What Selectpay does

Selectpay is an Australian B2B fintech that provides cash flow management solutions to small and medium enterprises. Its core product suite comprises four financing offerings: Buy Now, Pay Later for Business (four equal monthly instalments over 90 days, with the business paid upfront), Invoice Financing (85% of invoice value advanced upfront, with the remaining 15% paid on client settlement at 30, 60, or 90 days), Growth Finance (30 or 60-day payment term extension for a transparent fee), and Cash Flow Finance (weekly instalment repayment over 1 to 4 weeks). The company also offers vertical-specific add-ons, notably Temp Funding and Recruitment Partnering for the recruitment industry, where it was founded by ex-recruitment agency owner and CEO Andrew McKenna.

The underlying technology is an online portal at portal.selectpay.com.au supporting invoice uploads, credit checks, and fund management, with a self-serve sign-up flow that takes as little as five minutes and requires no financial documentation for approvals up to A$75,000. Funding decisions are typically made within 24 hours, with same-day setup cited as a goal. The capital and credit infrastructure underpinning the products is delivered through a core partnership with BUTN (Butn Limited), an Australian commercial finance provider.

Selectpay's go-to-market is a sales-led, Australia-only motion combining a self-serve website channel, a direct sales team for mid-market and enterprise clients, and partner referrals through accountants, IT service providers, payroll providers, and currency conversion services. Revenue is generated through one-time transaction fees on each product, with pricing quote-based and not publicly listed. Customer segments include recruitment agencies, food and beverage manufacturers, beverage manufacturers, tourism and leisure operators, construction firms, and IT and marketing businesses, with named references including ACRWORLD and Nudge Group in recruitment and PML Corp in food and beverage.

Name

Selectpay

Legal name

Selectpay Holdings Pty Ltd

Website

https://selectpay.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Selectpay is an Australian B2B fintech offering invoice financing, BNPL, growth finance, and cash flow finance to small and medium enterprises across recruitment, food and beverage, construction, tourism, and IT verticals.

Ownership category

akta.pro rank

Product category

Business Lending / Invoice Financing

NAICS

Sales Financing (52222), Other Nondepository Credit Intermediation (52229)

SIC

Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

B2B Trade Credit at POS (SME Installment/Invoice-at-Checkout) (FSAKAFAO)

Keywords

• Invoice financing
• Business cash flow
• BNPL for business
• Working capital solutions
• B2B lending platform

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Invoice Financing Fees: Selectpay advances 85% of invoice value upfront to businesses. The remaining 15% is received when the client pays. A transparent, one-time fee is charged for this service.
2. BNPL Business Fees: Businesses pay supplier invoices over four instalments. Suppliers pay no fee to offer BNPL; clients pay a small fee to spread payments over four instalments.
3. Growth Finance Fees: Simple transparent fee for extending payment terms by 30 or 60 days. One-time fees without monthly minimums.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Selectpay provides B2B cash flow management and short-term financing products to Australian SMEs, including Invoice Financing (up to 85% of invoice value advanced upfront), Buy Now Pay Later for Business (4 monthly instalments over 90 days), Growth Finance (30/60-day payment term extensions), and Cash Flow Finance (weekly instalments). All products are delivered through an online fintech portal with a 5-minute sign-up, same-day approval up to $75k, and a single transparent per-transaction fee.

