MM

What MM does

MM (株式会社エム・エム) is a private Japanese telecommunications retailer and corporate services provider operating exclusively as an authorized NTT Docomo franchise. Founded in October 1993 in Kanagawa Prefecture, the company operates four Docomo Shop retail storefronts distributed across the Miura Peninsula — in Yokosuka (flagship, opened 1993), Miura (1996, the sole Docomo shop in Miura City), Zushi (2004, Ginza shopping district), and Kitakurihama (2008) — serving individual consumers with mobile device sales, plan subscriptions, and after-sales support. Beyond retail, MM runs a Corporate Sales Division (法人営業部, established August 2004) that conducts on-site visits to business customers across the Miura Peninsula, providing mobile procurement, custom rate-plan design for cost optimization, and technology solutions including ASP services, smartphone-based groupware, remote control services, and disaster preparedness consulting. The company also established an International Business Division in April 2014, though current activity is not detailed.

In March 2024, MM merged with MM Creative Connect Co., Ltd. (MMクリエイティブコネクト株式会社) and now operates as the MM Division (エム・エム事業部) of that combined entity, led by co-Representative Presidents Kanashiro Tsuyoshi (兼城 毅) and Miyatani Shoichi (宮谷 正一). The legal headquarters is in Chiyoda-ku, Tokyo, while operational and store-network functions are supported out of Yokosuka. Stated headcount is 116 employees including part-time staff.

MM's business model is fundamentally a Docomo franchise distribution arrangement, with consumer revenue derived from NTT Docomo via transaction fees tied to device and plan sales, and corporate revenue derived from professional services for mobile procurement, consulting, and adjacent IT solutions. Pricing for retail follows standard Docomo rate structures, and the company monetizes B2B engagements through bespoke consulting and solution deployments. All four retail locations plus the Yokosuka business office function as integrated sales-and-service touchpoints, with no proprietary technology disclosed and no digital or application-based product surface. Marketing channels are limited to the company website, Docomo booking platform integration, and QR-coded in-store materials — consistent with a relationship-driven, physically anchored regional franchise rather than a digital-first business.

Name

MM

Legal name

MMクリエイティブコネクト株式会社　エム・エム事業部

Website

https://mm-e.co.jp

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MM is a private NTT Docomo franchise retailer operating four Docomo Shops across Japan's Miura Peninsula, serving individual consumers with mobile devices and plans, plus corporate clients with mobile procurement, fee consulting, and IT solutions including ASP services.

Ownership category

akta.pro rank

Headquarters

HQ city

Yokosuka

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Mobile Retail (Individual): Revenue from operating Docomo Shops selling mobile devices, plans, and services to individual consumers. Income derived from NTT Docomo through franchise arrangements.
2. Corporate Mobile Services: Revenue from providing mobile procurement, rate consulting, and technology solutions to corporate customers. Services include new subscriptions, device upgrades, custom rate plan design, and ASP/groupware solutions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

MM is an NTT Docomo authorized franchisee that operates four Docomo Shop retail stores across the Miura Peninsula (Yokosuka, Miura, Zushi, Kitakurihama), selling mobile devices, voice/data plans, and after-sales services to individual consumers. A separate Corporate Sales division serves local business customers with mobile procurement, customized rate-plan consulting aimed at cost reduction, and IT solutions including ASP services, smartphone-based groupware, and remote control services.

Product overview

MM is a Docomo authorized retailer operating four Docomo Shop retail stores in the Miura Peninsula area (Yokosuka, Miura, Zushi, and Kitakurihama), providing mobile phone services primarily for individual consumers. The company also operates a corporate business division offering mobile device procurement, fee consulting, and technology solutions including ASP services and smartphone groupware for enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Phone Business (携帯電話事業) Consumer mobile phone services operated through Docomo Shop retail stores, including new subscriptions, device upgrades, plan selection guidance, and customer support for individual subscribers across the Miura Peninsula.
• Corporate Business Services (法人事業) B2B division providing corporate mobile device procurement, subscription management, fee/rate consulting, and technology solutions such as ASP services, smartphone-based groupware, remote control services, and disaster preparedness consulting for local businesses in the Miura Peninsula.
• Docomo Shop Yokosuka (ドコモショップ横須賀店) Flagship Docomo retail store in Yokosuka City offering mobile handsets, plan subscriptions, and in-person customer support across the company's mobile phone business.
• Docomo Shop Miura (ドコモショップ三浦店 / 三浦店) Docomo retail store in Miura City, the only Docomo shop in the area, providing mobile phone services with a family-friendly atmosphere.
• Docomo Shop Zushi (ドコモショップ逗子店 / 逗子店) Docomo retail store in the Ginza shopping district of Zushi City serving local customers with mobile phone sales and support.
• Docomo Shop Kitakurihama (ドコモショップ北久里浜店 / 北久里浜店) Docomo retail store near Keikyu Kitakurihama Station providing mobile phone services with convenient partnership parking for visiting customers.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and major.

• NTT DocomocoreChannel Partner/ Reseller/ DistributorPrimary business partner - operates as authorized Docomo Shop franchise. Sells NTT Docomo mobile plans, devices, and services. The company is described as part of the Docomo Group.
• T-Gaia (株式会社ティーガイア)majorChannel Partner/ Reseller/ DistributorListed as a major business partner in the telecommunications distribution industry. T-Gaia is a telecommunications distribution company.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Members Co., Ltd. A Japanese mobile retail franchise operator (au, docomo, SoftBank shops) with nationwide footprint. Same franchise-retail model for Japanese carriers; useful benchmark for store-level economics and channel partner negotiations.
• Bell-Park Co., Ltd. A publicly listed Japanese mobile phone retail franchisee operating Docomo, au, and SoftBank shops, providing new subscriptions, device sales, and after-sales support. Closest direct comparable — same authorized-retailer model, same revenue model (carrier commissions), same target customers.
• PCCS Group (Pearl Partners / PCCS Inc.): A Japanese mobile retail, device repair, and carrier support services provider operating shops and service centers nationwide. Comparable business model combining physical retail with adjacent services for Japanese carriers.

Others

• NTT Docomo (parent network): The principal business partner — a Japanese mobile carrier that owns the Docomo Shop franchise system MM operates within. Not a competitor but a critical counterpart whose strategy defines MM's opportunity set.

Emerging players

• Y!mobile Shops Operators (SoftBank sub-brand retail franchises): Authorized retail network for SoftBank's budget sub-brand; competes for value-segmented mobile shoppers in overlapping geographies with Docomo Shop operators.

Broad incumbents

• T-Gaia Inc. A major Japanese telecom distribution company and an existing major business partner of MM. Operates across multiple carrier ecosystems at significantly greater scale than MM, making it a broader incumbent in the same telecom retail/wholesale channel.
• SoftBank Corp. One of Japan's three major mobile carriers; operates its own retail network (SoftBank Shops) and competes for the same consumer and SMB customer base that MM serves through the Docomo franchise.
• KDDI / au Shops: Third major Japanese mobile carrier with extensive retail shop franchise channel (au Shops, UQ mobile). Competing carrier for the same region — defines the competitive backdrop MM operates within.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MM