HASTAG (Zürich) AG

What HASTAG (Zürich) AG does

HASTAG (Zürich) AG is a Swiss construction materials and building services company headquartered in the Greater Zurich region and operating since 2004 as a wholly-owned subsidiary of JURA Materials AG (Aarau), itself part of the international building materials conglomerate CRH. The company extracts raw materials (sand and gravel), produces and sells a broad construction materials portfolio including asphalt (Normbelag, Farbasphalt), concrete and mortar products under the JURA sub-brand family (JURA CYCLO, QUADRO, VECTO, KUBO, ACTO, CYCLO CARBO, Farbbeton), and a range of cements and specialty binders (JURA ECO, FLEX, FAST, DUR, PRO, FIX, Calterra 42, Weisszement). Its primary customers are construction companies and municipalities/public-sector entities undertaking infrastructure projects across four regional sales territories: Zurich Oberland/right lake shore, Zurich Unterland/Winterthur, St. Gallen, and an overall East region led by dedicated regional sales and production managers.

The business model combines one-time construction materials sales, transaction-fee recycling and disposal services (including contaminated mineral construction waste, wood ash recovery, and untreated excavation material), and professional-services revenue from an accredited construction materials testing laboratory (TCC) that also offers application engineering, consulting, and internal production control. Go-to-market is a direct enterprise field-sales model with regional sales managers providing individual consultation and tailored solutions; pricing is quote-based and not publicly disclosed. The company operates regional production and extraction assets within the Greater Zurich market, supplemented by an in-house logistics service for materials delivery and a newly developed sustainability accompaniment (Nachhaltigkeitsbegleitung) offering that provides quality certification for construction projects.

As a regional subsidiary within the JURA Materials-Gruppe and CRH platform, HASTAG benefits from the scale, capital, and procurement leverage of an international building materials conglomerate while maintaining a localized operational footprint. Its competitive positioning relies on regional extraction and production proximity, a broad proprietary product portfolio, accredited testing capabilities, and an integrated waste-recovery and sustainability service line.

Name

HASTAG (Zürich) AG

Legal name

HASTAG (Zürich) AG

Website

https://hastag.ch

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

HASTAG (Zürich) AG is a Swiss construction materials and services company that extracts sand and gravel and produces asphalt, concrete, and specialty cement products under the JURA brand for construction firms and municipalities across the Greater Zurich region.

Ownership category

akta.pro rank

Product category

Building Materials

NAICS

Asphalt Paving Mixture and Block Manufacturing (324121)

SIC

Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG)

akta.pro secondary industries

Recycled Aggregates & C&D Materials Processing (RCA, RAP, Glass Aggregate) (IMAKAHAI), Concrete & Asphalt Recycling (RCA/RAP) (BPALAJAD)

Keywords

• Construction materials supply
• Asphalt concrete production
• Sand and gravel extraction
• Construction waste recycling
• Building materials testing

Headquarters

HQ city

Birmensdorf

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Construction Materials Sales: Sale of construction materials including asphalt, concrete, mortar, sand, gravel, cement, and special binders to construction companies, municipalities, and infrastructure projects
2. Recycling and Disposal Services: Recovery and disposal of construction waste materials, including contaminated mineral construction waste, wood ash, and untreated excavation material
3. Construction Materials Testing Services: Laboratory testing and quality control services for construction materials through TCC accredited facility

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HASTAG (Zürich) AG produces and supplies regional construction materials including asphalt, concrete and mortar, cement and specialty binders, and extracted sand and gravel. The company additionally provides construction materials testing through its TCC accredited laboratory, recycling and disposal services for construction waste, logistics, and sustainability certification support to construction companies and municipalities in the Greater Zurich region.

