What MIAVIT does

MIAVIT GmbH is a privately held German animal nutrition company founded in 1964 and headquartered in Essen (Oldenburg), Lower Saxony. The company formulates and manufactures premixes, mineral feeds, feed additives, and supplements for livestock (poultry, pigs, ruminants, aquaculture, and horses), with adjacent businesses serving the food industry, pet food, biogas yield optimization (via the cam-energy.de sub-brand), and veterinary sector (via KONIVET). The technical core is formulation chemistry rather than software: proprietary coating technologies underpin protected trace element products (MiaTrace Zn with intestinal-targeted release, MiaTrace Se with rumen-bypass encapsulation), and an EU-registered bentonite-based multi-mode mycotoxin binder (MiaBond 360) provides regulatory differentiation. The portfolio spans phytogenic essential oil blends (Miarom family), antioxidants (MiaRadOx ethoxyquin-free line), energy and metabolic products (MiaPower 100, Livervital, MiaPhos), young-animal supplements (MiaFirstAid L, MiaKick, AmiVit GOLD), and stress management solutions (MiaHeatProtection, MiaPhenol, MiaAcid Mixtures).

The business model is B2B and sales-led, monetized through one-time sales of premixes and additives, plus three service lines that diversify revenue: private labelling, toll (contract) manufacturing, and technical advisory with laboratory services. Customer acquisition is driven by direct regional sales heads covering CIS, Asia, Near East, ASEMEA & Aquaculture, Central Europe, Southern Europe, and LATAM, supplemented by long-tenured distributors (e.g., El Shimlal in Sudan, Provet Solutions in Azerbaijan, Sarl Biolab in Algeria) and presence at international trade fairs including EuroTier, VIV Asia, VIV MEA, IPPE, CIPORC, and SIPSA-FILAHA. Production is anchored at the Essen (Oldenburg) HQ and supported by wholly-owned subsidiaries MIAVIT Nutriciòn Animal S.L. in Tarragona, Spain, MIAVIT Food GmbH in Germany, and a new premix plant opened in Kemalpaşa, İzmir, Turkey in November 2024. The company remains under the Niemeyer family holding (MIAVIT Stefan Niemeyer GmbH), with Lukas Middendorf and Stefan Niemeyer as managing directors, no disclosed external institutional investment, and no public revenue disclosure.

Name

MIAVIT

Legal name

MIAVIT GmbH

Website

https://miavit.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

MIAVIT is a privately held German company founded in 1964 that formulates and manufactures premixes, mineral feeds, feed additives, and supplements for livestock, food, pet food, biogas, and veterinary customers across Europe, the Middle East, Africa, Asia and the Americas.

Ownership category

akta.pro rank

Product category

Animal Feed Additives

NAICS

Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Vitamin-Mineral (VM) Premixes (AFADAGAC)

akta.pro secondary industries

Vitamin Premixes (AFADAGAA), Mineral Premixes (AFADAGAB), Mycotoxin Binder/Detoxifier Premixes (AFADAGAJ), Antioxidant & Preservative Premixes (e.g., Ethoxyquin alternatives, Tocopherols) (AFADAGAI), Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

Keywords

• Animal feed premixes
• Feed additives
• Mineral supplements
• Vitamin premixes
• Livestock nutrition

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Animal Nutrition Products: Sale of premixes, feed additives, mineral feeds, supplements, and specialty products for poultry, pigs, ruminants, aquaculture, and horses. Includes solutions for heat stress, gut health, toxin management, and productivity enhancement.
2. Food Industry Premixes: Customised premixes for the food industry
3. Pet Food Products: Premixes and specialist products for the pet food industry
4. Private Labelling: Custom branding services for animal nutrition products
5. Toll Manufacturing: Contract manufacturing services for external clients
6. Technical Advisory Services: Technical consultation and laboratory services for customers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

MIAVIT manufactures and supplies premixes, mineral and vitamin supplements, and specialty feed additives for animal nutrition. The portfolio spans protected trace minerals, essential oils, mycotoxin binders, antioxidants, acid mixtures, polyphenols, energy supplements, and species-specific products for poultry, swine, ruminants, and aquaculture, with additional services including private labelling, toll manufacturing, technical advisory, and laboratory analyses.

Product overview

MIAVIT offers a comprehensive portfolio of animal nutrition products organized into several product families: Miarom (essential oils for respiratory and intestinal health in liquid and powder forms), MiaTrace (protected zinc and selenium trace minerals for targeted absorption), MiaBond (EU-registered mycotoxin binders with multi-mode action), MiaRadOx (ethoxyquin-free antioxidant premixes in liquid and powder forms), MiaPower (liquid energy feeds for ruminants), and MiaPhos/Livervital (poultry supplements for eggshell quality and liver health). The portfolio also includes MiaFirstAid and MiaKick for young animal development, MiaHeatProtection for heat stress management, and MiaPhenol for oxidative stress. Products are categorized by animal species (poultry, pigs, ruminants, aquaculture, horses) and application method (liquids/powders).

Differentiator

Problem solved

Functional benefit

Brands

• Miarom Family: Product family featuring phytogenic ingredients (essential oils) for animal performance and welfare enhancement, available in liquid and powder forms
• MiaAcid
• MiaTrace
• MiaBond 360
• MiaRadOx
• MiaHeatProtection
• MiaPower 100
• MiaFirstAid L
• MiaKick
• Livervital
• AmiVit GOLD
• MiaPhos
• MiaEmax
• MiaPhenol
• KONIVET
• CAM-Energy

Products and services

• Miarom Classic L

Quantifiable outcome

• Miarom Classic L improved average weight from 1832g to 2160g (+17.9%) in broilers under heat stress
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

17 partnerships are on record, tiered core and minor.

