blogg.se
Blogg.se is a Swedish-hosted personal blogging platform operated by Lifeofsvea AB that serves hobbyist and micro-influencer bloggers in Sweden with free blog creation, a Topplista ranking, editorial content, display advertising via Ocast, and Tourn-powered sponsored-post monetization.
- Company typePrivate
- Founded2005
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What blogg.se does
Blogg.se is a Sweden-headquartered hosted personal blogging platform operated by the private limited company Lifeofsvea AB, self-described as "Nordens största bloggportal" (the Nordic region's largest blog portal). The platform allows individual Swedish-speaking users to create and publish personal blogs via a self-serve signup flow at publishme.se, with content discovery surfaced through a Topplista (top list) ranking module, a recurring "veckans blogg" (blogger of the week) editorial feature, and an in-house editorial article blog covering SEO tips, lifestyle, recipes and seasonal content. Core products include the blogg.se web publishing product, a companion iPhone app (experiencing technical issues as of December 2024), the publishme.se account management sub-product, and modules for Topplista, editorial articles and a Tourn-powered sponsored-content monetization tool.
The technology stack consists of proprietary publishing infrastructure built and operated in-house, with third-party integrations layered on for monetization and distribution: Ocast serves display advertising inventory sold via a self-serve portal at bloggse.ocast.com, Tourn provides a built-in sponsored-post monetization path for bloggers, and a syndication partnership with Nyheter24 extends distribution to a partner audience of approximately 300,000 Facebook fans. The platform previously offered a paid PRO subscription tier that was discontinued in 2020, and migrated to a new hosting provider in 2024 with user-visible disruption. No public API or SDK is offered, no AI or machine learning capabilities are referenced, and there are no disclosed patents, certifications beyond GDPR self-attestation, or external investors.
The business model is ad-supported freemium: bloggers use the platform at no charge, revenue is generated through Ocast display advertising and Tourn affiliate/sponsored-post commissions, and advertisers can buy inventory self-serve. The customer base is a long tail of hobbyist and micro-influencer bloggers across lifestyle, parenting, fashion, fitness, food and DIY verticals, served via a direct-to-consumer, community-led go-to-market motion concentrated in Sweden with stated Nordic regional ambitions. Distribution channels are entirely self-serve or partnership-based, with no B2B or enterprise sales motion evident.
blogg.se firmographics
Firmographics- Name
- blogg.se
- Legal name
- Lifeofsvea AB
- Website
- https://blogg.se
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blogg.se is a Swedish-hosted personal blogging platform operated by Lifeofsvea AB that serves hobbyist and micro-influencer bloggers in Sweden with free blog creation, a Topplista ranking, editorial content, display advertising via Ocast, and Tourn-powered sponsored-post monetization.
- Ownership category
- akta.pro rank
blogg.se industry classification
Industry- Product category
- Personal Blogging Platform
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Blogging & CMS Content Platforms (BPAMAJAG)
- akta.pro secondary industries
- Online Article & Blog Publishing Platforms (MPAJAMAF), Blogging & Website Publishing Platforms (MPACAIAB)
Keywords
Where blogg.se is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
blogg.se business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Display advertising: Display ad slots ("Annons") are served throughout Blogg.se article pages and the homepage, sold via advertising partner Ocast (https://bloggse.ocast.com/sv/).
- Tourn affiliate campaign commissions: Bloggers can opt in to Tourn paid campaigns and earn money per click/engagement on branded collages they publish; Blogg.se effectively monetizes via Tourn's affiliate/influencer network on the platform.
- Historical PRO subscription (discontinued): Blogg.se previously sold a "PRO" subscription tier with related FAQ categories; an archived article (referenced as "Information från Blogg.se: Vi slutar med PRO") indicates PRO was discontinued.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free personal blog |
| Subscription | Annual | Historical PRO tier (discontinued) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
blogg.se product offering
Product offeringCore offering
Blogg.se operates a free hosted personal blogging platform that lets Swedish-speaking individuals create, publish and discover personal blogs via self-serve signup at publishme.se. The platform bundles a Topplista ranking system, an editorial article section (blogg.se/article), customisable blog themes, an iPhone app, and a Tourn sponsored-content monetization integration, monetising through display advertising (via Ocast) and affiliate/commission revenue rather than charging users.
Product overview
blogg.se operates a single unified blogging platform — the self-described 'Nordens största bloggportal' run by Lifeofsvea AB — composed of the core blogg.se publishing product, the companion Blogg.se iPhone app, the publishme.se account-management sub-product (handling Skapa blogg / Logga in), and on-site modules including Topplistan (featured blog discovery), Artiklar (editorial content), and the Sponsored Content (Tourn) monetization tool. Third-party integrations with Tourn (sponsored-post monetization) and Ocast (advertising inventory via bloggse.ocast.com) extend the platform's commercial capabilities, while the discontinued PRO paid tier and prior hosting-provider migration are noted platform-level events.
Differentiator
Problem solved
Functional benefit
Brands
- Bloggen om Blogg: Editorial meta-blog run by the Blogg.se team to publish FAQs, blog tips, and platform announcements to users.
