HASTAG (Zürich) AG
HASTAG (Zürich) AG is a Swiss construction materials and services company that extracts sand and gravel and produces asphalt, concrete, and specialty cement products under the JURA brand for construction firms and municipalities across the Greater Zurich region.
- Company typePrivate
- Founded2004
- HeadquartersBirmensdorf, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What HASTAG (Zürich) AG does
HASTAG (Zürich) AG is a Swiss construction materials and building services company headquartered in the Greater Zurich region and operating since 2004 as a wholly-owned subsidiary of JURA Materials AG (Aarau), itself part of the international building materials conglomerate CRH. The company extracts raw materials (sand and gravel), produces and sells a broad construction materials portfolio including asphalt (Normbelag, Farbasphalt), concrete and mortar products under the JURA sub-brand family (JURA CYCLO, QUADRO, VECTO, KUBO, ACTO, CYCLO CARBO, Farbbeton), and a range of cements and specialty binders (JURA ECO, FLEX, FAST, DUR, PRO, FIX, Calterra 42, Weisszement). Its primary customers are construction companies and municipalities/public-sector entities undertaking infrastructure projects across four regional sales territories: Zurich Oberland/right lake shore, Zurich Unterland/Winterthur, St. Gallen, and an overall East region led by dedicated regional sales and production managers.
The business model combines one-time construction materials sales, transaction-fee recycling and disposal services (including contaminated mineral construction waste, wood ash recovery, and untreated excavation material), and professional-services revenue from an accredited construction materials testing laboratory (TCC) that also offers application engineering, consulting, and internal production control. Go-to-market is a direct enterprise field-sales model with regional sales managers providing individual consultation and tailored solutions; pricing is quote-based and not publicly disclosed. The company operates regional production and extraction assets within the Greater Zurich market, supplemented by an in-house logistics service for materials delivery and a newly developed sustainability accompaniment (Nachhaltigkeitsbegleitung) offering that provides quality certification for construction projects.
As a regional subsidiary within the JURA Materials-Gruppe and CRH platform, HASTAG benefits from the scale, capital, and procurement leverage of an international building materials conglomerate while maintaining a localized operational footprint. Its competitive positioning relies on regional extraction and production proximity, a broad proprietary product portfolio, accredited testing capabilities, and an integrated waste-recovery and sustainability service line.
HASTAG (Zürich) AG firmographics
Firmographics- Name
- HASTAG (Zürich) AG
- Legal name
- HASTAG (Zürich) AG
- Website
- https://hastag.ch
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HASTAG (Zürich) AG is a Swiss construction materials and services company that extracts sand and gravel and produces asphalt, concrete, and specialty cement products under the JURA brand for construction firms and municipalities across the Greater Zurich region.
- Ownership category
- akta.pro rank
HASTAG (Zürich) AG industry classification
Industry- Product category
- Building Materials
- NAICS
- Asphalt Paving Mixture and Block Manufacturing (324121)
- SIC
- Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG)
- akta.pro secondary industries
- Recycled Aggregates & C&D Materials Processing (RCA, RAP, Glass Aggregate) (IMAKAHAI), Concrete & Asphalt Recycling (RCA/RAP) (BPALAJAD)
Keywords
Where HASTAG (Zürich) AG is headquartered
LocationHeadquarters
- HQ city
- Birmensdorf
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
HASTAG (Zürich) AG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Construction Materials Sales: Sale of construction materials including asphalt, concrete, mortar, sand, gravel, cement, and special binders to construction companies, municipalities, and infrastructure projects
- Recycling and Disposal Services: Recovery and disposal of construction waste materials, including contaminated mineral construction waste, wood ash, and untreated excavation material
- Construction Materials Testing Services: Laboratory testing and quality control services for construction materials through TCC accredited facility
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
HASTAG (Zürich) AG product offering
Product offeringCore offering
HASTAG (Zürich) AG produces and supplies regional construction materials including asphalt, concrete and mortar, cement and specialty binders, and extracted sand and gravel. The company additionally provides construction materials testing through its TCC accredited laboratory, recycling and disposal services for construction waste, logistics, and sustainability certification support to construction companies and municipalities in the Greater Zurich region.
Product overview
HASTAG (Zürich) AG is a construction services and building materials company organized under the JURA Materials-Gruppe in Aarau, which belongs to the international construction materials conglomerate CRH. The company operates a diversified portfolio organized into product lines: Asphalt products (Normbelag, Farbasphalt), Concrete and mortar products under the JURA brand sub-lines (JURA CYCLO, JURA QUADRO, JURA VECTO, JURA KUBO, JURA CYCLO CARBO, JURA ACTO, Farbbeton), Sand and gravel, Cement and specialty binders (JURA ECO, JURA FLEX, JURA FAST, JURA DUR, JURA PRO, JURA FIX, Calterra 42, Weisszement), supported by competency services including a construction materials testing laboratory (TCC), recovery and disposal services, sustainability support, and logistics.
Differentiator
Problem solved
Functional benefit
Products and services
- Asphalt products (Normbelag, Farbasphalt)
- Concrete and mortar products (JURA CYCLO, JURA QUADRO, JURA VECTO, JURA KUBO, JURA CYCLO CARBO, JURA ACTO, Farbbeton)
- Sand and gravel
- Cement and specialty binders (JURA ECO, JURA FLEX, JURA FAST, JURA DUR, JURA PRO, JURA FIX, Calterra 42, Weisszement)
- Construction materials testing laboratory (TCC)
- Recovery and disposal services
- Sustainability support (Nachhaltigkeitsbegleitung)
- Logistics
Companies that use HASTAG (Zürich) AG
Customer profileSegments3 records
Ideal customer profiles3 records
HASTAG (Zürich) AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HASTAG (Zürich) AG partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- JURA Materials AGcoreHASTAG (Zürich) AG was integrated into JURA Materials-Gruppe in 2004. JURA Materials AG, headquartered in Aarau, is the parent company of the JURA Materials Group. HASTAG operates as a regional subsidiary under this umbrella.
- CRHcoreCRH is an international construction materials conglomerate headquartered internationally. JURA Materials-Gruppe, and therefore HASTAG (Zürich) AG, belongs to CRH, providing access to international scale and resources while maintaining regional operations.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
HASTAG (Zürich) AG competitors and assessment
Company assessmentBroad incumbents
- Holcim Ltd: Global leader in building materials (cement, aggregates, ready-mix) and parent of Holcim (Schweiz) AG. Sets the competitive baseline and pricing dynamics across the Swiss market HASTAG serves.
- Heidelberg Materials AG: Global construction materials major (cement, aggregates, ready-mix concrete) with broader geographic reach and similar vertical integration. Comparable in scale of cement/binder operations to HASTAG's JURA specialty binders portfolio.
Direct peers
- Thomas Beton AG: Swiss ready-mix concrete producer operating across multiple cantons with concrete plants and aggregate supply. Direct peer in the concrete product category that competes for the same contractor and municipal customers.
- Vigier Ciment SA: Swiss cement and specialty binders manufacturer with operations in French-speaking Switzerland. Direct peer in the cement and specialty binders product category that overlaps with HASTAG's JURA ECO/FLEX/FAST/DUR/PRO/FIX and Calterra 42 lines.
- Eberhard Bau AG: Swiss construction and building materials group headquartered in the Zurich area, with concrete, aggregates, recycling, and civil works. Direct regional competitor serving overlapping municipalities and contractors in the Greater Zurich market.
- KIBAG AG: Major Swiss construction materials group with national operations in aggregates (Kies), concrete, and recycling/landfill services, plus civil engineering. Closely comparable vertical mix and customer base to HASTAG.
- Holcim (Schweiz) AG: Swiss subsidiary of Holcim Ltd producing cement, aggregates, ready-mix concrete, and asphalt across Switzerland. Most direct peer with overlapping product portfolio (asphalt, concrete, sand/gravel, binders) and similar B2B/municipal customer base in overlapping regions.
Emerging players
- Sika AG: Swiss-listed specialty construction chemicals and materials company with adjacent offerings (concrete admixtures, sealants, mortars) that complement — and partially substitute for — HASTAG's specialty binders and concrete products. Comparable end market (Swiss construction) with different product depth.
Others
- CRH plc: Ultimate parent of HASTAG via JURA Materials AG. One of the largest global building materials groups, operating cement, aggregates, concrete, and roofing products across Europe and North America; comparable as the corporate parent and strategic overseer.
Regional players
- Weiacher Kies + Beton AG: Zurich-area producer of sand, gravel, and ready-mix concrete with extraction pits near the region HASTAG serves. Highly comparable in core aggregates and concrete product lines, operating in adjacent geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HASTAG (Zürich) AG social profiles
Digital presenceHASTAG (Zürich) AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
HASTAG (Zürich) AG leadership team
Management profileNumber of profiles
Profiles7 records
HASTAG (Zürich) AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HASTAG (Zürich) AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HASTAG (Zürich) AG
What does HASTAG (Zürich) AG do?
HASTAG (Zürich) AG produces and supplies regional construction materials including asphalt, concrete and mortar, cement and specialty binders, and extracted sand and gravel. The company additionally provides construction materials testing through its TCC accredited laboratory, recycling and disposal services for construction waste, logistics, and sustainability certification support to construction companies and municipalities in the Greater Zurich region.
Is HASTAG (Zürich) AG a public or private company?
HASTAG (Zürich) AG is a private company. It is classified as corporate owned and is currently operating.
When was HASTAG (Zürich) AG founded?
HASTAG (Zürich) AG was founded in 2004. It employs 1 to 10 people.
Where is HASTAG (Zürich) AG based?
HASTAG (Zürich) AG is headquartered in Birmensdorf, Switzerland, in the Europe region.
How does HASTAG (Zürich) AG make money?
Three revenue lines are on record. Construction Materials Sales are the primary driver. The others are recycling and Disposal Services and construction Materials Testing Services.
Who are HASTAG (Zürich) AG's main competitors?
Broad incumbents on record are Holcim Ltd and Heidelberg Materials AG. Direct peers are Thomas Beton AG, Vigier Ciment SA, Eberhard Bau AG, KIBAG AG and Holcim (Schweiz) AG. Sika AG is listed as an emerging player. CRH plc is listed as an others. Weiacher Kies + Beton AG is listed as a regional player.
Does HASTAG (Zürich) AG have an API?
No public API is recorded for HASTAG (Zürich) AG.
What industry is HASTAG (Zürich) AG in?
HASTAG (Zürich) AG's product category is Building Materials. Its primary akta.pro industry code is EUALAKAG, Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends), with a secondary code of IMAKAHAI, Recycled Aggregates & C&D Materials Processing (RCA, RAP, Glass Aggregate). Its NAICS code is 324121 and its SIC code is 3272.