What IWBank does

IWBank operates as Fideuram Direct, the digital commercial line of Fideuram - Intesa Sanpaolo Private Banking S.p.A., itself a subsidiary of the Intesa Sanpaolo Group, one of Europe's largest banking conglomerates. Headquartered in Milan with 501-1,000 employees, the platform provides online banking, investment, trading, and advisory services primarily to Italian retail customers, with recent expansion into Belgium and Luxembourg. The offering is built on the Alfabeto Fideuram digital ecosystem, which integrates core banking, professional trading platforms, wealth management portfolios, fund distribution, pension products, certificates, and remote financial advisory (Direct Banker), accessible through web and mobile (Welcome+, App Trading+).

The product surface is broad and tiered: two primary accounts (Conto Direct Start for basic banking; Conto Direct Trader for active trading), five risk-graded managed portfolios under Direct Valore+ (Cauta, Costruttiva, Proattiva, Decisa, Intraprendente), ETF accumulation plans (DirectPlanETF), Luxembourg-domiciled mutual funds (Fonditalia, managed by Fideuram Asset Management Ireland), target-date funds, certificates, and an open pension fund (Fondo Pensione Fideuram). Trading is supported by multiple platforms — IW QuickTrade, 4Trader+, Sphera, and the mobile App Trading+ — with advanced services for scalping and derivatives. Compliance frameworks include MiFID II, GDPR, and PSD2, and the platform integrates with PagoBancomat and Huawei Pay for payments.

Revenue is generated through a diversified mix: account and service fees, adaptive trading commissions across domestic and foreign cash markets, asset management fees on Direct Valore+ portfolios, fund distribution fees (Fonditalia and Selezione Target Funds), pension fund management fees, certificate structuring margins, and advisory fees via Direct Advisory and Direct Banker relationships. Promotional pricing is actively used to drive adoption (e.g., zero commissions on Mini-futures through end-2025, zero ETF trading fees through January 2027). The November 2024 BlackRock strategic collaboration and the 2025-2026 Belgium/Luxembourg expansion are the most material recent strategic moves, indicating a push to scale the Digital Wealth Management proposition across Europe within the Intesa Sanpaolo distribution umbrella.

Name

IWBank

Legal name

Fideuram - Intesa Sanpaolo Private Banking S.p.A.

Website

https://iwbank.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

IWBank operates as Fideuram Direct, a digital banking and wealth management platform serving Italian and select European retail clients with online banking, managed portfolios, trading, and remote advisory, as the digital commercial line of Intesa Sanpaolo's Fideuram Private Banking division.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Commercial Banking (522110), Depository Credit Intermediation (5221), Portfolio Management and Investment Advice (523940)

SIC

National Commercial Banks (6021), Finance Services (6199)

akta.pro primary industry

Digital Banking & Neobank Platforms (BPAMAFAD)

akta.pro secondary industries

Offshore & International Private Banking (FSAAABAB), Bank Connectivity & Channels (Host-to-host, SWIFT, APIs, EB portals) (FSABAIAF)

Keywords

• Online wealth management
• Digital banking services
• Online trading platforms
• Discretionary portfolio management
• Financial advisory services

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Core offering

IWBank provides online banking, wealth management, and trading services to retail clients in Italy (and more recently Belgium and Luxembourg). Its core offerings include digital bank accounts, multi-tier discretionary investment portfolios, ETF savings plans, mutual funds, pension funds, investment certificates, remote financial advisory through qualified consultants, and a suite of professional trading platforms for active investors. The proposition is delivered through the Alfabeto Fideuram digital ecosystem, supported by a strategic technology collaboration with BlackRock.

