What Autosport does

Autosport is a motorsport-focused digital media company founded in 1950, originally launched as a print magazine and now operating as a multi-platform publisher under the Motorsport Network umbrella. Its core product is autosport.com, a global digital platform delivering news, race results, standings, photo galleries, and video coverage across Formula 1, MotoGP, WEC, WRC, IndyCar, IMSA, NASCAR, BTCC, and national racing series. The platform is offered on a freemium basis: free accounts provide basic content access, community commenting, and video uploads, while Autosport Plus is a paid subscription tier delivering exclusive articles, in-depth technical analysis, and an ad-free experience. Supporting products include weekly podcasts, video programming, iOS and Android mobile applications, and a weekly digital magazine.

The company generates revenue through three primary streams: recurring subscription fees from Autosport Plus, display advertising on autosport.com and mobile apps, and event-based income from the Autosport International trade show and the annual Autosport Awards ceremony. Distribution is direct-to-consumer across 13 international editions covering Europe, the Americas, Asia, the Middle East, and Oceania, with cross-promotion through Motorsport Network sister properties such as Motor1.com, Motorsport.com, and Motorsportjobs.com. Beyond editorial coverage, Autosport operates two prestige industry programs: the Autosport Awards (since 1982) and the Aston Martin Autosport BRDC Young Driver of the Year Award (since 1989), the latter providing an F1 test drive and £200,000 prize to promising British drivers and having produced champions including Jenson Button, David Coulthard, George Russell, and Lando Norris. The company is headquartered in London (4-5 Langham Place) and is incorporated in Florida, USA, under the legal entity Autosport.com.

Name

Autosport

Legal name

Autosport.com

Website

https://autosport.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Autosport is a motorsport-focused digital media company, founded in 1950, operating autosport.com with multi-series coverage, a freemium subscription model (Autosport Plus), podcasts, video, mobile apps, and two flagship event franchises serving motorsport fans globally.

Ownership category

akta.pro rank

Product category

Motorsport Digital Media

NAICS

Spectator Sports (71121), Spectator Sports (7112)

akta.pro primary industry

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

akta.pro secondary industries

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

Keywords

• Motorsport journalism
• Racing news coverage
• Motorsport media
• Sports digital content
• Motorsport events

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Revenue (Autosport Plus): Premium subscription service offering ad-free experience, exclusive articles, and in-depth analysis. Provides recurring revenue from motorsport enthusiasts seeking premium content.
2. Advertising: Display advertising on the autosport.com website and mobile applications. The site generates advertising revenue from motorsport-related brands and sponsors.
3. Events and Shows: Autosport International show kicks off each motorsport season. Autosport Awards celebrates and attracts stars of the sport. Both events generate revenue through tickets, sponsorships, and partnerships.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Autosport operates a digital motorsport media platform delivering news, analysis, race results, standings, photo galleries, and video coverage across Formula 1, MotoGP, WEC, WRC, IndyCar, NASCAR, BTCC, and other racing series. The platform combines free editorial content with the Autosport Plus premium subscription tier offering exclusive in-depth articles and an ad-free experience, supplemented by podcasts, mobile apps, a digital magazine, and live event programming.

Product overview

Autosport operates as a comprehensive motorsport media platform offering a portfolio of products including the core autosport.com website delivering news, results, and standings across multiple racing disciplines (Formula 1, MotoGP, WEC, WRC, BTCC, IndyCar, Supercars, and more). The platform offers tiered access through a free tier with basic features and Autosport Plus premium subscription for exclusive content. Supporting products include Autosport Podcasts (weekly audio coverage), Autosport Videos (race highlights and interviews), and the Autosport Digital Magazine (weekly publication). The Autosport Awards and the Aston Martin Autosport BRDC Young Driver of the Year Award are prestige programs that celebrate motorsport excellence. Autosport International is a flagship trade show event. Mobile applications for iOS and Android extend access to mobile users.

