Edgewise Insurance Brokers

Name

Edgewise Insurance Brokers

Legal name

Edgewise Insurance Brokers Pty Ltd

Website

https://edgewise.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Commercial insurance brokerage
• Industry-specific insurance
• Professional indemnity coverage
• Business risk advisory
• Claims advocacy services

Headquarters

HQ city

Abbotsford

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: Edgewise earns commissions from insurers for placing and renewing insurance policies on behalf of clients. This is the primary revenue stream for a retail insurance broker.
2. Online Quote Platform (Express Insurance): Digital platform providing instant online quotes for small businesses (sole traders, businesses up to 5 employees), potentially generating revenue through policy placements and associated commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Edgewise Insurance Brokers is an Australian insurance brokerage that places and manages insurance coverage for businesses and individuals through two channels: (1) a full-service broker advisory model with dedicated industry-specialist teams covering 13 verticals (Construction, Faith, Aged Care, Commercial Property, Food Manufacturing, Farming, Retail, Golf Clubs, Sports Clubs, Accountants, Nurses, Private Clients, and SME/Mid-Market); and (2) the Express Insurance digital platform providing instant online quotes for sole traders and small businesses with up to 5 employees.

Product overview

Edgewise Insurance Brokers operates as an insurance intermediary/brokerage offering a comprehensive portfolio of insurance products across multiple industry verticals and coverage types. The company provides two primary service channels: (1) a full-service broker model for complex commercial risks across 13 industry specializations including Construction, Aged Care, Commercial Property, Faith, Farming, Food Manufacturing, Golf Clubs, Nurses, Private Clients, Retail, Sports Clubs, and Accountants; and (2) the Express Insurance digital self-service platform for instant online quotes targeting small businesses and sole traders. Their core coverage offerings span Property, Business Interruption, Industrial Special Risks (ISR), Public Liability, Product Liability, Professional Indemnity, Management Liability, Directors & Officers, Cyber Liability, Motor Fleet, Workers Compensation, Plant & Equipment, and Personal Accident insurance. The company is part of the Steadfast broker network and has served over 15,000 businesses with $1 billion in premiums written across 17 years of service.

Differentiator

Problem solved

Functional benefit

Products and services

• Faith Insurance Specialized insurance coverage for faith-based organisations including churches, ministries, schools, and charities, covering property, liability, management liability, professional indemnity, and unique risks such as sexual molestation and abuse cover, stained glass and heritage assets, fundraising and event liability.
• Construction Insurance Comprehensive insurance programmes for the construction ecosystem including developers, builders, funders, contractors, and sub-contractors, covering contractual liabilities, equipment, project insurance, and hard-to-access policies like Builders Warranty and Latent Defects.
• Commercial Property Insurance Insurance solutions for commercial property portfolios including Business Pack policies, Industrial Special Risks (ISR) coverage, Public Liability, Machinery Breakdown, and Tenant Lease Incentives endorsements for property owners and managers.
• Aged Care Insurance Specialized insurance for aged care providers across residential, home, and community care, including Professional Indemnity, Medical Malpractice, Public and Products Liability, Management Liability, and Abuse Cover aligned with Aged Care Quality Standards.
• Retail Insurance Insurance solutions for retail businesses covering property, business interruption, Public and Products Liability, Cyber Liability, Management Liability, Employee Theft, and coverage for seasonal stock fluctuations.
• Accountants Insurance Insurance programmes for accounting professionals covering Professional Indemnity aligned with CPA, CA ANZ, and TPB requirements, Cyber Liability, Directors & Officers, and Employment Practices Liability.
• Food Manufacturing Insurance Specialized insurance programmes for food manufacturers and FMCG brands covering Product Recall, Contaminated Products, Product Liability, Property, Machinery Breakdown, Business Interruption, Management Liability, Cyber, and Marine Cargo.
• Farming Insurance Agricultural insurance including Farming All Risks, Derivatives/Parametric Insurance, Farm Property, Crop Insurance, Plant and Machinery Breakdown, Key Person Insurance, and coverage for livestock and agricultural operations.
• Private Clients Insurance Bespoke insurance programmes for high net worth individuals covering prestige homes, fine art, jewellery, wine, collectibles, personal liability, Kidnap & Ransom, Reputation Management, marine craft, aviation, and classic vehicles.
• Golf Club Insurance Comprehensive insurance for golf clubs covering Industrial Special Risks, Business Interruption, Public & Products Liability, Management Liability, Cyber Liability, Workers' Compensation, Volunteer Personal Accident, and specialist needs like Golf Ball Strike Protection.
• Sports Club Insurance Tailored insurance solutions for sporting organisations covering Public Liability, Participant Injury, club-owned facilities, equipment, vehicles, Management Liability, Abuse Cover, Cyber Insurance, and event obligations.
• Nurses Insurance AHPRA-compliant professional indemnity insurance for nurses covering civil liability, legal defence costs, AHPRA inquiry representation, with limits typically from $5 million to $20 million per claim.
• Public Liability Insurance Protection against legal claims when third parties suffer injury or property damage due to business activities, covering legal defence costs, settlements, and compensation with flexible limits typically ranging from $5 million to $20 million.
• Professional Indemnity Insurance Financial protection for businesses and individuals who offer professional advice or services, covering legal costs and compensation claims arising from alleged negligence, errors, omissions, or breaches of duty.
• Management Liability Insurance Protection for Australian businesses and leaders from legal, financial, and regulatory risks, including Directors' and Officers' Liability, Employment Practices Liability, Crime Insurance, Statutory Liability Insurance, and Tax Audit coverage.
• Cyber Liability Insurance Protection from financial fallout of cyber incidents including data breaches, ransomware attacks, phishing scams, covering incident response costs, data breach expenses, business interruption, cyber extortion, and third-party liability.
• Express Insurance Platform Online platform enabling sole traders and small businesses (up to 5 employees) to obtain instant online quotes for various insurance products including Professional Indemnity and Public Liability.

