AppLab
App Lab Sdn Bhd is a Malaysian mobile enterprise software vendor founded in 2015, selling SAP Business One-integrated mobile intranet, HR, field sales, and warehouse solutions to mid-market and enterprise clients across Southeast Asia.
- Company typePrivate
- Founded2015
- HeadquartersPuchong, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AppLab does
App Lab Sdn Bhd (AppLab) is a privately held Malaysian mobile and enterprise software company founded in 2015 and headquartered in Puchong, Selangor, with MSC Malaysia Status. The firm sells a portfolio of bespoke mobile-first enterprise applications to mid-market and large Malaysian companies, anchored by the Workcircle mobile intranet platform and complemented by HR modules (eLeave, eClaim, Inspire X70), field operations (Sales Force Automation, Field Service), and warehouse/inventory tools (Warehouse Barcode Management System), plus a Web Client for SAP Business One. The technical platform is a mobile-first, cross-platform (iOS/Android) architecture with deep read/write integration to SAP Business One databases spanning inventory, document management, approval workflows, and master data. No public-facing APIs or SDKs are documented.
The business model combines software licensing/subscription revenue with project-based professional services (custom mobile and web development, system integration, UI/UX design), priced on a quote-based, multi-year enterprise contract basis with no publicly disclosed tiers. Go-to-market is a sales-led enterprise field motion operating primarily in Malaysia, supplemented by self-serve downloads via the company website and an inbound channel through Inspire X70's listing on Microsoft AppSource. Customer base spans manufacturing, distribution, food and beverage, agriculture, and non-profits, with named logos including Kuala Lumpur Kepong Berhad, Sunway Marketing, Chek Hup Coffee, Atlas Ice, Yakult, Malaysian Nature Society, and WWRC.
AppLab is founder-operated with no disclosed venture capital or private equity backing, no parent company, no subsidiaries, and no M&A history. Headcount is reported at 30+ skilled experts, with 150+ cumulative clients and 35+ completed projects cited as scale markers. The company carries no public AI/ML positioning — its competitive differentiation rests on SAP B1 domain expertise, customisation/white-label capabilities, and embedded workflow lock-in rather than artificial intelligence.
AppLab firmographics
Firmographics- Name
- AppLab
- Legal name
- App Lab Sdn Bhd
- Website
- https://applab.com.my
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- App Lab Sdn Bhd is a Malaysian mobile enterprise software vendor founded in 2015, selling SAP Business One-integrated mobile intranet, HR, field sales, and warehouse solutions to mid-market and enterprise clients across Southeast Asia.
- Ownership category
- akta.pro rank
AppLab industry classification
Industry- Product category
- Enterprise Mobile Business Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
- akta.pro secondary industry
- Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC)
Keywords
Where AppLab is headquartered
LocationHeadquarters
- HQ city
- Puchong
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
AppLab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing/Subscription: Custom software solutions deployed to enterprise clients. Solutions include HR systems (eLeave, eClaim, Inspire X70), field service apps, warehouse management, and mobile intranet platforms. Revenue likely generated through license fees, subscriptions, or per-user pricing.
- Professional Services: Custom software development services including web development, mobile app development, system integration, and UI/UX design. Implementation services and ongoing support.
- SAP B1 Integration Services: System integration services with SAP Business One, POS systems, and HR management systems. Customization and implementation of SAP-integrated solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise solutions - quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
AppLab product offering
Product offeringCore offering
AppLab is a Malaysian mobile solution provider that develops and sells custom enterprise software products for paperless office operations, field workforce management, HR/payroll, warehouse inventory, and SAP Business One integration. It delivers cross-platform mobile and web applications (iOS/Android) along with professional services including web development, mobile app development, system integration, and UI/UX design for Malaysian enterprises.
Product overview
AppLab is a mobile solution provider offering a portfolio of interconnected software products for business process automation. The core platform is Workcircle, a customizable mobile intranet that serves as the central hub for employee management. Individual modules eLeave (leave management) and eClaim (expense claims) function as standalone products and are also integrated within Workcircle. Additional specialized solutions include Inspire X70 (comprehensive HCM/HRM system), Web Client (SAP Business One web interface), Warehouse Barcode Management System (warehouse/inventory management with SAP B1 integration), Field Service (field workforce management), and Sales Force Automation (field sales management). Services include web development, mobile app development (iOS/Android), system integration (SAP B1, POS, HR systems), and UI/UX design.
Differentiator
Problem solved
Functional benefit
Brands
- Workcircle: A tailored-made mobile intranet platform that provides companies the ability to apply leave, apply claims, track employee attendance, check payroll, calendar scheduling, meeting invitation, task management, and collaborate on projects.
- Sales Force Automation (SFA)
- Field Service
- Warehouse Barcode Management System (WBMS)
- eLeave
- eClaim
- Inspire X70
- Web Client
Products and services
- Workcircle
Quantifiable outcome
- 150+ happy clients served
- +3 more outcomes
Companies that use AppLab
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
AppLab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
AppLab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SAP Business OnecoreDeep integration partnership with SAP Business One. AppLab's solutions (WBMS, Web Client, and others) are built to integrate with SAP B1 and SAP B1 Hana. Solutions read and write to SAP B1 company databases, enabling inventory management, document management, and business process automation.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
AppLab competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AppLab social profiles
Digital presenceAppLab compliance and trust
Trust signalCompliance1 record
AppLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppLab leadership team
Management profileNumber of profiles
AppLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppLab
What does AppLab do?
AppLab is a Malaysian mobile solution provider that develops and sells custom enterprise software products for paperless office operations, field workforce management, HR/payroll, warehouse inventory, and SAP Business One integration. It delivers cross-platform mobile and web applications (iOS/Android) along with professional services including web development, mobile app development, system integration, and UI/UX design for Malaysian enterprises.
Is AppLab a public or private company?
AppLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AppLab founded?
AppLab was founded in 2015. It employs 11 to 50 people.
Where is AppLab based?
AppLab is headquartered in Puchong, Malaysia, in the Asia region.
How does AppLab make money?
Three revenue lines are on record. Software Licensing/Subscription is the primary driver. The others are professional Services and SAP B1 Integration Services.
Does AppLab have an API?
No public API is recorded for AppLab.
What industry is AppLab in?
AppLab's product category is Enterprise Mobile Business Software. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop), with a secondary code of HDAEAKAC, Integration-Centric Low-Code (Workflow + iPaaS). Its NAICS code is 5132 and its SIC code is 7371.