Products and services
- Blogg.se blogging platform Self-described 'Nordens största bloggportal' — a free hosted personal blogging platform where Swedish-speaking users can create and publish personal blogs, browse the Topplista of trending blogs, read editorial articles (Artiklar), and access the publishing dashboard. Operated by Lifeofsvea AB, with signup and login handled via the publishme.se sub-product.
- Blogg.se iPhone app Free companion iPhone application distributed via the Apple App Store that lets Blogg.se users access their blogs and accounts on mobile. As of December 2024 the app was reported to have login and data-retrieval issues that the team was working to resolve.
- publishme.se account management service Separate publishme.se service that powers Blogg.se account creation and login. Users signing up for a blog or logging in are redirected from the 'Skapa blogg' and 'Logga in' navigation entries to publishme.se (publishme.se/signup, publishme.se/login).
Quantifiable outcome
- ~300,000 Facebook likes reachable through Nyheter24 syndication for top-performing Blogg.se posts
- +2 more outcomes
Companies that use blogg.se
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles3 records
blogg.se technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
blogg.se partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
blogg.se competitors and assessment
Company assessmentDirect peers
- Medium: A hosted writing platform with built-in distribution and a partner monetization program. Overlaps with Blogg.se on free self-serve publishing for individual writers and lifestyle/personal content, though Medium focuses on English and long-form essays.
- WordPress.com (Automattic): The global hosted personal/business blogging platform. Directly comparable to Blogg.se as a self-serve, ad-and-subscription supported publishing destination for individuals, but at much larger scale and with English/multilingual coverage.
- Blogger (Google): Google's free hosted blogging service, a classic direct competitor in the personal-blogging-platform category that Blogg.se competes with for hobbyist writers, particularly those outside Sweden who might otherwise choose a global alternative.
- Ghost: Open-source, modern blogging and newsletter platform targeted at independent creators. Comparable as a hosted publishing surface for personal blogs, but with a stronger paid-subscription model that contrasts with Blogg.se's discontinued PRO tier.
- Tumblr: A long-running hosted blogging/micro-publishing platform popular with creative and lifestyle bloggers. Comparable in product surface (free personal blog, themed blogs, community discovery) and audience overlap (lifestyle, fandom, fashion).
- Typepad: A long-standing hosted blogging service targeted at personal and small-business bloggers. Closely comparable to Blogg.se in product (hosted blogs with themes and built-in ad options) and audience (hobbyist and lifestyle bloggers).
Emerging players
- Substack: A fast-growing newsletter/blog platform that has absorbed much of the independent writer audience. Overlaps with Blogg.se on hobbyist writers seeking monetization, but pivots the format toward email newsletters and paid subscriptions.
Broad incumbents
- Squarespace: A broad website-builder incumbent that bundles personal blogging with full website creation, e-commerce and design tools. Competes for the same lifestyle/interior-design blogger cohort that Blogg.se attracts (e.g. Trendenser-equivalent users).
- Wix: A large website-builder platform with a built-in blogging module. Adjacent competitor for creators who might otherwise host a personal blog on Blogg.se but want a more general site builder, particularly small businesses and personal-brand sites.
Regional players
- Nyheter24: Swedish/Nordic digital news publisher that is both a content-syndication partner of Blogg.se (per Blogg.se's own articles) and a regional content/media competitor for the same Swedish-speaking audience, making it both a distribution channel and adjacent publisher.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
blogg.se social profiles
Digital presenceblogg.se compliance and trust
Trust signalCompliance1 record
blogg.se financial estimates
Financial estimateRevenue estimate
Valuation estimate
blogg.se leadership team
Management profileNumber of profiles
Profiles2 records
blogg.se subsidiaries and ownership
Company hierarchySubsidiaries1 record
blogg.se funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
blogg.se M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about blogg.se
What does blogg.se do?
Blogg.se operates a free hosted personal blogging platform that lets Swedish-speaking individuals create, publish and discover personal blogs via self-serve signup at publishme.se. The platform bundles a Topplista ranking system, an editorial article section (blogg.se/article), customisable blog themes, an iPhone app, and a Tourn sponsored-content monetization integration, monetising through display advertising (via Ocast) and affiliate/commission revenue rather than charging users.
Is blogg.se a public or private company?
blogg.se is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was blogg.se founded?
blogg.se was founded in 2005. It employs 11 to 50 people.
Where is blogg.se based?
blogg.se is headquartered in Stockholm, Sweden, in the Europe region.
How does blogg.se make money?
Three revenue lines are on record. Display advertising is the primary driver. The others are tourn affiliate campaign commissions and historical PRO subscription (discontinued).
Who are blogg.se's main competitors?
Direct peers on record are Medium, WordPress.com (Automattic), Blogger (Google), Ghost, Tumblr and Typepad. Substack is listed as an emerging player. Broad incumbents are Squarespace and Wix. Nyheter24 is listed as a regional player.
Does blogg.se have an API?
No public API is recorded for blogg.se.
What industry is blogg.se in?
blogg.se's product category is Personal Blogging Platform. Its primary akta.pro industry code is BPAMAJAG, Blogging & CMS Content Platforms, with a secondary code of MPAJAMAF, Online Article & Blog Publishing Platforms. Its NAICS code is 51929 and its SIC code is 2741.