Quantifiable outcome

• $1 billion in premiums written over 17 years
• +3 more outcomes

Named customers8 records

Segments13 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• Whitbread Insurance BrokerscoreStrategic or Co-development Partner · 27 November 2025Edgewise acquired Whitbread Insurance Brokers' Commercial and Domestic Broking portfolios. The Whitbread broking team joined Edgewise, expanding the company's expertise and client base. The acquisition was facilitated by Steadfast Group following the departure of Whitbread's CEO.
• Steadfast Workplace Risk (SWR)supportingImplementation/ SI/ Consulting Partner · 1 January 2019Engaged by Edgewise to assist an industrial waste management client with Workers Compensation optimisation. SWR's expertise in implementing structured claims management programmes helped reduce claim frequency and severity, improve reporting processes, and bring premiums back in line with industry norms.
• SteadfastcoreStrategic or Co-development PartnerEdgewise is part of the Steadfast broker network, Australia's largest general insurance broker group. This partnership provides access to extensive insurer relationships, market capacity, competitive pricing leverage, and global reach that a standalone broker would not have. The Steadfast network facilitated the acquisition of Whitbread's commercial portfolio and provides ongoing strategic support.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BizCover: BizCover is an Australian digital insurance broker focused on small business instant quotes for commercial lines. It directly competes with Edgewise's Express Insurance platform in the SMB self-service segment and represents the insurtech-native model Edgewise is partly responding to.
• Coverforce Insurance Brokers: Coverforce is an Australian general insurance broker network with regional franchise and member brokers, serving SMEs through a partnership model. Comparable in mid-market focus and Australia-only footprint, though structured differently (network vs. integrated firm).
• Honan Insurance Group: Honan is a privately held Australian specialty insurance broker with deep vertical specialisation (construction, hospitality, professional services) and a similar mid-market to enterprise focus. Highly comparable to Edgewise in size, segment approach, and Australian geography.
• PSC Insurance Group: PSC Insurance Group is an ASX-listed Australian specialty insurance broker with a multi-vertical, acquisition-led growth strategy. Its portfolio of niche broker subsidiaries and active roll-up approach makes it one of the most directly comparable peers to Edgewise in business model and trajectory.

Broad incumbents

• Marsh Australia: Marsh is one of the world's largest insurance brokers, with a substantial Australian practice serving enterprise and mid-market clients across all major verticals. Overlaps with Edgewise on commercial property, construction, and professional lines, but operates globally and at much larger scale.
• Aon Australia: Aon is a global insurance and reinsurance broker with a sizeable Australian presence serving large enterprises. Directly comparable on commercial risk advisory and specialisation breadth, though Aon operates at significantly larger scale with global reach Edgewise lacks.
• Arthur J. Gallagher & Co (Australia): Gallagher is a global insurance broker with an established Australian footprint, actively acquiring specialty brokers (e.g., Jardine Lloyd Thompson's Australian operations). Comparable as a vertically focused, acquisition-driven global broker competing in the same mid-market segments.
• WTW Australia (Willis Towers Watson): WTW is a global advisory and brokerage firm with significant Australian operations across commercial insurance and risk management. It is a relevant incumbent peer because Edgewise's CEO and Construction head have WTW pedigree, and it competes for the same mid-market to enterprise accounts.

Regional players

• Insurance House (Insurance Australia Group / IAG broker distribution): Insurance House is an Australian insurance broking group with multiple regional and specialty brands, serving SMEs and mid-market clients. Comparable as an Australian-domestic multi-brand broker in similar segments, though with broader geographic spread than Edgewise.

Others

• Steadfast Group: Steadfast Group is Australia's largest general insurance broker network and Edgewise's network affiliation partner. While not a direct competitor, Steadfast shapes Edgewise's market access, capacity, and M&A pipeline (including the Whitbread acquisition), making it a critical ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/edgewise-insurance-brokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edgewise Insurance Brokers