BüchnerBarella

What BüchnerBarella does

BüchnerBarella is a German industrial and commercial insurance brokerage founded in 1922 and headquartered in Gießen, Germany. The company operates as one of the top three owner-managed technical industrial insurance brokers in Germany, employing more than 500 experts across more than 20 physical office locations and serving industrial and commercial clients across twelve vertical segments including automotive, construction, logistics, life science, MedCare, real estate, food, hospitality, trade, services/consulting, agriculture, and surface/contract processing. Under managing-partner Andreas Zelmer as Geschäftsführender Gesellschafter, the firm maintains an owner-managed (inhabergeführt) governance model that emphasizes direct advisory partnerships.

Name

BüchnerBarella

Legal name

BüchnerBarella

Website

https://buechner-barella.de

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

251–500 employees

Short description

BüchnerBarella is a German insurance brokerage firm founded in 1922, serving industrial and commercial clients with a 12-product portfolio across 12 verticals. It operates via 20+ German offices and an 80-country international broker network.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD), Trade Credit Insurance Brokerage (FSAEADAL)

Keywords

• Industrial insurance brokerage
• Commercial insurance solutions
• Risk management consulting
• Insurance advisory services
• Corporate insurance placement

Headquarters

HQ city

Gießen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance brokerage commissions: Commission-based revenue from placing insurance policies with insurance carriers. As an insurance broker, BüchnerBarella earns commissions from insurers for arranging coverage for industrial and commercial clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BüchnerBarella is an owner-managed insurance brokerage that arranges industrial and commercial insurance coverage with carriers, including property, liability, technical, motor, cyber, financial lines, M&A, transport, and employee benefits. The brokerage supplements placement with risk advisory services (insurance analysis, risk dialogue, risk audit, claims management) and provides international coverage through the WING network and equa international partnership spanning 80 countries. It serves industrial and commercial clients across 12 verticals from more than 20 German office locations with 500+ experts.

Product overview

BüchnerBarella operates as an insurance brokerage firm offering a comprehensive portfolio of insurance solutions and professional services for industrial and commercial clients. The core offering consists of 12 distinct insurance product categories (Sachversicherung, Haftpflichtversicherung, Technische Versicherung, Kraftfahrzeugversicherung, Cyberversicherung, Betriebliche Altersvorsorge, Betriebliche Krankenversicherung, Financial Lines, M&A Absicherung, Forderungsabsicherung & Finanzierung, Transportversicherung, and Vorsorgemanagement), complemented by 5 professional service offerings (Versicherungsanalyse, Risikodialog, Risk-Audit, Schadenmanagement, and the online customer portal EINblick). The company also provides international coverage services through partnerships with WING and equa international, covering 80 countries globally. The portfolio is organized around risk consulting and holistic risk management approaches for clients across multiple industries including automotive, construction, logistics, real estate, and life sciences.

Differentiator

Problem solved

Functional benefit

Brands

• WING: International insurance network co-founded by BüchnerBarella

Products and services

• Sachversicherung Property insurance covering physical assets and business interruption protection for companies.
• Haftpflichtversicherung (Betriebs- und Produkthaftpflicht) Liability insurance covering personal injury, property damage, and financial losses caused to third parties, including operational and product liability.
• Technische Versicherung Technical insurance covering machinery, equipment, and electronic devices against breakdown and damage.
• Kraftfahrzeugversicherung Motor vehicle insurance for commercial fleets and individual company vehicles.
• Cyberversicherung Cyber insurance providing protection against cyber risks, data breaches, and digital threats, with proprietary policy terms and expert support.
• Betriebliche Altersvorsorge Company pension scheme providing employee retirement benefits.
• Betriebliche Krankenversicherung Company health insurance offering additional health coverage for employees.
• Financial Lines Financial lines insurance covering directors and officers liability, professional indemnity, and financial institution risks.
• M&A Absicherung Mergers and acquisitions insurance providing coverage for transaction-related risks.
• Forderungsabsicherung & Finanzierung Receivables protection and financing solutions to safeguard against bad debt.
• Transportversicherung Transport insurance covering goods in transit against loss, damage, or theft.
• Vorsorgemanagement Provident management services for employee benefit planning.
• Versicherungsanalyse Insurance analysis service providing comprehensive review of existing coverage using long-term experience and market knowledge.
• Risikodialog Risk dialogue service for risk identification and insurance technical implementation, including employee awareness training.
• Risk-Audit Professional risk audit service for comprehensive risk assessment.
• Schadenmanagement Claims management service acting as proactive project controller with 24/7 support for complex claims handling.
• International Services International insurance services with network coverage across 80 countries worldwide, facilitated through WING network and equa international partnerships.

Quantifiable outcome

• Over 100 years of continuous operation since 1922
• +2 more outcomes

Segments12 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• WING Insurance NetworkcoreStrategic or Co-development PartnerCo-founder of the WING broker network, an international insurance network providing global coverage capabilities. WING connects BüchnerBarella with insurance markets worldwide, enabling comprehensive international solutions for clients operating across borders.
• equa internationalcoreStrategic or Co-development PartnerShareholder of equa international, an international association of insurance brokers. This partnership provides access to international insurance markets and reinforces the company's global reach through 80 countries.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jauch & Hübener: Bielefeld-based German insurance broker serving industrial and commercial clients. Mid-sized regional player with comparable owner-led positioning and industrial focus.
• Ecclesia Group: Detmold-based major German insurance broker with strong industrial, healthcare, and public-sector focus. Comparable in serving complex commercial risks across multiple verticals in Germany.
• Funk Gruppe: Hamburg-based, owner-managed German industrial and commercial insurance broker serving Mittelstand and large enterprise clients. Most directly comparable German independent industrial broker with similar vertical specialization and advisory-led model.
• MRH Trowe: Frankfurt-based independent German insurance broker focused on industrial and commercial clients with similar specialty lines including cyber, D&O, and financial lines. Comparable size and mid-market German industrial focus.

Regional players

• Gossler, Gobert & Wolters: Independent German insurance broker (part of the Gossler group) serving commercial and industrial clients. Comparable owner-managed mid-market German broker focused on technical and specialty lines.

Broad incumbents

• Aon: Global insurance and reinsurance broker with established German operations. Competes on enterprise accounts and global network capability but as a broad incumbent across all of finance and risk services.
• Howden Group: London-headquartered international insurance broker with growing European footprint. Comparable specialty and industrial lines focus but at significantly larger scale and with broader geographic reach.
• Marsh: Global insurance brokerage giant with significant German industrial practice. Competes on large/complex accounts but lacks the owner-managed positioning and Mittelstand niche specialization of BüchnerBarella.
• Arthur J. Gallagher: US-headquartered global insurance broker actively expanding in Germany through acquisitions. Competes in industrial and commercial brokerage but as part of a much broader global portfolio.
• Willis Towers Watson (WTW): Global advisory and brokerage firm with German industrial and commercial insurance practice. Overlaps on risk advisory and placement but operates at much larger scale across broader service lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@buechnerbarella1922
• Facebookfacebook.com/buechnerbarella
• LinkedInlinkedin.com/company/b%C3%BCchner-%26-barella
• Instagraminstagram.com/buechnerbarella

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BüchnerBarella