Product overview

Fideuram Direct is a digital banking and wealth management platform offered as a commercial line of Fideuram - Intesa Sanpaolo Private Banking. The platform operates as an integrated ecosystem combining a core banking platform (Alfabeto Fideuram) with multiple specialized products: two account types (Conto Direct Start for basic banking and Conto Direct Trader for active trading), five Direct Valore+ wealth management portfolios with varying risk profiles, ETF savings plans (DirectPlanETF), investment funds (Fonditalia, Target Funds), advisory services (Direct Advisory with Direct Banker consultants), professional trading platforms (IW QuickTrade, 4Trader+, Sphera, App Trading+), advanced trading services (Scalper/SuperScalper, Derivati/SuperDerivati), insurance investments, pension funds, and certificates. Mobile access is provided through Welcome+ (onboarding), Alfabeto apps (Banking, Trading, Patrimonio), and App Trading+. The platform expanded internationally to Belgium and Luxembourg in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Direct Valore+: A specialized and innovative investment management service offering different portfolios distinguished by risk level.
• DirectPlanETF
• Direct Start
• Direct Trader
• Welcome+
• Alfabeto Fideuram
• Direct Banker
• IW QuickTrade
• 4Trader+
• Sphera
• Trading+
• Direct Learning+
• Fonditalia

Products and services

• Alfabeto Fideuram Digital banking platform combining internet banking with mobile operability, providing customers with access to banking services, online trading, and portfolio analysis through the Fideuram Direct ecosystem.
• Conto Direct Start Basic bank account providing digital banking operations and access to investment services within the Fideuram Direct platform.
• Conto Direct Trader Trading-focused bank account designed for active traders requiring access to professional trading platforms within the Fideuram Direct platform.
• Direct Valore+ Specialized wealth management investment service offering professional portfolio management across five risk profiles (Cauta, Costruttiva, Proattiva, Decisa, Intraprendente) for retail investors.
• DirectPlanETF ETF accumulation plan service allowing systematic, scheduled investing in ETFs with promotional benefits on first three periodic orders and zero trading fees until January 4, 2027.
• Fonditalia Luxembourg-domiciled multi-compartment mutual fund authorized for distribution in Italy, managed by Fideuram Asset Management (Ireland) dac.
• Selezione Target Funds Target-date fund selection service offering closed-end solutions designed to capture market opportunity windows, distributed through Direct Advisory.
• Direct Advisory Digital advisory service connecting clients with Direct Banker financial consultants for investment guidance and portfolio advice within the Fideuram Direct platform.
• Direct Banker Remote financial consultant service providing online financial, welfare, and insurance advisory through qualified professionals registered with the Single Register of Financial Consultants.
• IW QuickTrade Trading platform offering quick trade execution capabilities for financial instruments within the IWBank trading suite.
• 4Trader+ Professional trading platform with advanced charting and execution tools within the IWBank trading suite.
• Sphera Trading platform providing comprehensive market access and portfolio management features within the IWBank trading suite.
• App Trading+ Mobile trading application dedicated to advanced traders, part of the Alfabeto ecosystem within the IWBank trading suite.
• Scalper e SuperScalper Advanced trading services for scalping strategies with specialized margin and execution features for active traders.
• Derivati e SuperDerivati Derivatives trading services including futures, options, and super-derivative instruments with specialized margin requirements for active traders.
• Welcome+ Mobile onboarding application serving as the gateway to Fideuram Direct, enabling account opening, investment content access, Direct Banker appointments, and promotional initiative updates.
• My Key Remote banking service authentication and access contract required to operate with the bank's distance banking services.
• Fideuram Cash Deposit Cash deposit product offering annual gross interest rates up to 3% for specified promotional periods within the Fideuram Direct platform.
• Direct Learning+ Financial education platform providing guides on investments, financial markets, and sustainable finance to support informed financial decision-making.
• Certificates Investment certificates offering structured returns linked to underlying assets for diversified investment strategies within the Fideuram Direct platform.
• Fondo Pensione Fideuram Open pension fund providing retirement savings accumulation with tax benefits within the Fideuram Direct platform.
• Investimento Assicurativo Insurance investment offering combining life insurance and investment components within the Fideuram Direct platform.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iwbank-s-p-a-
• Xx.com/IWBank_it
• Facebookfacebook.com/IWBank.it

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IWBank