Differentiator

Problem solved

Functional benefit

Brands

• Autosport Awards: Annual awards ceremony celebrating the stars of motorsport, launched in 1982
• Aston Martin Autosport BRDC Young Driver of the Year Award
• Autosport International

Products and services

• Autosport.com website The primary digital platform providing motorsport news, standings, results, photo galleries, and video coverage across Formula 1, MotoGP, WEC, WRC, IndyCar, NASCAR, BTCC, IMSA, and other racing series for motorsport fans worldwide.
• Autosport Plus Premium subscription tier offering exclusive in-depth articles, expert analysis, and an ad-free browsing experience for motorsport enthusiasts seeking deeper coverage.
• Autosport Podcasts Weekly audio episodes covering the biggest stories in motorsport, including race reviews, analysis, and featured video content for podcast listeners.
• Autosport Videos Video content including race highlights, driver interviews, technical analysis, and historical retrospectives such as Autosport Retro across multiple racing series.
• Autosport Digital Magazine Weekly digital publication covering motorsport from Formula 1 down to club racing, delivered to subscribers.
• Autosport Mobile App (iOS and Android) Native mobile applications available on the App Store and Google Play for accessing Autosport news, results, and content on iOS and Android devices.
• Autosport International Annual motorsport trade show that kicks off each racing season, attracting industry professionals, teams, exhibitors, and fans for the start-of-season showcase.
• Autosport Awards Annual awards ceremony celebrating the stars of motorsport, attracting high-profile drivers, teams, and industry figures with media coverage.
• Aston Martin Autosport BRDC Young Driver of the Year Award Talent identification program in partnership with Aston Martin and the British Racing Drivers' Club awarding an F1 test drive, £200,000, and recognition to promising young British drivers.

Quantifiable outcome

• Trusted by key players in the motorsport business
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• RACER: Established U.S. motorsport publication covering IndyCar, NASCAR, IMSA, and Formula 1 with a print heritage dating back decades. Direct peer due to similar motorsport editorial focus, multi-series coverage, and legacy brand positioning.
• The Race: Independent motorsport media outlet covering F1, MotoGP, WEC, IndyCar, and other series with subscription-based premium content. Direct peer due to overlapping editorial coverage and direct-to-consumer subscription monetization model.
• Motor1.com: Motorsport Network property focused on automotive news and reviews with motorsport crossover. Comparable as a sister media platform targeting enthusiast audiences and sharing distribution, ad sales, and subscriber funnels within the same corporate umbrella.
• Crash.net: Motorsport-focused digital publication covering MotoGP, World Superbikes, F1, and other series. Comparable as a dedicated motorsport news platform targeting enthusiast audiences with similar editorial and advertising-driven revenue model.
• Motorsport.com: Sibling brand under Motorsport Network offering global motorsport news across F1, MotoGP, WEC, NASCAR, and more. Direct peer due to overlapping editorial coverage, shared audience, and shared parent that competes for the same advertiser and subscription wallet.

Regional players

• Speedcafe: Australian motorsport news platform covering Supercars, F1, MotoGP, and rallying with local editorial focus. Comparable as a dedicated motorsport publication but primarily serving the Australian market.
• Motorsport Total: Germany-focused motorsport media outlet covering DTM, F1, MotoGP, and WRC with German-language editorial. Comparable as a motorsport editorial specialist but geographically concentrated versus Autosport's global footprint.

Others

• Motorsport Images: Motorsport photo archive and licensing platform supplying editorial imagery across series. Comparable as part of the broader motorsport media ecosystem and adjacent to Autosport's photo gallery product.

Broad incumbents

• Formula 1 Official: Official F1 platform with rights-controlled content, live timing, video, and F1 TV subscription service. Comparable as a motorsport media destination but operating with inherent distribution and content advantages as the series rights holder.
• BBC Sport (Motorsport): Major broadcaster's motorsport vertical covering F1, MotoGP, WEC, and rally with free editorial content and rights-controlled video. Comparable as a major motorsport editorial destination but operates as part of a much larger generalist sports media portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/autosport
• Facebookfacebook.com/138335759523741

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autosport