• VSF Germany (Veterinarians without Borders Germany)coreStrategic or Co-development Partner · 1 January 2024MIAVIT became an official sponsor of VSF Germany in 2024 to further establish the One Health approach as a pillar of their work. The partnership is grounded in the conviction that the health of humans, animals, and the environment are inseparably linked, symbolizing a responsible private-sector contribution to sustainable change.
• cam-energy.decoreChannel Partner/ Reseller/ DistributorBusiness unit partner for biogas solutions, operating as a separate entity under the MIAVIT umbrella for innovative additive compounds to optimize biogas yields.
• KONIVETcoreChannel Partner/ Reseller/ DistributorBusiness unit partner for veterinary products, operating as a separate entity (www.konivet.de) specializing in special vet products.
• Provet SolutionscoreChannel Partner/ Reseller/ DistributorDistribution partner in Azerbaijan since 2021. MIAVIT colleagues held meetings with around 40 participants in Baku as part of ongoing collaboration.
• El ShimlalcoreChannel Partner/ Reseller/ DistributorLong-term partner in Khartoum, Sudan for 6 years. Together they have become one of the market leaders in Sudan.
• Sarl BiolabcoreChannel Partner/ Reseller/ DistributorPartner in Algeria. MIAVIT colleagues conducted seminars on Livervital and MiaPhos products at their facility and participated together at SIPSA-FILAHA trade fair.
• rasta-vechta.deminorOthersListed as a strong partnership company on MIAVIT website.
• aniplus.deminorOthersListed as a strong partnership company on MIAVIT website.
• ISN (Interessengemeinschaft der Schweinehalter Norddeutschland)minorOthersListed as a strong partnership company on MIAVIT website.
• Oldenburger Münsterland AssociationminorOthersListed as a strong partnership company on MIAVIT website.
• HS-Osnabrück (University of Applied Sciences)minorStrategic or Co-development PartnerAcademic partnership with agricultural studies program.
• OLB BankminorOthersFinancial services partnership listed on MIAVIT website.
• AEF (Agrar- und Ernährungsforum Oldenburger Münsterland)minorOthersListed as a strong partnership company on MIAVIT website.
• LWK Niedersachsen (Chamber of Agriculture)minorOthersListed as a strong partnership company on MIAVIT website.
• LI-FoodminorOthersListed as a strong partnership company on MIAVIT website.
• LandschafftwerteminorOthersListed as a strong partnership company on MIAVIT website.
• Nong Lam University (Vietnam)minorStrategic or Co-development PartnerAcademic partnership conducting field trials for MiaFirstAid L efficacy testing in suckling piglets (484 piglets from 40 litters).

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• ADM Animal Nutrition: Major premix and feed additive producer following its acquisition of Neovia and Pancosma. Competes directly with MIAVIT across vitamin-mineral premixes, palatants, and specialty feed additives for livestock and aquaculture.
• Lallemand Animal Nutrition: Specialist in microbial-based feed additives (probiotics, yeasts, silage inoculants) with growing premix activity. Overlaps MIAVIT's gut-health and feed hygiene positioning, particularly around antibiotic reduction strategies.
• Phibro Animal Health: Public animal health and nutrition company with a meaningful feed additives and nutritional specialty products portfolio (including mycotoxin binders and trace minerals). Comparable to MIAVIT in species-specific additive solutions for poultry, swine and ruminants.
• DSM-Firmenich (Animal Nutrition & Health): Global leader in animal nutrition premixes, vitamins and feed additives. Direct competitor to MIAVIT in the same vitamin-mineral premix and specialty additive categories, serving compound feed producers across all major livestock species.
• Alltech: Family-owned global animal nutrition company producing premixes, feed additives, and yeast-based solutions. Comparable to MIAVIT in species coverage, premix formulation, and direct B2B sales to compound feed manufacturers.
• Trouw Nutrition (Nutreco): Nutreco's animal nutrition division sells premixes, specialty feeds and feed additives under the Trouw and LifeStart brands. Directly comparable to MIAVIT in premix formulation, young animal nutrition, and species-specific additive ranges.
• Cargill Animal Nutrition: Operates one of the world's largest animal feed and premix businesses (including the Provimi premix brand). Directly competes with MIAVIT in vitamin-mineral premixes, specialty feed additives, and species-specific nutritional solutions.
• Biochem Zusatzstoffe (Agrana): German-headquartered premix and feed additive specialist serving livestock producers across Europe and beyond. Closely comparable to MIAVIT in B2B premix sales, vitamin-mineral formulations, and species-specific additive solutions.
• Perstorp (Animal Nutrition): Specialty chemical company with animal nutrition focus on organic acids, gut-health additives and feed hygiene. Directly comparable to MIAVIT's MiaAcid range and broader feed additive offerings for compound feed and farm customers.
• Kemin Industries: Global manufacturer of specialty feed additives including antioxidants, mycotoxin binders, gut-health ingredients, and essential oils. Closely overlaps MIAVIT's Miarom, MiaBond 360 and MiaRadOx product families in formulation and target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@miavit
• Facebookfacebook.com/MIAVITGmbH
• LinkedInlinkedin.com/company/miavit-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIAVIT