Misd

What Misd does

Misd is a privately held US consumer social-discovery mobile application operated by Misd, LLC, a single-class LLC domiciled in the United States. The product is built around a proprietary technology called Moments®, which captures and stores instances of real-life co-location between users — at venues such as bars, concerts, work events, or cafes — so that people and places crossed paths with in person can be rediscovered later through the app. The platform's primary user-facing surface is an Apple iOS app distributed exclusively through the US Apple App Store, with companion features including a Passport profile and visibility system, cross-path discovery, and configurable privacy controls (location hiding, blocking, and staggered connection times) explicitly positioned against data-harvesting incumbents.

The current product surface is the iOS-only app at version v1.1, launched in April 2026 in an invite-only mode; an Android application and a web experience are in development but not yet available. Gated access is enforced through a website-hosted waitlist (collecting name, email, city, and ZIP) and a referral-based invite code system supported by organic social media giveaways. The founder and CEO is Francesco DiTommaso. Headcount is 1–10 employees, and no external funding rounds, institutional investors, parent entities, or subsidiaries are disclosed.

The business model is not yet defined: the app is free during the early-access period, no pricing, subscription, advertising, or transaction mechanics have been announced, and the company has stated it will move to broader public availability in the future. Customer focus is persona-based, targeting socially curious consumers seeking serendipitous, real-world encounters rather than algorithmic content feeds, with a horizontal segmentation approach across use cases (missed connections, venue discovery, reconnection). Distribution relies on waitlist acquisition, organic social, and user-to-user referral channels rather than paid acquisition or partnerships.

Name

Misd

Legal name

Misd, LLC

Website

https://misd.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Misd is a US iOS social-discovery app using proprietary Moments® location-aware technology to help consumers rediscover people and places they crossed paths with in real life. Privately held, invite-only since April 2026, with no disclosed monetization.

Ownership category

akta.pro rank

Product category

Social Discovery Mobile App

NAICS

Web Search Portals and All Other Information Services (519290), All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)

Keywords

• Social discovery app
• Missed connections
• Location-based social
• Privacy-first networking
• IOS mobile app

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. App Distribution (Current Phase): Currently in invite-only launch phase (v1.1). No explicit monetization model has been disclosed. The app appears to be free during this early access period with future monetization strategy not yet announced.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Misd is a privacy-first iOS social discovery app that uses proprietary Moments® technology to record the people and places a user has crossed paths with in real life (bars, concerts, work events, cafes) and surface them later in the app, enabling missed-connection discovery without endless algorithmic feeds. The product currently runs as an invite-only experience on the US Apple App Store (v1.1, launched April 2026), with Android and web versions in development.

Product overview

Misd is a single, unified mobile application — an Apple iOS social discovery platform built around its proprietary Moments® technology, which enables users to find people and places they may have crossed paths with in real life. The core product suite includes the iOS app (currently live), an Android app and web experience (both in development), and a Waitlist system for invite-only access. User identity and visibility are managed through the Passport feature, which gives users control over profile information and privacy settings. The company operates under an invite-only launch model, gradually opening access through a waitlist and referral code system.

Differentiator

Problem solved

Functional benefit

Products and services

• Misd iOS App (v1.1) The flagship Misd iOS application delivered through the US Apple App Store under an invite-only access model; lets users discover people and places they crossed paths with in real life using Moments® technology, with Passport profile controls, privacy/location hiding, blocking, and customizable staggered connection times. Targets socially curious, privacy-conscious US iOS consumers aged 17+.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Nextdoor: Nextdoor is a hyperlocal community app helping users discover people and places nearby — analogous to Misd's local social discovery, though focused on neighborhood-scale rather than incidental encounter capture.
• Bumble: Bumble is a major social discovery and dating platform with overlapping use cases of meeting new people, but operates at scale with a broader dating-focused portfolio rather than a missed-connections niche.
• Hinge: Hinge is a relationship-focused dating app positioned around 'designed to be deleted'; it overlaps with Misd on real-life connection intent but uses algorithm-driven matching rather than location-based encounter capture.
• Tinder: Tinder is the largest location-aware social/dating app globally and shares Misd's general proximity-based discovery model, but at vastly greater scale and with an algorithmic feed Misd explicitly rejects.
• Meetup: Meetup helps users find local groups and real-world events; it overlaps with Misd's 'places everyone's quietly discovering' use case, but is event-driven rather than proximity-driven.

Direct peers

• Happn: Happn is a location-based social app whose core premise is connecting users who have crossed paths in real life — almost identical to Misd's Moments® value proposition, making it the closest direct competitor.

Emerging players

• Locket Widget: Locket is a small-scale social app focused on sharing real-time photos with a close circle of friends; it overlaps with Misd on a minimalist, anti-feed social thesis, though without the location-based missed-connection layer.
• Foursquare: Foursquare is a location intelligence platform with a consumer app for discovering places; it overlaps with Misd's 'discover local places' value prop but historically monetizes venue data rather than missed human connections.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/misdsocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Misd