Schmidt Automobile

What Schmidt Automobile does

Schmidt Automobile, doing business as Autohaus Schmidt, is a privately held automobile dealership founded in 1928 and headquartered in Salzburg, Austria. The firm operates a single physical showroom serving the Salzburg region and the surrounding area (Salzburg und Umgebung), and markets itself as a "mobiler Partner" (mobile partner), indicating at-location or on-site service delivery in addition to in-dealership transactions.

The company's offering spans vehicle sales together with ancillary automotive services including vehicle rental, repair, car insurance, and roadside assistance, allowing it to capture multiple touchpoints across a customer's vehicle ownership lifecycle. Distribution is conducted through a traditional retail/showroom channel targeting individual consumers in Salzburg and nearby markets; there is no indication of enterprise, fleet, or multi-country customers. The firm employs 101-250 staff, consistent with a regional dealership operation.

Schmidt Automobile is a private, family-scale regional business with no disclosed funding rounds, parent company, subsidiaries, M&A activity, or public ticker. There are no disclosed pricing models, digital products, mobile applications, APIs, or AI/technology capabilities in the source material. Revenue, ownership structure, and management team details are not evidenced, and operating status is inferred solely from active website presence.

Name

Schmidt Automobile

Legal name

Oskar Schmidt GmbH

Website

https://www.schmidtauto.at

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

101–250 employees

Short description

Schmidt Automobile is a car dealership company that offers vehicle rental, repair, car insurance, and roadside assistance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Distribution channels1 record

Core offering

Schmidt Automobile (Autohaus Schmidt) is a car dealership in Salzburg, Austria that sells vehicles and provides automotive services including vehicle rental, repair, car insurance, and roadside assistance. Operating since 1928, the company serves individual customers in the Salzburg region as a mobile partner (mobiler Partner), offering both in-showroom sales and on-site service capabilities.

Product overview

Schmidt Automobile operates as a single-location automobile dealership (Autohaus) in Salzburg, Austria, serving as a mobile partner for vehicle sales and related automotive services in the regional area.

Differentiator

Problem solved

Functional benefit

Products and services

• Autohaus Schmidt Vehicle Sales
• Vehicle Rental

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Porsche Holding Salzburg: Austria's largest automotive retail and distribution group, headquartered in Salzburg. Same geography and identical core business of multi-brand vehicle sales, service, and finance/insurance — directly comparable in customer base and operating model, though at vastly greater scale.
• Pappas Holding: Major Austrian multi-brand car dealership group with full sales, service, and fleet operations. Closely comparable as an Austrian/German-speaking regional dealer offering the same mix of new/used vehicles, repair, and financing that Schmidt provides.
• Denzel Group: Austrian automotive group operating dealerships, service centers, and mobility services. Directly comparable multi-brand retail and aftersales model serving Austrian consumers with similar service-line breadth.
• AVAG Holding: Austria-/Germany-based automotive retail group with multi-brand dealerships and service operations. Operates with the same dealer-plus-service business model in the same DACH market.

Broad incumbents

• Emil Frey Group: One of Europe's largest automotive retail groups operating across multiple countries. Comparable broad multi-brand dealership and service portfolio, but at a much larger scale and wider geographic footprint than Schmidt.
• Hedin Mobility Group: Large European automotive retail and distribution group. Overlaps with Schmidt on multi-brand vehicle sales and service, but operates as a broad incumbent across many countries and brands.

Emerging players

• AutoScout24: Leading European online vehicle marketplace with strong Austrian presence. Not a direct dealership but is the dominant upstream funnel that increasingly dictates lead flow and price discovery for dealers like Schmidt.
• mobile.de: Germany's largest online vehicle marketplace, widely used by Austrian cross-border car shoppers. Compresses dealer margins by enabling direct price comparison and lead generation away from local dealers.
• Autohero: European online used-car retailer offering direct-to-consumer purchase and delivery. An emerging model competing with traditional used-car operations within dealerships such as Schmidt.
• Auto1 Group: European digital used-car platform operating across the DACH region. Competes for the same used-vehicle inventory and end-customer that a multi-service dealership like Schmidt services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/SchmidtAutomobileHof
• LinkedInlinkedin.com/company/oskar-schmidt-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmidt Automobile