Gideon Asset Management

What Gideon Asset Management does

Gideon Asset Management, LLC is a privately held New York-based investment firm founded in 2013 that manages high-net-worth family capital and institutional capital through three product lines: a real estate acquisitions platform, a real estate lending platform (Checo Funding), and a venture capital arm (JoJoC Ventures). The firm maintains a $1,000,000 minimum relationship threshold and employs 1-10 staff across offices in Midtown Manhattan, including a headquarters at 1430 Broadway, Room 704.

The real estate platform acquires urban and dense-area properties — retail, residential, student housing, healthcare, and hospitality — across major metro markets including New York City, Miami Beach, Hartford, Philadelphia, Chicago, Los Angeles, Minneapolis, and the Bronx/Yonkers. Documented acquisitions span 2013 through 2021, including a 129-unit purchase at Bushnell on the Park in Hartford (~$14.3M), a Nike Community Store in East LA at $508/SF, and joint ventures with AMS Acquisitions for turnaround properties. The firm targets long-term hold, cash-flowing assets or value-add opportunities with contractual rent upside. Checo Funding extends the platform into development, mezzanine, refinance, and acquisition lending.

The venture capital arm (JoJoC Ventures) has invested in 14+ technology and entertainment startups including Stylitics (AI-powered visual merchandising), Urban Umbrella (sidewalk scaffolding alternative), Roomeze (roommate matching, where Gideon led the 2018 seed round), Bond Collective (co-working), WaiveCar (ad-supported EV car-sharing), and Juno (ridesharing). The founding partners — Gabriel Shehebar, Isaac Klein, Josef Chehebar, and JoJo Chehebar — leverage the Shehebar family's retail heritage from Rainbow Shops. Revenue derives from asset management fees, real estate investment returns, and venture capital investment returns, with a stated mid-2010s goal to acquire $500M-$750M of additional real estate by 2019-2020.

Name

Gideon Asset Management

Legal name

Gideon Asset Management, LLC

Website

https://gideonam.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Gideon Asset Management, founded in 2013, is a New York-based private investment firm managing high-net-worth family and institutional capital across urban real estate acquisitions, real estate lending (Checo Funding), and venture capital (JoJoC Ventures).

Ownership category

akta.pro rank

Product category

Asset Management / Real Estate Investment

NAICS

Portfolio Management and Investment Advice (523940), All Other Financial Investment Activities (52399), Other Investment Pools and Funds (5259)

SIC

Real Estate Dealers (For Their Own Account) (6532), Loan Brokers (6163), Investment Advice (6282)

akta.pro industry

PRIMARYFSAAABAD

Advisory Portfolio Management (Non-Discretionary)

Financial & Insurance/Asset & Wealth Management/Private Banking & HNW/UHNW Wealth Management

SECONDARYFSANAHAA

Strategic / Balance-Sheet CVC (On-balance-sheet investing)

Financial & Insurance/Private Equity & Venture Capital/Corporate Venture Capital (CVC)

Keywords

• Real estate investment
• Venture capital
• Asset management
• Commercial real estate
• Real estate lending

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Asset Management Fees: The firm manages high-net-worth family money as well as institutional capital, generating revenue through management fees and investment returns from their real estate acquisitions and venture capital portfolio.
2. Real Estate Investment Returns: Returns generated from long-term hold strategy on urban real estate properties including retail, residential, student housing, healthcare and hospitality assets across major metro markets.
3. Venture Capital Investment Returns: Returns from equity investments in startup companies with disruptive products and business plans, including Stylitics, Urban Umbrella, Roomeze, Bond Collective, WaiveCar, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Gideon Asset Management is a private investment firm that manages high-net-worth family money and institutional capital through three core platforms: (1) a Real Estate Investment Platform acquiring urban and dense-area properties including retail, residential, student housing, hospitality, and healthcare assets across major US metro markets; (2) Checo Funding, a lending platform providing development, mezzanine, refinance, and acquisition loans; and (3) JoJoC Ventures, a venture capital arm investing in startups with disruptive products. The firm applies a long-term hold strategy with a $1,000,000 minimum relationship threshold.

