What Robotina does

Robotina d.o.o., founded in 1990 and headquartered in Kozina (OIC Hrpelje business park, Slovenia), is a privately held control-technology and IoT company that has evolved from an industrial-automation system integrator into a vertically integrated provider of building automation, energy management, and industrial-control solutions. Its proprietary stack comprises the Cybro-3 distributed real-time PLC platform, the Linux-based IoT Linker edge gateway, the HIQ Universe cloud cooperative platform with bidirectional digital twins (API/MQTT/OPC/MODBUS), and the xEMS advanced energy management platform; the company reports 100,000+ delivered modules and 1,000+ connected sites globally. The portfolio is organized into three verticals — Smart Spaces (HIQ Hospitality, HIQ Office, HIQ Home, GRMS IQ, Lighting IQ, Pass IQ, Park IQ, RDC EV Charger), Smart Energy (xEMS, HEMS, BEMS, FEMS, SPSS, BTMS, Hybrogen), and Smart Industry (Cybro controllers, Industry 4.0, digital twins) — with embedded AI/ML in COS (cognitive optimization) and xEMS forecasting.

The business is monetized across five streams: hardware sales (proprietary controllers, modules, EV chargers), recurring SaaS/digital services (HIQ Universe access, xEMS, COS, 4Spaces subscriptions and remote monitoring), professional system integration and turnkey project delivery, OEM/white-label licensing for prefabricated-home and EV-charger manufacturers, and managed maintenance/support contracts. Go-to-market combines direct B2B enterprise sales with custom quote-based, multi-year pricing, a certified partner program of system integrators and solution distributors, and OEM relationships; pricing is not publicly disclosed and is set per project under EXW incoterms with services binding for 30 days from quotation. The customer base is enterprise-led across hospitality (Radisson Resort, Rimske Terme Hotels), retail/real estate (Marina Mall Dubai, ECO Silver House Ljubljana), banking (Islamic Bank Doha, NLB Ljubljana), healthcare (Golnik Hospital), government (Riyadh Court), and airports, with active operating geographies spanning Slovenia, Italy, Croatia, Austria, Germany, Switzerland, UAE, Qatar, Saudi Arabia, South Africa, and a targeted Southeast Asia push into the Philippines.

Strategically the company positions around its "Control Connect Cooperate" (3C) concept bridging IT and OT through digital twins, and partners with Microsoft (Azure-hosted COS), Hitachi (NEDO-Speyer smart city), Moxa, ICONICS, and LPKF, while participating in EU consortia including the European Defence Fund's SENTINEL project (42 partners, 16 countries) and H2020 GoFlex (400+ prosumers). Leadership rests with founder/CEO Devid Palcic; the company holds ISO 27001, ISO 9001, and a Bisnode AAA creditworthiness rating, with a Swiss subsidiary (Robotina ROX A.G., Zug) handling HEMS services.

Name

Robotina

Legal name

Robotina d.o.o.

Website

https://robotina.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Robotina is a Slovenia-headquartered industrial automation and IoT company, founded 1990, providing proprietary PLC controllers, building automation, and AI-driven energy management to enterprise customers across hospitality, commercial, industrial, and defence sectors in Europe, the Middle East, Africa, and emerging Southeast Asia markets.

Ownership category

akta.pro rank

Product category

Industrial Automation & IoT

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Building Automation Systems (BAS/BMS) Integration & Controls (BPABAGAA)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Facilities Operations, CMMS & Predictive Maintenance (IoT-enabled) (HSAPAPAI), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Building automation systems
• Industrial control technology
• Energy management software
• Smart building IoT
• EV charging solutions

Headquarters

HQ city

Hrpelje

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Products and Controllers: Sale of proprietary hardware including Cybro-3 controllers, HIQ automation devices, IoT Linkers, sensors, and peripheral modules. Products are designed for industrial automation, building automation, and energy management applications.
2. Software and Digital Services: Cloud-based digital services including HIQ Universe platform access, xEMS energy management, 4Spaces facility management, COS optimization. Revenue from software licensing, SaaS subscriptions, and remote monitoring services.
3. Solutions and System Integration: Custom solution design, installation, commissioning, and integration services for smart buildings, energy systems, and industrial automation. Includes turnkey solutions for specific verticals.
4. R&D and OEM Services: Custom product development, OEM partnerships for manufacturers of prefabricated homes, mobile homes, residential containers. Technology licensing and white-label arrangements.
5. Maintenance and Support: Ongoing service and maintenance contracts, remote technical support, software updates, and system monitoring services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Robotina d.o.o. designs, manufactures, and integrates industrial control technology products, IoT solutions, and cloud-based digital services for building automation, energy management, and smart industry. The company's portfolio combines proprietary Cybro-3 PLC hardware, IoT Linker edge software, and the HIQ Universe cloud platform with vertical solutions such as HIQ Hospitality, HIQ Office, HIQ Home, GRMS IQ, xEMS, HEMS, BEMS, FEMS, BTMS, Park IQ, RDC Charger, and the AI-driven COS optimization system. Solutions are delivered to enterprise customers through direct sales, a certified partner program, and OEM/white-label arrangements.

