Crager LaBorde

What Crager LaBorde does

Crager LaBorde, CPAs, LLC (legal entity: Heath Crager, CPA, LLC) is a privately held, single-office certified public accounting firm based in Shreveport, Louisiana, founded on April 15, 2010 when Heath Crager purchased the Charlie Marable Accounting Firm. The firm operates from 6105 Line Avenue, Suite 200, serving the greater Shreveport-Bossier metropolitan area with a staff that has grown past ten employees through three successive integrations: Smith and Company in January 2016, the partnership of Eric LaBorde in 2017, and the merger of Louis Palmer's firm in November 2022. Its service portfolio is built around five core offerings: income tax preparation across personal, partnership, corporation, and estate returns; monthly write-up and bookkeeping; live payroll processing and quarterly payroll tax filings; LLC and corporation business formation; and business consulting, including retained Sage MAS 90 expertise inherited from Smith and Company.

The firm's underlying technology is standard third-party accounting and tax software: Certiflex, CCH Axcess, QuickBooks Desktop and Online, and ATX, supplemented by CCH-hosted financial calculators on its website, FastSupport for remote assistance, Clover for online client payments, and a newsletter subscription platform for client communication. There is no proprietary software, no API, and no AI or machine learning capability; revenue is generated entirely through billable professional services delivered by licensed CPAs, bookkeepers, and payroll and administrative staff, with no disclosed productized offering.

Commercially, Crager LaBorde operates a direct-to-consumer go-to-market model targeting small to medium-sized businesses and individual taxpayers in the Shreveport-Bossier area through in-office consultations, remote assistance, and a content-marketing-driven website (tax tips, article library, calculators, newsletter). Pricing is quote-based and not publicly disclosed, with services billed on engagement-specific terms and recurring monthly arrangements for ongoing write-up and payroll. The firm holds BBB accreditation, is BBB-listed at its Shreveport address, and markets itself on local trust, multi-generation staff continuity, and the credibility of three named CPAs (Crager, LaBorde, Palmer) who are members of AICPA and LCPA. Customer mix is reported as horizontal across SMBs, individuals, and non-profits, with no named enterprise customers and no external institutional investment.

Name

Crager LaBorde

Legal name

Heath Crager, CPA, LLC

Website

https://cragercpa.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Crager LaBorde, CPAs, LLC is a privately held, single-office CPA firm in Shreveport, Louisiana, founded in 2010, providing income tax preparation, monthly bookkeeping, live payroll processing, business formation, and consulting services to small and medium-sized businesses, non-profits, and individuals in the Shreveport-Bossier market.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Payroll Services (541214)

SIC

Finance Services (6199)

akta.pro industry

PRIMARYBPACAIAA

Full-Service Payroll Processing

Business & Public Services/HR, Staffing & Recruitment Services/Payroll Services & Workforce Administration

SECONDARYFSAMAKAA

Employer Payroll Processing (SMB & Enterprise)

Financial & Insurance/Payments & Transaction Processing/Payroll & Payouts / Disbursements

Keywords

• Certified public accounting
• Income tax preparation
• Bookkeeping and write-up
• Payroll processing services
• Small business consulting

Headquarters

HQ city

Shreveport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Accounting Services: Full-service certified public accounting firm generating revenue through income tax preparation (personal, partnership, corporation, estate returns), write-up/bookkeeping services, payroll processing, and business consulting services for small to medium-sized businesses and individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Crager LaBorde is a Certified Public Accounting firm that prepares income tax returns (personal, partnership, corporation, and estate), provides monthly write-up and bookkeeping services, runs live payroll processing and quarterly payroll tax filings, sets up LLCs and corporations for new businesses, and delivers ongoing business consulting (including Sage MAS 90 advisory). Services are delivered by licensed CPAs and trained accountants using Certiflex, CCH Axcess, QuickBooks, and ATX software to small and medium-sized businesses, non-profits, and individual clients in the Shreveport-Bossier area.

