Groupe SFGT

Name

Groupe SFGT

Legal name

Groupe SFGT

Website

https://sfgt.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Financial Advisory & Insurance Distribution

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Financial advisory services
• Life insurance distribution
• Investment products
• Group insurance benefits
• Pension plan solutions

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission-based Financial Product Distribution: Revenue generated through commissions on insurance and investment products distributed through the network of independent advisors. Products include life insurance, group insurance, travel insurance, investments, and pension funds.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Groupe SFGT operates as a managing general agent (agent général administrateur) distributing a comprehensive range of financial products — life and health insurance, travel insurance, investment products (mutual funds, segregated funds, term deposits, bonds), pension plans, and group insurance — through a network of 200+ independent financial security advisors across Quebec. Services span personal financial planning and enterprise solutions, supported by proprietary fiscal analysis, client portals, and partnerships with major Canadian insurers and investment providers.

Product overview

Groupe SFGT is a financial services firm (cabinet de services financiers) operating as a general agent (agent général administrateur) that offers a comprehensive suite of financial products and services. The portfolio includes core personal services (Investissement, Assurance de personnes, Assurance voyage, Placements), enterprise solutions (Fonds de pension, Assurance collective, Protection pour actionnaire), and registered accounts (REER, CELI, FERR, REEE). Services are delivered through multiple channels including client portals (VieFund, Mérici Portal), strategic partnerships (Sécurité 180 for travel insurance), and direct advisor consultations. The firm acquired Maestro Groupe Financier in 2021, expanding its presence in Quebec.

Differentiator

Problem solved

Functional benefit

Brands

• Maestro: Formerly Maestro Groupe Financier, acquired and retained as brand identity following the 2021 acquisition.

Products and services

• Investissement (Investment Services) Comprehensive investment advisory services including portfolio management, financial analysis, and personalized investment strategies for individuals and businesses.
• Assurance de personnes (Life & Health Insurance) Life insurance products including whole life and term insurance, with or without medical examination, to protect families and cover personal needs.
• Assurance voyage (Travel Insurance) Travel insurance coverage including trip cancellation, emergency medical coverage up to $5 million, baggage protection, and 24/7 assistance services, distributed in partnership with Sécurité 180 inc. and Viaction Assurance.
• Placements (Investments) Investment products including mutual funds, segregated funds, term deposits, bonds, systematic deposit programs, and registered accounts (REER, CELI).
• Fonds de pension (Pension Plans) Corporate pension solutions including defined benefit plans, defined contribution plans, and Voluntary Retirement Savings Plans (VRSP) for businesses.
• Assurance collective (Group Insurance) Employee group benefit programs including disability insurance, drug coverage, supplemental health, critical illness, dental insurance, and workplace accident coverage.
• Protection pour actionnaire (Shareholder Protection) Business owner protection solutions including key employee insurance, shareholder agreement protection, and corporate insurance for loans.
• Analysise de besoins financiers (Financial Needs Analysis) Comprehensive financial assessment service that analyzes client situations including dependents, debts, assets, and health to determine appropriate coverage.
• REEE (Registered Education Savings Plan) Education savings plan with government grants eligibility for funding children's future education costs.
• Assurance maladies graves (Critical Illness Insurance) Protection providing lump-sum payment upon diagnosis of covered critical illnesses including heart attack, stroke, cancer, and Alzheimer's disease.
• Analyse successorale (Estate Planning) Estate planning analysis and succession planning services for business owners and families.
• Optimisation fiscale (Tax Optimization) Tax planning and optimization strategies for retirement income drawdown and estate planning.

Quantifiable outcome

• Households with financial advisors have 4x more capital invested on average
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core.

• Empire ViecoreTechnology or IntegrationLife insurance and investment partner providing products distributed through Groupe SFGT's advisor network. Also provides investment fund platforms (VieFund).
• La Financière ForesterscoreTechnology or IntegrationLife insurance partner offering products through the Groupe SFGT network.
• Industrielle Alliance Assurance et Services FinancierscoreTechnology or IntegrationLife insurance and investment partner providing products and services distributed through Groupe SFGT.
• Assomption ViecoreTechnology or IntegrationLife insurance partner with products available through Groupe SFGT advisors.
• Beneva AssurancecoreTechnology or IntegrationLife insurance partner (formerly SSQ Assurance), providing insurance products through Groupe SFGT.
• Viaction AssurancecoreTechnology or IntegrationTravel insurance partner offering travel insurance products through Groupe SFGT.
• Plan de Protection du CanadacoreTechnology or IntegrationLife insurance partner providing coverage solutions.
• UV AssurancecoreTechnology or IntegrationLife insurance and investment partner (UV Mutuelle) with products distributed through Groupe SFGT advisors.
• ManuviecoreTechnology or IntegrationGroup insurance and investment partner providing products through Groupe SFGT.
• Mérici Services financiers inc.coreTechnology or IntegrationInvestment partner providing mutual fund distribution platform and services. Advisors represent Mérici for collective savings products.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Desjardins Group: Quebec-headquartered financial cooperative and the province's dominant financial institution, offering retail banking, life and P&C insurance, wealth management and group benefits. Overlaps with Groupe SFGT across insurance brokerage and investment advisory, but operates at vastly greater scale across all of Quebec.
• Manulife Financial: One of Canada's largest life insurers and a key SFGT partner for group insurance and investments, while also competing for individual wealth and group benefit business in Quebec through its own advisor force.
• Beneva: Quebec-focused mutual insurer (formerly SSQ Assurance and La Capitale) offering life, health, P&C and group insurance distributed through Quebec advisors. Directly comparable to SFGT's carrier partnerships and competing distribution footprint.
• iA Financial Group (Industrial Alliance): Major Quebec-based life and health insurer and wealth manager; both a core product carrier for Groupe SFGT and a competitor in independent distribution. Comparable because it distributes insurance and investment products through Quebec advisor networks and group plans that SFGT also serves.
• IG Wealth Management (IGM Financial): Canada's largest independent financial advisory network with mutual fund dealer and insurance operations; comparable to SFGT as a multi-product distributor serving Canadian households, though IG operates a much larger national advisor force.
• National Bank of Canada: Quebec-anchored Schedule I bank with full-service wealth management, insurance and group benefits operations. Comparable to SFGT in serving Quebec SMEs and individuals with integrated financial planning, though at much larger scale.
• Sun Life Financial: Major Canadian life and health insurer with strong Quebec presence in group benefits, retirement and individual wealth. Comparable to SFGT in the group insurance and pension plan markets.

Emerging players

• Wealthsimple: Toronto-based (with deep Quebec roots via founder origins) digital wealth management and investing platform. Comparable to SFGT as a competitor for retail investment and basic insurance business, particularly among younger and tech-oriented Quebec clients.

Others

• Laurentian Bank of Canada: Montreal-based Schedule I bank that co-financed SFGT's Maestro acquisition and serves Quebec retail and SME clients with wealth and insurance products. Comparable as a Quebec-rooted financial partner and indirect channel competitor.
• Empire Life: Core life insurance and segregated fund product partner of Groupe SFGT (powers the VieFund platform). While primarily a carrier rather than direct competitor, Empire's growing Quebec distribution and digital capabilities make it a structural comparator to SFGT's value proposition.

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/groupe-sfgt

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe SFGT