PNO Media

What PNO Media does

PNO Media (legal name: Pensioenfonds PNO Media) is a Dutch non-profit pension foundation (stichting zonder winstoogmerk) founded in 1947 for employees of the Dutch radio broadcasting service and now serving employers and workers across the Dutch creative and digital sector. The fund is headquartered at Seinstraat 12, Hilversum, and operates as a self-administering pension organization (zelfuitvoerend pensioenfonds) supervised by Dutch regulators (DNB and AFM). It manages approximately €8 billion in pension assets for over 65,000 active participants and pensioners across more than 500 employers including media companies, broadcasters, publishers, advertising agencies, and digital firms; it ranks among the top 30 largest pension funds in the Netherlands.

PNO Media's product set spans four pension schemes — Middelloonregeling DB (defined benefit, average salary), Middelloon met vaste premie/CDC (career-average with fixed contribution), PNO DC Life Cycle (defined contribution with age-based risk glide paths), and Pensioen Op Maat (flexible defined contribution) — supplemented by a Netto Pensioenregeling for supplemental retirement savings. Digital infrastructure consists of two portals: MijnPNO (participant-facing, DigiD-authenticated, hosting the Pensioenplanner, life-event flows, and the Uniform Pensioenoverzicht consolidated statement) and the Werkgeversportal (employer-facing, eHerkenning-authenticated, handling mutations, invoicing, and premium administration). Investment management is executed through external asset managers under a life-cycle framework and an ESG-integrated Responsible Investment Policy with three pillars (doing good, future-proof portfolio, doing no harm); engagement on climate, biodiversity, and human rights is conducted via a core partnership with Hermes EOS, including participation in Climate Action 100+.

Revenue mechanics are non-profit: pension contributions (premie) are collected monthly from employers and employees, pooled, and invested to cover pension promises plus administrative costs (cited at less than 1 cent per euro managed in 2020). The fund reports a 10-year average annual investment return of approximately 8.3–8.6% and a coverage ratio (dekkingsgraad) of 130.6% (May 2025) rising to 133.2% (May 2026). Customer acquisition is sales-led via direct employer outreach, advisor referrals, and industry reputation; participant engagement runs through the MijnPNO portal, e-newsletters, webinars, and an annual Deelnemersonderzoek. The fund is preparing for the mandatory transition to the new Dutch pension system (nieuw pensioenstelsel) effective January 1, 2027.

Name

PNO Media

Legal name

Pensioenfonds PNO Media

Website

https://pnomedia.nl

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

PNO Media is a Dutch non-profit pension fund founded in 1947 that manages €8 billion in assets for 65,000 participants across 500+ employers in the Netherlands' creative and digital sector.

Ownership category

akta.pro rank

Product category

Pension Fund Services

NAICS

Pension Funds (525110)

akta.pro primary industry

Corporate & Public Pension Funds (DB/DC Sponsors) (FSAAAGAA)

Keywords

• Pension fund services
• Defined contribution schemes
• Defined benefit pensions
• Pension administration
• Responsible investment

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pension Contributions: PNO Media collects pension contributions (premie) from employers and employees in the creative and digital sector. Contributions are pooled and invested to fund current and future pension payments. The fund is non-profit (geen winstoogmerk), so contributions are used entirely for pension administration and investment costs, with the remainder invested for participants' benefit.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

PNO Media is a non-profit Dutch pension fund that collects monthly pension contributions from employers and employees in the creative and digital sector, invests the pooled capital under a responsible investment policy, and pays out retirement, survivor, and disability benefits. It offers a portfolio of pension schemes — including Pensioen Op Maat, PNO DC Life Cycle, Middelloon DB, and CDC — supported by the MijnPNO participant portal and the Werkgeversportal employer administration system.

Product overview

PNO Media is a non-profit pension fund serving the creative and digital sector in the Netherlands, managing €8 billion in assets for over 65,000 participants across more than 500 employers. The company offers a portfolio of pension schemes including defined contribution products (Pensioen Op Maat, PNO DC Life Cycle) and defined benefit arrangements (Middelloonregeling DB, Middelloon met vaste premie CDC). Digital services include the MijnPNO participant portal, the Werkgeversportal for employers, and digital planning tools. Advisory services encompass webinars and Pensioennavigatordag events. The fund is transitioning to a new pension system effective January 1, 2027.