Product overview

Crager LaBorde is a Certified Public Accounting firm offering a unified suite of professional accounting and tax services rather than a software product platform. The core offering consists of Income Tax Preparation Services (covering personal, partnership, corporation, and estate returns), Write-Up/Bookkeeping Services, Payroll Processing, Business Formation Services (LLC and corporation setup), and Business Consulting. These services are provided to small to medium-sized business owners and individuals, with staff trained in accounting software including Certiflex, CCH Axcess, QuickBooks, and ATX.

Differentiator

Problem solved

Functional benefit

Products and services

• Income Tax Preparation Services Comprehensive income tax preparation services for personal, partnership, corporation, and estate returns for past and present tax years, targeting small and medium-sized businesses and individual taxpayers in the Shreveport-Bossier area.
• Write-Up / Bookkeeping Services Monthly write-up services and bookkeeping support for small to medium-sized businesses, including sales tax return preparation, delivered by trained bookkeeping staff using Certiflex, QuickBooks Desktop, QuickBooks Online, and ATX.
• Payroll Processing Live payroll processing services for small and medium-sized businesses, including payroll tax preparation and quarterly payroll tax filings, staffed by payroll specialists using firm-standard accounting software.
• Business Formation Services LLC and corporation setup services that help small and medium-sized businesses establish their legal business structures.
• Business Consulting Business consulting services to help small and medium-sized business clients reach their potential and goals, including expertise in Sage MAS 90 software inherited from Smith and Company.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• ADP: Largest US payroll and HR services provider for SMBs through enterprise. Crager LaBorde's 'live payroll' service for SMBs overlaps with ADP's core Run/Workforce Now offerings, although Crager LaBorde bundles payroll with tax and bookkeeping.
• RSM US: Global mid-market accounting and advisory firm focused on privately held businesses. Overlaps with Crager LaBorde on tax, payroll, and consulting services for SMB and mid-market clients, with greater industry specialization and reach.
• Marcum LLP: Large US accounting and advisory firm providing tax, accounting, payroll, and consulting services to SMB and mid-market clients. Comparable service mix to Crager LaBorde but at significantly larger scale and broader geographic reach.
• BDO USA: Top-10 national CPA and advisory firm offering tax, bookkeeping, payroll, and consulting across SMB through enterprise. Comparable to Crager LaBorde on the bundled CPA service suite but operating at far larger scale with industry specialization.
• CliftonLarsonAllen (CLA): Top-10 US CPA firm with a strong focus on privately held businesses and SMB advisory, tax, and accounting services. Highly comparable on client segment and bundled service offering, though operating at national scale.

Regional players

• Whitley Penn: Texas-based regional CPA and advisory firm serving privately held businesses with tax, audit, and consulting. Comparable in service mix and SMB/mid-market client focus to Crager LaBorde, with a similar full-service bundled model but larger regional footprint.

Emerging players

• Bench: Tech-enabled bookkeeping service for small businesses, combining software with dedicated bookkeepers. Directly comparable to Crager LaBorde's monthly write-up/bookkeeping service for SMB clients, with a digital-first delivery model.
• Gusto: Cloud-based payroll, benefits, and HR platform purpose-built for small businesses. Comparable on SMB payroll processing, the service line Crager LaBorde bundles into its CPA offering; represents a software-led threat to traditional bundled CPA practices.

Direct peers

• Jackson Hewitt Tax Service: Seasonal and year-round tax preparation franchise focused on individual and small-business returns. Competes directly with Crager LaBorde's personal income tax practice in local markets including Louisiana.
• H&R Block: National tax preparation chain serving individuals and small businesses with assisted and DIY tax filing. Comparable to Crager LaBorde on personal and small-business tax preparation services, though at vastly greater scale and with a hybrid retail/digital model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cragerlabordecpa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crager LaBorde