Pariveda Investment Management

What Pariveda Investment Management does

Pariveda Investment Management, doing business as Pariveda, Inc. and headquartered at 2483 Old Middlefield Way, Suite 210 in Mountain View, California, is a privately held boutique investment advisory firm founded in 2000 by Brian Murphy. The firm operates as a fee-only fiduciary, offering personalized investment advisory and discretionary portfolio management services to what it describes as the "aspiring affluent" — individuals with investable wealth who want direct advisor access and customized portfolio solutions. Portfolios are constructed using publicly traded securities through an active, disciplined process that blends quantitative and qualitative analysis, with allocations tailored to each client's goals, time horizon, risk tolerance, debts, and short-term liquidity needs. The firm is registered with the SEC (Form ADV Part II) and licensed to operate in California and Washington State.

The business generates revenue exclusively through AUM-based advisory fees billed quarterly in arrears under a tiered, declining marginal rate schedule: 1.25% on the first $50,000, 0.85% on the next $150,000, and 0.65% above $200,000. The firm accepts no referral fees, placement fees, or third-party payments, preserving its fiduciary posture. Client assets are custodied primarily at Charles Schwab and Fidelity, with the firm open to any custodian providing independent account access. Go-to-market is entirely founder-led and referral-based: prospective clients initiate contact through the website or phone, receive a free preliminary review (in-person or via Zoom/Google Meet), and proceed through a structured engagement that includes an initial risk profile assessment before discretionary portfolio management begins.

Operationally, the firm is small (1-10 employees) and dependent on founder Brian Murphy, a Wharton MBA and CFA charterholder with 25+ years of investment experience and a quantitative finance background. A Chief Operating Officer (Shuen Chi Lo) supports the founder. There are no disclosed funding rounds, institutional investors, M&A activity, patents, awards, technology partnerships beyond custodian relationships, or AI/ML capabilities. Customer acquisition is sourced from Murphy's personal and FinTech networks built over two decades, with no formal marketing or channel diversification.

Name

Pariveda Investment Management

Legal name

Pariveda, Inc.

Website

https://pariveda.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Pariveda Investment Management is a privately held, fee-only boutique RIA in Mountain View, California, founded in 2000 by Brian Murphy. It offers personalized, discretionary investment management using publicly traded securities to "aspiring affluent" individuals in California and Washington, charging tiered AUM fees billed quarterly.

Ownership category

akta.pro rank

Product category

Investment Advisory & Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Discretionary Portfolio Management (Retail) (FSAAAAAH)

Keywords

• Investment advisory services
• Wealth management
• Discretionary portfolio management
• Fiduciary financial advice
• Personalized asset management

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Asset Under Management (AUM) Fees: Fee-only investment advisory and management services billed quarterly in arrears based on a sliding fee schedule applied to aggregate client assets under management. The only fees received come directly from clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pariveda Investment Management is a boutique, fee-only investment advisory firm that delivers hyper-personalized portfolio management using publicly traded securities for aspiring affluent individuals. Services combine discretionary portfolio management, ongoing coaching, and an initial risk profile process to construct customized solutions reflecting each client's goals, time horizon, risk tolerance, debts, and liquidity needs.

Product overview

Pariveda Investment Management operates as a single, unified investment advisory service rather than a platform with modular products. The core offering is personalized investment advisory and management, combining discretionary portfolio management with an initial risk profile assessment process. Services are delivered by founder Brian Murphy directly, emphasizing hyper-personalization where portfolio solutions are customized based on each client's unique financial circumstances, goals, and market conditions. The firm functions as a fee-only fiduciary, offering ongoing coaching and support alongside quarterly billing for services.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Advisory & Management Services Personalized investment advisory and wealth management services for aspiring affluent individuals, utilizing publicly traded securities with hyper-personalized portfolio solutions tailored to each client's unique financial goals, time horizon, and risk tolerance. Delivered on a fee-only fiduciary basis with AUM-based fees billed quarterly in arrears.
• Discretionary Portfolio Management Day-to-day discretionary management of client portfolios using publicly traded securities, with active portfolio adjustments based on the prevailing economic backdrop and each client's evolving circumstances. Delivered as the ongoing management component of the firm's advisory relationship.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered supporting.

• FidelitysupportingOthersClient custody option. While most clients custody their accounts at Fidelity, the firm is open to working with any custodian that provides independent access to client accounts.
• Charles SchwabsupportingOthersClient custody option. The firm works with Charles Schwab as a primary custodian for client accounts, alongside Fidelity. Any custodian providing independent access is acceptable.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Fisher Investments: Large private RIA providing personalized portfolio management to high-net-worth and mass-affluent retail clients using publicly traded securities. Comparable to Pariveda in fee-based discretionary management of personalized portfolios, though at materially greater scale.
• Creative Planning: Full-service RIA providing wealth management, retirement planning, and personalized portfolio management to affluent individuals and families. Comparable to Pariveda in fee-only retail wealth management with hyper-personalized client engagement.
• Edelman Financial Engines: Large RIA offering fee-only investment advisory and discretionary wealth management to individuals and households, with similar emphasis on goals-based planning. Comparable to Pariveda in serving mass-affluent retail clients via fee-based, personalized portfolio construction.
• Buckingham Strategic Wealth: Fee-only RIA providing evidence-based investment management and financial planning to individuals. Comparable to Pariveda in fiduciary retail wealth management with personalized advisor-led service.
• Mariner Wealth Advisors: Independent RIA serving affluent families and individuals with discretionary wealth management and financial planning. Comparable to Pariveda in retail discretionary portfolio management, though Mariner has scaled via an advisor-network model.

Emerging players

• Wealthsimple: Digital wealth manager offering automated and advisor-led portfolios to retail clients at low fees. Comparable to Pariveda in targeting mass-affluent individuals with personalized portfolios, but via a fully digital platform that competes on price and convenience.
• Facet Wealth: Tech-enabled, fee-only RIA delivering personalized financial planning and investment management to mass-affluent clients via a hybrid digital-plus-human model. Comparable to Pariveda in fee-only mass-affluent retail focus, with a technology-forward delivery model.

Broad incumbents

• Empower (formerly Personal Capital): Hybrid digital wealth manager offering free tools, automated portfolios, and dedicated advisor service to retail investors. Comparable to Pariveda in serving mass-affluent retail clients with fee-based portfolio management, but at vastly greater scale and lower price points.
• Carson Group: Large RIA support platform serving thousands of independent advisors with wealth management, technology, and back-office services. Comparable as a broad retail wealth-management incumbent where Pariveda operates as a boutique alternative.

Others

• Charles Schwab Wealth Management: Custodian and provider of wealth advisory services to retail clients, including direct managed portfolios and advisor referrals. Comparable as an ecosystem participant—both a custodian partner to Pariveda and a competing wealth-management provider for the same retail segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pariveda-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pariveda Investment Management