Product overview

Selectpay is a cash flow management solutions provider offering a suite of B2B financing products. The core portfolio consists of Buy Now, Pay Later (BNPL) for Business, Invoice Financing, Growth Finance, and Cash Flow Finance. BNPL enables clients to pay invoices in 4 instalments over 90 days while businesses get paid upfront. Invoice Financing advances 85% of invoice value immediately. Growth Finance allows 30 or 60-day payment terms extension. Cash Flow Finance enables weekly instalment payments. Additional offerings include Temp Funding and Recruitment Partnering services tailored for recruitment agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy Now, Pay Later (BNPL) for Business B2B Buy Now, Pay Later solution that enables clients to pay supplier invoices over four equal monthly instalments spanning 90 days, while businesses receive full payment upfront. The supplier pays no fee to offer BNPL; the client pays a small fee to spread payments. Used by Australian SMEs to manage cash flow on their own expenses and to embed on client invoices.
• Invoice Financing Invoice financing solution that advances 85% of the invoice value upfront on the date of issue, with the remaining 15% paid to the business when the client pays within 30, 60, or 90 days. One-time transparent fee per invoice; no monthly minimums; selective invoice financing up to approved credit limit.
• Growth Finance Financing solution that enables businesses to extend payment terms by 30 or 60 days, paying suppliers, subcontractors, or general expenses on their own terms rather than the supplier's terms, for a single transparent fee with no monthly minimums.
• Cash Flow Finance Payment solution that allows businesses to pay supplier invoices in weekly instalments over 1, 2, 3, or 4 weeks, with flexible repayment options. Designed for managing cash flow on stock and supplier purchases until sold through.
• Temp Funding for Recruitment Agencies Specialized funding solution for recruitment agencies to cover temporary staffing costs and manage cash flow gaps between candidate placements and client payments, built on Selectpay's invoice financing infrastructure.
• Recruitment Partnering (BNPL for Your Clients) Service allowing recruitment agencies and other B2B businesses to embed Selectpay's BNPL payment options directly on their own invoices, so the business receives money upfront while clients repay in 4 payments over 3 months.

Quantifiable outcome

• Up to 85% of invoice value available upfront within 24 hours
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Payroll Service ProvidersminorOthersSelectpay has partnered with companies offering payroll services to facilitate integrated financial solutions for clients. These partnerships aim to provide comprehensive business support beyond just cash flow management.
• Accounting Service ProvidersminorOthersPartnerships with accounting firms and service providers to deliver integrated financial management solutions to shared clients.
• Currency Conversion ServicesminorOthersPartnerships with currency conversion service providers to offer comprehensive financial solutions for businesses with international operations.
• BUTN (Butn Limited)coreStrategic or Co-development PartnerSelectpay is powered by BUTN (Butn Limited), indicating a core partnership for funding and financing capabilities. BUTN is a commercial finance company providing funding solutions to Australian businesses.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capify: Australian and global alternative finance provider offering business loans, lines of credit, and working capital to SMEs. Comparable to Selectpay on target customer (Australian SMEs) and product type (short-term working capital), but with longer operating history.
• Lumi: Australian fintech offering working capital, loans, and invoice financing to small and medium businesses. Comparable to Selectpay as a digital-first SME lender in Australia with overlapping invoice and cash flow products.
• Banjo Loans: Australian fintech providing fast small business loans and lines of credit to SMEs, with online application and quick funding. Comparable to Selectpay on speed-to-fund, target segment (Australian SMEs), and alternative-credit underwriting.
• Scottish Pacific (ScottishPac): Australia's largest specialist provider of invoice finance and working capital solutions to SMEs. Closest direct competitor to Selectpay's core invoice financing product, with deeper balance sheet, longer track record, and broader product set (debtor finance, asset finance).
• Shift: Australian fintech offering 'Buy Now, Pay Later for Business' and invoice financing to SMEs, very directly comparable to Selectpay's BNPL-for-business and cash flow products. Operates in the same Australian SME segment with overlapping use cases.
• Prospa: Leading Australian online lender to small businesses offering loans, lines of credit, and flexible working capital. Comparable to Selectpay as an alternative-finance provider targeting Australian SMEs with fast, online applications and transparent pricing.
• GetCapital (now Thinc Capital): Australian online business lender providing unsecured loans, invoice financing, and equipment finance to SMEs. Comparable to Selectpay on product mix (working capital, invoice financing) and Australian SME focus.

Broad incumbents

• Butn (Butn Limited): Australian commercial finance company providing funding solutions to SMEs, and the core funding partner 'powering' Selectpay. Comparable as a broader working-capital incumbent operating in the same Australian SME space and providing invoice/receivables-backed lending.
• Airwallex: Australia-founded global fintech offering business accounts, payments, and embedded finance. Comparable as a broader Australian-headquartered B2B fintech serving SMEs with cash-flow and payment solutions, but at much larger scale and with a different core product focus.

Emerging players

• FundingBox / Sail Lending / Flexicap (Payday Aus): Australian alternative business lenders offering short-term working capital and invoice advances to SMEs. Comparable to Selectpay on speed-to-fund, online application, and SME cash-flow use cases, though typically with narrower product scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/selectpay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selectpay