Product overview

Robotina offers a comprehensive IoT and automation ecosystem organized across three main verticals: Smart Spaces (building automation), Smart Energy (energy management), and Smart Industry. The portfolio includes hardware products (Cybro-3 controllers, IoT Linker), platform services (HIQ Universe cloud platform, xEMS energy platform), and domain-specific solutions. Building automation products include HIQ Hospitality, HIQ Office, HIQ Home, GRMS IQ (Guest Room Management), Lighting IQ, Pass IQ (occupancy management), and Park IQ (parking management). Energy management products include HEMS, BEMS, FEMS, xEMS platform, SPSS (solar plant management), BTMS (battery monitoring), Hybrogen (hybrid power), and RDC Charger (EV charging). Digital services include COS (Cognitive Optimization System) and 4Spaces. The products utilize digital twins technology and support integration with third-party systems through APIs and various protocols (OPC, MODBUS, MQTT).

Differentiator

Problem solved

Functional benefit

Brands

• HIQ: Building automation and smart spaces brand including HIQ Home, HIQ Office, HIQ Hospitality, and GRMS IQ solutions.
• xEMS
• HEMS
• Cybro
• HIQ Universe
• 4Spaces
• COS
• BTMS
• SPSS
• RDC Charger
• Park IQ
• Lighting IQ
• Pass IQ

Products and services

• HIQ Hospitality Award-winning hospitality automation and management system for hotels, resorts, hostels, and holiday rentals providing room automation, digital access management with Digital Keys, IoT, and machine-learning features across guest facilities.
• HIQ Office Comprehensive office automation solution for permanent and flexible office spaces, managing lighting, blinds, temperature regulation, access control, and energy management.
• HIQ Home Smart home system designed as a foundational part of homes rather than an add-on, controlling lights, shades, heating, cooling, ventilation, and energy systems through intelligent wired controllers, with integration options for Alexa and Google Home.
• GRMS IQ Guest Room Management System for the hospitality industry providing intuitive control of hotel systems from entry to lighting and thermal comfort, with Digital Keys, smartphone control, and staff management features.
• Lighting IQ Advanced self-learning lighting automation solution for commercial buildings, shopping centers, hotels, public buildings, industrial plants, and public lighting.
• Park IQ Parking Management System that guides drivers to free parking spaces using ultrasonic sensors, RGB LED indicators, and intelligent navigation, achieving up to 99.5% parking capacity utilization.
• Pass IQ Advanced people counting and occupancy management system providing real-time monitoring of space occupancy, visitor flow analysis, and zone fill forecasting for buildings and facilities, with API access for third-party applications.
• RDC Charger Smart EV charger with up to 22 kW charging power, dynamic load management (DLM), solar surplus charging, OCPP 1.6 communication, dynamic tariff support, and xEMS technology integration for optimized grid interaction.
• HEMS (Home Energy Management System) Home Energy Management System enabling intelligent control and orchestration of energy flow from producers to consumers, with dynamic pricing optimization and reported energy cost savings up to 30%, delivered via the Robotina ROX A.G. subsidiary.
• xEMS (Energy Management Platform) Advanced energy management platform providing control, integration, and interoperability of energy devices, production systems, and consumers, with AI-powered forecasting and flexibility offering. The xEMS innovation received the GZS Gold Award for Innovation (June 2026).
• BEMS (Building Energy Management System) Building Energy Management System combining measurement, analytics, and the Cognitive Optimization System (COS) for advanced building energy management with dynamic control of resources, storage, and energy optimization.
• FEMS (Factory Energy Management System) Factory Energy Management System providing energy data capture, analysis, malfunction detection, and electric peak regulation for manufacturing facilities to support competitive energy advantages.
• SPSS (Solar Power Plant Management System) Solar Power Plant Management System for the control and management of solar installations, detecting deviations and defects through advanced algorithms and AI.
• BTMS (Battery Monitoring System) Battery Monitoring System providing real-time insight into battery state, early fault detection, diagnostics, alarming, and predictive maintenance for UPS systems, data centers, and critical infrastructure.
• Hybrogen Hybrid mobile power system combining renewable energy sources, energy storage, and xEMS management. Certified for defence and civil usage for professional mobile hybrid power applications.
• COS (Cognitive Optimization System) Cloud-based Cognitive Optimization System using machine learning and multi-objective optimization for building energy efficiency, delivering reported savings of up to 30% without hardware changes, integrated with Microsoft Azure.
• 4Spaces Cloud-based digital service with intuitive interfaces for space control, efficiency improvement, and digital access management, including a Dashboard for operators and an App for space users.
• HIQ Universe Cloud-based cooperative ecosystem acting as an interface that enables third-party systems and IT companies to access Digital Twins regardless of the cloud platform they operate, providing a digital services ecosystem for Robotina products.
• Cybro-3 (Distributed Real-Time Control Platform) Distributed real-time control platform featuring programmable controllers and intelligent I/O modules. Functions as a PLC or IoT device with open protocols and EN-61131-3 standard programming, supporting multiprotocol connectivity (OPC, MODBUS, MQTT).
• IoT Linker EDGE solution running on Linux that preserves and refreshes digital twins living in the cloud, enabling bidirectional communication between the cloud and physical devices for Cybro-3 controllers and third-party systems.
• Industry 4.0 Solutions Digital transformation solutions for business and manufacturing, integrating automation, operational technology, digital twins, and KPI optimization for Industry 4.0 environments.
• Cybro (brand for industrial control hardware and software) Standalone brand presenting the Cybro-3 family of programmable controllers and intelligent expansion modules as an efficient distributed PLC, with a dedicated website at cybrotech.com.

