What Toss mobile does

Toss Mobile (토스모바일) is a South Korean mobile virtual network operator (MVNO) that sells consumer mobile phone plans as a vertically integrated product line inside the Toss super-app. The company leases network capacity from all three domestic mobile network operators — SK Telecom (SKT), KT, and LG U+ — and offers tiered data plans spanning 7GB, 100GB, and unlimited options, plus a dedicated Welfare Plans (복지 요금제) tier restricted to disabled persons, national merit recipients, basic pension recipients, basic livelihood security beneficiaries, and near-poverty households. Its core product differentiators are a data-refund mechanic (subscribers pay only for data actually consumed, with the remainder refunded) and a 10% payment/shopping cashback benefit applied to spend across shopping, dining, transportation, and entertainment categories when transacting through the Toss app.

The underlying technology stack is a conventional MVNO platform — billing, usage tracking, SIM fulfillment, and eKYC for welfare eligibility — operating entirely on top of host-operator networks, with no owned radio infrastructure. Customer service and support are routed through KakaoTalk chat (pf.kakao.com/_IRxhxoj/chat) and a dedicated call line (1660-1114), while plan subscription, management, usage monitoring, and plan changes are handled in-app, enabling a product-led growth (PLG) go-to-market with no retail footprint. Toss Mobile is incorporated as a standalone South Korean corporation (토스모바일 주식회사, registration 106-86-67749) headquartered at Ace Hi-end Tower, 145 Gasan digital 1-ro, Geumcheon-gu, Seoul, with Lee Seung-hoon (이승훈) as Representative Director and CEO; the entity operates under the Toss brand umbrella but has no disclosed parent company or external investor structure in the source materials.

Revenue is generated through recurring monthly subscription fees on the standard and welfare plan tiers. No revenue, ARR, subscriber count, headcount, or funding figures are publicly disclosed. The company is privately held and operates exclusively in the South Korean domestic market, with the Toss app ecosystem serving as both the primary distribution channel and the principal competitive advantage relative to standalone Korean MVNOs.

Name

Toss mobile

Legal name

토스모바일 주식회사

Website

https://tossmobile.co.kr

Company type

Private

Operating status

Operating

Short description

Toss Mobile (토스모바일) is a South Korean MVNO selling consumer mobile plans (7GB, 100GB, unlimited, and welfare tiers) inside the Toss super-app, using SKT, KT, and LG U+ networks, with data-refund and 10% payment-cashback differentiators.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Telecommunications Resellers (517121), Agents for Wireless Telecommunications Services (517122)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

akta.pro secondary industry

Carrier Billing & Telco Mobile Money (FSAMAEAD)

Keywords

• Mobile virtual network
• Data refund plans
• Payment cashback services
• MVNO mobile plans
• Welfare mobile plans

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Mobile service subscription: Recurring subscription fees for mobile phone plans. Revenue generated through monthly plan fees with features including data refund (pay only for data used) and cashback on payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Toss Mobile is a South Korean mobile virtual network operator (MVNO) that resells mobile voice and data services on SKT, KT, and LG U+ network infrastructure. It offers subscription-based mobile phone plans ranging from 7GB to unlimited data, with a data-refund feature (users pay only for data actually consumed), 10% cashback on Toss-linked payments, and discounted welfare plans for eligible low-income and disabled recipients. Plans are subscribed to and managed end-to-end within the Toss super-app.

Product overview

Toss Mobile is a Korean mobile virtual network operator (MVNO) that operates as a subsidiary under the Toss brand. The company offers mobile phone plans with data options ranging from 7GB to unlimited, utilizing SKT, KT, and LG U+ network infrastructure. The core offering consists of flexible mobile plans with features like unused data refunds, 10% cashback on payments, and membership benefits. Additionally, welfare-specific plans (복지 요금제) are available for eligible recipients including disabled individuals, national merit recipients, and basic livelihood security beneficiaries. All services are managed through the Toss app, with customer support available via KakaoTalk chatbot and phone.

Differentiator

Problem solved

Functional benefit

Products and services

• Toss Mobile Plans (토스모바일 요금제) Subscription mobile phone plans offered to individual consumers in South Korea, with data tiers of 7GB, 100GB, and unlimited, operating on SKT, KT, and LG U+ networks. Includes a data-refund feature where subscribers only pay for data actually used, 10% cashback on payments made through the Toss app, and full plan management inside the Toss app.
• Welfare Plans (복지 요금제) Discounted mobile plans offered exclusively to welfare-eligible customers in South Korea, including disabled persons, national merit recipients, basic pension recipients, basic livelihood security recipients, medical/welfare/housing/education benefit recipients, and near-poverty households.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• SK TelecomcoreTechnology or IntegrationNetwork infrastructure partner providing mobile network services. Toss Mobile operates as an MVNO using SKT's network.
• KTcoreTechnology or IntegrationNetwork infrastructure partner providing mobile network services. Toss Mobile offers plans on KT's network.
• LG U+coreTechnology or IntegrationNetwork infrastructure partner providing mobile network services. Toss Mobile offers plans on LG U+'s network.
• Toss (비바리퍼블리카)coreStrategic or Co-development PartnerToss Mobile is integrated with the Toss super-app ecosystem. The mobile service is offered as part of Toss's financial services platform, leveraging the existing user base and brand recognition.

Recent moves1 record

Expansion highlights4 records

Others

• Kakao Pay: Korean fintech super-app with mobile payment, banking, and lifestyle services. Comparable as an adjacent ecosystem player; Kakao previously operated its own mobile service (Kakao Mobile), establishing the super-app-plus-MVNO model Toss Mobile follows.
• Viva Republica (Toss): Parent brand and ecosystem of which Toss Mobile is the telecom arm. Toss Mobile's distribution, brand equity, and 10% payment cashback are all powered by Viva Republica's super-app and fintech rails.

Broad incumbents

• LG U+: Korea's third MNO and the third wholesale network partner to Toss Mobile. Competes both as a network supplier and as a direct retail provider.
• KT: Korea's second-largest MNO and a wholesale network partner to Toss Mobile. Direct retail competitor through KT branded plans and KT MVNO brands.
• SK Telecom: Korea's largest MNO and a network infrastructure partner to Toss Mobile. Serves as both wholesale supplier and direct retail competitor through SK 7mobile and SKT branded plans.

Direct peers

• CJ Hello Mobile: One of Korea's largest MVNOs, operated by CJ ENM. Directly comparable to Toss Mobile as a consumer-facing MVNO selling subscription plans with promotions and differentiated pricing on underlying MNO networks.
• Polaris Mobile: Independent Korean MVNO operating on partner networks. Comparable to Toss Mobile as a smaller-scale, consumer-focused MVNO competing on plan design and price flexibility.
• T Plus Mobile: Korean MVNO with tiered data plans. Comparable as a domestic MVNO peer in the affordable Korean mobile market.
• KT M mobile: KT's MVNO/budget mobile brand. Directly comparable as a Korean MVNO offering tiered plans and discounts on the KT network, which Toss Mobile also resells.
• SK 7mobile: SK Telecom's budget mobile brand. Competes head-on with Toss Mobile in the affordable Korean mobile segment, leveraging SKT's network — one of the same network partners Toss Mobile uses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toss mobile