, law, engineering, health sciences, biomedical, psychology, nutrition, dentistry, physiotherapy, and others), graduate specialization and MBA programs, master's degrees, language courses, and extension courses. Programs are offered through in-person, semi-presential, and distance-learning (EAD) modalities, supported by the Plataforma AVA virtual learning environment. The institution also operates integrated practical-training service units (teaching clinic, school pharmacy, aesthetics center, legal practice center, and library) that provide real-world training opportunities to students while delivering community-facing services.

Product overview

UNIVAG Centro Universitário operates as a comprehensive higher education institution offering a multi-modal educational platform. The core academic offerings include undergraduate (Graduação) and graduate programs (Pós-Graduação, Mestrado), along with extension courses and language programs. The institution delivers education through three modalities: Presencial (in-person), Semipresencial (blended), and EAD (distance learning). The EAD program features two distinct delivery systems: EAD Ao Vivo (live synchronous online classes) and EAD Digital (asynchronous self-paced learning), both supported by the Plataforma AVA learning management system. Beyond traditional academics, UNIVAG provides practical training through service units including Clínica Integrada (multi-specialty healthcare clinic), Farmácia Escola (school pharmacy), Centro de Estética (aesthetics center), Núcleo de Práticas Jurídicas (legal aid clinic), and Biblioteca Silva Freire (library). The institution also supports innovation through INOVAG (entrepreneurship and innovation center) and provides student services via CAE (student service center), Portal do Aluno (student portal), and Portal do Professor (faculty portal).

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Programs (Graduação) Degree programs offered across multiple academic disciplines in in-person, semi-presential, and EAD modalities for prospective students in Mato Grosso. Includes the Medicine program, which received the maximum grade from Brazil's Ministry of Education (MEC).
• Graduate and Postgraduate Programs (Pós-Graduação) Specializations, MBAs, and continuing-education courses for professionals seeking advanced credentials and career advancement.
• Master's Degree Programs (Mestrado) Graduate-level master's degree programs for professionals and researchers, offered through UNIVAG's graduate studies portal.
• EAD UNIVAG (Distance Learning Program) Distance learning programs delivered in two formats—live online classes (EAD Ao Vivo) with real-time interaction and self-paced digital content (EAD Digital)—supported by the Plataforma AVA virtual learning environment for flexible study across Brazil.
• Language Courses (Idiomas) Foreign language courses paired with international exchange opportunities for students interested in language proficiency and cultural mobility.
• Extension Courses (Cursos de Extensão) Short-duration extension and continuing-education courses available through UNIVAG's extension portal for skill development and community education.
• Clínica Integrada UNIVAG Integrated multi-specialty teaching clinic providing healthcare services across medicine, dentistry, physiotherapy, psychology, nutrition, and other specialties; performs approximately 4,000 procedures monthly and serves the local community through the SUS (Unified Health System) in partnership with the Prefeitura de Várzea Grande.
• Farmácia Escola UNIVAG School pharmacy established in 2006 offering personalized medication preparation and pharmaceutical care services to the communities of Cuiabá and Várzea Grande while training UNIVAG pharmacy students.
• Centro de Estética UNIVAG Beauty and aesthetics center providing corporal, facial, hair therapy, and makeup services for students and the general community, also serving as a practical training facility for UNIVAG aesthetics students.
• Núcleo de Práticas Jurídicas (NPJ) Legal practice center providing supervised practical training for law students by offering free legal assistance to low-income community members across civil, criminal, family, labor, and social security law.
• Biblioteca Silva Freire Academic library providing bibliographic research services, database access, academic work support, and bibliographic commutation services for UNIVAG students, faculty, and researchers.
• INOVAG - Núcleo de Empreendedorismo e Inovação Entrepreneurship and innovation hub promoting research, development, and innovation activities, including hackathons and tech competitions like Hackamed, supporting UNIVAG students and the broader innovation ecosystem.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• FIES (Fundo de Financiamento Estudantil)coreOthersGovernment student financing program that enables students to pay tuition fees with government-subsidized loans. UNIVAG participates in the FIES program to facilitate access to higher education for students who cannot afford full tuition.
• Prefeitura de Várzea GrandecoreStrategic or Co-development PartnerPartnership with the municipal government for free healthcare services through the Integrated Clinic, serving patients from the Unified Health System (SUS) via municipal regulation.
• Sistema Único de Saúde (SUS)coreStrategic or Co-development PartnerPartnership for providing free healthcare services through the Integrated Clinic, where students gain practical experience while serving the community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Anima Holding: Brazilian education group operating multiple universities (Pitágoras, Una, UniBH) and a strong EAD offering. Comparable as a multi-brand higher education operator that competes for presencial and distance learning students across Brazil.
• Yduqs (formerly Estácio): Major Brazilian private higher education group (Estácio, Ibmec, IDOMED, Wyden). Comparable because it offers undergraduate, graduate, and EAD programs nationwide with a similar multi-format model, competing for the same student demand pool.
• Anhembi Morumbi: Brazilian private university owned by Laureate International Universities with strong health sciences programs. Comparable because of similar health-focused program offerings and EAD initiatives competing for the same health students.
• Universidade Anhanguera: Major Brazilian private university brand under Cogna with broad presencial and EAD coverage. Comparable because it competes directly with UNIVAG for entry-level undergraduate and EAD students.
• Cruzeiro do Sul Educacional: São Paulo-based higher education group with presencial and EAD operations. Comparable as a private multi-format competitor targeting similar student segments and competing in EAD distribution.
• Cogna Educação (Kroton): Largest private education company in Brazil, operating Anhanguera, Unopar, and other brands across presencial, semipresencial, and EAD formats. Comparable because UNIVAG competes directly with its brands for students in Mato Grosso and via EAD nationally.

Regional players

• Univeritas / UniNorte: Amazon-region private higher education group with presencial and EAD programs. Comparable as a multi-campus Brazilian private operator with similar program breadth and EAD strategy.
• Ser Educacional: Brazilian private higher education group concentrated in the Northeast (Uninassau, UnG, Unama). Comparable because it is a regional, multi-campus player with similar program mix and EAD ambitions, though it competes in a different geography.

Direct peers

• FMU / Unisa: São Paulo-based private university offering undergraduate, graduate, and EAD programs. Comparable because it offers a similar multi-format, multi-program portfolio competing for the same Brazilian student pool.
• Uninter: Brazilian higher education institution focused on EAD delivery with strong distance-learning platform capabilities. Comparable because it competes head-on with UNIVAG's EAD program for online students nationwide.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/UnivagOficial
• YouTubeyoutube.com/c/TVUNIVAG1
• Facebookfacebook.com/univag
• LinkedInbr.linkedin.com/company/univag
• Instagraminstagram.com/univag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNIVAG - University Center