Product overview

Gideon Asset Management operates a diversified investment platform comprising three main product lines: (1) a Real Estate Investment Platform for acquiring and managing urban commercial and residential properties including retail, multifamily, student housing, hospitality, and healthcare assets; (2) Checo Funding, a lending platform providing mezzanine loans, development loans, refinance loans, and acquisition financing for real estate; and (3) a Venture Capital investment arm (JoJoC Ventures) that invests in technology start-ups including AI-powered e-commerce tools, co-working spaces, car-sharing services, and restaurant/entertainment ventures. The company also provides a web-based Investor Portal for clients to access portfolio information.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Investment Platform Core investment platform focused on acquiring urban real estate in major US metro markets and tourist destinations, including retail, residential, student housing, hospitality, and healthcare properties. Targets cash-flowing assets or properties with upside potential from improvements or contractual increases, applying a long-term hold strategy.
• Checo Funding Real estate lending platform providing development loans, mezzanine loans, refinance loans, and acquisition loans for commercial and residential properties in urban markets.
• Venture Capital Investment Arm (JoJoC Ventures) Venture capital arm that invests in start-up companies with disruptive products and business plans, focusing on technology, entertainment, and real estate technology companies.
• Investor Portal Web-based investor portal providing secure access for high-net-worth family and institutional investors to view their investments and portfolio performance.

Quantifiable outcome

• 4585 Whittier Blvd Nike store purchased at $508/SF with 5.5% going-in cap rate increasing to 6% in one year
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• AMS Acquisitions, LLCcoreStrategic or Co-development Partner · 1 March 2015AMS Acquisitions is a Manhattan-based real estate investment firm specializing in turn-around properties throughout the Boroughs as well as stabilized office and retail properties. Joint ventures have included multiple property acquisitions including 147 East 116th St (East Harlem) and 92 Main St (Yonkers). The partnership combines Gideon's capital with AMS's property turnaround expertise.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• The Moinian Group: Large NYC-based real estate investment firm owning and operating office, residential, hospitality, and mixed-use assets. Comparable in urban NYC real estate strategy but at substantially greater scale.

Direct peers

• Lerer Hippeau: NYC-based early-stage venture capital firm investing in consumer, media, and technology startups. Comparable as a NYC early-stage VC with similar portfolio verticals (consumer tech, marketplaces, media).
• Naftali Group: NYC-based real estate developer that JoJo Chehebar has partnered with on major condo projects on Manhattan's Upper West Side and East Side. Comparable in urban NYC real estate focus and family-office scale.
• Scout Ventures: NYC-based early-stage venture capital firm investing in technology and real estate tech startups. Comparable in NYC-based early-stage VC investing with overlap in proptech and consumer technology.
• Techstars Ventures: VC fund (formerly Bullet Time Ventures) with $265M AUM investing alongside Techstars accelerator companies. Gideon is a partner in their second fund; comparable in early-stage VC investing strategy.
• Amherst Holdings: Real estate investment and advisory firm focused on single-family rental and residential portfolios. Comparable in real estate principal investing and sponsor-style platform strategy.
• A&E Real Estate: NYC-focused real estate investment and management firm acquiring and operating multifamily and mixed-use properties in the five boroughs. Comparable in urban residential/commercial focus and sponsor-driven investment approach.
• Belpointe PREP: Small, family-influenced asset management and real estate investment firm operating in the NYC metro. Comparable as a small-cap diversified investment manager targeting HNW and institutional capital.
• AMS Acquisitions: Manhattan-based real estate investment firm specializing in turnaround properties and stabilized office/retail assets in the NYC boroughs. Gideon's longstanding JV partner on multiple acquisitions including 147 East 116th St and 92 Main St.
• Glenwood Management: NYC-based real estate owner/operator focused on luxury and value-add multifamily residential and mixed-use properties. Comparable in dense-urban residential acquisition strategy and long-term hold philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gideon Asset Management