Quantifiable outcome

• Up to 30% energy cost savings without hardware changes through AI-driven optimization
• +5 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability8 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TECEScoreStrategic or Co-development Partner · 1 February 2026TECES is the project coordinator for the SENTINEL (Sustainable Energy Capabilities for Enhanced Military Camps and Operations) project funded by the European Defence Fund. The consortium includes 42 partners from 16 countries. TECES organized the first joint event of all SENTINEL partners in February 2026 in Maribor, Slovenia.
• HitachicoreStrategic or Co-development PartnerPartner logo displayed on Robotina website. Collaboration on NEDO-Speyer smart city project in Germany where Robotina and Hitachi developed, delivered, and optimized smart energy solutions. Partnership on xEMS/HEMS technology integration.
• MicrosoftcoreTechnology or IntegrationPartner logo displayed on Robotina website. COS (Cognitive Optimization System) is noted as integrating with Microsoft Azure cloud platform.
• CybrotechcoreTechnology or IntegrationCybrotech is the brand for Robotina's hardware and software. Cybro-3 family of programmable controllers and intelligent expansion modules. Cybro is the most efficient distributed PLC. Cybro website linked from Robotina solutions.
• LPKFminorStrategic or Co-development PartnerRobotina participates in Project OPEN.SMART.LPKF with LPKF and MGTS. Project aims to introduce automated processes into intelligent manufacturing of complex systems, establish predictive maintenance concepts and self-learning algorithms.
• Robotina ROX A.G.coreStrategic or Co-development PartnerRobotina ROX A.G. is a Swiss subsidiary entity based in Zug, Switzerland. Provides HEMS services and ROX Universe platform services.
• RudolfovocoreStrategic or Co-development PartnerRudolfovo (Scientific and Technological Centre Novo mesto) collaborated with Robotina on the GZS Gold Award-winning innovation 'Intelligent System for Optimizing Energy Management in Buildings xEMS'.
• Energy Providers (Various Countries)coreOthersEnergy providers in different countries enable HEMS users to take advantage of individual functions and compete to add new options. HEMS owners can participate in flexibility markets, virtual power plants, energy neighborhoods, and energy sales.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• LOXONE: Austria-based smart home and commercial building automation specialist of similar size and European origin. Comparable product breadth across lighting, HVAC, shading, access, and energy management with proprietary controllers and a partner/installer channel model like Robotina's.
• BuildingIQ: Specialist in AI-driven commercial building energy optimization with documented 10-25% energy savings claims, closely analogous to Robotina's COS/xEMS value proposition. Targets mid-market commercial real estate owners and overlaps with HIQ Office deployments.
• Kieback&Peter: German-based building automation specialist providing DDC controllers, BMS, and energy management services. Closely comparable to Robotina in scale, vertical focus on commercial/HVAC, and DACH-region heritage with EU-wide reach.
• Loxone: Listed separately to highlight its direct comparability on miniserver-based controller architecture, smart home/office focus, and partner channel model; closest direct analogue to Robotina's product philosophy.

Broad incumbents

• Schneider Electric: Global leader in building automation, energy management (EcoStruxure), and industrial automation. Directly comparable to Robotina's HIQ Universe and xEMS offerings but at vastly larger scale across BMS, energy, and industrial verticals.
• Honeywell Building Technologies: Provides Honeywell Forge building management, energy optimization, and occupant experience suites directly comparable to Robotina's HIQ Hospitality/Office and xEMS. Established player in Middle East and EU enterprise BMS deals.
• Johnson Controls: OpenBlue platform competes directly with HIQ Universe for building automation, energy optimization, and integrated digital services. Strong presence in EU and Middle East commercial real estate and hospitality segments where Robotina also operates.
• ABB: Major provider of industrial automation controllers (PLC/AC500), building automation, and energy management. Cybro-3 competes in the same PLC/controller category and ABB Ability overlaps with HIQ Universe's digital ecosystem concept.
• Siemens Smart Infrastructure: Operates Desigo CC building automation platform and grid/energy management suites comparable to Robotina's HIQ Universe and xEMS. Competes head-to-head in large commercial, hospitality, and critical infrastructure projects across EMEA and Middle East.

Regional players

• EnerNOC (Enel X Way / Enel X): Demand-response and energy management platform operator with comparable xEMS-style grid flexibility, forecasting, and prosumer integration. Larger but operates in adjacent US/global markets; provides a reference point for monetization of xEMS flexibility services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/robotinaico
• LinkedInlinkedin.com/company/robotina

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robotina