Product overview

HASTAG (Zürich) AG is a construction services and building materials company organized under the JURA Materials-Gruppe in Aarau, which belongs to the international construction materials conglomerate CRH. The company operates a diversified portfolio organized into product lines: Asphalt products (Normbelag, Farbasphalt), Concrete and mortar products under the JURA brand sub-lines (JURA CYCLO, JURA QUADRO, JURA VECTO, JURA KUBO, JURA CYCLO CARBO, JURA ACTO, Farbbeton), Sand and gravel, Cement and specialty binders (JURA ECO, JURA FLEX, JURA FAST, JURA DUR, JURA PRO, JURA FIX, Calterra 42, Weisszement), supported by competency services including a construction materials testing laboratory (TCC), recovery and disposal services, sustainability support, and logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Asphalt products (Normbelag, Farbasphalt)
• Concrete and mortar products (JURA CYCLO, JURA QUADRO, JURA VECTO, JURA KUBO, JURA CYCLO CARBO, JURA ACTO, Farbbeton)
• Sand and gravel
• Cement and specialty binders (JURA ECO, JURA FLEX, JURA FAST, JURA DUR, JURA PRO, JURA FIX, Calterra 42, Weisszement)
• Construction materials testing laboratory (TCC)
• Recovery and disposal services
• Sustainability support (Nachhaltigkeitsbegleitung)
• Logistics

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• JURA Materials AGcoreStrategic or Co-development Partner · 1 January 2004HASTAG (Zürich) AG was integrated into JURA Materials-Gruppe in 2004. JURA Materials AG, headquartered in Aarau, is the parent company of the JURA Materials Group. HASTAG operates as a regional subsidiary under this umbrella.
• CRHcoreStrategic or Co-development PartnerCRH is an international construction materials conglomerate headquartered internationally. JURA Materials-Gruppe, and therefore HASTAG (Zürich) AG, belongs to CRH, providing access to international scale and resources while maintaining regional operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Holcim Ltd: Global leader in building materials (cement, aggregates, ready-mix) and parent of Holcim (Schweiz) AG. Sets the competitive baseline and pricing dynamics across the Swiss market HASTAG serves.
• Heidelberg Materials AG: Global construction materials major (cement, aggregates, ready-mix concrete) with broader geographic reach and similar vertical integration. Comparable in scale of cement/binder operations to HASTAG's JURA specialty binders portfolio.

Direct peers

• Thomas Beton AG: Swiss ready-mix concrete producer operating across multiple cantons with concrete plants and aggregate supply. Direct peer in the concrete product category that competes for the same contractor and municipal customers.
• Vigier Ciment SA: Swiss cement and specialty binders manufacturer with operations in French-speaking Switzerland. Direct peer in the cement and specialty binders product category that overlaps with HASTAG's JURA ECO/FLEX/FAST/DUR/PRO/FIX and Calterra 42 lines.
• Eberhard Bau AG: Swiss construction and building materials group headquartered in the Zurich area, with concrete, aggregates, recycling, and civil works. Direct regional competitor serving overlapping municipalities and contractors in the Greater Zurich market.
• KIBAG AG: Major Swiss construction materials group with national operations in aggregates (Kies), concrete, and recycling/landfill services, plus civil engineering. Closely comparable vertical mix and customer base to HASTAG.
• Holcim (Schweiz) AG: Swiss subsidiary of Holcim Ltd producing cement, aggregates, ready-mix concrete, and asphalt across Switzerland. Most direct peer with overlapping product portfolio (asphalt, concrete, sand/gravel, binders) and similar B2B/municipal customer base in overlapping regions.

Emerging players

• Sika AG: Swiss-listed specialty construction chemicals and materials company with adjacent offerings (concrete admixtures, sealants, mortars) that complement — and partially substitute for — HASTAG's specialty binders and concrete products. Comparable end market (Swiss construction) with different product depth.

Others

• CRH plc: Ultimate parent of HASTAG via JURA Materials AG. One of the largest global building materials groups, operating cement, aggregates, concrete, and roofing products across Europe and North America; comparable as the corporate parent and strategic overseer.

Regional players

• Weiacher Kies + Beton AG: Zurich-area producer of sand, gravel, and ready-mix concrete with extraction pits near the region HASTAG serves. Highly comparable in core aggregates and concrete product lines, operating in adjacent geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hastag-zurich-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HASTAG (Zürich) AG