Differentiator

Problem solved

Functional benefit

Products and services

• Pensioen Op Maat A flexible defined contribution (FPR) pension scheme that allows employers to customize pension arrangements for their employees; PNO Media's flexible premium scheme.
• PNO DC Life Cycle A defined contribution pension scheme using target-date/life-cycle investing where risk is automatically reduced as participants approach retirement age.
• Middelloonregeling DB A defined benefit pension scheme where retirement benefits are calculated based on average salary over the career and years of service.
• Middelloon met vaste premie (CDC) A Career Average Earnings scheme with a fixed contribution rate, providing certainty on premium costs while retaining defined benefit characteristics.
• Netto Pensioenregeling A net pension scheme for supplemental retirement savings above the Dutch tax-free pension threshold; no longer available for new enrollments but remains an administered scheme.
• MijnPNO Personal pension portal allowing participants and pensioners to view pension details, update personal information, register partners, calculate projections, and access planning tools via DigiD authentication.
• Werkgeversportal Online employer portal for managing employee pension administration, submitting mutations, viewing invoices, and processing premium payments using eHerkenning authentication.
• Waardeoverdracht (Value Transfer) Service enabling participants to transfer accumulated pension capital when changing employers, consolidating pension rights from previous schemes into PNO Media.

Quantifiable outcome

• Average 8.6% annual investment return over 10 years
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hermes EOScoreTechnology or IntegrationPNO Media partners with Hermes EOS, an international engagement service provider, to conduct engagement dialogues with companies on climate policy, biodiversity, and human rights. Hermes EOS represents PNO Media and other global investors in shareholder meetings and company dialogues, measuring progress through a milestone system and escalating when companies fail to meet commitments. PNO Media also participates in Climate Action 100+ through Hermes EOS.
• Climate Action 100+coreStrategic or Co-development PartnerClimate Action 100+ is a collaborative initiative of investors that engage with the world's largest greenhouse gas emitters to push for improved climate disclosure and emission reduction commitments. PNO Media participates in CA100+ through Hermes EOS, targeting 167 companies globally including BP, Chevron, Exxon Mobil, and Gazprom.
• Vereniging van Beleggers voor Duurzame Ontwikkeling (VBDO)minorOthersVBDO is the Dutch Association of Investors for Sustainable Development. It annually benchmarks Dutch pension funds on responsible investment practices. PNO Media participates in this benchmark, receiving 2 stars in 2020 and 2021.
• Montae & PartnersminorImplementation/ SI/ Consulting PartnerMontae & Partners is an independent pension advisory firm that conducted PNO Media's participant surveys on responsible investing preferences and risk appetite. The firm processes survey responses anonymously and provides insights that inform PNO Media's investment policy and scheme design.
• ABP, BPF Bouw, PME, PMTminorOthersThese Dutch pension funds are peers in the VBDO benchmark and represent the top-rated funds for sustainable investing (3 stars each), against which PNO Media compares its responsible investment performance.

Scale indicators9 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• PMT: Pensioenfonds Metaalnijverheid is a Dutch sectoral pension fund for the metal industry. Same regulated non-profit sectoral model as PNO Media, and identified as a VBDO benchmark peer for sustainable investing performance comparison.
• PME: Pensioenfonds Metaal & Techniek is a Dutch sectoral pension fund for the metalworking and technical installation sector. Highly comparable business model — non-profit, regulated sectoral fund with multi-scheme portfolio — competing for similar employer relationships and benchmarked alongside PNO Media in VBDO rankings.
• BPF Bouw: Bedrijfstakpensioenfonds Bouw is the mandatory sectoral pension fund for the Dutch construction industry. Operates under the same Dutch pension regulatory framework as PNO Media and serves as one of PNO Media's direct VBDO benchmark comparators for responsible investment ranking.
• BPL Pensioen: BPL Pensioen is a Dutch multi-sector voluntary pension fund serving a range of industries, offering DB and DC schemes. Closely comparable to PNO Media in offering choice across multiple schemes and competing for the same Dutch mid-market employer segment.
• PFZW: Pensioenfonds Zorg en Welzijn is the Dutch sectoral pension fund for the healthcare and welfare sector. Closely comparable to PNO Media as a regulated Dutch sectoral pension fund with similar DB/CDC/DC offerings and ESG integration, though ~30x larger in AUM.
• ABP: Algemeen Burgerlijk Pensioenfonds is the largest Dutch sectoral pension fund for government and education employees. It operates the same sectoral, regulated pension fund model as PNO Media but at vastly greater scale (€500B+ AUM), making it the dominant structural peer for benchmarking.
• Shell Pensioenfonds: Shell Pensioenfonds is a corporate pension fund for Shell employees in the Netherlands. Operates the same Dutch regulated pension fund structure but tied to a single corporate sponsor rather than a sector — useful peer for understanding the corporate vs. sectoral fund tradeoff.

Others

• AZL: AZL is one of the largest independent pension administration and communication providers in the Netherlands, serving multiple Dutch pension funds. Comparable to PNO Media's in-house administration capabilities and an ecosystem partner/administrator for similar Dutch funds.
• MN: MN is a Dutch pension services provider offering administration, asset management, and member communication for several Dutch pension funds. Adjacent to PNO Media's operations as a back-office service provider in the Dutch pension ecosystem.

Broad incumbents

• PGGM: PGGM is a Dutch cooperative pension fund service provider that administers pensions and manages investments on behalf of PFZW and other clients. A broader incumbent in the Dutch pension services ecosystem with overlapping capabilities in administration, asset management, and member services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PNO_Media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PNO Media